CONTACT:
Dean Mayer
Clif Bar & Co.
(510) 558-7855, x130
dmayer@clifbar.com

FOR IMMEDIATE RELEASE

Clif Bar Honors Eight U.S. Ski Resorts for Environmental Accomplishments
Golden Eagle Awards Recognize Work to Preserve and Protect Winter Playgrounds

SAN FRANCISCO, Calif., May 28, 2008 — CLIF® BAR, the leading organic-certified energy bar, has recognized Jiminy Peak with the 2008 Golden Eagle Award for Overall Environmental Excellence by a ski resort. The award hails Massachusetts-based Jiminy Peak for installing a wind turbine—a first for a mountain resort in North America—which provides nearly half of the ski area’s total electricity needs.

CLIF BAR, which delivers great-tasting natural energy to winter athletes and enthusiasts, also awarded seven Silver Eagle awards to ski resorts in California, Colorado, Utah, West Virginia and Wyoming. The 2008 Golden Eagle Awards for Environmental Excellence were announced yesterday during the National Ski Areas Association (NSAA) National Convention and Tradeshow.

“We’re pleased to be part of the ski industry’s efforts to help save our snow, which is seriously threatened by global climate change,” said Ricardo Balazs, sports marketing experience manager for Clif Bar & Company. “We hope the work of these forward-thinking resorts will inspire others to protect the places where we play.”

Established in 1993, the Golden Eagle Awards for Environmental Excellence recognize the environmental achievements of ski areas. The awards honor members of the NSAA, which represents the majority of ski area owners and operators in North America. Clif Bar, which employs wind energy, biodiesel, waste reduction and other initiatives to reduce its own footprint on the planet, is the administrator of the awards program.

This year’s award winners were recognized for excellence in the following areas:

Golden Eagle, Overall Environmental Excellence: Jiminy Peak (Massachusetts)
Jiminy Peak became North America’s first mountain resort to install a wind turbine, generating 45-50 percent of its total electricity needs. Unused excess power Jiminy creates goes back into the power grid.

The resort’s tenacity and commitment to sustainability helped overcome many hurdles faced in the process of purchasing and installing the $4 million, 1.5 megawatt turbine. The project demonstrates that ski areas of all sizes are capable of 'moving mountains' in the realm of sustainability. Jiminy has set a high bar for the ski industry and paved the way for others to follow suit.

Finalists: Arapahoe Basin (Colorado), Grand Targhee Resort (Wyoming)

Silver Eagle, Water Conservation: Vail Resorts (Colorado)
Using water wisely is a critical strategy for reducing environmental impacts in and around Vail Resorts. Vail has implemented many water conservation measures, including installing efficient water-saving devices, reducing leaks and designing trail layouts to make the most out of snowmaking. The Easy Street Run Enhancement project at Heavenly reduced snowmaking by 65 percent, saving over 1.3 million gallons of water.

Finalists: Arapahoe Basin (Colorado), Homewood Mountain Resort (California)

Silver Eagle, Energy Conservation/Clean Energy: Park City Mountain Resort (Utah)
After completing the first-ever comprehensive scientific study of global warming’s effect on a resort and the greater Utah snow sports industry, Park City Mountain Resort has begun an on-going effort to reduce its electricity use -- which accounts for 86 percent of its carbon footprint. Through initiatives that include the purchase of more energy-efficient snowmaking equipment and biodiesel use in its snowcat fleet, the resort has been able to reduce energy consumption by 23 percent.

Finalists: Okemo Mountain Resort (Vermont), Whistler Blackcomb (BC, Canada)

Silver Eagle, Fish & Wildlife Habitat Protection: Snowshoe Mountain Resort (West Virginia)
Snowshoe Mountain Resort completed West Virginia’s first Habitat Conservation Plan (HCP). In partnership with the U.S. Fish and Wildlife Services, the HCP established a 230-acre plot of land as a permanent, protected habitat for the endangered West Virginia flying squirrel.

Finalists: Stratton Mountain Resort (Vermont), Vail Resorts (Colorado)

Silver Eagle, Environmental Education: Aspen Skiing Company (Colorado)
Aspen Skiing Company has taken the approach of gutsy activism to educate and build awareness among its guests and the broader general public on what is arguably THE issue of our time, climate change. Aspen’s approach has taken many forms, including the Save Snow ad campaign, congressional testimony, a Kimberly-Clark boycott and development of solar energy at a utility scale.

Finalists: Grand Targhee Resort (Wyoming), Telluride Ski Resort (Colorado)

Silver Eagle, Visual Impact: Arapahoe Basin (Colorado)
Arapahoe Basin’s new 400-acre Montezuma Bowl was developed with an emphasis on minimizing environmental impacts through alternative construction methods. The only structures installed include the chairlift, snowfences, avalauncher tower, trail signs, and boundary posts and signs. Furthermore, less than 3 acres of trees were removed connecting open areas and providing feeder trails into the lift.

Finalists: Stevens Pass (Washington), Winter Park (Colorado)

Silver Eagle, Stakeholder Relations: Mammoth Mountain Ski Area (California)
Mammoth Mountain Ski Area’s commitment to preserving the scenic resources of the Mono Basin by protecting 112 acres from development demonstrates tangible community leadership. Working with the Mono Lake Committee and Inyo National Forest, Mammoth Mountain Ski Area purchased 112 acres overlooking Mono Lake’s ecologically unique waters, permanently protecting the property from development for future generations.

Finalists: Copper Mountain (Colorado), Whistler Blackcomb (BC, Canada)

Silver Eagle, Waste Reduction & Recycling: Grand Targhee Resort (Wyoming)
Grand Targhee Resort (GTR) took great steps in establishing itself as a leader in waste reduction in the Greater Yellowstone Region. The resort has worked to reduce the trash each guest generates by eliminating disposable products in its restaurants and switching to bio-based compostable plastics. GTR also started e-waste, food waste and household hazardous waste recycling programs. All told, GTR reduced its waste stream by 4 percent from 2006 to 2007, and has a goal to reduce it 50 percent by 2010.

Finalists: Gore Mountain (New York), Whistler Blackcomb (BC, Canada)

Judges for this year’s awards include: Michael Berry, NSAA president; Jon Steelman, National Resources Defense Council; Jim Bedwell, U.S. Forest Service; Hank Cauley, The Pew Charitable Trusts; Kirk Mills, Colorado Department of Public Health & Environment; David Jaber, Natural Logic and Elysa Hammond, ecologist, Clif Bar & Company.

About Clif Bar & Co.
Based in Berkeley, Calif., Clif Bar & Company is a leading maker of all-natural and organic energy and nutrition foods, including the CLIF® BAR energy bar and LUNA®, The Whole Nutrition Bar for Women®. Committed to sustainability from the field to the final product, Clif Bar has received local, state and national awards for its environmental efforts, including the Save Our Snow campaign to combat and educate the public about the impact of global climate change on winter recreation areas. Learn more at http://www.clifbar.com.

About the NSAA
The National Ski Areas Association, headquartered in Lakewood, Colo., is the trade association for ski area owners and operators. It represents 326 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. Additionally, it has 400 supplier members who provide equipment, goods and services to the mountain resort industry.

For further information on the Golden Eagle Awards or to learn more about environmental programs at ski resorts nationwide, visit The Green Room at www.nsaa.org.

 THE NATIONAL SKI AREAS ASSOCIATION, LOCATED IN LAKEWOOD, COLO., IS A TRADE ASSOCIATION FORMED IN 1962 FOR SKI AREA OWNERS AND OPERATORS NATIONWIDE.

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