NSAA Honors David Ingemie with Lifetime Achievement Award

NSAA Honors David Ingemie with Lifetime Achievement Award

Tuesday, May 05, 2015

David Ingemie, the longtime president of SnowSports Industries America (SIA)
and one of the most important names in the ski industry, has received the National Ski Areas Association (NSAA) 2015 Lifetime Achievement Award. NSAA presented the award to Ingemie during a special presentation today at its National Convention and Tradeshow, which is being held this week in San Francisco, Calif.

Anyone who has spent much time in the snowsports industry either knows Ingemie or knows who he is. The president of SIA since 1981, Ingemie’s impending retirement from the organization after more than 30 years is a landmark moment. When he steps down after the SIA Snow Show in January 2016, he will be able to look back on a long list of accomplishments.

A consistent presence amidst transition in the industry, Ingemie often leveraged that change for the betterment of the sport. With the emergence of snowboarding he recognized its importance in helping grow "snowsports," a concept he embraced early on. Aware of the need for a unified industry strategy, he advocated that the industry regard skiing and snowboarding as parallel sports, and pushed for unanimous acceptance of that view.

During his tenure SIA has lead the industry in providing invaluable market research that informs innumerable decisions at all levels. A steady presence in snowsports-related government affairs, Ingemie has worked alongside manufacturers, athletes, Washington lobbyists, and NSAA to help maintain communication and collaboration among industry stakeholders.

A native of Fitchburg, Massachusetts, Ingemie is a graduate of the University of New Hampshire. He became marketing director for Wachusett Mountain in 1969, then a few years later took a job as executive director of the Mt. Washington Valley Chamber of Commerce in New Hampshire. He also served as chairman of the state’s Ski Area Operators Promotional Committee, and was named the Jaycees’ Outstanding Young Man of America in 1975.

In 1976 he joined SIA as marketing director, where he developed numerous successful projects, including the Subaru Deduct-A-Ski program, which offered incentives to trade in used ski equipment to charitable groups for a tax deduction, and the Cross Country USA program, which encouraged urban development of cross-country ski centers.

During that time SIA also produced promotional movies about skiing, established a platform for public service announcements on learning the sport, and advertised the national Be Aware, Ski With Care campaign. Ingemie also helped develop the Ski It to Believe It consumer website, the Snow Sports Intelligence Report, the Retailer Marketing Guide, the Customers First database and direct marketing company, and SIA’s consumer website, snowlink.com.

Ingemie was influential in creating the SIA Ski Educational Foundation, where the Snow Sports Recycling program resides. He spearheaded the development of programs designed to grow snowsports participation, including Learn to Ski and Snowboard Month and Winter Trails Day. In 1983, two years after his promotion to SIA president, he helped develop new membership categories and opportunities to meet the challenges of a growing and diverse market, and the expansion of products that SIA members and ski retailers were selling. He also started the SIA Sports Exposition, which helped give new products a place to exhibit during the SIA Snow Show.

Ingemie helped facilitate the agreement to have the U.S. Ski and Snowboard Association (USSA) serve as the governing body for competitive snowboard events, as well as the agreement for how snowboard athletes would be selected for USSA teams—all with the goal to ensure the best athletes represented the U.S. in international competitions.

From 1989 to 1992 he was president of the United Ski Industries Association (USIA)—a new organization formed by the merging of SIA and NSAA—created to implement an industry-wide snowsports marketing program. When USIA disbanded in 1992, Ingemie resumed the SIA presidency. He later oversaw the successful relocation of the SIA Snow Show to Denver, Colo., after having been held in Las Vegas, Nev., for 37 years.

In addition to his current role at SIA he serves on the board of directors of USSA, the Rails-to-Trails Nature Conservancy, the National Winter Sports Education Foundation, the U.S. National Ski Hall of Fame and Museum, the New England Ski Museum, International Skiing History Association, the Chill Foundation, and the 2015 World Championship Organizing Committee. Ingemie lives in Vienna, Va., with his wife, Nancy. They have two children, Amy and Matthew, and three grandchildren—and he will no doubt enjoy getting to spend more time with them slopeside as his commitments begin to wind down.

"David Ingemie not only has helped strengthen SIA and its trade show over the years, he has worked tirelessly to grow snowsports participation and sales," said Michael Berry, NSAA president. "For his pivotal role in making SIA what it is today and his other contributions to the industry, we are proud to present him with the NSAA 2015 Lifetime Achievement Award."