Contact: Troy Hawks
NSAA Communications
(720) 963-4215
thawks@nsaa.org

FOR IMMEDIATE RELEASE

Annual Ski Industry Marketing, Guest Service Award Winners Announced

LAKEWOOD, Colo. - April 16, 2010 — Today the National Ski Areas Association (NSAA) announced the winners of the 2009/10 Marketing and Guest Service Awards. The awards, sponsored this year by Virginia Beach-based marketing firm BCF, and SportsInsurance.com, are presented annually to ski resorts nationwide, both large and small, for their successful marketing and guest service programs that ultimately help grow the sports of skiing and snowboarding. This year’s categories recognized the Best Overall Marketing Program and the Best Overall Guest Service Program in four resort categories based on resort skier and rider visitation: Up to 100,000 visits; 100,000 to 250,000 visits; 250,000 to 500,000 visits; and 500,000 and more visits.

The 2009/10 winning resorts are:
Best Overall Marketing Program

Best Overall Guest Service Program

• Up to 100,000 visits (TIE) : McIntyre Ski Area, N.H.; Thunder Ridge Ski Area, N.Y.
• 100,000 - 250,000 skier visits: Sugar Bowl Resort, Calif.
• 250,000 - 500,000 skier visits: Crested Butte Mountain Resort, Colo.
• 500,000 or more skier visits: Beaver Creek Resort, Colo.

Judges for this year's awards were Christine Donovan, Event Director, BEWI Productions Inc., Mass.; Dan Price, President of Denver-based marketing firm Adrenalin; and Andy Hawk, Marketing Director, PSIA/AASI. Each of the winning programs will be officially recognized at an awards reception May 3rd at NSAA’s National Convention and Tradeshow in Orlando, Fla., and will also be highlighted in the August issue of the NSAA Journal. Find more information online at nsaa.org.

 THE NATIONAL SKI AREAS ASSOCIATION, LOCATED IN LAKEWOOD, COLO., IS A TRADE ASSOCIATION FORMED IN 1962 FOR SKI AREA OWNERS AND OPERATORS NATIONWIDE.

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