NSAA Events

Time Name Location
7:00am–6:00pm NSAA Registration Broadway Ballroom Foyer, Level 2
8:00am-1:00pm NSAA Golf Tournament Hermitage Golf Course
Various Times NSAA Committee Meetings Locations Vary: See Committee Mtg Mobile Link
12:00pm–5:00pm Exhibitor Set-Up Broadway Ballroom, Level 2
2:00pm-4:45pm Arrival Day Programs Locations Vary: See Arrival Day Mobile Link
5:30pm-6:00pm Annual Business Meeting Legends Ballroom C, Level 2
6:30pm-8:30pm Welcome Reception Broadway Ballroom Foyer, Level 2
Time Name Location
7:00am-5:30pm NSAA Registration Broadway Ballroom Foyer, Level 2
7:00am-8:00am Continental Breakfast Legends Foyer, Level 2
8:00am-9:45am Lifetime Achievement Award/Opening Keynote Legends Ballroom A-D, Level 2
10:00am-11:15am Mud, Barbed Wire, and Color - The Big Attraction of Non-Traditional Events Cumberland 3-4, Level 3
10:00am-11:15am From Tragedy to Silver Linings: How Two Families are Influencing Positive Change for the Sport Cumberland 5, Level 3
10:00am-11:15am From Data to Decisions- Using the Data from NSAA’s Beginner Conversion Study Cumberland 6, Level 3
10:00am-11:15am Shifting the Risk - Protecting Yourself in an Era of 3rd Parties and Releases Yosemite B
11:00am–1:30pm Tradeshow Opening Lunch Broadway Ballroom, Level 2
1:45pm–3:00pm The National Winter Activity Center – Inspiring Future Generations Cumberland 1-2, Level 3
1:45pm–3:00pm The Kottke Report – A Preliminary View of the Season Cumberland 3-4, Level 3
1:45pm–3:00pm Worker Compensation - Calculating the Risks Cumberland 5, Level 3
3:15pm–4:30pm Outreach Programs – Bringing the Slopes to the Kids Cumberland 1-2, Level 3
3:15pm–4:30pm Anatomy of a Crisis - Analyzing Ski Area Response in Extraordinary Times Cumberland 3-4, Level 3
3:15pm–4:30pm The ROI of a Terrain Park Cumberland 5, Level 3
4:30pm-5:15pm Safety Awards/Golden Eagle Reception Legends Ballroom A-C, Level 2
5:00pm-7:00pm Cocktail Reception in Tradeshow Hall Broadway Ballroom, Level 2
Time Name Location
7:00am-3:00pm NSAA Registration Broadway Ballroom Foyer, Level 2
7:45am-8:45am Continental Breakfast Legends Foyer, Level 2
9:00am-10:30am Conversion Cup Award/Morning Keynote Legends Ballroom A-D, Level 2
10:45am-12:00pm It's a New Frontier - How the Trump Administration is Impacting the Ski Industry Cumberland 1-2, Level 3
10:45am-12:00pm Industry Metrics - Their Value and Use Cumberland 3-4, Level 3
10:45am-12:00pm From Pedals to Powder - What the Ski & Ride Industry Can Learn From Biking Cumberland 5, Level 3
10:45am-12:00pm Giving Them What They Want - Meeting Expectations of a New Guest Cumberland 6, Level 3
11:45am-1:30pm Tradeshow Lunch Broadway Ballroom, Level 2
1:45pm–3:00pm Content Overload - Are We Force-Feeding Our Customers? Cumberland 1-2, Level 3
1:45pm–3:00pm Beyond Skiing - The Next Generation in Area Attractions Cumberland 5, Level 3
1:45pm–3:00pm Recycled Water – Making Every Drop Count Cumberland 6, Level 3
1:45pm–3:00pm A Year in Review - A Closer Look at the Current Legal Environment (CLOSED SESSION: Resort Personnel Only) Imperial B
3:15pm–4:30pm Partnerships and Influencers – Leveraging Outside Resources to Gain New Skiers and Snowboarders Cumberland 1-2, Level 3
3:15pm–4:30pm From Front Line to Bottom Line – Every Employee Matters Cumberland 3-4, Level 3
3:15pm–4:30pm Attracting and Engaging Four Generations - Strategies for the Entire Family Cumberland 5, Level 3
4:45pm-5:30pm Marketing Awards Reception Legends Ballroom A-D, Level 2
6:30pm-9:00pm Final Night Party Country Music Hall of Fame
Time Name Location
8:00am-10:00am Departure Breakfast: Bacon, Eggs, & Blues Broadway Ballroom Foyer, Level 2

Sponsors providing insights and expertise on new products and services:

E-Commerce & Pricing Trends: Looking Back and Ahead

Evan Reece, Co-Founder and CEO, Liftopia

2:00 - 2:45 p.m. > Legends Ballroom E, Level 2

Liftopia will recap the 2016/17 season with a focus on pricing, e-commerce and online marketing trends using data from hundreds of resorts and millions of customers on the Liftopia platform and beyond. They will share industry benchmarks, highlight trends in skier participation, and preview the upcoming 2017/18 season.

An accesso Update

Mark Danemann, President, accesso Siriusware

3:00 - 3:45 p.m. > Legends Ballroom F, Level 2

Join accesso for an update on new enhancements to their accesso Siriusware and accesso Passport solutions built specifically for the mountain resort industry. From award-winning eCommerce to all the essential features you’ll need for every point-of-sale throughout your mountain resort, accesso has you covered! These topics and more will be discussed in a session designed both for existing and potential users. As always you will have an opportunity to bring up site-specific topics and general questions.

Ultra-tech Lighting: Boosting Nighttime Revenue

Philip Gotthelf, Managing Director, Ultra-tech Lighting; Doug Allen, recently retired VP of Operations, Steamboat; Al Fletcher, President/CEO, Nashoba Valley Ski Area 

3:00 - 3:45 p.m. > Legends Ballroom F, Level 2

Discover new ways to generate mountain revenue through expanded night programs that can be easily promoted and implemented without adding excessive overheads. Learn how simple programs can enhance top and bottom line performance while increasing market visibility. From “ski dating” to “snow dancing,” There are activities for every night of the week that can match your demographic target. Attend this enlightening session.

What’s New from Inntopia

Trevor Crist, CEO, Inntopia

4:00 - 4:45 p.m. > Legends Ballroom E, Level 2

Inntopia has had a busy year. In 2016 the company acquired Ryan Solutions and DestiMetrics, and experienced record growth across the entire company. Come learn about the latest features and services from the integrated platforms, as well as learn about the combined vision for the future.

ADG- A 21st Century Take on a 20th Century Classic

Ray Lauenstein, Business Development Manager, ADG; Lew Wemple, Business Development Manager, ADG

4:00 – 4:45 p.m. > Legends Ballroom E, Level 2

Reengineered and redesigned for better performance and style, discover why the classic Alpine Slide of the 1970’s is now the perfect attraction for today’s Mountainside Adventures. A new twist on a tried and true summer staple - discover the advantages and ROI potential behind the all new Alpine Mountain Slide: what’s new, why it’s better and what attractions to pair it with for maximum benefit. Join us as we examine investment costs and operational considerations of installing Mountain Slides and Coasters, and look at the revenue potential and ROI for each.

NSAA Committee Meetings

Tuesday, May 17, 2016

10:00am-12:00pm           Executive Committee

Music Row 4, Level 2

12:00pm-5:00pm Board of Directors Legends Ballroom A, Level 2

Wednesday, May 18, 2016

10:00-11:30am Public Lands Committee Legends Ballroom A, Level 2
10:00-11:00am Small Resort Operators Committee Music Row 2, Level 2
12:30pm-2:00pm LSSM Meeting Music Row 2, Level 2
1:00pm-2:30pm Government Affairs Committee Legends Ballroom A, Level 2
2:00pm-4:00pm Economic Committee Acoustic, Level 4
2:30pm-4:30pm Education/Insurance & Risk Management Committee Legends Ballroom G, Level 2
3:00pm-4:30pm Environmental Committee Legends Ballroom A, Level 2
4:00pm-5:00pm Association Directors Meeting Music Row 2, Level 2
5:00pm-5:30pm Annual Business Meeting (Open Meeting – NSAA
members are encouraged to attend)
Legends Ballroom C, Level 2

Thursday, May 19, 2016

2:00pm-2:30pm Supplier Committee Electric, Level 4
3:45pm-4:30pm National Avalanche Foundation Board Meeting Electric, Level 4


Industry Supplier Attendees

Booth 505
2390 Mount Hope Road
Fairfield, PA 17320
(717) 759-0102
Charles Mickley

365 Artificial Snow Systems
Booth 603
Bahnstrasse 2
Rebstein Switzerland, St. Gallen 9445
+41 78 823 2228
Hans‐Peter Koehle, Reinhard Schuetz

accesso Siriusware, Inc.
Booth 506
302 Camino de la Plactia
Taos, NM 87571
(575) 751-0633
Fax: (575) 751-4166
Mark Danemann, Mechele Larmore, Tim Larsen

Active Interest Media
5720 Flatiron Parkway
Boulder, CO 80301
(303) 625-1600
Fax: (303) 413-1602
Andrew Clurman, Al Crolius, Greg Ditrinco, Andy Hawk

ACTIVE Network, Inc.
Booth 415
717 N Harwood Street
Suite 2500
Dallas, TX  75201
(800) 357-2514
Andy Vanica

44 Hadjis Way
PO Box 645
Lake Placid, NY 12946 
(518) 523-3359
Fax: (518) 523-0255
Apryl Felver, Kari Hoffman

All-Season Extreme, Inc./Snowflex USA
Booth 304
PO Box 691
Lake Geneva, WI 53147
(262) 245-6594
Fax: (262) 245-0288
Dieter Sturm, Yvonne Sturm

Alpine Shield
Booth 418
601 Union Street Suite 1000
Seattle, WA 98101
(206) 695-3168
Fax: (877) 678-5844
Jerri Tranquilli

Amlon Ticket, Tag & Label Company
Booth 200
254 Helicopter Circle
Corona, CA 92880-2531
(951) 278-8888
Fax: (951) 278-8891
Brandon Rogers, Jason Rogers

6338 Lagunitas Avenue
El Cerrito, CA 94530
(510) 693‐4525
Fax: (510) 215‐2147
Michael Stuart, Traci Stuart

Anode Systems Company
Booth 718
124 North 22nd Court
Grand Junction, CO  81501
(970) 243-4149
Fax: (970) 263-7295
Hans Schmoldt

1680 38th Street
Suite 110
Boulder, CO 80301
(720) 863-7670
Fax: (303) 786-9009
Scott Buelter, Laura Hazlett
Pete Collins, Chris Colwell

Aquatic Development Group, Inc.
Booth 712
PO Box 648
13 Green Mountain Drive
Cohoes, NY 12047-0648
(518) 783-0038
Fax: (518) 783-0474
Ray Lauenstein, Jessica Mahoney, Lewis Wemple

Arthur J. Gallagher & Co.
6399 S Fiddler's Green Circle, Suite 200
Greenwood Village, CO  80111
(720) 287-6000
Fax: (720) 287-6055
Saralyn Crock, Rebecca Kruske

AXESS/North America, LLC
Booth 508
PO Box 981237
Park City, UT 84098
(435) 333-5700
Fax: (435) 333-5800
Michael Bisner, Peter Dermutz, Wolfram Kocznar, Oliver Sutter, Larry Williams

 Background Information Services, Inc.
Booth 606
1800 30th Street, Suite 204
Boulder, CO 80301 
(303) 442-3960
Fax: (303) 442-1004
Cathy Baker, Kris Geraths

Best Lockers, LLC
Booth 414
2126 W Landstreet Rd, Ste 300
Orlando, FL  32809
(301) 595-9819
Fax: (301) 595-5821
Chris Swartz

Betson Enterprises
Booth 618
303 Paterson Plank Rd
Carlstadt, NJ 07072
(201) 438-1300
Brian Murphy

Bull Stockwell Allen
Booth 812
300 Montgomery Street, Suite 1135
San Francisco, CA 94104
(415) 281-4720
Fax: (415) 281-4721
John Ashworth, Sarah Mergy

Booth 500
1510 Zamia Ave, #103
Boulder, CO  80304
(303) 443-3629
Hans Cerny, Meaghan Scott

Cawley Company
Booth 512
PO Box 2110
1544 North 8th Street
Manitowoc, WI 54221-2110
(920) 686-7000
Fax: (920) 686-7080
Ric Prucha

Le Causse ‐ Espace D'Entreprises
Castres, FRANCE 81100 FRANCE
Sylvain Liagre

Chairkit North America, Inc.
Booth 204
1919 Willamette Falls Drive
West Linn, OR 97068
(503) 780-9036
Fax: (360) 838-1749
Manfred Huber, Marc Wood

Booth 103
300 Fore Street
Portland, ME 04101
(207) 553-4215
Fax: (207) 553-5215
Stephanie Branch, Kelly Enberg

Booth 615
PO Box 1350
Cornelius, NC 28031 
(704) 987-2238
Fax: (704) 987-2240
Jodi Miller

Contact Wireless
ooth 405
9016 Washington St NE, Suite A
Albuquerque, NM 87113
(505) 275-4664
Leslie Prichard, Jon Word

Booth 714
6 Journey St
Ste 160
Aliso Viejo, CA 92656
(949) 716-8322
Fax: (949) 716-8322
Jonathan Ibasitas

Cornerstone Bus Leasing and Rentals
Booth 700
7182 Reynolds Drive
Sedalia, CO 80135
(303) 683-3551
Fax: (303) 683-6008
Keith Gibson

CWA Constructions SA/Corp.
Booth 507
Bornfeldstrasse 6
Olten, SO CH-4601
+41 62 205 6000
Fax: +41 62 205 6006
Raimund Baumgartner

Davey Coach Sales
Booth 300
7182 Reynolds Drive
Sedalia, CO 80135
(303) 683-9500
Fax: (303) 683-6008
Ian Faigh

DemacLenko America
Booth 406
264 NH Route 106
Gilmanton, NH 03237
(603) 267-7840
Fax: (603) 267-7843
Michele Hillebrand, Dennis Kinsella

Dirigo Design & Development
57 Exchange St
Ste 302
Portland, ME 04101
(207) 347‐7360
Jamie Ippolito

Displaystar Trade Show Displays
Booth 504
5465 SW Western Ave
Beaverton, OR 97005
(503) 245-3335
Fax: (800) 901-5230
Terrence Niedermeyer

Doppelmayr USA, Inc.
Booth 509
3160 West 500 South
Salt Lake City, UT 84104
(801) 973-7977
Fax: (801) 973-9580
Mark Bee, Stephanie Collinsworth, Scott Pierpont, Barbara Sanford, Tom Sanford, Kristian Sjostrom, Randy Woolwine

e4Soft Inc.
Booth 818
619A boul Guimond
Longueuil, PQ J4G 1L9 CANADA
(514) 396-7247
Fax: (514) 221-2363
Luc Huyghe

Earth Analytic, Inc
Booth 305
7 Avenida Vista Grande123
Santa Fe, NM 87508
(505) 349-0407
Wetherbee Dorshow

Ecosign Mountain Resort Planners Ltd.
Booth 213
8073 Timber Lane
PO Box 63
Whistler, BC V0N 1B0 CANADA
(604) 932-5976
Fax: (604) 932-1897
Eric Callender, Ryley Thiessen

Elan/Alpina Sports
Booth 519
93 Etna Rd
Lebanon, NH 03766
(800) 425-7462
Fax: (603) 448-1586
Bill Irwin

Entegra Procurement Services
Booth 208
9801 Washingtonian Blvd, Ste 425C
Gaithersburg, MD 20878
(301) 987-4651
Susan Marconi, Michael Mulherin, Glen Witsaman

Epop Studio
Booth 317
42 East High St
Lawrenceburg, IN 47025
(812) 496-5251
Steve Pope

EPR Properties
909 Walnut, Suite 200
Kansas City, MO  64106
(816) 472-1700
Fax: (816) 472-5794
Andrew Limbocker, Aaron Linn

Eurobungy USA
Booth 218
10356 SW 187th StreetCutler Bay, FL 33157
(305) 252-1422
Fax: (305) 252-1492
Peter Raidt

ExtenData Solutions
Booth 215
7399 S Tucson Way, Ste B1
Centennial, CO 80112
(303) 928-8344
Fax: (303) 799-4266
Tim Martin, Greg Timmons

Booth 416
23 rue Albert EinsteinBray Sur Seine, France 77480 FRANCE
Jérôme Besnard

Gatemaster Systems, Inc.
Booth 607
3145 South Main Street
South Salt Lake, UT 84115 
(510) 799-9725
Sondra Shannon

Geise Engineering, Inc.
Booth 612
375 Lincoln Street
Northumberland, PA 17857
(570) 490-2818
Fax: (215) 701-4355
Sam Geise, Elisabeth Jendrischewski, Maik Jendrischewski

GeoAudit Inc.
Booth 713
127B Broadway Ave
Orangeville, ON  L9W 1K2 CANADA
(519) 217-5318
Sean Rowe

Gravity Logic
Booth 301
7470 Ambassador Crescent
Whistler, BC  V0N 1B7 CANADA
(661) 713-3296
Fax: (604) 938-1517
Liz LaBelle, Paul Mutch

Gregory & Appel Insurance
1402 N Capitol Ave Suite 400
Indianapolis, IN 46202
(317) 634-7491
Fax: (317) 634-6629
Debbie Botts, Tyson Vaughn

Guest Research, Inc.
Booth 207
8490 E Crescent Parkway, Suite 365
Greenwood Village, CO 80111
(303) 488-9808
Fax: (303) 770-9010
Erin Corwin, Scott Hannah, Cara Rufo

HEAD Tyrolia Wintersports
Booth 413
3125 Sterling Circle, Ste 101
Boulder, CO 80301
(800) 874-3235
Fax: (720) 708-6419
Christoph Deszecker, Mike Poole, Jon Rucker

HDSNE-Digital Dining
Booth 203
235 West Road Unit 10
Portsmouth, NH 03801
(603) 431-3227
Michael Wolf

HKD Snowmakers
Booth 219
15 Mercer Rd
Natick, MA 01760
(508) 655-3232
Fax: (508) 655-3737
Sophie Allen, Scott Gunnell, Mark Horton, Ian Jarrett, Anni Santry, Charles Santry

Booth 119
PO Box 309
Stowe, VT 05672
(802) 253-2905
Fax: (802) 253-7441
Trevor Crist, Jim Lilly

Interalpin c/o Congress Messe Innsbruck GmbH
Booth 715
Rennweg 3
Innsbruck, Tirol 6020 AUSTRIA
+4351253832151 x2159
Stefan Kleinlercher, Christian Mayerhofer

International Financial Services Corp.
Booth 515
1113 South Milwaukee Ave, Suite 301
Libertyville, IL 60048
(847) 549-0100
Fax: (847) 549-0119
Bob Seeds, Bob Seeds, Jr.

International Skiing History Association
Booth 302
PO Box 1064
Manchester Center, VT 05255 
(802) 366-1158
Andrew Simonds

Intouch Technology Group
Booth 313
2121 N Frontage Rd W
Vail, CO 81657
(888) 4 - INTOUCH
Alex, Morcom, Casey Parliament

IRIS Ltd., Inc.
Booth 404
901 Park Road
Fleetwood, PA 19522
(610) 944-8588
Greg Leppein

ISR Int. Ropeway Review
Leberstrasse 122
A-1110 Vienna AUSTRIA
+43 1 74095 492
Fax: +43 1 74095 484
Michael Lobmaier, Claudia Mantona

Jack Johnson Consulting
1910 Prospector Avenue
Suite 200
Park City, UT 84060
(435) 645‐9000
Fax: (435) 776‐7590
Jack Johnson

Kassbohrer All Terrain Vehicles, Inc.
Booth 113
8850 Double Diamond Pkwy
Reno, NV 89521
(775) 857-5000
Fax: (775) 857-5020
Bill Brandt, Jeb Ellermeyer, Greg Eppich, Terry Fix, John Gilbert, John Glockhamer, Jim Grewe, Colin Hales, Dennis McGiboney, Josh Nelson, Paul Swanson, McKay Wilson

PO Box 2915
Vail, CO 81658 
(970) 390-4054
Robbie Scholl

Booth 101
782 Mountain Rd
Stowe, VT 05672
(802) 760-3026
Fax: (802) 760-3031
John Schimansky, John Springer-Miller

KORE Software
259 W. 30th St., Ste 802
New York, NY 10001
(212) 858‐9700
Scott Aller

KristallTurm® North America
Booth 312
PO Box 816
Squamish, BC V8B 0A6 CANADA
(778) 785-0188
Mario Gomes, Zamon Kingi, Jean Phillippe Tondreau

Leica Geosystems
Booth 705
5051 Peachtree Corners Cir.
Norcross, GA 30092
(202) 567‐1253
Douglas Brown, Lukas Ingold, Vince Moroney

Leitner-Poma of America, Inc.
Booth 408
2746 Seeber Drive Building A
Grand Junction, CO 81506
(970) 241-4442
Fax: (970) 241-3023
Daren Cole, Jon Mauch, Rick Spear

Lewis, Bess, Williams & Weese, P.C.
1560 Broadway, Suite 1400
Denver, CO  80202
(303) 861-2828
Fax: (303) 861-4017
Zeke Williams

Liftopia, Inc.
Booth 212
731 Market Street, 2nd Floor
San Francisco, CA 94103
(415) 685-4833
Fax: (877) 749-6957
Alex Dewar, Kate Fenwick, Ted Lesher, Dave Madden, Kathryn Myers, Evan Reece, Cory Sacks, Peter Shenk, Rob Webb

Lumiplan North America
Booth 400
PO Box 2698
Mission Viejo, CA  92690
(949) 887-0847
Julien Chassagne, Patrick Grand'Eury, Christian Lorenzi

Magic Carpet Lifts/RMCE, Inc.
Booth 613
6750 E 46th Avenue Drive
Denver, CO 80216
(303) 333-5778
Fax: (303) 333-6986
Dave Kelly, Jennifer Kelly

Mobile Ski & Golf Network
174 Clinton Avenue
Floor 2/Suite 2
Brooklyn, NY 11205 
(646) 996-6004
Brian Cronin

Moelis & Company
399 Park Ave
5th Floor
New York, NY 10022 
(212) 816-3511
Eliot Freestone, Larry Kwon, Jonathan Weibrecht

Morgan Stanley
15 Independence Blvd
Warren, NJ 08807
(908) 306‐8029
Greg Rosen

MountainGuard Insurance Program
Booth 209
One New Hampshire Ave Suite 200
Portsmouth, NH 03801
(603) 334-3000
Fax: (603) 334-3090
Bo Adams, Tim Barnhorst, Mary Bozack, Richard Donahue, Frank Freeman, Tim Hendrickson, Jimmy Lawrence

Mountain News Corporation
PO Box 17895
Boulder, CO 80308
(720) 887-7727
Fax: (720) 887-7730
Nancy Berenato, Jen Roe

Mountain Pass Systems
Booth 401
200 Belle Mead Road
Setauket, NY  11733
(631) 689-6988
Fax: (631) 689-6988
Hal Charych

Mountain Uniforms
Booth 117
623 Tumbleweed
Incline Village, NV 89451
(775) 831-7670
Fax: (775) 201-0198
Kim Stearns

Mountain Waffle Company
Booth 604
815 Summit Road
Narberth, PA 19072
(610) 660-0610
Joel Rosenberg

Booth 202
601 Harrison Ave, Suite A
Leadville, CO 80461 
(970) 790-2100
Fax: (970) 790-2100
Spencer Stanek

Booth 608
200 Prince Street
Plainwell, MI 49080 
(414) 397-1233
Adam Schrab, Amy Schrab, Luke Schrab

Neveplast Artificial Ski Slopes
Booth 318
VIA M Bilabini N 31
Nembro (BG), Italy 24027 ITALY
+39 035 45 36 661
Fax: +39 035 07 79 535
Ryan Locher

North American Green
Booth 314
5401 St Wendel Cynthiana Rd
Poseyville, IN 47633
(812) 963-3373
Cody Huff, Joe Koziell

nxt Concepts
Booth 319
PO Box 340
Powell, OH 43054
(740) 815-6925
Fax: (740) 881-0335
Shaw Hilyard, Stew Jensen, Jim Rufo, Samantha Rufo

Omnitrans Corporation, Ltd.
111 Broadway, 17th Floor
New York, NY 10006
(212) 962-1956
Markus Raab

PanoAlpin LLC
Booth 600
162 Totterdown RoadAspen, CO 81611 
(970) 930-0004
Paul Major

Paradocs Mountain Software
35 rue de la colline
St Ferreol les Neiges, PQ G0A3R0 CANADA
Jill Kowalchuk

Phunkshun Wear, LLC
Booth 315
6900 E 47th Ave Dr
Suite 1200
Denver, CO 80216 
(303) 321-1243
Fax: (303) 355-0243
Jason Badgley, Dylan Eldridge

PNP Supply, LLC
Booth 309
8400 E Prentice Ave, Ste 1500
Greenwood Village, CO  80111
(303) 409-7790
Joan Alford, Peter Alford

North American Head Office
Booth 409
1001 J.-A.- Bombardier Street
Granby, PQ J2J 1E9 CANADA
(450) 776-3600
Fax: (450) 776-3685
Joe Clark, Greg Clowers, Allan Graves, Dave Hunter, Manuela Kirchler, Martin LaRicheliere, Troy Morgan, Jean-Claude Perreault, Oskar Schenk, John Swartz

Propeller Media Works
208 Flynn Avenue Studio 2i
Burlington, VT 05401
 (802) 864-8251
Fax: (802) 864-8252
David Gibson

Radius Displays
Unit 716, 7/F, My Loft, 9 Hoi Wing Road
Tuen Mun, N.T.
Hong Kong, Hong Kong HK HONG KONG
+852 26563366
Fax: +852 3909 2241
Scott Sparks

Ratnik Industries, Inc.
Booth 308
670 Phillips Road
Victor, NY 14564
(585) 924-9111
Fax: (585) 924-4936
Ron Ratnik, Monika Ratnik, Tim Wang, P.E.

Reliable Racing Supply, Inc.
Booth 518
643 Upper Glen St
Queensbury (Glens Falls), NY 12804
(518) 793-5677
Fax: (518) 793-6491
John Jacobs, Susan Jacobs

Resort VisiCam
Booth 306
11100 W 91st Street Suite 100
Overland Park, KS 66214
(913) 438-7666
Fax: (913) 438-2666
Peter Levy

Booth 601
241 E 4th Street
Ste 106
Fredrick, MD 21701
(303) 910-7583
Dave Horan, Jerad Wells

Booth 708
PO Box 981060
1413 Center Drive
Park City, UT 84098
(435) 252-3300
Fax: (435) 252-3301
Kurt Hoefler, Jason Newell, Ron Steele

Ryan Solutions
56 Edwards Village Blvd, Unit 225
Edwards, CO 81632 
(513) 332-8330
Fax: (513) 672-2271
Amy Josef, Corey Ryan

Booth 814
PO Box 2729
Frisco, CO 80443
(970) 668-3398
Fax: (970) 668-5798
Travis Beck, Ted Beeler, Chris Cushing, Claire Humber

Sitour USA
Booth 709
195 Hurley Avenue
Kingston, NY  12401 
(845) 331-9000
Fax: (845) 331-9050
Peter Schoner, Bill Smaine, Hans Wennekendonk

Six Degree Analytics, LLC
19600 W Catawba Ave
Suite 301C
Cornelius, NC 28031 
(704) 763-2681
Austin Grabowski, Thomas Grabowski, Erin Harris, Stanley Wakefield

Ski Area Management
Booth 706
PO Box 644
Woodbury, CT 06798
(203) 263-0888
Fax: (203) 266-0452
Rick Kahl, Dave Meeker, Liz Mettler, Olivia Rowan, Sharon Walsh

Booth 609
12860 W Cedar Drive, Ste 112
Lakewood, CO 80228
(303) 980-4441
Fax: (720) 235-0257
John Keefe, Andreas Kranabetter, Sebastien Travelletti, Laurent Vaucher

Booth 614
Box 430Paris, ON N3L 3T5 CANADA
(519) 442-2046
Fax: (519) 442-7191
Nick Quail

Booth 707
11350 McCormick Rd
Hunt Valley, MD 21031
(720) 352-2548
Stephanie Blankemeier

Skytrac, Inc.
Booth 216
2350 W 1500 S
Salt Lake City, UT 84104
(801) 972‐1699
Fax: (801) 972‐1899
Alan Hepner, Beth LaPointe, Ross Palmer, Susan Palmer, Andrew Pierce, Maynard Russell, Brandy Skylling, Carl Skylling

Smarte Carte, Inc.
Booth 702
4455 White Bear Parkway
Saint Paul, MN 55110
(651) 429-3614
Fax: (651) 426-0927
John Lui

SMI Snow Makers
Booth 109
1512 Rockwell Drive
Midland, MI 48642
(989) 631-6091
Fax: (989) 631-3162
Wes Cashwell, Peter Geise, Ian Honey, Nic Horgan, John Parker, Wayne Ragland, Brooke VanderKelen, Joe VanderKelen

Snomax International
Booth 201
7257 S Revere Pkwy
Centennial, CO 80112
(720) 895-2345
Fax: (720) 895-0100
Aaron Murray, Pat O'Mara, Wayne Palmiter

Snow Logic Inc.
Booth 701
PO Box 680910
Park City, UT 84068
(435) 647-6817
Mitch Dodson

Snow Operating, LLC
Booth 407
PO Box 1506
Mc Afee, NJ 07428
(585) 202-7154
Hugh Reynolds

Snow Park Technologies
280 West Interstate 80
PO Box 740
Verdi, NV  89439
(530) 562-4109
Fax: (530) 550-2621
Mike Bettera, Chris Gunnarson, Genevieve Gunnarson

Booth 602
1004 6th Street
Collingwood, ON L9Y 3Y9 CANADA
(705) 445-7547
Fax: (705) 445-7547
Katherin Maxwell, Steve Young

Snowsports Merchandising Corp. (SMC)
Booth 217
235 Cadwell DriveSpringfield, MA 01104 
(413) 739-7331
Fax: (413) 731-9335
Tom Gately

Booth 806
1261 Angelo Drive
Beverly Hills, CA 90210
(323) 686-2754
Michael Stocker

Soaring Eagle Inc.
Booth 804
PO Box 55
Providence, UT  84332
(435) 754-7807
Logan Checketts

Star Lifts USA
Booth 206
PO Box 798
Sunapee, NH 03782
(603) 863-0241
Fax: (603) 863-0243
Dan Etman, Joe Gmuender, Peter Kavanagh

Steurer Pacific
Booth 205
28 - 30 Buckley Street
Marrickville, NSW 2204 AUSTRALIA
+61 409023174
Fax: +61 398885806
Henry Spira, Judy Spira, Deborah Spring, Stephen Spring

Stout Risius Ross, Inc.
One South Wacker
38th Floor
Chicago, IL 60606 
(312) 752-3337
Joshua Fox

SUFAG Snowmaking
Booth 513
PO Box 2167
Eagle, CO 81631-2167 
(970) 328-5330
Fax: (970) 328-5331
Ernesto Bassetti, Jay Bristow

1060 Tiger Tail Dr
Riverside, CA 92506 
+33 675 705 859
Armelle Solelhac, Cynthia Vergon

Booth 307
Via Valle 4
Borgo Ticino, Italy 28040 ITALY
+39 321908401
Fax: +39 321962056
Michele Iorio; Samuele Piana

TechnoAlpin USA, Inc.
Booth 808
8465 Concord Center Drive
Englewood, CO  80112
(720) 895-2340
Fax: (720) 895-0100
Steve Daly, Dave Kennedy, Robin Smith, Karlheinz Terrabona

Tiburon Lockers
Booth 719
22 Paris Ave, Ste 209
Northvale, NJ 07647
(201) 880-8469
Fax: (201) 880-8465
John Fisher, Michael Kreie

Torrent Engineering and Equipment
Booth 107
PO Box 270
Milford, IN 46542
(574) 658-3200
Fax: (574) 658-3229
Mark Meadows

Transaction Resources, Inc.
Booth 105
PO Box 667
Richmond, VT 05477
(802) 434-4672
Fax: (802) 434-5009
www.transactionresources.com or www.carddog.com
David Frick, Jesse Snyder, Jack Waller

U.S. Bank
950 17th Street, 8th Floor
Denver, CO  80202
(303) 585-6933
Troy Stalter

U.S. Ski and Snowboard Association
Booth 412
PO Box 100
1 Victory Lane
Park City, UT 84060 
(435) 649-9090
Fax: (435) 649-3613
Catherine Raney

Booth 402
PO Box 492
Hurley, NY 12443
(845) 331-4924
Fax: (845) 335-4311
Gary Milliken

Booth 514
85 S 24th Street
Pittsburgh, PA 15203 
(916) 835-2712
Ivalina Kancheva

Weatherport Shelter Systems
Booth 214
1860 1600 Road
Delta, CO 81416 
(970) 399-5909
Cynthia Aguilar

Wells Fargo/Safehold Special Risks
Booth 115
C/o Rob Andrews, 575 Union Blvd. Suite 205
Lakewood, CO  80228
(970) 328-6633
Fax: (855) 855-0663
Rob Andrews, Bill Curtis, Roger Godfrey, Tony Hirsch, Scott Myers, Ryan Patrick, Mistica Walker, Jesse Whitcomb, Tim Yates

Wiegand Sports
Booth 501
3573 Apple Mill Cove, #6
Salt Lake City, UT 84109
(801) 277-2169
Larry Hays, Jessica Wedel

Winter Sports Technology International
Booth 316
Abinger House, Church Street
Dorking, Surrey RH4 1DF UNITED KINGDOM
+44 1306 743744
Fax: +44 1306 742525
John Dohert

Wise Air
Booth 619
PO Box 1275
Mount Juliet, TN 37121
(615) 443-2259
Fax: (615) 754-0150
Gary Helming, Jay Saito

Worldwide Ticketcraft
Booth 303
3606 Quantum Blvd
Boynton Beach, FL 33426 
(954) 426-5754 x248
Fax: (954) 426-5761
Erik Covitz, Jason Shoats

Zip-Flyer, LLC
Booth 419
575 Lexington Ave, 4th Floor
New York, NY 10022
(212) 971-9780
Fax: (212) 937-3369
Dan Brennan, Shawn Lerner

ZipRider, ZipTour, ZipRescue
Booth 503
35 West 2100 South
Wanship, UT  84017
(435) 336-8800
Fax: (435) 336-8801
Eric Cylvick




Ski Area Attendees

Alpine Ski Club
17-242 Arrowhead Road
Blue Mountains, ON L9Y 0S1
(705) 445-0339
Fax: (705) 445-3247
Kelly Collins, Mark Collins, Operations Mgr., Kim Roberts-Williams, Alpine Program Mgr., Bill Williams, General Mgr.

Alta Ski Area
PO Box 8007
Alta, UT 84092
(801) 742-3333
Fax: (801) 799-2340
Annette Carhart, Ski School Admin., Connie Marshall, Marketing Dir., George Marshall, Lift Operations Mgmt., LaNa Maughan, Michael Maughan, CFO, David Robinson, Ski School Dir., Al Tunbridge, Mountain Ops. Dir., Ida Tunbridge, Onno Wieringa, President/General Mgr., Tana Wieringa

Angel Fire Resort
PO Box 130
Angel Fire, NM 87710
(575) 377-6401
Fax: (575) 377-4240
Christy Germscheid, Human Resources Dir., Lynn Heafey, CFO, Robin May, Ski School Dir., Larry Upton, Chief Information Officer

Arapahoe Basin
PO Box 5808
Dillon, CO 80435
(970) 468-0718
Fax: (970) 513-5777
Alan Henceroth, COO/Vice President, Peggy Hiller, VP Operations

Aspen Skiing Co.
PO Box 1248
Aspen, CO 81612
(970) 925-1220
Fax: (970) 923-0552
David Clark, Associate General Counsel, David Corbin, VP Planning/Development, Matt Jones, CFO/CIO/VP Strat. Planning, Mike Kaplan, President/CEO, Christian Knapp, VP Marketing, David Perry, VP/COO

Baqueira Beret
Diagonal, 652 edificio A bajos
Barcelona 08034
+34 973 639011
Alex Bares, Maint. Mgr., Francisco Coll, General Mgr., Jordi Figueruelo, Finance, Jose Luis Sole, Infromation Dept., Javier Ubeira, Marketing Dir.

Bear Creek Mountain Resort
101 Doe Mountain Lane
Macungie, PA 18062
(610) 682-7100
Phil Barker, Patrol Dir./Risk Mgr., Bob Singer, General Mgr., Susan Smoll, Snowsports Dir.

Blue Mountain Resort
PO Box 216
1660 Blue Mountain Drive
Palmerton, PA 18071
(610) 826-7700
Barbara Green, CEO/President, Tricia Matsko, Dir., Marketing/Sales

Bogus Basin Mountain Recreation Area
2600 Bogus Basin Road
Boise, ID 83702
(208) 332-5100
Brad Wilson, General Mgr.

Boreal Mountain Resort
PO Box 39
Truckee, CA 96160
(530) 426-3666
Amy Ohran, President/GM, Matt Peterson, VP Marketing/Brand Mgmt.

Boyne Resorts
PO Box 19
1 Boyne Falls Road
Boyne Falls, MI 49713
(231) 549-6000
Fax: (231) 549-6094
Roland Andreasson, CFO, Molly Kircher, Stephen Kircher, President, Boyne Eastern Ops., John McGregor, SVP Ski Operations, Jason Scambio, Terrain Park Dev. Dir.

Breckenridge Ski Resort
PO Box 1058
Breckenridge, CO 80424
(970) 453-5000
Fax: (970) 453-3202
John Buhler, VP/COO, Kerry Buhler

Bretton Woods Ski Area
Attn: Operations Office
99 Ski Area Road
Bretton Woods, NH 03575
(603) 278-3320
Chris Ellms, General Mgr.

Brian Head Resort
PO Box 190008
Brian Head, UT 84719-0008
(435) 677-2035
Pete Akins, Winter Sports School Dir., John Grissinger, President

Bromley Mountain Resort
PO Box 1130
Manchester Center, VT 05255
(802) 824-5522
Fax: (802) 824-3659
Michael van Eyck, Asst. GM/Marketing Dir.

Calabogie Peaks Resort
30 Barrett Chute Rd
Calabogie, ON K0J 1H0
(613) 752-2720
Liz Murphy, Marketing Dir., Paul Murphy, President

Camelback Mountain Resort
PO Box 168
Tannersville, PA 18372
(570) 629-1661
Fax: (570) 620-0942
Arthur Berry, Owner/President

Cannon Mountain
260 Tramway Drive
Franconia, NH 03580
(603) 823-8800
Greg Keeler, Marketing/Sales Dir.

Cascade Mountain
W10441 Cascade Mountain Road
Portage, WI 53901-9633
(608) 742-5588
Fax: (608) 742-7669
Randy Axelson, VP Sales/Marketing/Risk Mgr., Rob Walz, General Mgr., Vicki Walz, Vice President

Cataloochee Ski Area
1080 Ski Lodge Road
Maggie Valley, NC 28751
(828) 926-0285
Carrie Bates, Chris Bates, VP/General Mgr., Tammy Brown, Public Relations Dir., Lois Key,
Tony Waddell, President/CEO, Michael Wagenseil, Asst. GM, Shelle Wagenseil

China Peak Mountain Resort
PO Box 236
Lakeshore, CA 93634
(559) 233-2500
Fax: (559) 233-3689
Anita Cohee, Tim Cohee, Owner/CEO

CNL Financial Group
PO Box 4920
450 S Orange Ave
Orlando, FL 32801
(407) 540-7532
Fax: (407) 540-2544
Ryan Bell, Dir., Asset Mgmt., Tom Lithgow, VP Ski/Mountain Lifestyle, Stephen Rice, Sr. Managing Dir.

Copper Mountain Resort
PO Box 3001
209 Ten Mile Cir, 2nd Flr Admin Offices
Copper Mountain, CO 80443
(970) 968-2882
Fax: (970) 968-3155
Jeff Grasser, Green Team Leader, John Monson, Marketing/Sales Dir., Gary Rodgers, President/GM, Susan Rodgers, Michael Russo, Risk/Safety Mgr., Jesse True, Sr. VP Sales/Marketing, Lori True

Crested Butte Mountain Resort
PO Box 5700
Mt. Crested Butte, CO 81225
(970) 349-2333
Fax: (970) 349-2250
Scott Clarkson, VP Sales/Marketing

Crystal Mountain
12500 Crystal Mountain Drive
Thompsonville, MI 49683
(231) 378-2000
Fax: (231) 378-4594
Christina MacInnes, COO, Jim MacInnes, President/CEO

Deer Valley Resort Company
PO Box 889
Park City, UT 84060
(435) 649-1000
Fax: (435) 645-6939
Chuck English, Dir., Mountain Ops., Mona English, Elizabeth Paul, Controller/VP, Coleen Reardon, Dir., Marketing, Kathy Reardon, Lessing Stern, CEO, Bob Wheaton, President/GM, Marion Wheaton

Devil's Head Resort & Convention Center
South 6330 Bluff Road
Merrimac, WI 53561
(608) 493-2251
Alex Stoick, Marketing Dir.

Dodge Ridge Wintersports Area
PO Box 1188
Pinecrest, CA 95364
(209) 965-3474
Frank Helm, Chairman, Sally Helm, CEO/President

Eagle Point Resort
PO Box 151
Beaver, UT 84713
(435) 438-3700
Kini Gadbaw, Shane Gadbaw, Owner/CEO

Eldora Mountain Resort
PO Box 1697
Nederland, CO 80466
(303) 440-8700
Fax: (303) 440-8797
Bonnie Tregaskis, Brent Tregaskis, General Mgr.

The Fairbank Group, LLC
37 Corey Road
Hancock, MA 01237
(413) 738-5806
Fax: (413) 738-5411
Tyler Fairbank, President/CEO

Giants Ridge Recreation Area
PO Box 190
Biwabik, MN 55708
(218) 865-8000
Linda Johnson, Managing Dir.

Gore Mountain
PO Box 470
North Creek, NY 12853
(518) 251-2411
Emily Stanton, Marketing Mgr.

Grand Geneva Resort
7036 Grand Geneva Way
Lake Geneva, WI 53147
(262) 249-4726
Chad Hart, Ski Opertions Dir.

The Greenbrier
5 Kates Mountain Road
White Sulphur Springs, WV 24901
(304) 553-9414
Jason Brown, Dir., Development

Gunstock Mountain Resort
PO Box 1307
Laconia, NH 03247-1307
(603) 293-4341
Fax: (603) 293-4318
DeDe Goddard, Greg Goddard, General Mgr., Mike Roth, Marketing/Sales Dir.

Hakuba 47 Winter Sports Park
24196-47 Kamishiro
Hakuba, Nagano 399-9211 JAPAN
+ 81 261 75 3533
Kenta Takamori, Owner

Hickory Hills
PO Box 5816
Traverse City, MI 49696
(231) 342-7122
Dana Buschalla, Barry Smith, General Mgr.

Hidden Valley Ski Area
17409 Hidden Valley Drive
Wildwood, MO 63025
(636) 938-5373
Missi Boyd, Tim Boyd, CEO

High Fives Non-Profit Foundation
PO Box 3212
Truckee, CA 96160
(530) 587-4453
Jesse Murphy, Developmental Dir., Roy Tuscany, Executive Dir./Founder

Holiday Valley Resort
PO Box 370
Ellicottville, NY 14731-0370
(716) 699-2345
Fax: (716) 699-5204
Dennis Eshbaugh, President/GM

Homewood Mountain Resort
PO Box 165
Homewood, CA 96141
(530) 525-2992
Kevin Mitchell, General Mgr.

Hunter Mountain
PO Box 295
Hunter, NY 12442
(518) 263-4223
Russell Coloton, President/CEO

Hyland Hills Ski Area
8800 Chalet Road
Bloomington, MN 55438
(763) 694-7800
Nina Lavin, Fred Seymour, General Mgr.

Indianhead Operations LLC
500 Indianhead Road
Wakefield, MI 49968
(906) 229-5181
Tim Moon, Asst. GM, Steve Romme, Marketing Dir.

Intrawest ULC
1621 18th Street, Suite 300
Denver, CO 80202
(303) 749-8200
Fax: (303) 749-8340
Matt Bowers, CMO, Karen Sanford, Chief General Counsel/SVP

Jackson Hole Mountain Resort
PO Box 290
Teton Village, WY 83025
(307) 733-2292
Fax: (307) 733-2660
Jerry Blann, President, Scott Horn, Chief Administrative Officer, John Kemmerer, Chairman, Matt McCreedy, CFO, Jessica Milligan, VP Chief Products/Sales/Services, Anna Olson, Brand Dir., Adam Sutner, Chief Marketing Officer

Jay Peak Resort
830 Jay Peak Rd
Jay, VT 05859
(802) 988-2611
Fax: (802) 988-4049
Steve Wright, Chief Mktg. Officer

Killington Resort
4763 Killington Road
Killington, VT 05751
(802) 422-3333
Mike Solimano, President/GM

King Pine Ski Area
1251 Eaton Road
Madison, NH 03849-9403
(603) 367-8896
Robert Hoyt, President

Kiroro Resort
128-1, Tokiwa
Hokkaido, HO
Scot Ennis, VP International Partnerships,
Ian Mackenzie, President

100 Fillmore St, Ste 600
Denver, CO 80206
Drew Heimbrock, Associate, Harris Levinson, Associate, Peter McDermott, Partner, Hal Shaw, Principal

Lake Louise Ski Area Ltd.
Box 5 Whitehorn Road
Lake Louise, AB T0L 1E0
(403) 522-3555
Fax: (403) 522-2095
Charlotte Chesnut, Jon Chesnut, IT Dir., Charles Locke, President, Pete Woods, Marketing Dir.

Lee Canyon
7501 Tule Springs Road
Suite 110
Las Vegas, NV 89131
(702) 645-2754
Dan Hooper, Dir., Resort Services

Liberty Mountain Resort
78 Country Club Trail
Carroll Valley, PA 17320-0703
(717) 642-8282
Fax: (717) 642-6534
Eric Flynn, President/GM, Anne Weimer, Marketing Dir., Lonny Whitcomb, Risk Management Dir.

Liberty Mountain SnowFlex Centre
1971 University Blvd
Lynchburg, VA 24502
(434) 582-3539
Isaac Gibson, Dir., Developmental Programs, Kevin Hoff, Sir., Marketing/Sales, Drew Sherwood, General Mgr.

Lutsen Mountains
PO Box 129
Lutsen, MN 55612
(218) 663-7281
Charles Skinner, Co-President

PO Box 24
Mammoth Lakes, CA 93546
(760) 934-2571
Fax: (760) 934-0615
Mark Brownlie, COO, Mammoth/June, Debra Clausen, Mark Clausen, EVP/CFO, Clifford Mann, VP Mountain Ops.

Mammoth Mountain Ski Area, LLC
PO Box 24
Mammoth Lakes, CA 93546
(760) 934-2571
Ron Cohen, CAO/General Counsel, Erik Forsell, CMO, Rusty Gregory, CEO/Chairman

Massanutten Ski Resort
PO Box 1227
Harrisonburg, VA 22803-1227
(540) 289-4954
Fax: (540) 289-6414
Ken Hess, GM

McIntyre Ski Area
50 Chalet Ct
Manchester, NH 03104
(603) 622-6159
Ross Boisvert, President/General Mgr.

Mission Ridge Ski & Board Resort
PO Box 1668
Wenatchee, WA 98807-1668
(509) 663-6543
Tony Hickok, Marketing Dir., Josh Jorgensen, General Mgr.

Monarch Mountain
#1 Powder Place
Monarch, CO 81227
(719) 530-5000
Jack Sciacca, VP Guest Services, Jessie Smith, Dir., Marketing/Sales

Mount Pleasant of Edinboro
23301 Plank Road
Venango, PA 16440
(814) 734-1641
Doug Sinsabaugh, Owner, Laura Sinsabaugh, Owner

Mount Snow Resort
PO Box 2810
Mount Snow, VT 05356
(802) 464-3333
Dan Pawlak, Kelly Pawlak, General Mgr.

Mountain Creek
200 Rt 94
Vernon, NJ 07462
(973) 827-2000
Fax: (973) 864-8211
Jason Bays, Resort Operations Dir., Bill Benneyan, President, Sara Hazen, Sr. Dir., Marketing/Sales, Jeffrey Koffman, CEO

Mountain High Resort/Stevens Pass
PO Box 3010
Wrightwood, CA 92397
(760) 249-5808
Fax: (760) 316-7895
Karl Kapuscinski, President/CEO, John McColly, CMO

Mt. Bachelor LLC
PO Box 1000
Bend, OR 97709
(541) 382-2442
Irish Milandin, IT Mgr.

Mt. Hood Meadows
PO Box 470
Mt. Hood, OR 97041
(503) 337-2222
Matthew Drake, Chairman/CEO, Chris Kastner, Snowsports Services Dir.

Mt. Shasta Ski Park
104 Siskiyou Avenue
Mt. Shasta, CA 96067
(530) 926-8600
Andy Aguilera, President, Holly Aguilera, Cathy Young, Charles Young, Owner, Jason Young, General Mgr.

Mt. St. Louis Moonstone Ski Resort
RR #4
Coldwater, ON L0K 1E0
(705) 835-2112
Robert Huter, General Mgr./Owner, Sarah Huter, Marketing/Prom. Dir.

New York State Olympic Reg. Development Authority (ORDA)
Olympic Center
2634 Main Street
Lake Placid, NY 12946
(518) 523-1655
Liz Mezzetti, Marketing Dir., Padraig Power, Finance Dir.

Northstar California
PO Box 129
Truckee, CA 96160
(530) 562-3434
Beth Howard, VP/General Mgr.

Ober Gatlinburg Ski Area
1001 Parkway
Ste 2
Gatlinburg, TN 37738
(865) 436-5423
Kent Anders, Vice President, Kate Barido, Sales/Marketing Dir., Rick Claude, Outside Ops. Dir., John Cossaboom, Winter Sports Dir., Greg Gavrilets, Snowsports Develop., Jerry Huskey, Human Resources Dir.

The Omni Homestead Ski Area
PO Box 2000
Hot Springs, VA 24445
(540) 839-7749
Matt Fussell, Dir., Recreation

Osler Bluff Ski Club Ltd.
795534 The Blue Mntns Clearview Townline
Blue Mountains, ON L9Y 0R7
(705) 445-4507
Jeff Conn, General Mgr., Susan Roseblade, Asst. GM/Controller

Pacific Group Resorts Inc.
PO Box 980968
Park City, UT 84098
(435) 241-7000
Mark Fischer, Executive VP, Vern Greco, President/CEO, Conrad Vlak, Finance/Investment

Park City
PO Box 39
Park City, UT 84060
(888) 284-2806
Bill Rock, Sr. VP/COO


Pats Peak
PO Box 2448
Henniker, NH 03242
(603) 428-3245
Jennifer Blomback, Kris Blomback, General Mgr., David White, Linda White, Business Dir.


Peak Resorts, Inc.
17409 Hidden Valley Dr
Wildwood, MO 63025
(636) 938-7474
Jesse Boyd, VP Operations, Jessica Boyd, Elia Hamilton, Freestyle Terrain Dir.

Perfect North Slopes
19074 Perfect Lane
Lawrenceburg, IN 47025
(812) 537-3754
Jonathan Davis, IT Mgr./Operations, Tim Doll, F&B Dir./Operations, Mike Mettler, Ski School Dir./Operations, Boonie Neff, Mountain Mgr./Operations, Alex Perfect, Asst. Marketing Dir., Chip Perfect, President, Ellen Perfect, Marketing Dir.

Powder Ridge Mountain Park & Resort
99 Powder Hill Road
Middlefield, CT 06455
(860) 349-3454
Veronica Cuthill, Executive Asst., Sean Hayes, CEO, Alicia Tucker, Skip Tucker, Owner


Powdr Resorts
PO Box 4646
Park City, UT 84060
(435) 658-5820
Fax: (435) 658-5821
John Johnston, Kathleen Johnston, VP Human Resources


Purgatory Resort
#1 Skier Place
Durango, CO 81301
(970) 247-9000
Gary Derck, President/CEO

Roundtop Mountain Resort
925 Roundtop Road
Lewisberry, PA 17339
(717) 432-9631
Chris Dudding, Marketing Dir.


Schweitzer Mountain Resort
10000 Schweitzer Mountain Road
Sandpoint, ID 83864
(208) 263-9555
Donna Chasse, Tom Chasse, President/CEO, Sean Mirus, Marketing/Sales Dir.

Secret Garden Resort
Prince Village
+86 188 0313 8166
Benno Nager, COO

Seven Springs Mountain Resort
777 Waterwheel Drive
Seven Springs, PA 15622
(814) 352-7777
Alex Moser, Marketing/Comm. Dir.

Shawnee Peak Ski Area
119 Mountain Road
Bridgton, ME 04009
(207) 647-8444
Geoff Homer, Vice President

Showdown Montana
PO Box 92
Neihart, MT 59465
(406) 236-5522
Avery Gold, Marketing Dir., George Willett, President, Margie Willett, Administrative Asst.

Sierra-at-Tahoe LLC
1111 Sierra-at-Tahoe Rd
Twin Bridges, CA 95735
(530) 659-7453
Jim Feeney, Controller, John Rice, VP/GM

Sipapu Ski & Summer Resort
HC 65, Box 29
Vadito, NM 87579
(575) 587-2240
Scott Price, Partner/COO

Ski Apache Resort
PO Box 220
Ruidoso, NM 88355
(575) 464-3600
Justin Rowland, Mountain Ops. Dir.

Ski Cooper
PO Box 896
Leadville, CO 80461
(719) 486-2277
Dan Torsell, President/GM, Patrick Torsell, Dir., Marketing/IT

Snow Time, Inc.
100 Boxwood Lane
Suite 2
York, PA 17402
(717) 757-1508
Leah Naylor, Marybeth Romberger, Scott Romberger, President

Snowbasin Resort Co.
3925 East Snowbasin Road
PO Box 460
Huntsville, UT 84317
(801) 620-1000
Andrew Barfield, Dir., Snowsports, Beence Loomis, John Loomis, General Mgr., Brenda Smith, Cobalt Stromberg, Controller

Snowbird Ski & Summer Resort
PO Box 929000
Snowbird, UT 84092-9000
(801) 933-2222
Ann Bonar, Bob Bonar, President/CEO, David Fields, VP Resort Ops.

Solitude Mountain Resort
12000 Big Cottonwood Canyon
Solitude, UT 84121
(801) 534-1400
DeAnna Lee, Nate Lee, Dir., Mountain Ops., Jack Mayhew, Kim Mayhew, General Mgr.

Spirit Mountain Recreation Area
9500 Spirit Mountain Place
Duluth, MN 55810
(218) 628-2891
Brandy Ream, Executive Dir., Jody Ream, General Mgr.

Squaw Valley / Alpine Meadows
PO Box 2007
Olympic Valley, CA 96146
(800) 403-0206
Michael Gross, Dir., Risk/Sustainability, Kristyn Lingenfelter, Risk/Sustainability, Monty Waugh, CFO

Steamboat Ski & Resort
2305 Mt Werner Circle
Steamboat Springs, CO 80487
(970) 879-6111
Doug Allen, VP Mountain Operations, Rob Perlman, President/COO

Stevens Pass
PO Box 609
Leavenworth, WA 98826
(206) 812-4510
Bill Bourton, General Mgr., Chris Danforth, VP Sales/Marketing, Benjamin Fok, Ski/Snowboard School Dir.

Stowe Mountain Resort
5781 Mountain Road
Stowe, VT 05672
(802) 253-3000
Barry Pius, EVP/CFO

Sugar Bowl Resort
PO Box 5
Norden, CA 95724
(530) 426-9000
Kerry Kautz, Robert Kautz, Director

Sugar Mountain Ski Area
PO Box 369
Banner Elk, NC 28604
(828) 898-4521
Andrew Jochl, Dir., Operations, Gunther Jochl, Owner/President, Kimberley Jochl, Vice President, Joyce Salmieri, Steve Salmieri, Mountain Mgr., Erich Schmidinger, Ski Area Mgr., Zoe Schmidinger

Sugarbush Resort
1840 Sugarbush Access Road
Warren, VT 05674
(802) 583-6300
Kevin Babic, CAO, John Hammond, VP Mountain Ops., Lili Ruane, Win Smith, President

Sun Valley Resort
PO Box 10
Sun Valley, ID 83353
(208) 622-4111
Matt Baxandall, Lift Operations Mgr., Tony Parkhill, Guest Services Mgr./SnowSports Bus. Develop., Leslie Silva, Tim Silva, Vice President/GM, Robb Thomas, Lift Maint. Mgr.

Sun Valley Resort/Snowbasin
PO Box 10
Sun Valley, ID 83353
(208) 622-4111
David Hirasawa, Grand America Finance/Acct. Dir.

Sunlight Mountain Resort
10901 County Road 117
Glenwood Springs, CO 81601
(970) 945-7491
Troy Hawks, Marketing/Sales Dir.

Sunrise Park Resort
PO Box 117
Greer, AZ 85927
(928) 735-7669
Brian Bressel, General Mgr./CEO, Bill London, Resort Ops. Mgr.

Sunshine Village
PO Box 1510
Banff, AB T1L 1J5
(403) 705-4000
Mike Irvine, SVP Admin./Finance/CFO, Dave Riley, COO, Barbara Scurfield, Kendra Scurfield, Social Media Mgr., Ralph Scurfield, President/CEO, Taylor Scurfield

Tahoe Donner Ski Area
11509 Northwoods Boulevard
Truckee, CA 96161
(530) 587-9444
Emily Salmon, Michael Salmon, Finance Dir.

Taos Ski Valley, Inc.
PO Box 90
Taos Ski Valley, NM 87525
(575) 776-2291
Dawn Boulware, HR Dir., Gordon Briner, CEO, John Kelly, Operations Dir., Chaz Rockey, CFO, Peter Talty, Vice President, John Weinmeister, Slope Maint. Mgr.

Timberline Lodge & Ski Area
PO Box 275
Timberline Lodge, OR 97028
(503) 272-3311
Jeff Kohnstamm, President/Area Operator, Dee Tullis, Jon Tullis, Public Affairs Dir., Kelsey Tullis, Ed Youmans, Mountain Mgr.

Vail Mountain
PO Box 7
1000 S. Frontage Rd. W
Vail, CO 81658
(970) 754-8245
Chris Jarnot, EVP/COO

Vail Resorts, Inc.
390 Interlocken Crescent
Suite 1000
Broomfield, CO 80021
(303) 404-1800
www.snow.com & www.vailresorts.com
Rick Cables, VP Natural Resources, Patricia Campbell, President - Mountain Div., Blaise Carrig, Senior Advisor-Mountain Div., Leslie Carrig, Angela Korch, VP Finance, Clyde Wiessner, Sr. Lift Maint. Dir.

Wachusett Mountain Ski Area
499 Mountain Road
Princeton, MA 01541
(978) 464-2300
David Crowley, General Mgr./COO, Jeff Crowley, President, David Crowley, Jr., Operations Mgr., Julie Crowley, Maureen Crowley, Tom Meyers, Marketing Dir., Carolyn Stimpson, VP Mountain Services, John Stimpson

Welch Village Ski Area, Inc.
PO Box 146
Welch, MN 55089
(651) 258-4567
Cheryl Eisert, Hannah Eisert, Perry Eisert, VP Mountain Ops.

Whitetail Resort
13805 Blairs Valley Road
Mercersburg, PA 17236
(717) 328-9400
Katrina Gayman, Marketing/Sales Dir., Don MacAskill, President, Chet Naylor, Dir., Base Area Ops.

Windham Mountain Resort
PO Box 459
Windham, NY 12496-0459
(518) 734-4300
Chip Seamans, President/GM

Winter Park Resort
PO Box 36
Winter Park, CO 80482
(970) 726-5514
Gary DeFrange, President/COO, Michelle DeFrange

Winterplace Ski Resort
PO Box 1
Flat Top, WV 25841
(304) 787-3221
Terry Pfeiffer, President/Partner

Affiliated, Allied and Associated Attendees

3845 Tennyson Street, Suite 130
Denver, CO 80212
(303) 817-7378
Tim Bennet, Executive Dir.

California Ski Industry Association
1390 N McDowell Blvd
Suite G, #152
Petaluma, CA 94954
(415) 389-1000
Michael Reitzell, President

115 Voie Albert-Einstein
Francin, Savoie 73800
+0033 4 79 85 81 81
Laurie Benoit-Gonin, International Events Mgr.

Finnish Ski Area Association
Kutomotie 16
Helsinki FI-00380
+358 9 685 7799
Harri Lindfors, Managing Dir.

Interalpin c/o Congress Messe Innsbruck GmbH
Rennweg 3
Innsbruck, Tirol 6020
+4351253832151 x2159
Stefan Kleinlercher, Sr. Project Mgr., Christian Mayerhofer, CEO

Learn to Ski and Snowboard (Month)/Bring a Friend
1664-B Beekman Place, NW
Washington, DC 20009
(202) 431-6950
Mary Jo Tarallo, Director

Michigan Snowsports Industries Association
7164 Deer Lake Court
Clarkston, MI 48346
(248) 620-4448
Mickey MacWilliams, Executive Dir.

Midwest Ski Areas Association
4060 Evergreen Place
St. Paul, MN 55126-2313
(651) 484-1818
Amy Reents, Executive Dir., Chris Stoddard, SARA Program Mgr.

National Ski Patrol System, Inc.
133 South Van Gordon Street
Suite 100
Lakewood, CO 80228-1706
(303) 988-1111
Keith Cassidy, Board Member, John McMahon, Executive Dir.

National Winter Sports Education Foundation
75 Liberty Ave
Suite E - 09
Jersey City, NJ 07306
(435) 729-9104
Dick Coe, Executive Dir., Schone Malliet, CEO

Ontario Snow Resorts Association
PO Box 575
Collingwood, ON L9Y 4E8
(705) 443-5450
Bruce Haynes, President

Pacific Northwest Ski Areas Association
PO Box 758
La Conner, WA 98257
(877) 533-5520
Janet Gifford, John Gifford, President

Palm Springs Aerial Tramway
One Tramway Road
Palm Springs, CA 92262
(760) 325-1449
Nicholas Clesceri, VP, Maintenance

Pennsylvania Ski Areas Association (PSAA)
5142 State Street
PO Box 27
White Haven, PA 18661
(570) 443-0963
Jack Irvin, Snowpass Program Coord., Linda Irvin, Executive Dir.

133 South Van Gordon Street
Suite 200
Lakewood, CO 80228-1706
(303) 987-9390
Tom Spiess, Interim CEO, Susan Urbanczyk, Marketing/Communications Dir., Ed Younglove, Chair

Quebec Ski Areas Association
1347, rue Nationale
Terrebonne, PQ J6W 6H8
(450) 765-2012
Yves Juneau, President/CEO, Marie-Annick Tourillon, Dir., Risk Management/Ins.

Ski Areas of New York, Inc.
PO Box 375
Jamesville, NY 13078
(315) 696-6550
Scott Brandi, President/Exec. Dir., Susan Brandi

Ski Maine Association
PO Box 7566
Portland, ME 04112-7566
(207) 773-7669
Bo Bigelow, Events/Project Dir.

Ski New Hampshire
PO Box 528
North Woodstock, NH 03262
(603) 745-9396
Jessyca Keeler, Executive Director, Kim Pickering, Member Services Dir.

Ski Utah/Utah Ski & Snowboard Association
150 West 500 South
Salt Lake City, UT 84101
(801) 534-1779
Raelene Davis, COO/VP Marketing, Karen Marriott, Nathan Rafferty, President

Ski Vermont/Vermont Ski Areas Association
PO Box 368
Montpelier, VT 05601
(802) 223-2439
Parker Riehle, President,

SnoCountry Ski Areas Association
PO Box 505
Lebanon, NH 03766
(603) 443-8808
Tom Cottrill, President, Tom Horrocks, Marketing/Communications

SnowSports Industries America
8377-B Greensboro Drive
McLean, VA 22102-3529
(703) 556-9020
Reese Brown, Nordic Dir., Kelly Davis, Research Dir., Debbie DesRoches, Tradeshow Dir., Maria McNaulty, Special Projects Dir., Bob Orbacz, CFO, Nick Sargent, Incoming President

SOS Outreach
PO Box 2020
Avon, CO 81620
(970) 926-9292
Seth Ehrlich, Executive Dir.


U.S. Ski and Snowboard Association
PO Box 100
1 Victory Lane
Park City, UT 84060
(435) 649-9090
Calum Clark, VP Events, Hannah Kearney, Athlete, Brian Krill, Club Development Mgr., Catherine Raney, Development Operations Dir., Tiger Shaw, President/CEO


Saturday, May 6
10:00 a.m. – 11:15 a.m.

Mud, Barbed Wire, & Color: The Big Attraction of Non-Traditional Events
Jeff Suffolk, Chief Executive Officer, Human Movement
Events are multi-headed animals requiring areas to carefully assess the risks and rewards and the revenues and expenses. With areas hosting a wider variety of events year-round than ever before, it’s important to understand the complexity of offering events, whether area-owned or promoter-driven. Digging into the details, this session will explore the impacts on revenues, overhead, and operating expenses for non-traditional events.

From Tragedy to Silver Linings: How Two Families Are Influencing Positive Change for the Sport
Moderated by Tim Hendrickson, Senior Vice President, MountainGuard; Dr. Helen Chew & Dr. Mark Henderson; Kelli & Chauncy Johnson; Nicole Lieberman, Executive Director of Administrative Services, Sugar Bowl Resort | Royal Gorge
When tragedy strikes, people work through their grief in many different ways. Two families, each impacted by heartbreaking losses while skiing, have chosen to turn their efforts towards working collaboratively with local areas and NSAA to help other families avoid suffering similar incidents. Kelli and Chauncy Johnson have partnered with NSAA to develop the new #RideAnotherDay campaign, in honor of their daughter Elise. After losing their son John, Mark Henderson and Helen Chew have teamed up with Sugar Bowl in California to develop innovative safety initiatives focused on increasing chairlift safety awareness. Each family will share its story and how, working in concert with Sugar Bowl and the industry, they are striving towards a safer experience on the slopes for all.

From Data to Decisions: Using the Data from NSAA’s Beginner Conversion Study
Moderated by Rob Linde, Director of Business Development, RRC Associates; Tyler Fairbank, Chief Executive Officer, The Fairbank Group, MA; Nick Herrin, Chief Executive Officer, Professional Ski Instructors of America – American Association of Snowboard Instructors; Gates Lloyd, Snowsports Director, Arapahoe Basin Ski Area, CO; Mike Solimano, President & GM, Killington Resort, VT
The NSAA Beginner Conversion Study is validating area best practices and revealing new information about beginner skier and rider behavior. For years the Model for Growth served as the definitive template for driving conversion. With its 10 best practices clearly outlined, many areas embraced these to great success. Our panel of area leaders will speak to what they are learning through their participation in the study and how they are changing their businesses to take advantage of this new information. Looking for new ideas to increase your conversion and retention? Be sure to attend this session.

Shifting the Risk: Protecting Yourself in an Era Of 3rd Parties & Releases
Thomas Aicher, Principal, Cleary Shahi & Aicher; Ron Cohen, Chief Administrative Officer/General Counsel, Mammoth Mountain, CA; Michael Greear, Director Risk Control, Aon Risk Solutions, Inc.
For every area, there is a struggle to provide the amenities and events that keep guests happy and coming back. At the same time, not every area has the resources to do everything they want. Enter the third-party, the people and businesses that provide the service or put on the event that you can't by yourself. However, it's more complicated than a simple handshake, and the law gets tricky quickly. This legal and financial-focused session will dig into the details you need to know to protect yourself and your business when something goes wrong.

1:45 p.m. – 3:00 p.m.

The National Winter Activity Center: Inspiring Future Generations
Schone Malliet, Chief Executive Officer, National Winter Activity Center, NJ; Dave Hunter, Snow Grooming Sales Director, PRINOTH Ltd.; Charles Santry, President, HKD Snowmakers; Tom Wells, President & CEO, Royal Trail Works, Inc.
The National Winter Activity Center is like no other ski area. Imagine an area whose only purpose is to teach kids to ski and ride, develop life skills, and foster a love for winter sports. The mission is compelling: Improve the lives, health, and fitness of youth throughout the nation by providing access to winter sports activities. Simply put, this mission drives Schone Malliet, CEO of the NWAC, every single day. To fulfill this lofty mission, Malliet and the industry partners he assembled not only found and rejuvenated a defunct ski area, they have also created a new model to introduce kids to skiing and snowboarding, all with the ultimate goal of growing participation. Join Malliet as he tells the compelling story of the NWAC, its core purpose, and how you can get involved.

The Kottke Report: A Preliminary View of the Season
Sponsored by Wiegand Sports GmbH
Dave Belin, Director of Consulting Services, RRC Associates
Every season is a little different from the last. Whether it’s patterns of snowfall, demographic changes in key ski markets that impact visits, the economy’s effect on capital spending, or the growing revenues from summer, these differences can have dramatic consequences in both the short-term and for the long-term. The Kottke National End of Season Survey provides in-depth breakdowns of these drivers of the ski industry and highlights developing trends. Dave Belin, RRC’s director of consulting services, will put this year’s preliminary results of the 2016-17 season into context, nationally and regionally, giving you a broader understanding of the overall industry and identifying opportunities for the coming season.

Workers’ Compensation: Calculating the Risks
Sponsored by KneeBinding
William J. Curtis, Senior Vice President, National Sales, Resort, & Recreation, Safehold Special Risk; Ryan Lavoie, Risk Manager, Peak Resorts, MO; Scott W. Romberger, President, Snow Time, Inc., PA
Workers’ compensation is a complicated issue with many factors involved, including incident rates, types of incidents, costs, and employee behavior. These and other metrics are used in the sometimes arcane calculations to determine your actual experience modification rate and your corresponding premiums. Our panel of experts and area personnel will discuss how your rates are calculated and what you can do to positively influence your modification rates and costs.

3:15 p.m. – 4:30 p.m.

Outreach Programs: Bringing the Slopes to the Kids
Moderated by Nick Herrin, Chief Executive Officer, Professional Ski Instructors of America –American Association of Snowboard Instructors; Constance Beverley, Chief Executive Officer, National Winter Sports Education Foundation; Jeff Boliba, Vice President of Global Resorts, Burton Snowboards; Raelene Davis, COO & Vice President of Marketing, Ski Utah
Jay Scambio, Director, Mountain Sports Development/Mountain Operations, Boyne Resorts, MI
Many areas have long been known as learn-to meccas, embracing new skiers and riders as the future of their business and the industry. Yet, these first timers had to first get to the area before being introduced to skiing and riding. For many, access to the slopes is the biggest hurdle. Now, innovative programs and tools are available to remove this barrier and bring the skiing/riding experience to schools and into communities. By meeting them in these environments, areas can provide a taste of skiing/riding that inspires more people to take the next step and come to the snow, when they might not have otherwise. Our panel will share their successes and challenges in reaching out and putting programs in place that take the slopes to the people.

Anatomy of a Crisis: Analyzing Ski Area Response In Extraordinary Times
Jerry Blann, President, Jackson Hole Mountain Resort, WY; Andy Wirth, President & Chief Executive Officer, Squaw Valley|Alpine Meadows, CA
For most areas, a loss of power is normally a temporary inconvenience. When a significant storm took the power out at Jackson Hole on Feb. 8, it was much more than inconvenient; it closed down the resort for five full days, forcing evacuations from eight hotels and hundreds of homes. Get an inside look from Jerry Blann, president of Jackson Hole Resort, at how the men and women of Jackson managed this crisis, bringing the area back online and fully operational with a skeleton crew. Not one storm but several storms have also caused havoc in the West, with Squaw Valley, it seems, taking the brunt of it. Find out how this resilient resort and its team worked and executed on their emergency communication and operation plans, keeping the world informed and the area safe.

The ROI of a Terrain Park
Moderated by John Rice, Vice President & General Manager, Sierra at Tahoe, CA; Jesse Boyd, Senior Vice President, Peak Resorts, MO; Chris Gunnarson, President & Owner, Snow Park Technologies; Brent Tregaskis, President & GM, Eldora Mountain Resort, CO
Terrain parks require tremendous resources and should be a draw to your area, but do you know how to accurately measure the variety of returns on your park? From incremental revenue to media reach and exposure, a quality terrain park can be a valuable amenity that delivers in many ways. Digging deeper into this, our panel of experts will discuss how they define success related to their park operations and where their investments are really paying dividends.


Sunday, May 7
10:45 a.m. – 12:00 p.m.

It's a New Frontier: How the Trump Administration Is Impacting the Ski Industry
Dave Byrd, Director of Risk & Regulatory Affairs, National Ski Areas Association; Geraldine Link, Director Government Affairs, National Ski Areas Association; Brendan McGuire, Director of Government Relations, Vail Resorts Management Company; Melanie Mills, President, Colorado Ski Country USA
As with any transition in administration, change is to be expected. From dismantling the Affordable Care Act to immigration policy and rolling back environmental regulations, the Trump administration is working to fulfill its campaign promises. The administration will also select more than 1,000 appointees for key posts in executive branch agencies. These significant shifts in policy and people will undoubtedly affect your business—for better or for worse. Geraldine Link and Dave Byrd, NSAA’s government affairs and regulatory experts, will sift through executive orders, political assignments and nominations, and legislative wrangling to give you actionable insight into what you can expect from Washington DC over the next four years.

Industry Metrics: Their Value & Use
Nate Fristoe, Managing Director, RRC Associates; Steve Rice, Sr. Managing Director, CNL Financial Group
Each year, NSAA and RRC produce several reports containing a wealth of valuable data and information that can be vital to understanding your business—locally, regionally, and nationally. The Demographic Study, the Kottke Study, the Economic Analysis, the Wage & Salary Survey, and the Beginner Conversion Study all provide insights into specific aspects of area operations and industry data. The panel session will not only discuss the critical industry metrics important to know and understand, but it will also provide examples of how to use the data to make smarter, more informed decisions about your area.

From Pedals to Powder: What the Ski & Ride Industry Can Learn From Biking
Elysa Walk, General Manager, Burton Snowboards
Elysa Walk, GM for the Americas for Burton Snowboards, brings a unique perspective to the snowsports industry. Coming from the biking industry with more than 66 million participants to one with approximately 8.4 million, there are drastic differences. Join Walk as she talks about her transition into this industry, shares the lessons she's learned as a female leader in male-dominated industries, and provides a glimpse into her vision for bringing more women and girls into snowboarding.

Giving Them What They Want: Meeting the Expectations of a New Guest
Sponsored by AllOver Media Mountain Group
Dave Amirault, Marketing Director, Snowbird Ski & Summer Resort, UT
Meeting the expectations of your guests is fundamental to delivering on your brand and marketing promises. But how do you know those guests are getting what they want? Dave Amirault, marketing director for Snowbird Ski & Summer Resort, will dig into the products and services that are capturing the attention and wallets of younger generations. From Wi-Fi to electric vehicle charging stations and from kale chips to craft beer, the amenities that our current customers want—and those we want to be our customers—are evolving. Bring your pen and paper to capture new and different ideas that just might make the difference in why someone chooses your area over another.

1:45 p.m. – 3:00 p.m.

Content Overload: Are We Force-Feeding Our Customers?
M-J Legault, Partner/Strategic Planning Director, Origin Design + Communications; Danielle Kristmanson, Partner/Creative Director, Origin Design + Communications
Every minute, 2.78 million videos are viewed on YouTube, 39,000 images are posted to Instagram, and 537,000 photos are shared on Snapchat. Content used to be the way for brands to cut through the clutter, but now content is the clutter. Content marketing has turned areas not only into media producers but also curators of others' content. Guests face an ever-increasing challenge in deciding what’s truly important or relevant and what’s just more noise. Join Marie-Josee Legault and Danielle Kristmanson from Origin Designs as they explore how to stand out from everyone else by creating useful, trusted content that resonates with your target audience, new and old.

A Year in Review: A Closer Look at the Current Legal Environment
Moderated by Thomas Aicher, Principal, Cleary Shahi & Aicher; John Fagan, Partner, Duane Morris LLP; Ruth Nielsen, Shareholder, Keating, Bucklin & McCormack; Kimberly A. Viergiver, Rietz Law Firm; Mistica Walker, Specialty Claims Adjuster, Safehold Special Risk
Each year brings new and different incidents and litigation. Our panel of legal experts will break down the current crop of cases, exploring the nuances that make each significant. With issues ranging from terrain parks to negligence, the details will reveal what you can do to prepare to protect yourself if similar incidents occur at your area. Considering the complex and ever-changing legal environment areas face across the country, your attorneys and risk managers will not want to miss this session.

Beyond Skiing: The Next Generation in Area Attractions
Moderated by Parker Riehle, President, Vermont Ski Areas Association; Steven Fuller, Vice President, Bristol Mountain Resort & Roseland Adventure Attractions, NY; Jessica Milligan, VP, Chief of Product, Sales & Services, Jackson Hole Mountain Resort, WY; Steve Wright, President & General Manager, Jay Peak Resort, VT
As areas of all sizes and in all markets have expanded beyond offering only skiing and riding, they have tried many different activities and amenities to attract customers all year round. From concerts and food and wine festivals to disc golf and mountain biking, the variety is incredible. Many of these have been adopted by virtually every area, so what can you do to separate yourself from the crowd? We’ve brought three areas together with unique offerings that are true differentiators: Jackson Hole with its European-like Via Ferrata; Bristol Mountain Resort with its wakeboard park; and Jay Peak with its hockey rink and water park.

Reclaimed Water: Making Every Drop Count
Moderated by Judy Dorsey, President, Brendle Group; Ken Hess, General Manager, Massanutten Resort, VA; JR Murray, General Manager, Arizona Snowbowl, AZ; Amy Ohran, President & General Manager, Boreal Mountain Resort, Woodward Tahoe, Soda Springs, CA
Snowmaking technology has evolved constantly as companies seek to develop more efficient guns and systems, allowing areas to make snow in a wider range of conditions than ever before. Yet the one critical element that hasn’t changed for any system since modern snowmaking began in the 1950s is water. This precious resource requires careful management and, in some cases, intricate legal maneuverings to guarantee access. In the face of scarcity, areas in the West and the East are applying new technologies to process and treat wastewater and make snow from that reclaimed water. Learn from their experiences and successes as they’ve overcome the operational, regulatory, and psychological hurdles to making snow with reclaimed water.

3:15 p.m. – 4:30 p.m.

Partnerships & Influencers: Leveraging Outside Resources To Gain New Skiers & Snowboarders
Moderated by Mary Jo Tarallo, Executive Director, Learn to Ski & Snowboard Month/Bring a Friend; Scott Brandi, President, Ski Areas of New York, Inc. - ISKINY; Raelene Davis, COO & Vice President of Marketing, Ski Utah; Jessyca Keeler, Executive Director, Ski New Hampshire; Mickey MacWilliams, Executive Director, Michigan Snowsports Industries Association; Mike Reitzell, President, California Ski Industry Association
The Learn to Ski and Snowboard Month and Bring a Friend initiatives have developed tremendous resources to help areas and retailers generate interest in snowsports and drive increases in new skiers and riders. At the same time, areas around the country have developed relationships and discovered additional resources that are further increasing the effectiveness of their marketing and outreach programs. Our panel of area marketers and leaders will share how they developed these alliances and brought new partners in to grow skiing and riding.

From Front Line to Bottom Line: Every Employee Matters
Dr. Mark Gasta, Principal, FMG Leading, & Associate Professor, Masters of Tourism Management, Colorado State University
It’s no secret that employees are critical to the success of any business. Increasing employee engagement has been proven to grow revenues at companies of all sizes. For more than two decades, developing and increasing employee engagement has been the focus of Mark Gasta, former executive vice president and chief people officer for Vail Resorts. Drawing from his knowledge and understanding of organizational development, strategy, and culture, Dr. Gasta will provide proven strategies to maximize the potential of your workforce and deliver concrete results.

Attracting & Engaging Four Generations: Strategies for the Entire Family
John Ashworth, Principal, Bull Stockwell Allen; Gregg Blanchard, Director of Marketing, Inntopia; Claire Humber, Director of Resort Planning & Design, SE Group; David Tirman, Executive Vice President, JMA Ventures LLC, CA
Skiing and riding are considered family friendly, and because today there are often four generations travelling and recreating together, smart areas are embracing this opportunity with intentional design, products, and marketing to capture all of them. Bringing together panelists from areas around the country, this session will dive into how these areas have thoroughly re-considered their approach and re-positioned themselves to attract the entire family, whether they are skiers, riders, or neither.