Description:
Vail Resorts is partnering with the National Forest Foundation (NFF), a non-profit partner of the U.S. Forest Service that helps the USFS improve the health of the national forest system, to raise funds for conservation projects in both the White River National Forest and the Lake Tahoe Basin areas. The two groups hope to raise as much as $600,000 over the coming season. As with Vail’s recent wind power initiative, the company is seeking to get its customers involved in its environmental effort. In the new program, Vail Resorts (VR) will ask its guests to contribute an additional $1 when they purchase season’s pass and on-line lift tickets, and $1 per room night at VR’s Colorado-based lodging properties, to Friends of The Forests, a NFF program. NFF will match each dollar raised with an additional $0.50 of its own, and will use the funds to provide financial assistance to local conservation projects, particularly those focused on sustainable recreation, wildlife habitat and stream restoration. Programs which have received NFF assistance in the past include the Colorado 14ers, the Continental Divide Trail Alliance and the Southern Rockies Ecosystem Project.

Resort Web Site

Silver Eagle Award - Environmental Education
2006 (FINALIST)