Keynote Event Words

Geoff Colvin Close Up 2 Hi Res

Geoff Colvin

Senior Editor-at-Large for Fortune Magazine

The Realities of a Changing Business & Political Climate 

In a time of unprecedented change in US economic and political environments, businesses are hard pressed to harness opportunities amid uncertainties on everything from technological and regulatory issues to the populist pushback on globalization and trade. How these considerations are affecting the economic and business environment will be the focus of the keynote presentation that kicks off NSAA’s 2017 National Convention and Tradeshow May 5–8 in Scottsdale, Ariz.

Geoff Colvin, the senior editor-at-large for Fortune Magazine and one of the country’s top commentators on business and economics, will discuss the tools and attitudes industry leaders need in order to navigate the new rules of commerce, the economic outlook for the US, and the shifting balance of economic power globally.

According to Colvin, today’s realities include the prevalence of a “gig” economy (i.e., a labor market saturated with short-term contractors as opposed to permanent workers); the growing “Uberization” culture; constantly advancing technologies; and a large-scaled global labor market. Even so, most businesses still ascribe to 20th-century business policies that don’t fully encompass these considerations.

Now in his fourth decade at Fortune, Colvin has an insider’s perspective on these trends and issues through long-standing relationships with the world’s top leaders in business and government. A regular columnist and feature writer for Fortune, he is also heard every day on the CBS Radio Network, which reaches seven million listeners each week. He has appeared on numerous television network shows, including Today, Good Morning America, CBS This Morning, CNN, and the PBS Nightly Business Report, among others.

“All businesses, including ski areas, need fresh economic insights that get ahead of official statistics to uncover what’s trending,” Colvin said. “In this day and age, you have to anticipate the economic future more clearly in order to stay relevant for the long-term.”

The Roadmap to Growth - Facing the Challenges

Michael Berry, President, National Ski Areas Association
Nate Fristoe, Managing Director, RRC Associates

Over the past 25 years the snowsports industry has uniquely benefited from a body of research that has assisted us in proactively identifying risks. As a result, NSAA has been able to highlight demographic and participation trends representing negatives and positives for the industry. In addition, we’ve refined our understanding of beginner conversion and provided tools to take the steps necessary to grow the sport in the face of very distinct challenges. This has required thoughtful consideration of many factors. Looking forward, Michael Berry, president of NSAA and Nate Fristoe, managing director of RRC Associates, will distill these factors down to the most important priorities, laying out a roadmap for the future of the industry.