NSAA Announces Top Ski Area Marketing Programs for 2014-15

NSAA Announces Top Ski Area Marketing Programs for 2014-15

Tuesday, May 05, 2015

The National Ski Areas Association (NSAA) has given seven ski areas top honors for their 2014-15 marketing programs. NSAA announced the winners today at its National Convention and Tradeshow in San Francisco, Calif. The awards are sponsored by Ryan Solutions, a strategic marketing and database technology firm based in Ohio. NSAA presents the awards to member resorts with successful marketing programs that ultimately help grow the sports of skiing and snowboarding. Here are the 2015 winners:

Best Use of Mobile Technology: Copper Mountain Resort, Colo.
Best Social Media Campaign: Camelback Mountain Resort, Penn.
Best Direct Marketing Program: Squaw Valley | Alpine Meadows, Calif.
Best Use of Video Marketing: Telluride Ski and Golf Resort, Colo. 
Best Old School Marketing: Sunday River Resort, Maine
Best ‘Learn to Ski and Snowboard Month’ Campaign: Steamboat Ski and Resort, Colo.
Best Overall Marketing Campaign: Mammoth Mountain, Calif.

Judges for the awards were Andy Hawk, managing director for Warren Miller Entertainment and NASTAR (part of the Active Interest Media Mountain Group), and publisher of Snow Show Daily; Kristen Lummis, a snowsports and travel writer, and two-time winner of NASJA’s Harold S. Hirsch Award for her popular Brave Ski Mom blog; and Sarah Plaskitt, founder and CEO of scoutski.com, and former brand strategist for world leading brands.

An in-depth review of the winning marketing award programs will be included in the summer issue of the NSAA Journal.