1:30pm -2:15pm
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Liftopia: Best Practices in eCommerce
Evan Reece Co-Founder and CEO
Liftopia’s founder will present Liftopia’s latest innovations in advance purchase, reporting and analytics, best practices in variable pricing and eCommerce marketing. Liftopia will share case studies, data and insights from across the Liftopia.com and Cloud Store platforms.
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ACTIVE Network: Build an ACTIVE Community with Activity & Participant Management™ (APM)
Michael McDermott, Director of Sales, ACTIVE Network
Healthy activities such as snow sports, are not only a great way to get families moving and fit, but can have an enormous impact on communities – stronger family bonds, lower healthcare costs, improved academic scores and a positive outlet for youth. Learn how ACTIVE Network is leading the way with activity and participant management (APM), which helps resorts get more participants, distribute activities, manage operational efficiency and connect with their communities, all while increasing the bottom line.
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2:30pm - 3:15pm
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Ryan Solutions: 10 Marketing Campaigns You Need to Launch
Corey Ryan, Principal
Ryan Solutions shares 10 marketing campaigns your peers are using to gain competitive advantage - increasing visitation, incremental expenditure and guest satisfaction.
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3:30pm - 4:15pm
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Siriusware: A Sirius Update
Mark Danemann, President and CEO
Mark Danemann, will present an update on Siriusware as a company, their software solution, recent additions and future plans including a significantly updated E-Commerce solution and Siriusware’s new Point & Pay™ biometric payment solution. These topics and more will be discussed in a session designed both for existing and potential Siriusware users. As always you will have an opportunity to bring up site-specific topics and general questions. Hope to see you there!
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Brinks Hofer Gilson & Lione: Over-Exposed? Potential Legal Risks and Consequences of Social Media
Scott Slavick, Shareholder
Beyond the marketing perspective, the revolution in social media presents legal exposure and risks that leave many ski areas unsuspecting. From trademark infringement, fan pages, site monitoring, copyright issues, FTC guidelines, disclaimers, social media policies, and, especially, employer liability through employee attribution – resorts have a steep learning curve. Scott Slavick, an attorney from Brinks Hofer, will help lessen this curve with this fascinating arrival day program to help you minimize these risks.
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