Marketing Awards / Conversion Cup
NSAA Marketing awards are designed to benefit the entire
industry by raising overall marketing standards and promoting
sustained growth of the industry. The awards recognize the best in
ski area marketing campaigns.
As a means to help inspire member ski areas, NSAA has developed
the Conversion Cup Challenge. Conversion is simply the process of
turning beginner skiers and riders into repeat customers, and
ultimately
lifelong enthusiasts of the sport.