NSAA Announces Top Ski Area Marketing Programs for 2017-18

NSAA Announces Top Ski Area Marketing Programs for 2017-18

Saturday, May 05, 2018

MARCO ISLAND, Fla., May 5, 2018—The National Ski Areas Association (NSAA) has given seven ski areas top honors for their 2017-18 marketing programs. NSAA announced the winners today at its National Convention and Tradeshow being held this week in Marco Island, Fla. The awards are sponsored by Inntopia, a strategic marketing, commerce, and business intelligence firm based in Stowe, Vt.

NSAA presents the awards to member resorts with successful marketing programs that ultimately help grow the sports of skiing and snowboarding. Here are the 2017-18 winners:
 
Best Use of Mobile Technology
Squaw Valley | Alpine Meadows, Calif.

Best Social Media Campaign
Alyeska Resort, Ala.

Best Use of Video Marketing
Whistler Blackcomb, BC

Best Learn to Ski & Snowboard/Bring a Friend Campaign
Killington Resort, Vt.

Most Unique Campaign
Aspen Snowmass, Colo.

Best Overall Marketing Campaign
(Under 500,000 visits)
Mount Snow, Vt.

Best Overall Marketing Campaign
(500,000 or more visits)
Snowbird Ski & Summer Resort, Utah
 
Judges for the awards were Mike Bisner, vice president sales/East for AXESS NORTH AMERICA; Ryan Davis, art director of Portland, Oregon-based branding agency Nemo Design; and Matt Neren, founder and partner of Boulder, Colorado-based Cultivator Advertising & Design.

An in-depth review of the winning marketing award programs will be included in the summer issue of the NSAA Journal.