Contact: Troy Hawks
NSAA Communications
(720) 963-4215
thawks@nsaa.org

FOR IMMEDIATE RELEASE

New York Ski Area Operator Honored with Sherman Adams Award
Holiday Valley CEO Dennis Eshbaugh Recognized for Industry Contributions.

LAKEWOOD, Colo. – April 16, 2010 – The National Ski Areas Association (NSAA) today announced that Dennis Eshbaugh, president and CEO of Holiday Valley Resort in Ellicottville, N.Y., is the recipient of this year’s Sherman Adams Award.

Over the past 23 years, skier visits at Holiday Valley have grown more than fourfold under Eshbaugh’s leadership. During this time the resort has invested more than $100 million in capital improvement projects that have expanded the trail network, snowmaking systems, lift capacity, lodging capacity, summer operations, and further enhanced guest services.

Eshbaugh has served two tenures on the NSAA board of directors and has also served on the NSAA Government Affairs Committee. In addition, Eshbaugh has served on the board of directors of Ski Areas of New York (SANY) for 25 years – twice as chairman and also as a member of the legislative committee. He also serves on the board of directors of his local bank, the local ambulance board, the local chamber of commerce, and as president of a committee to improve Western New York’s roadways.

The Sherman Adams Award is presented annually to an individual from an Eastern ski area that has significantly influenced the industry. The award is named after the former governor of New Hampshire who was also the founder of Loon Mountain, N.H.

The 2010 Sherman Adams Award will be officially presented May 4 during NSAA’s National Convention and Tradeshow at the Omni Orlando Resort at Championsgate, Fla. Find more convention details online at nsaa.org

 THE NATIONAL SKI AREAS ASSOCIATION, LOCATED IN LAKEWOOD, COLO., IS A TRADE ASSOCIATION FORMED IN 1962 FOR SKI AREA OWNERS AND OPERATORS NATIONWIDE.

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