Marketing Award Winners

The awards program began during the 1999-2000 season and resorts are awarded in various categories based on resort size as determined by skier visits. The NSAA Marketing Awards are presented annually to ski resorts across the country for their successful sales & marketing programs that help grow the sports of skiing and snowboarding.

NSAA Marketing awards are designed to benefit the entire industry by raising overall marketing standards and promoting sustained growth of the industry. The awards recognize the best in ski area marketing campaigns.

Take a look below for a list of all the ski areas who have won these prestigious awards since their inception. 

2012/2013

Best Use of Mobile Technology Canyons Resort, UT
Best Social Media Campaign Blue Mountain Ski Area, PA
Best Old School (radio, print, billboard) Powder Mountain , UT
Best Direct Marketing Program Mt. Bachelor, OR
Best Use of Video Killington Resort, VT
Best LSSM Campaign Beech Mountain Resort, NC
Best Overall Marketing Campaign Steamboat Ski & Resort, CO

 


2011/2012

Best Blog Deer Valley Resort, UT
Best Social Media Campaign Blue Mountain Ski Area, PA
Best Use of New Technology in a Marketing Campaign Schweitzer Mountain Resort, ID
Best Direct Marketing Program Jay Peak, VT
Most Unique Non-Skiing or Snowboarding Event Copper, CO
Best Use of Video Camelback Resort, PA
Best Use of Traditional Media Burke Mountain, VT
Best LSSM Campaign Durango, CO
Best Overall Marketing Campaign TIE:  Jackson Hole, WY; Sugarloaf, ME

PDFClick here for descriptions of 2011/12 winning programs.


2010/2011

Category: Best Overall Marketing Program

GROUP (by skier visits) WINNER
500,000 + Mammoth, CA
250,000-500,000 Telluride Ski & Golf Resort, CO
100,000-250,000 Jay Peak, VT
up to 100,000 Indianhead Mountain, MI

 

Category: Best Learn to Ski & Snowboard Month Campaign

GROUP (by skier visits) WINNER
500,000 + Park City Mountain Resort, UT
250,000-500,000 Sugarbush Resort, VT
100,000-250,000 Mt. Shasta Ski Park, CA
up to 100,000 Eaglecrest Ski Area, AL

PDFClick here for descriptions of winning programs.


2009/2010

Category: Best Overall Marketing Program

GROUP (by skier visits) WINNER
500,000 + Copper, CO
250,000-500,000 Crested Butte Mountain Resort, CO
100,000-250,000 Jay Peak, VT
up to 100,000 TIE: Indianhead Mountain, MI and Ragged Mountain, NH

PDFClick here for descriptions of winning programs.