Marketing Awards / Conversion Cup

NSAA Marketing Awards

NSAA Marketing awards are designed to benefit the entire industry by raising overall marketing standards and promoting sustained growth of the industry. The awards recognize the best in ski area marketing campaigns. 


NSAA Conversion Cup Challenge

As a means to help inspire member ski areas, NSAA has developed the Conversion Cup Challenge. Conversion is simply the process of turning beginner skiers and riders into repeat customers, and ultimately
lifelong enthusiasts of the sport.

  • Conversion Case Studies
    Articles from the NSAA Journal covering Conversion success stories at our member resorts.