Description:
ASC has been working to improve relations with the community and stakeholders since Pat O'Donnell came on as CEO in 1996. The objective of this program is to establish ASC as a responsible community MEMBER, not an outsider corporation out for its own profit at the expense of the community and the environment. One way to achieve these objectives is through our community advisory committees: Community Environmental Advisory Committee: A community environmental advisory committee of local environmentalists meets quarterly with CEO. This group is, as far as we know, unique in the industry. It consists of what some might call a ski area's historic natural enemies, including many groups that have strongly opposed the company in the past, like Aspen Wilderness Workshop and Roaring Fork Conservancy. The goal of the meetings is to break down communications barriers between ASC and the environmental community; solicit advice; and share new ideas for review. Community Advisory Committee: ASC also holds quarterly meetings of a community advisory committee, made up of local concerned citizens and community leaders. This group also meets with CEO Pat O'Donnell, and the goals are the same as the environmental committee but with a broader focus. Outreach: ASC also believe part of its obligation to stakeholders is to share successes and failures as a way to help other community members, and other ski resorts, improve their environmental performance as well. To this end we have published articles on ASC green programs in Harvard Business Review,(circulation 250,000), Corporate Environmental Strategy, Ski Area Management (which reaches about 4000 ski area managers) , the LA Times (circulation 900,000) the Yale/MIT Journal of Industrial Ecology, which is the leading scienfitic journal in the field of sustainable industry, NSAA Journal, the Denver Post,( circ. 355,000) and Green@Work. Available on request, these writings are how-to guides for those wishing to implement green business. Meanwhile, our wind-powered the X Games reached an audience of 16 million people, or 7 million families.

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Resort Contact: Auden Schendler