Home |
Schedule |
Agenda |
Featured Speakers |
Sessions
Registration |
Lodging |
Arrival Day Programs |
Golf |
Sponsors |
Committee Meetings |
Opening Reception & Gala Party Theme |
Entertainment & Spouse Program |
San Francisco Restaurants
2008 National Convention & Tradeshow
May 28-31, 2008
Hilton San Francisco, CA
Featured Speakers
Guy Garcia, award-winning journalist, novelist and Internet entrepreneur
The New Mainstream: How the Multicultural Consumer is Transforming American Busines
Award-winning journalist, novelist and Internet entrepreneur Guy Garcia is an award-winning speaker,
consultant, author and multimedia entrepreneur. His book, “The New Mainstream: How the Multicultural
Consumer is Transforming American Business,” explains how Americans will eat, work, play, learn and spend
money in the 21st century – and why any organization that ignores the lessons of the new mainstream is
doomed to fail.
Garcia is the founder and CEO of Mentametrix, Inc., a multicultural research and marketing firm
based in New York City. Mentametrix is licensed to use the Implicit Association Test (IAT), a software
developed by psychology professors from Harvard, the University of Washington at Seattle and UVA, for
multicultural research, marketing and product development. As a consultant and lecturer, Garcia has
worked with major corporations and organizations, including Clorox, Coke, Astra Zeneca, Bayer Healthcare,
McKinsey & Co., Nissan Motors, 20th Century Fox Studios and Colorado Ski Country USA, to name a few.
As an executive at America Online, he worked on the development of AOL International, AOL Broadband,
and launched the first iteration of AOL Latino, a bilingual site for AOL’s two million Latino subscribers.
A former Time magazine staff writer, three-time National Magazine Awards judge and frequent contributor
to the New York Times, the Los Angeles Times and other publications, Garcia has appeared on ABC, Univision,
NPR, CNBC and PBS.
More featured speakers...
