Marketing Award Winners
The awards program began during the 1999-2000 season and resorts are awarded in various categories based on resort size as determined by skier visits. The NSAA Marketing Awards are presented annually to ski resorts across the country for their successful sales & marketing programs that help grow the sports of skiing and snowboarding.
NSAA Marketing awards are designed to benefit the entire industry by raising overall marketing standards and promoting sustained growth of the industry. The awards recognize the best in ski area marketing campaigns.
Take a look below for a list of all the ski areas who have won these prestigious awards since their inception.
2012/13
| Best Use of Mobile Technology |
Canyons Resort, UT |
| Best Social Media Campaign |
Blue Mountain Ski Area, PA |
| Best Old School (radio, print, billboard) |
Powder Mountain , UT |
| Best Direct Marketing Program |
Mt. Bachelor, OR |
| Best Use of Video |
Killington Resort, VT |
| Best LSSM Campaign |
Beech Mountain Resort, NC |
| Best Overall Marketing Campaign |
Steamboat Ski & Resort, CO |
2011/12
| Best Blog |
Deer Valley Resort, UT |
| Best Social Media Campaign |
Blue Mountain Ski Area, PA |
| Best Use of New Technology in a Marketing Campaign |
Schweitzer Mountain Resort, ID |
| Best Direct Marketing Program |
Jay Peak, VT |
| Most Unique Non-Skiing or Snowboarding Event |
Copper, CO |
| Best Use of Video |
Camelback Resort, PA |
| Best Use of Traditional Media |
Burke Mountain, VT |
| Best LSSM Campaign |
Durango, CO |
| Best Overall Marketing Campaign |
TIE: Jackson Hole, WY; Sugarloaf, ME |
2010/2011
Category: Best Overall Marketing Program
| GROUP (by skier visits) |
WINNER |
| 500,000 + |
Mammoth, CA |
| 250,000-500,000 |
Telluride Ski & Golf Resort, CO |
| 100,000-250,000 |
Jay Peak, VT |
| up to 100,000 |
Indianhead Mountain, MI |
Category: Best Learn to Ski & Snowboard Month Campaign
| GROUP (by skier visits) |
WINNER |
| 500,000 + |
Park City Mountain Resort, UT |
| 250,000-500,000 |
Sugarbush Resort, VT |
| 100,000-250,000 |
Mt. Shasta Ski Park, CA |
| up to 100,000 |
Eaglecrest Ski Area, AL |
Click here for descriptions of winning programs.
2009/2010
Category: Best Overall Marketing Program
| GROUP (by skier visits) |
WINNER |
| 500,000 + |
Copper, CO |
| 250,000-500,000 |
Crested Butte Mountain Resort, CO |
| 100,000-250,000 |
Jay Peak, VT |
| up to 100,000 |
TIE: Indianhead Mountain, MI and Ragged Mountain, NH |
Click here for descriptions of winning programs.