U.S. Ski Industry Tallies 56.6 Million Visits in 12/13 Season

U.S. Ski Industry Tallies 56.6 Million Visits in 12/13 Season

Wednesday, May 01, 2013

Preliminary Report Shows Solid Rebound from Previous Season

LAKEWOOD, Colo. – May 1, 2013 – The National Ski Areas Association (NSAA) announced today that
U.S. ski areas tallied an estimated 56.6 million skier and snowboarder visits during the 2012/13 season,
The results represent an 11 percent increase over the previous season, and the largest year-over-year
gain in 30 years. Despite a slow start to the winter season in parts of the country, many ski areas
experienced a strong Christmas holiday period, and also reported strong visitation during President’s
Day and throughout March, helping to propel the industry back into a more typical visit volumes.

In another indication of the widespread rebound this season, 78 percent of reporting ski areas
posted increases in visits. The median resort experienced a 10.6 percent gain in visits. Visits were up in
all regions, with the biggest rebounds seen for the Pacific Southwest, up 20.5 percent. Meanwhile the
Northeast was up 20.3 percent, and the Southeast was up 17.2 percent. Impressive gains were also
recorded in the Midwest, up 11.5 percent, and Pacific Northwest, up 7.5 percent. The Rocky Mountain
was up 1.9 percent over the 2011/12 season.

On an overall national basis, visitation was up in every period of the season, with the most
substantial increases recorded at the end of the season. Specifically, visits were estimated to be up 2
percent in the early season; up 16 percent during the Christmas and New Year’s holidays; up 7 percent
during the January 7 to February 18 period; up 14 percent in the February 19 to March 24 period; and
up an impressive 25 percent during the March 26 to closing period. A final Kottke End of Season Survey
will be issued in July. For more information visit NSAA online at nsaa.org.

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