NSAA : National Ski Areas Association : Safety & Education : Heads Up

Head's Up

January 13-19, 2008

The National Ski Areas Association's sixth annual National Safety Awareness Week, part of the Heads Up Safety Initiative and sponsored by Mountain Dew, will take place Jan. 15-21, 2005. Throughout the week, ski areas nationwide will advocate slope safety by promoting the Your Responsibility Code's seven principles of slope safety to guests and resort staff....[release]

Events for National Safety Awareness Week 2005

CALIFORNIA

Boreal
(Ben Leech or Jody Churich, 530-426-3666 x181 or x185, ben@borealski.com or jody@borealski.com)

Free helmet rentals will be available through Boreal rental shop for children and adults taking skill improvement classes during Safety Week.
Boreal Professional Ski Patrol will be handing out coupons with the Skiers Responsibility Code that will be redeemable for a free hot chocolate at the resort.
Boreal's Kids Club will award prizes to kids that can recite the Skiers Responsibility Code.

Northstar-at-Tahoe
(Nicole Belt, 530-562-1010, fax: 530-562-2264, email: nbelt@boothcreek.com)

Freestyle/Terrain Safety

Smart Style It signs out in all terrain areas
Freestyle Ops educates customers on Smart Style
Web photo will have a Smart Style quote under it

Back Country and Tree Skiing Safety

Safety Week Kick off Party- January 14th 5-7:30 Base Camp Pavilion
Movie night showing Tahoe Search and Rescue, Winter Aware and Mack Dawg Production Chulk Smack.
Backcountry Safety Guest speaker Peter York from Tahoe Search and Rescue
Free helmet demos for the week for all ages (while supplies last in Village Rental Shop) and 20% off safety gear in Northsport
Safe skiers will be "pulled over" and entered into a raffle to win prizes
Clif Bar to be distributing bars to Backside and Lookout lift users

The Responsibility Code

Patrol to hand out Responsibility Code cards
Kids poster contest. Posters highlighting the Responsibility Code will be displayed in Village Plaza
Different item of the Responsibility Code highlighted on the Grooming and Snow Reports
Safe skiers will be "pulled over" and given a coupon for a free hot chocolate
Reader boards to "This is Safety Week"
Responsiiblity code and smartstyle displayed in Gondola Cabins
Captian Safety stationed at Ski School for Saturday and Sunday

Sunsmart

Sunscreen demo with "Swipes"

Sierra-at-Tahoe
(Nicole Belt, 530-562-1010, fax: 530-562-2264, email: nbelt@boothcreek.com)

Safety Equipment Display and special- An extensive display of safety equipment-helmets, leashes, body-armor will be set-up in the retail shop throughout the week. For a limited time helmets and leashes will be 25% off! Hurry there to get your favorite color!
Encourage participation in our Safety Suggestion Campaign, where submission forms are placed in all paychecks. Individuals who distribute top suggestions win Safety T-Shirts to be worn as uniforms.
Mountain Safety Employees involvement in distributing Safety Code Cards
Make & hang new Banners/Signs promoting Safety Awareness Week
Communicate Safety Awareness Week Events on ticker boards at each lift shack and at ticket windows

Saturday Jan 15- KICKOFF FOR SAFETY AWARENESS WEEK

Free Park and Pipe Clinic- 12:30 pm and 1:30 pm
A free Park and Pipe Clinic will be offered to guests and employees focusing on Smart Style safety techniques and Terrain Park and Pipe instruction. The clinic, delivered by ski and snowboard instructors will be preceded by a Smart Style video encouraging the themes of ‘Respect gets Respect’, ‘Easy Style It’, and ‘Look Before You Leap’. The clinics are open to guests and employees interested in improving their park and pipe skills. The meeting times for the clinics are 12:30 pm and 1:30 pm at the ski school bell. Peanut Butter and Rail Jam Contest 3 pm
Children’s Poster Contest Booth 10am to 1 pm All children are invited to take part in Responsibility Code Activities for Children. Sierra at Tahoe will provide supplies to color/draw representations of the various responsibility codes to submit into for fabulous prizes. NSAA sponsors their annual National Poster Contest as well as Sierra-at-Tahoe’s very own local contest. A variety of games and activities will be provided for children to participate. The booth will be set-up in the Aspen café for the specifically designated time periods. Outdoor Magazine Product Expo- Outdoor magazine representatives have been invited to display selected “winter gear” to prepare yourself for the environments. Outdoor magazine will give away their products as well as magazine subscriptions to several lucky winners.

Tuesday Jan 18

Wellness day HR representatives will distribute oranges, Emergen-C packets, Balance Bars and water to employees around the hill. Efforts will be made to provide suggestions to stay healthy and positive during winter months. Ongoing events throughout the day.
Ergonomics/Physio Day- A collection of ergonomics tips will be distributes to all departments offering advice on avoiding injury and pain. Captain Safety and HR representatives will present stretching sessions to employees among the various departments. A physical therapist is invited to the hill to deliver a brief clinic on proper stretching techniques and treatment suggestions specific to snow-sport. Time-TBA and location likely the Aspen Café
BoarderCross Benefit for Sierra Education Foundation- A Boarder Cross Course will be set-up on Smokey from 10am-2pm welcoming all paid guest to ride the course for a small fee 1$ per ride and 5$ for all day (further questions contact Jenn Kotter in Marketing)

Thursday Jan 20

Equipment Repair for Safety – Repair shop employees will deliver a brief clinic on equipment safety and upkeep of skis, boots, boards, and bindings to insure prolonged and safe usage. Offer sunscreen in a pump bulk size bottle (to reduce waste). (Repair and Rentals)
Dual Slalom Course Benefit for Sierra Education Foundation- A Dual Slalom Course will be set-up on Lower Main from 10am-2pm welcoming all paid guest to ride the course for a small fee 1$ per ride and 5$ for all day (further questions contact Jenn Kotter in Marketing)

Friday January 21

Backcountry Awareness Day 11am & 2 pm
A simulated avalanche dog rescue will take place at 11 am and 2 p.m. facilitated by our ski patrol staff. Guests are invited to a free informative clinic including information about backcountry awareness, “beacon basin”, and avalanche procedures. Individuals present for the presentation and information session on backcountry awareness will be invited to a discounted backcountry tour. To attend the mock rescue session meet at the trail map just below easy rider chair at 10:45 and 1:45. Just look for our rescue dogs and ski patrol staff. Children’s Poster Contest Booth 10am to 1 pm All children are invited to take part in Responsibility Code Activities for Children. Sierra at Tahoe will provide supplies to color/draw representations of the various responsibility codes to submit into for fabulous prizes. NSAA sponsors their annual National Poster Contest as well as Sierra-at-Tahoe’s very own local contest. A variety of games and activities will be provided for children to participate. The booth will be set-up in the Aspen café for the specifically designated time periods.

COLORADO

Arapahoe Basin
(Leigh Hierholzer, Public Relations, 970-468-0718, fax: 970-496-4546, email: leighh@a-basin.net)

Ski patrol hosts an assembly at Summit Middle School during the early season.
Ski Club Arapahoe has a ski safety program—Ski Patrol puts on avalauncher, search and rescue and avalanche dog displays.
Ski patrol gives safety talks to visiting groups.
Children receive a free helmet rental with ski school.
Arapahoe Basin employees are encouraged to complete a unique “Save Your Season” training program, an interactive training program designed to increase safety at work.
February 5-10 Arapahoe Basin will be focusing on increasing Avalanche Awareness with programs like the 3rd Annual Beacon Bowl, Avalanche Awareness Day and an avalanche school.
The Arapahoe Basin website has a page dedicated to safety information including Skier Safety, the Responsibility Code and Freestyle Terrain.

Aspen/Snowmass
(Kristin Rust, Public Relations, 970-925-1220, fax: 970-925-3785, email: krust@aspensnowmass.com)

Helmets are required for children 12 and under participating in Aspen’s Ski & Snowboard Schools.
“Safety Tip of the Day” program: Each day’s tip is posted at all four mountains and is announced on the local RSN television station, Channel 16.
Aspen/Snowmass will have Radar Speed traps on the hill so skiers and riders can realize exactly how fast they are traveling in Slow Skiing Zones. They will be issued “fun citations” as an educational tool.
Daily Patrol tips will be published in the local papers and broadcast on local radio stations during Safety Awareness Week.
Area students are competing in a school video contest by producing safety oriented videos that will be shown at next year’s school safety presentations.

Beaver Creek
(Christina Schleicher, (970) 845-5292, email: Cschleicher@vailresorts.com)

Nearly 4,000 guests will be deputized as members of the Beaver Creek Safety Posse with custom-designed hats, badges and buttons as the resort celebrates National Safety Awareness Week, Jan. 15-21, 2005.
Resort-wide events planned throughout Safety Awareness Week include a mountain rescue helicopter landing, new canine rescue demonstrations and photo opportunities, avalanche workshops, a beacon contest, new trail checks with ski patrol, and new Speeder runs with the resort's on-mountain safety patrol.
Yellow Jackets patrol the mountain, helping to educate guests and enforce Your Responsibility Code, monitor speed in high-traffic areas, and assist guests with questions or needs. Beaver Creek’s Yellow Jacket team is proactive in rewarding positive displays of points outlined in Your Responsibility Code.
Space Not Speed: Vail Resorts introduced this new slogan during the past winter season, sparking renewed awareness of on-mountain safety among skiers and riders. Space Not Speed means give other skiers, riders and objects space on the mountain and maintain a controlled speed at all times.
Beaver Creek advocates continued teaching of responsibility on the mountain in all ski and snowboard group and private lessons through the Beaver Creek Ski and Snowboard School. Children get help with learning about safety and responsibility from Dusty the Safety Eagle, who visits the Children’s Ski and Snowboard School Center.
In its third year, the Eagle County Safety Alliance represents a partnership between several local law enforcement and medical entities, including Avon Police, Vail Police, Eagle River Fire Protection District and Vail Valley Medical Center. The alliance works in conjunction with Beaver Creek's Yellow Jacket on-mountain safety patrol to educate mountain users on "Your Responsibility Code" and skiing and riding etiquette.

Breckenridge
(Emily Jacob, Public Relations, 970-453-5000, fax: 970-453-3202, email: ejacob@vailresorts.com)

Breckenridge Safety Challenge is a program directed toward individual departments or teams, encouraging them to create a program for safety week, including decorations, contests, games, activities, and messages.
Breckenridge Ski Resort has created the Mountain Safety Department. This department is responsible for the education and enforcement of the Skier and Rider Responsibility Code.

Copper Mountain
(Jamie Wilson, Communications Manager, 970-968-2882, fax: 970-968-3155, email: wilsonj@coppercolorado.com)

The Extensive Slope Watch Program is designed and implemented to promote and educate visitors about safety on the slopes.
Copper Mountain brings in 6th, 7th, and 8th grade students from Summit Middle School to spend an entire day with the Copper Mtn. Ski Patrol. Each class gets an opportunity to feel what it is like to take a toboggan rides down the hill, be evacuated from a chair lift, get a seminar on avalanche control and occurrence and understand on a more complete level what programs are in place toward creating a reasonably safe winter snow sport environment for our guests.
Extensive Slope Watch Program designed to promote and educate visitors about safety on the slopes. Ski Patrol visits classrooms at Summit County Elementary with Avalanche search and rescue Dogs to educate kids on the Skier Responsibility Code.

Durango (Purgatory)
(Matt Skinner, Public Relations, 970-247-9000, fax: 970-385-2107, email: mskinner@durangomountain.com)

Staff and volunteer Mountain Safety Personnel enforce slow zones on-mountain.
Durango (Purgatory) has increased placement of slow sign and banners by 40 percent.
Durango promotes National Skier Safety week with pins, buttons and literature regarding the Skier’s Responsibility Code.

Eldora
(Rob Linde, 303.440. 8700 ext ., #243 Cell 720-299-9741, email: rob.linde@eldora.com)

Eldora Mountain Resort and Marker USA have teamed together to encourage helmet use and to promote skier safety. On Saturday and Sunday, January 15th and 16th, in conjunction with the National Ski Areas Association’s (NSAA) National Safety Awareness Week, Eldora will offer its guests a free “test drive” of an 04/05 Marker M-2 or Kid’s Tracer Plus helmet. After trying the helmet, guests may purchase the Marker helmets at up to 65% below retail price.
Eldora’s safety commitment to its on-snow staff includes purchasing Marker helmets for the Ski Patrol and the SnowSports School.

Keystone
(Amy Kemp, Public Relations, 970-496-2316, fax: 970-496-4105, email: akemp@vailresorts.com)

Keystone Resort is unveiling a new safety bus painted bright yellow with safety messages/theme. It’s a moving billboard and a unique way to increase awareness about safety on the slopes throughout the resort.
In order to help first-time skiers or snowboarders to learn new techniques and the rules of the slopes, Keystone’s offering a special Learn-to-ski/ride safely program during January. The package is just $64 for beginner full-day ski/ride lessons and includes rentals, lesson and lift ticket. Offered for kids or adults starting Jan. 15, ending Jan. 31.
The resort also is providing education to local kids and the local Summit County community through safety presentations at local schools and opportunities to interact with members of Keystone ski patrol and Mountain Watch on and off the mountain.
This year, resort employees will sport the Space Not Speed (as well as Smart Style and Know the Code) stickers and educate skiers and snowboarders to maintain space between themselves and other objects and to also maintain a safe speed at all times.
The Keystone A51 terrain park crew is smart stylin’ a rail with signage and using it as a way to spark dialogue with the jibbers and riders.
Kids who can recite one principle of Your Responsibility Code receive a coupon for a free hot chocolate. Look for members of Keystone’s Mountain Watch (in yellow jackets) or Ski Patrol (red jackets).
Safety checks: Stop by Keystone Sports in the Mountain house or River Run base areas for free checks of your binding settings and gear throughout the week.
Safety photos: Head to the top of Dercum Mountain for your safety photo with Samson, a St. Bernard and Ski patrol’s mascot, and Keystone’s fuzzy, lovable mascot Dercum Dog
Keystone kicks off its safety poster contest with safety presentations to kids ski/ride school. Pick up safety poster entry forms at Guest Services or Kids ski/ride school. Posters are due Feb. 1.

Loveland
(Ainsley Kasten, Marketing Manager, 303-571-5580, fax: 303-571-5580, email: marketing@skiloveland.com)

Loveland participates in the NSAA’s National Safety week every year-- displaying banners and posters and distributing info cards.

Powderhorn
(Karen Guillen, Manager Sales and Communications, 970-268-5700 ext. 5158, email: kguillen@powderhorn.com)

Powderhorn will participate in Safety Awareness Week’s children safety poster contest via Children’s Learning Center. They will post entries and winners in the daylodge the last weekend of Safety Awareness Week.
Everyone participating in a Powederhorn ski school class must “Know the Code”.
Safety tip of the day displayed on Powderhorn lift tickets.
The Powderhorn Retail shop will offer 20 percent off Marker & Leedom helmets during Safety Awareness Week.
If guests know ALL seven items of the safety awareness code they can be entered into a drawing to win a FREE season pass for the 2005-2006 season.

Steamboat
(Mike Lane, Public Relations, 970-879-6111, fax: 970-879-7844, email: mlane@steamboat.com)

Steamboat Ski Patrol visits Routt County schools and encourages elementary students to participate in the NSAA Safety Poster contest. Last season, Devin Wilkinson, age 12 of Steamboat Springs, took top honors in the NSAA poster contest. The 331 posters entered all related to one of the seven points in “Your Responsibility Code.”
Steamboat participates in the National Ski Areas Association’s (NSAA) National Safety Awareness Week, Lids On Kids Program and Head’s Up Safety Initiative. To promote this industry-wide safety initiative, Steamboat has developed creative safety programs unique to its operations that will be implemented during Safety Week. These include safety demonstrations, on-mountain contests, Boeri helmet promotions, redeemable coupons for guests who can recite parts of Your Responsibility Code, ski school safety demonstrations, employee competitions, and participation in the Kids’ Safety Poster Contest, a local contest that invites elementary-aged children in resort communities to design safety-related posters.
A Skier Safety Tent at the base area is available during high traffic periods. The tent provides information regarding ski patrol and the Responsibility Code.
Steamboat has several designated slow skier zones associated with high traffic areas throughout the mountain.
All Steamboat rental shops – Steamboat Ski Rentals, Ridesports, Steamboat Ski & Sport, and Steamboat Grand Rentals – have helmets available to rent.
Steamboat has eight courtesy patrollers who focus on skier education and enforcement of the Skier Safety Code.

Vail
(Jen Brown, Communications Manager, 970 479-3001, Fax: 970-479-3002)

Vail Mountain is unveiling a new safety mascot, Pork Chop the Safety Pig, who will be on hand throughout the winter promoting Vail's safety messages on and off the slopes. Pork Chop will visit with and quiz children's ski school classes about safe skiing and riding, assist and offer tips to guests and perfect his tricks safely in the terrain parks, where he is affectionately known as "P. Choppy".
Also new this season, the Vail Ski Patrol and Yellow Jackets have a safety display at Mid Vail which emphasizes the role of Vail employees, our guests and the community in creating a safe and fun environment on the mountain for all. The NSAA has recognized Vail for having the Best Overall Safety Program in the industry for the past five seasons and the awards are a part of the display.
Vail Ski Patrol will be handing out Vail Junior Ski Patrol zipper pulls to kids, who must first answer a safety-related question.
The Safety Posse Kids Corral at the Session Snowboarding event in Vail on Saturday is a place where kids can learn about Smart Style Awareness, the freestyle terrain safety initiative developed by NSAA and Burton and a place for local kids to drop off their Safety Week Coloring Contest Posters.
Vail is home to the Yellow Jackets, an arm of the Vail Ski Patrol that is purposely visible on the mountain to provide daily monitored slow runs and increases guest awareness of mountain safety.
In addition to events and activities for skiers and riders during Safety Week, Vail Mountain employees participate in snow sculpture and department contests that highlight the seven points of Your Responsibility Code as well as department best practices that are implemented on a year-round basis.

Winter Park
(Matt Sugar, Communications Dir., 970-726-5514, fax: 303-892-5823, email: msugar@skiwinterpark.com)

Helmets are free for kids who participate in the Adventure Junction Children’s Center and are available for rent at the rental shop.
The Skier Education and Assistance Team (SEAT): Organized and administered by the Ski Patrol, team participants come from a variety of operational departments and are trained to monitor traffic, give directions and assistance, and slow down fast skiers/riders in slow zones. The can give warnings or pull passes as necessary. They are concentrated in high traffic areas and have a higher presence during busy times. They also do school education in local and Front Range schools and provide “lodge talks” on safety to large groups visiting the resort upon request.

IDAHO

Pebble Creek Ski Area
(Dana Lucid, Guest Services Coordinator, 208-775-4452, fax: 208-775-4453, email: info@pebblecreekskiarea.com)

Pebble Creek Ski Area is hosting Max Safety Day on Saturday, January 15th in conjunction with the National Safety Initiative. Activities throughout the day will focus on safety awareness.

"Heads Up, Know the Code" is the theme of a Kid's Poster Contest. Children are invited to draw a poster of one of the seven safety codes. The poster drawing station will be set up all day in the lodge with crayons and paper available. Patrollers will meet with kids during lunch with fun information and "Know the Code" coloring contest assistance. Local prizes will be awarded with winning posters being entered in the National Contest.
Winter storms are among nature's most impressive weather spectacles. Learning about winter weather safety can save your life! The Pocatello National Weather Service (NWS) will be in the lodge to share information on how to avoid winter weather mishaps or deal with them until help arrives. Adults and children will have the opportunity to learn about winter weather safety, where to find winter weather forecasts and avalanche information.
Children of all ages will be able to make their own anemometer, a tool for measuring wind speed. They may also gather instructions to build a complete, simple weather station for their own home and possibly become an official Weather Spotter for the National Weather Service.
A display on Avalanche Safety will be set up in the lodge.
Scott's Ski and Sports, Barrie's Sports and Ride On Bikes & Snow are bringing their full helmet lines to allow for guests to try on helmets. Helmets will be displayed from 11:30am to 1:30pm in the lodge. Helmets can be purchased at that time.
Pebble Creek has teamed up with the American Red Cross to promote safety awareness and encourage skiers and boarders to help others by donating blood. Representatives from the Red Cross will set up in the lodge from 11:30 to 1:30 for skiers and boarders to sign up for a time to donate blood. Those signing up will be entered in a drawing for day tickets.
Events will culminate with a Sweet Turns for Safety Race. Sweet Turns help you control speed and avoid obstacles. The racecourse on the Aspen will have all kinds of fun kinks and turns. The Sweet Prize of a candy bar for all entrants is sponsored by Gem State Distributing. Race time is 2:00pm.
A backcountry Avalanche Awareness Workshop is scheduled at 10:00am on Friday, January 14. Topics will include an introduction to stability evaluation, route finding and avalanche rescue. The workshop will take place both indoors and outdoors in the base area. The workshop is for persons age 13 and up, with parental permission required for those under 18 and is presented as a community service and there is no fee.

NEW HAMPSHIRE

Pats Peak Ski Area
(Lori Cayouette,Director of Marketing, 603-428-3245 ext. 108, fax:603-428-7821, email: lori@patspeak.com)

Kids' Safety Poster Contest with designs based on "Your Responsibility Code".
Kids' Safety Posters will be hung in the base lodge and a winner will be chosen and submitted to NSAA for the national contest.
Pats Peak Fun Squad will conduct quizzes with kids based on "Your Responsibility Code". Correct answers will receive a complimentary Hot Chocolate.
Pats Peak Fun Squad will target safety messages in their kids' activities.
A safety message will be posted on the Pats Peak daily Snow Reports throughout the week.

NEW YORK

Holiday Valley Resort & Conference Center
(Kristen Widger, Assistant Director of Marketing, 716.699.2345 ext. 4005)

On our website & in our local paper we wrote an article that describes National Safety Awareness Week and its purpose. We also broke down the seven points of the Responsibility Code as well as the safety points in Smart Style. We gave tips on personal safety i.e. sun safety and being prepared to hit the slopes.
We place bright colored attention flags at merge or slow skiing areas to remind customers to slow down and be aware. The flags stay up all season.
1 point of Your Responsibility Code will be featured on our slope report nightly through the week.
Kids in the Day Care center are participating in the National Kids Poster Contest.
We are distributing orange "Be Safe" stickers to all the kids in our night school programs (approx. 7500 kids) Safety Patrol will step on the bus to talk about safety and hand out the stickers. If a student is seen on mountain by Safety Patrol wearing the "Be Safe" sticker and doing something positive the Patroller will enter the student in a contest for a great prize. Safety will also hand out pizza coupons to random kids seen wearing the sticker.
At 6:25 (right before the 6:30 group lesson time) every night of National Safety Awareness Week, we will be launching a roman candle fireworks show off a sign constructed from christmas lights that says "Be Safe"!!
We sent an e-flyer to all school advisors describing National Safety Awareness Week and our focus. We are encouraging them to talk to the kids about the Your Responsibility Code and Slope Style safety on the mountain.
Safety messages will be displayed on the lift towers on two high traffic lifts. Holiday Valley employees will compete in a Safety Slogan contest. The winner will receive a prize and their slogan will be displayed during National Safety Awareness Week

OHIO

Mad River Mountain
(Cristin Dwyer, Marketing Director, 937-599-1015 ext.211, Fax: 937-599-4225, Email: cdwyer@skimadriver.com)

Safety Demo - Our Terrain Park Director, JD Sorge will be holding several Safety Demo's throughout the week in the Terrain Park. GOAL: Lead a group of riders through park demonstrating park etiquette.
Check the Jump
For distance
Changes in transitions
Make sure jump is within riders parameters
Do a lap through without touching features
Straight Air The Jump
Ride the rail straight (learn a stock trick = a trick that the rider is already comfortable with)
Making sure to clear the table (when first hitting the feature)
Have a fun safe session
When pushing the limits riders must improve by progression.
Progression is the only way to build skill to perfection

Combine Safety Week with the Next Snow Search Next Snow Search is organized by Snow Monsters and sponsored by Sports Illustrated for kids. Mad River is one of several resorts hosting a qualifying competition for the finals held in Keystone Colorado. Mad River's Next Snow Search will be taking place the same time as the NSAA Safety Week.
Snow Pro's will also be hosting several safety Demo's throughout the week. These Demo's will be following the same basic instructions.
Take pictures of kids with their favorite safety quote and adding them to the web
Award a "MRM Safety Kid of the Year" to a child who is seen by judges following more of the safety rules then any other child. Child would receive a medal and MRM product.
In order to generate direct awareness, we have hung up several of the NSAA Safety posters around our resort.
A Safety Tip of the Day will be mentioned in the daily snow reports, email, and website and over the PA system throughout the day.
Our Adventure Place for kids will be passing out the Safety Awareness Coloring contest and a winner will be chosen and awarded MRM products.
We have designed a special sticker to distribute to customers through out the week.

OREGON

Mt. Ashland
(Rick Saul, Marketing Director, 541.482.2897, fax: 541-482-3644, email: rsaul@mtashland.com)

Terrain Park Safety and Awareness Clinics will be hosted by Mt Ashland Ski and Snowboard School instructors
NSAA Kids' Safety Poster Contest
"Random Acts of Safety": our staff awards safety vouchers to guests observed being safe and/or following the skier's Your Responsibility Code. Our customers then fill out the back of their voucher and turn it in for merchandise drawings held during safety week.
Safety Poem Contest: customers write poems that are selected for publication on our website and are entered into a drawing for prizes.

Timberline
(Camille Greenslade, email: cfrederick@timberlinelodge.com)

The Bruno's Kid's Club will have a poster coloring contest each day and the winner will receive a stuffed Bruno Dog.
Lids on kids posters and NSAA posters have been displayed throughout the Wy'East Day Lodge.

PENNSYLVANIA

Whitetail Mountain Resort
(Mike Schuman, Safety Director, 717-328-9400, fax: 717-328-5529, email: mschuman@skiwhitetail.com)

Daily Snow Phone promotes Slope Safety Awareness week and gives a "new" safety message each day.
Increase Ski Patrol, Mountain Safety & Guest Service visibility promoting safety week
National Safety Awareness Banners and Posters displayed at entrance and throughout the resort.
Daily Updates to Whitetail Web site highlighting Safety Week & Know the Code and introduces safety Team and patrol members each day.
Resort staff will wear "Safety is Cool" & "Celebrate Safety Week" buttons on their uniform shirt.
Ski Patrol Open House on the top of the mountain at PHQ -- Know the Code/Balloons/Candy. Guided tours for kids with a patroller
Appearances by Snowball of Snow Monsters with Safety Talk for kids
Taped promotion for Slope Safety Message hourly over Resort & Terrain Park sound system. Looped Safety Videos in the Guest Services area and in some locations in the lodge.
Distribute Know the Code, Smart Style, and Lids on Kids information in the plaza as guests enter the resort
National Kid's Safety Poster Coloring Contest - (poster/crayons) - chance to win Family of 4 Ski day at Whitetail --- lift ticket, rental, lesson & lunch)
Extended free skiing time for the guests participation in safety Week! Guest can earn an "Extra 1 Hour Skiing" sticker if they can quote or discuss any part of the "code", or Smart Style to a on snow staff member (Patroller, Safety Team Member, Park & Pipe Crew Member or Lift Attendant)
Schedule viewings of safety films in the Skier Education area in the Clinic several times through out the day with announced invitations to attend.
Park & Pipe Staff will hold "Open House" at their duty station with safety and Smart Style handouts.
Radar Gun speed detector. Clocking of skiers by Mt. Safety Team on Upper Angel Drop- discussion of speed and safety.
Ski School will pass out Know the Code brochures at the beginning of each lesson
Print the daily safety tip on lift tickets.
"Know the Code" displayed at the bottom of each lift chalkboard.

VERMONT

Killington
(Anne Snyder, Risk Manager, 802-422-3333, fax: 802-422-6113, email: asnyder@killington.com)

FOOD AND BEVERAGE SPECIALS-Daily specials to be offered at base lodges, advertised in conjunction with the seven points of “Your Responsibility Code”.
KILLINGTON SKI PATROL INTERVIEW-Resort Sports Network (RSN) will talk with a professional ski patroller and broadcast the interview during National Safety Awareness Week. The subjects included in the interview will be knowledge of “Your Responsibility Code” and slope safety awareness.
HEADS UP PHOTO OPPORTUNITIES-Children can have their photos taken with a life size “HEADS UP” logo at the Ramshead Magic Snow Play Park.
FREE LIFT TICKET OR PERFECT TURN GROUP CLINIC-Guests can purchase a helmet at shops in base lodges or Shops at the Shack during the week of January 15-21, 2005 and receive a voucher good for a free lift ticket or a Perfect Turn group clinic.
50% DISCOUNT ON BINDING CHECKS-During the week, guests and staff can have their bindings checked for half price at Snowshed or Shops at the Shacks rental/repair facilities.
POSTER CONTEST-In order to promote slope safety awareness and education to elementary school children, students will create posters illustrating any one of the seven points of “Your Responsibility Code”. These entries will be on display in various locations at the resort. Posters will be judged in two categories: Best Overall Safety Message and Most Creative Design. Two winners will receive a new ski or snowboard package and two runners-up will receive a new helmet. Winner’s and runner’s-up posters will be entered in the NSAA National Poster Contest.
SAFETY AWARENESS INFORMATION FLYERS AND CODE CARDS-Flyers and cards will be distributed throughout the resort at Killington Grand Hotel, Village Lodging check-in, and Shops at the Shack. There will also be a safety awareness table at Ramshead Lodge manned by Ambassadors.
HEADS UP-KNOW THE CODE ON KILLINGTON.COM-“Your Responsibility Code”, HEADS UP logo and Safety Awareness Week activities will be featured on Killington’s website.
SAFETY VIDEOS & POSTERS-“Know the Code “ and “Communicate, Cooperate & Rip It Up” videos and “Look Before You Leap” posters will be displayed in base lodges, Killington Grand Hotel, Village Lodging check-in, and Shops at the Shack.
EARLY EDUCATION IN CHILDRENS’ CENTERS-Snow Monsters coloring books will be distributed to Perfect Turn Ministars programs.
HEADS UP-KNOW THE CODE STICKERS-Perfect Turn kids and guests will be visiting Ski and Snowboard instructors, Ambassadors and ski patrollers and will receive bright yellow stickers reminding them to “Know the Code”.
“YOUR RESPONSIBILITY CODE” ON LIFT TOWERS & LCD SIGNS-These will be visual HEADS UP reminders while skiers and riders are loading and riding lifts.
AREA SKI & SNOWBOARD SHOPS PARTICIPATE-HEADS UP-“Know the Code” messages will be reinforced by displaying NSAA wall posters and distributing “Your Responsibility Codes” cards and stickers to customers.

Mount Snow
(Gale Palladino, Resort Services Manager, 802-464-1100, fax: 802-464-, email: gpalladino@mountsnow.com

Lead by Mountain Safety Patrol (MSP), all departments will participate in the Ski Awareness program and increase interaction with guests on the mountain to promote skier safety.
Mountain Safety Patrol will promote safety message with increased guest interaction, games, contests, giveaways, and prizes.
MSP and Ambassadors will arrange a scavenger hunt for guests with many prizes including daily ski passes and one 3-day ski ticket. Guests will be given safety clues at the Main Base Lodge and items spread out all over the mountain.
Snow Monsters handing out "Know the Code" buttons and cards. Prizes given to persons knowing the code.
At the Main Base Lodge tables showing videos to the guests will be located, manned by MSP and Ambassador's will hand out information material and prize awards.
Rescue Department to provide live demonstrations throughout the day, showing guests, techniques on skier and snowboard safety.
MSP personnel will do local television spots leading up to the event, promoting National Ski Awareness Week and "Know the Code and Smart Style".
MSP and RSN personnel will create a demonstration video for each of the seven responsibility codes and use the video throughout the remainder of the season.
Parks and Pipes Department will have safety demonstrations in the terrain parks, Smart Style handouts and prizes awarded for safety knowledge.
Perfect Turn as part of the lesson program to discuss "Know the Code" and hand out buttons and cards.
All administration personnel will wear "Know the Code" buttons and help hand out cards, giveaways, and participate in the quizzes.
National Kid's Safety Poster Contest, sponsored by the Ambassadors will be dedicated to children ages 5 - 12, with all winning prizes including a few major awards.

Okemo
(Pam Cruickshank, Director of Public Relations, 802-228-1947, fax: 802-228-4558, email: pamc@okemo.com)

Okemo's staff will celebrate National Safety Week with Team Safety Talks that emphasize safety among staff members, a poster coloring contest for kids in the Snow Stars Center and "Know the Code" quizzes by Okemo's Mountain Ambassadors and Ski Patrol Ambassadors with guests on the chairlifts and slopes.

National Safety Week At Okemo!

Know the Code and receive a prize: Mountain Ambassadors & Ski Patrol Ambassadors will conduct on-the-spot quizzes based on Your Responsibility Code with kids and guests during the week. Correct answers will receive a complimentary Hot Chocolate Card.
Safety messages and Okemo's Daily Snow Reports: A safety message will be added to Okemo's daily snow reports throughout the week.
"Your Responsibility Code" and safety topics will be discussed with staff members during Team Meetings.
A Safety Poster Contest in the Snow Stars Center: Okemo staff will help children to create a message based on Your Responsibility Code or any one of the three Smart Style elements (Look Before You Leap, Easy Style It or Respect Gets Respect).
Safety Poster Contest winners will be announced, along with their artwork.

Smugglers Notch
(Barbara Thomke, Public Relations Director, 800-451-8752, fax: 802-644-5913, Email: bthomke@smuggs.com)

Discovery Camp children (ages 3-5) will be making posters.
The brochures are in our racks everywhere for guests to pick up at will.

WASHINGTON

Crystal Mountain
(Tiana Enger, Marketing & Events, 360.663.3012, fax: 360.663.3013, email: Tiana@skicrystal.com)

Safety messages are posted on the website.
Safety message included on the daily snow phone report.
Safety message is posted on the daily fax and area conditions report.
Ski patrol has set up a table in the base area with avalanche rescue dogs, and trading cards with the dogs pictures and responsibility code on them.
Kids who can recite the safety rules are entered into a drawing for a free helmet.
Kids in our Kids Club are participating in the poster contest.
The responsibility codes are posted in various locations around the area.
An avalanche awareness classes was held the morning of Saturday, Jan. 15

WYOMING

Grand Targhee Resort
(Curtis Tisdel, Sales and Marketing, 307-353-2300 x1319, fax: 307-353-8148, email: ctisdel@grandtarghee.com )

Kids Safety Poster Contest at local schools; Grand Targhee will award the top three posters with awesome prizes. The three winners will then be submitted to national poster contest. All participates will be included in a raffle of other prizes.
Employee Safety Poster Contest; each department will submit a poster based on the Code or SMART STYLE. The winning department will receive 150 Targhee Bucks, second place 50 Targhee Bucks, and third place 25 Targhee Bucks.
Grand Targhee Ski Patrol will host two special presentations during the week that will include Avalanche Dogs.
Random Acts of Safety; Resort Host and Ski Patrol will cruise around the mountain looking for people wearing helmets, skiing safely, and knowing the responsibility code. Small prizes will be handed out to those picked.
A Responsibility Code or SMART STYLE element will be focused on each day and posted on the snowfax, website, and included in the Targhee snowphone message.
The Employee Newsletter will feature an article on the Responsibility Code and how employees play an important role in skier & snowboarder safety.

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