NSAA Events

Time Name Location
7:00am–6:00pm NSAA Registration Broadway Ballroom Foyer, Level 2
8:00am-1:00pm NSAA Golf Tournament Hermitage Golf Course
Various Times NSAA Committee Meetings Locations Vary: See Committee Mtg Mobile Link
12:00pm–5:00pm Exhibitor Set-Up Broadway Ballroom, Level 2
2:00pm-4:45pm Arrival Day Programs Locations Vary: See Arrival Day Mobile Link
5:00pm-5:30pm Annual Business Meeting Legends Ballroom C, Level 2
6:00pm-8:00pm Welcome Reception Broadway Ballroom Foyer, Level 2
Time Name Location
7:00am-5:30pm NSAA Registration Broadway Ballroom Foyer, Level 2
7:00am-8:00am Continental Breakfast Legends Foyer, Level 2
8:00am-9:45am Lifetime Achievement Award/Opening Keynote Legends Ballroom A-D, Level 2
10:00am-11:15am The New World of Food & Beverage Expectations Cumberland 3-4, Level 3
10:00am-11:15am Data Mining and Customer Communication – Increasing Your Effectiveness Cumberland 5, Level 3
10:00am-11:15am The Changing Landscape of Releases: Legally & Operationally Cumberland 6, Level 3
11:00am–1:30pm Tradeshow Opening Lunch Broadway Ballroom, Level 2
1:45pm–3:00pm Next Generation Leadership – A Discussion of What's Next for the Industry Cumberland 1-2, Level 3
1:45pm–3:00pm ADA Website Accessibility: The Looming Litigation Threat & Technology Involved Cumberland 3-4, Level 3
1:45pm–3:00pm The New World of Public Relations – How to Put Earned Media to Work for You Cumberland 5, Level 3
1:45pm–3:00pm Digital Health – The Next Frontier in Employee Wellness Cumberland 6, Level 3
3:15pm–4:30pm The Evolving Image of Skiing & Riding – Broadening Your Base Without Losing Your Soul Cumberland 1-2, Level 3
3:15pm–4:30pm How to Find & Keep the Top Talent in Your Organization Cumberland 3-4, Level 3
3:15pm–4:30pm The Hidden Economy of VRBO Cumberland 5, Level 3
3:15pm–4:30pm A Spotlight on Your General Liability Policy Cumberland 6, Level 3
4:30pm-5:15pm Safety Awards/Golden Eagle Reception Legends Ballroom A-C, Level 2
5:00pm-7:00pm Cocktail Reception in Tradeshow Hall Broadway Ballroom, Level 2
Time Name Location
7:00am-3:00pm NSAA Registration Broadway Ballroom Foyer, Level 2
7:45am-8:45am Continental Breakfast Legends Foyer, Level 2
9:00am-10:30am Industry Impact & Conversion Cup Award/Morning Keynote Legends Ballroom A-D, Level 2
10:45am-12:00pm By The Numbers – End of Season Results of the Kottke Study Cumberland 1-2, Level 3
10:45am-12:00pm The New Marketing Funnel – Moving from Conversion to Advocacy Cumberland 3-4, Level 3
10:45am-12:00pm How to Talk About Climate Change – The Nuts & Bolts of Communicating Confidently and Effectively with Key Audiences Cumberland 5, Level 3
10:45am-12:00pm Handing Over the Reins – Managing the Leadership Transition Cumberland 6, Level 3
11:45am-1:30pm Tradeshow Lunch Broadway Ballroom, Level 2
1:45pm–3:00pm Women in the Industry – Viewpoints from Women Leaders Cumberland 1-2, Level 3
1:45pm–3:00pm Industry Legal Update: Big Cases & the Lessons Learned Cumberland 5, Level 3
1:45pm–3:00pm Access to Capital – Real World Solutions for Expansion Cumberland 6, Level 3
3:15pm–4:30pm Safer and Healthier Workforce: Getting Started with Total Worker Health Cumberland 1-2, Level 3
3:15pm–4:30pm Making Each Interaction Count – Marketing in Micro-Moments Cumberland 3-4, Level 3
3:15pm–4:30pm Understanding the Beginner – Insights from the NSAA Beginner Conversion Study Cumberland 5, Level 3
4:45pm-5:30pm Marketing Awards Reception Legends Ballroom A-D, Level 2
6:00pm-9:00pm Final Night Party Country Music Hall of Fame
Time Name Location
8:00am-10:00am Departure Breakfast: Bacon, Eggs, & Blues Broadway Ballroom Foyer, Level 2

Sponsors providing insights and expertise on new products and services:

Intouch Technology Group: A Fresh Approach to POS, eCommerce, & Guest Engagement

Alex Morcom, CEO, & Casey Parliament, GM

2:00 - 2:45 p.m. > Legends Ballroom E, Level 2

With a high level of product investment and strong commitment to long-term client partnerships, Intouch is shaking up the ski industry technology landscape with a fresh approach to resort operational platforms, including ecommerce, guest engagement, and business intelligence platforms. Learn how our innovative technologies can help accelerate your performance and transform your business. Don’t be complacent with your technology platform—be connected!

What’s New from Inntopia

Trevor Crist, CEO, Inntopia

2:00 - 2:45 p.m. > Legends Ballroom F, Level 2

Inntopia highlights case studies from the past season, showing how users have maximized revenues for lifts, lodging, and more across all sales channels with the Inntopia platform. Inntopia will also demonstrate new features, and preview what’s coming next. 

An accesso Siriusware Update

Mark Danemann, President, accesso Siriusware

3:00 - 3:45 p.m. > Legends Ballroom F, Level 2

accesso Siriusware will present an update on their company and solutions. These topics and more will be discussed in a session designed both for existing and potential users. As always you will have an opportunity to bring up site-specific topics and general questions. 

ADG: Timing Your Coaster Build — Find Out How Your Resort Can Capture the Summer Market to Achieve an Immediate ROI

Dave Keim & Ray Lauenstein, ADG

3:00 - 3:45 p.m. > Legends Ballroom E, Level 2

For any property that is even considering the idea of adding a mountain coaster this presentation is a must. Learn the necessary steps to develop your project-build around key market dates in order to capture peak revenue opportunities and quickly and easily maximize your return on investment. Hear how you can successfully plan for and build your ride with a construction start-up in May and opening day in July. And learn first-hand as we discuss the planning and operational logistics that go into creating a successful mountainside attraction. 

KristallTurm: What A Modern Ropes Course Can Do For Your Resort

Zamon Kingi, CMO, KristallTurm; Mario Gomes, CEO, KristallTurm; & Kevin Vanderkolk, Owner of SOAR Adventure Tower (Located 20 minutes from Nashville)

4:00 – 4:45 p.m. > Legends Ballroom E, Level 2

With two towers on alpine resorts in Switzerland and with urban locations in Moscow, Berlin, Franklin, Tenn., and soon the Colorado Rockies, KristallTurm is the world leader in delivering modular aerial adventure for locations wanting more—more adventure, more summer visitors, and more revenue. Come hear the owner of the SOAR Adventure Tower, Kevin Vanderkolk, share his insight, experience, and results from his KristallTurm investment. SOAR is the largest free-standing modular adventure ropes course in the USA If your organization is considering investing in an aerial adventure ropes course, you won’t want to miss this unique presentation and tour opportunity! 

E-Commerce & Pricing Trends: Looking Back & Ahead

Evan Reece, Co-Founder & CEO, Liftopia

4:00 – 4:45 p.m. > Legends Ballroom F, Level 2

Liftopia will recap the 2015-16 season pricing and e-commerce trends visible across hundreds of resorts and millions of customers on the Liftopia platform. They will also share industry benchmarks, highlight trends in new skier participation, and preview pricing and distribution trends for the upcoming 2016-17 season.

NSAA Committee Meetings

Tuesday, May 17, 2016

10:00am-12:00pm           Executive Committee

Music Row 4, Level 2

12:00pm-5:00pm Board of Directors Legends Ballroom A, Level 2

Wednesday, May 18, 2016

10:00-11:30am Public Lands Committee Legends Ballroom A, Level 2
10:00-11:00am Small Resort Operators Committee Music Row 2, Level 2
12:30pm-2:00pm LSSM Meeting Music Row 2, Level 2
1:00pm-2:30pm Government Affairs Committee Legends Ballroom A, Level 2
2:00pm-4:00pm Economic Committee Acoustic, Level 4
2:30pm-4:30pm Education/Insurance & Risk Management Committee Legends Ballroom G, Level 2
3:00pm-4:30pm Environmental Committee Legends Ballroom A, Level 2
4:00pm-5:00pm Association Directors Meeting Music Row 2, Level 2
5:00pm-5:30pm Annual Business Meeting (Open Meeting – NSAA
members are encouraged to attend)
Legends Ballroom C, Level 2

Thursday, May 19, 2016

2:00pm-2:30pm Supplier Committee Electric, Level 4
3:45pm-4:30pm National Avalanche Foundation Board Meeting Electric, Level 4


Industry Supplier Attendees

Booth 505
2390 Mount Hope Road
Fairfield, PA 17320
(717) 759-0102
Charles Mickley

365 Artificial Snow Systems
Booth 603
Bahnstrasse 2
Rebstein Switzerland, St. Gallen 9445
+41 78 823 2228
Hans‐Peter Koehle, Reinhard Schuetz

accesso Siriusware, Inc.
Booth 506
302 Camino de la Plactia
Taos, NM 87571
(575) 751-0633
Fax: (575) 751-4166
Mark Danemann, Mechele Larmore, Tim Larsen

Active Interest Media
5720 Flatiron Parkway
Boulder, CO 80301
(303) 625-1600
Fax: (303) 413-1602
Andrew Clurman, Al Crolius, Greg Ditrinco, Andy Hawk

ACTIVE Network, Inc.
Booth 415
717 N Harwood Street
Suite 2500
Dallas, TX  75201
(800) 357-2514
Andy Vanica

44 Hadjis Way
PO Box 645
Lake Placid, NY 12946 
(518) 523-3359
Fax: (518) 523-0255
Apryl Felver, Kari Hoffman

All-Season Extreme, Inc./Snowflex USA
Booth 304
PO Box 691
Lake Geneva, WI 53147
(262) 245-6594
Fax: (262) 245-0288
Dieter Sturm, Yvonne Sturm

Alpine Shield
Booth 418
601 Union Street Suite 1000
Seattle, WA 98101
(206) 695-3168
Fax: (877) 678-5844
Jerri Tranquilli

Amlon Ticket, Tag & Label Company
Booth 200
254 Helicopter Circle
Corona, CA 92880-2531
(951) 278-8888
Fax: (951) 278-8891
Brandon Rogers, Jason Rogers

6338 Lagunitas Avenue
El Cerrito, CA 94530
(510) 693‐4525
Fax: (510) 215‐2147
Michael Stuart, Traci Stuart

Anode Systems Company
Booth 718
124 North 22nd Court
Grand Junction, CO  81501
(970) 243-4149
Fax: (970) 263-7295
Hans Schmoldt

1680 38th Street
Suite 110
Boulder, CO 80301
(720) 863-7670
Fax: (303) 786-9009
Scott Buelter, Laura Hazlett
Pete Collins, Chris Colwell

Aquatic Development Group, Inc.
Booth 712
PO Box 648
13 Green Mountain Drive
Cohoes, NY 12047-0648
(518) 783-0038
Fax: (518) 783-0474
Ray Lauenstein, Jessica Mahoney, Lewis Wemple

Arthur J. Gallagher & Co.
6399 S Fiddler's Green Circle, Suite 200
Greenwood Village, CO  80111
(720) 287-6000
Fax: (720) 287-6055
Saralyn Crock, Rebecca Kruske

AXESS/North America, LLC
Booth 508
PO Box 981237
Park City, UT 84098
(435) 333-5700
Fax: (435) 333-5800
Michael Bisner, Peter Dermutz, Wolfram Kocznar, Oliver Sutter, Larry Williams

 Background Information Services, Inc.
Booth 606
1800 30th Street, Suite 204
Boulder, CO 80301 
(303) 442-3960
Fax: (303) 442-1004
Cathy Baker, Kris Geraths

Best Lockers, LLC
Booth 414
2126 W Landstreet Rd, Ste 300
Orlando, FL  32809
(301) 595-9819
Fax: (301) 595-5821
Chris Swartz

Betson Enterprises
Booth 618
303 Paterson Plank Rd
Carlstadt, NJ 07072
(201) 438-1300
Brian Murphy

Bull Stockwell Allen
Booth 812
300 Montgomery Street, Suite 1135
San Francisco, CA 94104
(415) 281-4720
Fax: (415) 281-4721
John Ashworth, Sarah Mergy

Booth 500
1510 Zamia Ave, #103
Boulder, CO  80304
(303) 443-3629
Hans Cerny, Meaghan Scott

Cawley Company
Booth 512
PO Box 2110
1544 North 8th Street
Manitowoc, WI 54221-2110
(920) 686-7000
Fax: (920) 686-7080
Ric Prucha

Le Causse ‐ Espace D'Entreprises
Castres, FRANCE 81100 FRANCE
Sylvain Liagre

Chairkit North America, Inc.
Booth 204
1919 Willamette Falls Drive
West Linn, OR 97068
(503) 780-9036
Fax: (360) 838-1749
Manfred Huber, Marc Wood

Booth 103
300 Fore Street
Portland, ME 04101
(207) 553-4215
Fax: (207) 553-5215
Stephanie Branch, Kelly Enberg

Booth 615
PO Box 1350
Cornelius, NC 28031 
(704) 987-2238
Fax: (704) 987-2240
Jodi Miller

Contact Wireless
ooth 405
9016 Washington St NE, Suite A
Albuquerque, NM 87113
(505) 275-4664
Leslie Prichard, Jon Word

Booth 714
6 Journey St
Ste 160
Aliso Viejo, CA 92656
(949) 716-8322
Fax: (949) 716-8322
Jonathan Ibasitas

Cornerstone Bus Leasing and Rentals
Booth 700
7182 Reynolds Drive
Sedalia, CO 80135
(303) 683-3551
Fax: (303) 683-6008
Keith Gibson

CWA Constructions SA/Corp.
Booth 507
Bornfeldstrasse 6
Olten, SO CH-4601
+41 62 205 6000
Fax: +41 62 205 6006
Raimund Baumgartner

Davey Coach Sales
Booth 300
7182 Reynolds Drive
Sedalia, CO 80135
(303) 683-9500
Fax: (303) 683-6008
Ian Faigh

DemacLenko America
Booth 406
264 NH Route 106
Gilmanton, NH 03237
(603) 267-7840
Fax: (603) 267-7843
Michele Hillebrand, Dennis Kinsella

Dirigo Design & Development
57 Exchange St
Ste 302
Portland, ME 04101
(207) 347‐7360
Jamie Ippolito

Displaystar Trade Show Displays
Booth 504
5465 SW Western Ave
Beaverton, OR 97005
(503) 245-3335
Fax: (800) 901-5230
Terrence Niedermeyer

Doppelmayr USA, Inc.
Booth 509
3160 West 500 South
Salt Lake City, UT 84104
(801) 973-7977
Fax: (801) 973-9580
Mark Bee, Stephanie Collinsworth, Scott Pierpont, Barbara Sanford, Tom Sanford, Kristian Sjostrom, Randy Woolwine

e4Soft Inc.
Booth 818
619A boul Guimond
Longueuil, PQ J4G 1L9 CANADA
(514) 396-7247
Fax: (514) 221-2363
Luc Huyghe

Earth Analytic, Inc
Booth 305
7 Avenida Vista Grande123
Santa Fe, NM 87508
(505) 349-0407
Wetherbee Dorshow

Ecosign Mountain Resort Planners Ltd.
Booth 213
8073 Timber Lane
PO Box 63
Whistler, BC V0N 1B0 CANADA
(604) 932-5976
Fax: (604) 932-1897
Eric Callender, Ryley Thiessen

Elan/Alpina Sports
Booth 519
93 Etna Rd
Lebanon, NH 03766
(800) 425-7462
Fax: (603) 448-1586
Bill Irwin

Entegra Procurement Services
Booth 208
9801 Washingtonian Blvd, Ste 425C
Gaithersburg, MD 20878
(301) 987-4651
Susan Marconi, Michael Mulherin, Glen Witsaman

Epop Studio
Booth 317
42 East High St
Lawrenceburg, IN 47025
(812) 496-5251
Steve Pope

EPR Properties
909 Walnut, Suite 200
Kansas City, MO  64106
(816) 472-1700
Fax: (816) 472-5794
Andrew Limbocker, Aaron Linn

Eurobungy USA
Booth 218
10356 SW 187th StreetCutler Bay, FL 33157
(305) 252-1422
Fax: (305) 252-1492
Peter Raidt

ExtenData Solutions
Booth 215
7399 S Tucson Way, Ste B1
Centennial, CO 80112
(303) 928-8344
Fax: (303) 799-4266
Tim Martin, Greg Timmons

Booth 416
23 rue Albert EinsteinBray Sur Seine, France 77480 FRANCE
Jérôme Besnard

Gatemaster Systems, Inc.
Booth 607
3145 South Main Street
South Salt Lake, UT 84115 
(510) 799-9725
Sondra Shannon

Geise Engineering, Inc.
Booth 612
375 Lincoln Street
Northumberland, PA 17857
(570) 490-2818
Fax: (215) 701-4355
Sam Geise, Elisabeth Jendrischewski, Maik Jendrischewski

GeoAudit Inc.
Booth 713
127B Broadway Ave
Orangeville, ON  L9W 1K2 CANADA
(519) 217-5318
Sean Rowe

Gravity Logic
Booth 301
7470 Ambassador Crescent
Whistler, BC  V0N 1B7 CANADA
(661) 713-3296
Fax: (604) 938-1517
Liz LaBelle, Paul Mutch

Gregory & Appel Insurance
1402 N Capitol Ave Suite 400
Indianapolis, IN 46202
(317) 634-7491
Fax: (317) 634-6629
Debbie Botts, Tyson Vaughn

Guest Research, Inc.
Booth 207
8490 E Crescent Parkway, Suite 365
Greenwood Village, CO 80111
(303) 488-9808
Fax: (303) 770-9010
Erin Corwin, Scott Hannah, Cara Rufo

HEAD Tyrolia Wintersports
Booth 413
3125 Sterling Circle, Ste 101
Boulder, CO 80301
(800) 874-3235
Fax: (720) 708-6419
Christoph Deszecker, Mike Poole, Jon Rucker

HDSNE-Digital Dining
Booth 203
235 West Road Unit 10
Portsmouth, NH 03801
(603) 431-3227
Michael Wolf

HKD Snowmakers
Booth 219
15 Mercer Rd
Natick, MA 01760
(508) 655-3232
Fax: (508) 655-3737
Sophie Allen, Scott Gunnell, Mark Horton, Ian Jarrett, Anni Santry, Charles Santry

Booth 119
PO Box 309
Stowe, VT 05672
(802) 253-2905
Fax: (802) 253-7441
Trevor Crist, Jim Lilly

Interalpin c/o Congress Messe Innsbruck GmbH
Booth 715
Rennweg 3
Innsbruck, Tirol 6020 AUSTRIA
+4351253832151 x2159
Stefan Kleinlercher, Christian Mayerhofer

International Financial Services Corp.
Booth 515
1113 South Milwaukee Ave, Suite 301
Libertyville, IL 60048
(847) 549-0100
Fax: (847) 549-0119
Bob Seeds, Bob Seeds, Jr.

International Skiing History Association
Booth 302
PO Box 1064
Manchester Center, VT 05255 
(802) 366-1158
Andrew Simonds

Intouch Technology Group
Booth 313
2121 N Frontage Rd W
Vail, CO 81657
(888) 4 - INTOUCH
Alex, Morcom, Casey Parliament

IRIS Ltd., Inc.
Booth 404
901 Park Road
Fleetwood, PA 19522
(610) 944-8588
Greg Leppein

ISR Int. Ropeway Review
Leberstrasse 122
A-1110 Vienna AUSTRIA
+43 1 74095 492
Fax: +43 1 74095 484
Michael Lobmaier, Claudia Mantona

Jack Johnson Consulting
1910 Prospector Avenue
Suite 200
Park City, UT 84060
(435) 645‐9000
Fax: (435) 776‐7590
Jack Johnson

Kassbohrer All Terrain Vehicles, Inc.
Booth 113
8850 Double Diamond Pkwy
Reno, NV 89521
(775) 857-5000
Fax: (775) 857-5020
Bill Brandt, Jeb Ellermeyer, Greg Eppich, Terry Fix, John Gilbert, John Glockhamer, Jim Grewe, Colin Hales, Dennis McGiboney, Josh Nelson, Paul Swanson, McKay Wilson

PO Box 2915
Vail, CO 81658 
(970) 390-4054
Robbie Scholl

Booth 101
782 Mountain Rd
Stowe, VT 05672
(802) 760-3026
Fax: (802) 760-3031
John Schimansky, John Springer-Miller

KORE Software
259 W. 30th St., Ste 802
New York, NY 10001
(212) 858‐9700
Scott Aller

KristallTurm® North America
Booth 312
PO Box 816
Squamish, BC V8B 0A6 CANADA
(778) 785-0188
Mario Gomes, Zamon Kingi, Jean Phillippe Tondreau

Leica Geosystems
Booth 705
5051 Peachtree Corners Cir.
Norcross, GA 30092
(202) 567‐1253
Douglas Brown, Lukas Ingold, Vince Moroney

Leitner-Poma of America, Inc.
Booth 408
2746 Seeber Drive Building A
Grand Junction, CO 81506
(970) 241-4442
Fax: (970) 241-3023
Daren Cole, Jon Mauch, Rick Spear

Lewis, Bess, Williams & Weese, P.C.
1560 Broadway, Suite 1400
Denver, CO  80202
(303) 861-2828
Fax: (303) 861-4017
Zeke Williams

Liftopia, Inc.
Booth 212
731 Market Street, 2nd Floor
San Francisco, CA 94103
(415) 685-4833
Fax: (877) 749-6957
Alex Dewar, Kate Fenwick, Ted Lesher, Dave Madden, Kathryn Myers, Evan Reece, Cory Sacks, Peter Shenk, Rob Webb

Lumiplan North America
Booth 400
PO Box 2698
Mission Viejo, CA  92690
(949) 887-0847
Julien Chassagne, Patrick Grand'Eury, Christian Lorenzi

Magic Carpet Lifts/RMCE, Inc.
Booth 613
6750 E 46th Avenue Drive
Denver, CO 80216
(303) 333-5778
Fax: (303) 333-6986
Dave Kelly, Jennifer Kelly

Mobile Ski & Golf Network
174 Clinton Avenue
Floor 2/Suite 2
Brooklyn, NY 11205 
(646) 996-6004
Brian Cronin

Moelis & Company
399 Park Ave
5th Floor
New York, NY 10022 
(212) 816-3511
Eliot Freestone, Larry Kwon, Jonathan Weibrecht

Morgan Stanley
15 Independence Blvd
Warren, NJ 08807
(908) 306‐8029
Greg Rosen

MountainGuard Insurance Program
Booth 209
One New Hampshire Ave Suite 200
Portsmouth, NH 03801
(603) 334-3000
Fax: (603) 334-3090
Bo Adams, Tim Barnhorst, Mary Bozack, Richard Donahue, Frank Freeman, Tim Hendrickson, Jimmy Lawrence

Mountain News Corporation
PO Box 17895
Boulder, CO 80308
(720) 887-7727
Fax: (720) 887-7730
Nancy Berenato, Jen Roe

Mountain Pass Systems
Booth 401
200 Belle Mead Road
Setauket, NY  11733
(631) 689-6988
Fax: (631) 689-6988
Hal Charych

Mountain Uniforms
Booth 117
623 Tumbleweed
Incline Village, NV 89451
(775) 831-7670
Fax: (775) 201-0198
Kim Stearns

Mountain Waffle Company
Booth 604
815 Summit Road
Narberth, PA 19072
(610) 660-0610
Joel Rosenberg

Booth 202
601 Harrison Ave, Suite A
Leadville, CO 80461 
(970) 790-2100
Fax: (970) 790-2100
Spencer Stanek

Booth 608
200 Prince Street
Plainwell, MI 49080 
(414) 397-1233
Adam Schrab, Amy Schrab, Luke Schrab

Neveplast Artificial Ski Slopes
Booth 318
VIA M Bilabini N 31
Nembro (BG), Italy 24027 ITALY
+39 035 45 36 661
Fax: +39 035 07 79 535
Ryan Locher

North American Green
Booth 314
5401 St Wendel Cynthiana Rd
Poseyville, IN 47633
(812) 963-3373
Cody Huff, Joe Koziell

nxt Concepts
Booth 319
PO Box 340
Powell, OH 43054
(740) 815-6925
Fax: (740) 881-0335
Shaw Hilyard, Stew Jensen, Jim Rufo, Samantha Rufo

Omnitrans Corporation, Ltd.
111 Broadway, 17th Floor
New York, NY 10006
(212) 962-1956
Markus Raab

PanoAlpin LLC
Booth 600
162 Totterdown RoadAspen, CO 81611 
(970) 930-0004
Paul Major

Paradocs Mountain Software
35 rue de la colline
St Ferreol les Neiges, PQ G0A3R0 CANADA
Jill Kowalchuk

Phunkshun Wear, LLC
Booth 315
6900 E 47th Ave Dr
Suite 1200
Denver, CO 80216 
(303) 321-1243
Fax: (303) 355-0243
Jason Badgley, Dylan Eldridge

PNP Supply, LLC
Booth 309
8400 E Prentice Ave, Ste 1500
Greenwood Village, CO  80111
(303) 409-7790
Joan Alford, Peter Alford

North American Head Office
Booth 409
1001 J.-A.- Bombardier Street
Granby, PQ J2J 1E9 CANADA
(450) 776-3600
Fax: (450) 776-3685
Joe Clark, Greg Clowers, Allan Graves, Dave Hunter, Manuela Kirchler, Martin LaRicheliere, Troy Morgan, Jean-Claude Perreault, Oskar Schenk, John Swartz

Propeller Media Works
208 Flynn Avenue Studio 2i
Burlington, VT 05401
 (802) 864-8251
Fax: (802) 864-8252
David Gibson

Radius Displays
Unit 716, 7/F, My Loft, 9 Hoi Wing Road
Tuen Mun, N.T.
Hong Kong, Hong Kong HK HONG KONG
+852 26563366
Fax: +852 3909 2241
Scott Sparks

Ratnik Industries, Inc.
Booth 308
670 Phillips Road
Victor, NY 14564
(585) 924-9111
Fax: (585) 924-4936
Ron Ratnik, Monika Ratnik, Tim Wang, P.E.

Reliable Racing Supply, Inc.
Booth 518
643 Upper Glen St
Queensbury (Glens Falls), NY 12804
(518) 793-5677
Fax: (518) 793-6491
John Jacobs, Susan Jacobs

Resort VisiCam
Booth 306
11100 W 91st Street Suite 100
Overland Park, KS 66214
(913) 438-7666
Fax: (913) 438-2666
Peter Levy

Booth 601
241 E 4th Street
Ste 106
Fredrick, MD 21701
(303) 910-7583
Dave Horan, Jerad Wells

Booth 708
PO Box 981060
1413 Center Drive
Park City, UT 84098
(435) 252-3300
Fax: (435) 252-3301
Kurt Hoefler, Jason Newell, Ron Steele

Ryan Solutions
56 Edwards Village Blvd, Unit 225
Edwards, CO 81632 
(513) 332-8330
Fax: (513) 672-2271
Amy Josef, Corey Ryan

Booth 814
PO Box 2729
Frisco, CO 80443
(970) 668-3398
Fax: (970) 668-5798
Travis Beck, Ted Beeler, Chris Cushing, Claire Humber

Sitour USA
Booth 709
195 Hurley Avenue
Kingston, NY  12401 
(845) 331-9000
Fax: (845) 331-9050
Peter Schoner, Bill Smaine, Hans Wennekendonk

Six Degree Analytics, LLC
19600 W Catawba Ave
Suite 301C
Cornelius, NC 28031 
(704) 763-2681
Austin Grabowski, Thomas Grabowski, Erin Harris, Stanley Wakefield

Ski Area Management
Booth 706
PO Box 644
Woodbury, CT 06798
(203) 263-0888
Fax: (203) 266-0452
Rick Kahl, Dave Meeker, Liz Mettler, Olivia Rowan, Sharon Walsh

Booth 609
12860 W Cedar Drive, Ste 112
Lakewood, CO 80228
(303) 980-4441
Fax: (720) 235-0257
John Keefe, Andreas Kranabetter, Sebastien Travelletti, Laurent Vaucher

Booth 614
Box 430Paris, ON N3L 3T5 CANADA
(519) 442-2046
Fax: (519) 442-7191
Nick Quail

Booth 707
11350 McCormick Rd
Hunt Valley, MD 21031
(720) 352-2548
Stephanie Blankemeier

Skytrac, Inc.
Booth 216
2350 W 1500 S
Salt Lake City, UT 84104
(801) 972‐1699
Fax: (801) 972‐1899
Alan Hepner, Beth LaPointe, Ross Palmer, Susan Palmer, Andrew Pierce, Maynard Russell, Brandy Skylling, Carl Skylling

Smarte Carte, Inc.
Booth 702
4455 White Bear Parkway
Saint Paul, MN 55110
(651) 429-3614
Fax: (651) 426-0927
John Lui

SMI Snow Makers
Booth 109
1512 Rockwell Drive
Midland, MI 48642
(989) 631-6091
Fax: (989) 631-3162
Wes Cashwell, Peter Geise, Ian Honey, Nic Horgan, John Parker, Wayne Ragland, Brooke VanderKelen, Joe VanderKelen

Snomax International
Booth 201
7257 S Revere Pkwy
Centennial, CO 80112
(720) 895-2345
Fax: (720) 895-0100
Aaron Murray, Pat O'Mara, Wayne Palmiter

Snow Logic Inc.
Booth 701
PO Box 680910
Park City, UT 84068
(435) 647-6817
Mitch Dodson

Snow Operating, LLC
Booth 407
PO Box 1506
Mc Afee, NJ 07428
(585) 202-7154
Hugh Reynolds

Snow Park Technologies
280 West Interstate 80
PO Box 740
Verdi, NV  89439
(530) 562-4109
Fax: (530) 550-2621
Mike Bettera, Chris Gunnarson, Genevieve Gunnarson

Booth 602
1004 6th Street
Collingwood, ON L9Y 3Y9 CANADA
(705) 445-7547
Fax: (705) 445-7547
Katherin Maxwell, Steve Young

Snowsports Merchandising Corp. (SMC)
Booth 217
235 Cadwell DriveSpringfield, MA 01104 
(413) 739-7331
Fax: (413) 731-9335
Tom Gately

Booth 806
1261 Angelo Drive
Beverly Hills, CA 90210
(323) 686-2754
Michael Stocker

Soaring Eagle Inc.
Booth 804
PO Box 55
Providence, UT  84332
(435) 754-7807
Logan Checketts

Star Lifts USA
Booth 206
PO Box 798
Sunapee, NH 03782
(603) 863-0241
Fax: (603) 863-0243
Dan Etman, Joe Gmuender, Peter Kavanagh

Steurer Pacific
Booth 205
28 - 30 Buckley Street
Marrickville, NSW 2204 AUSTRALIA
+61 409023174
Fax: +61 398885806
Henry Spira, Judy Spira, Deborah Spring, Stephen Spring

Stout Risius Ross, Inc.
One South Wacker
38th Floor
Chicago, IL 60606 
(312) 752-3337
Joshua Fox

SUFAG Snowmaking
Booth 513
PO Box 2167
Eagle, CO 81631-2167 
(970) 328-5330
Fax: (970) 328-5331
Ernesto Bassetti, Jay Bristow

1060 Tiger Tail Dr
Riverside, CA 92506 
+33 675 705 859
Armelle Solelhac, Cynthia Vergon

Booth 307
Via Valle 4
Borgo Ticino, Italy 28040 ITALY
+39 321908401
Fax: +39 321962056
Michele Iorio; Samuele Piana

TechnoAlpin USA, Inc.
Booth 808
8465 Concord Center Drive
Englewood, CO  80112
(720) 895-2340
Fax: (720) 895-0100
Steve Daly, Dave Kennedy, Robin Smith, Karlheinz Terrabona

Tiburon Lockers
Booth 719
22 Paris Ave, Ste 209
Northvale, NJ 07647
(201) 880-8469
Fax: (201) 880-8465
John Fisher, Michael Kreie

Torrent Engineering and Equipment
Booth 107
PO Box 270
Milford, IN 46542
(574) 658-3200
Fax: (574) 658-3229
Mark Meadows

Transaction Resources, Inc.
Booth 105
PO Box 667
Richmond, VT 05477
(802) 434-4672
Fax: (802) 434-5009
www.transactionresources.com or www.carddog.com
David Frick, Jesse Snyder, Jack Waller

U.S. Bank
950 17th Street, 8th Floor
Denver, CO  80202
(303) 585-6933
Troy Stalter

U.S. Ski and Snowboard Association
Booth 412
PO Box 100
1 Victory Lane
Park City, UT 84060 
(435) 649-9090
Fax: (435) 649-3613
Catherine Raney

Booth 402
PO Box 492
Hurley, NY 12443
(845) 331-4924
Fax: (845) 335-4311
Gary Milliken

Booth 514
85 S 24th Street
Pittsburgh, PA 15203 
(916) 835-2712
Ivalina Kancheva

Weatherport Shelter Systems
Booth 214
1860 1600 Road
Delta, CO 81416 
(970) 399-5909
Cynthia Aguilar

Wells Fargo/Safehold Special Risks
Booth 115
C/o Rob Andrews, 575 Union Blvd. Suite 205
Lakewood, CO  80228
(970) 328-6633
Fax: (855) 855-0663
Rob Andrews, Bill Curtis, Roger Godfrey, Tony Hirsch, Scott Myers, Ryan Patrick, Mistica Walker, Jesse Whitcomb, Tim Yates

Wiegand Sports
Booth 501
3573 Apple Mill Cove, #6
Salt Lake City, UT 84109
(801) 277-2169
Larry Hays, Jessica Wedel

Winter Sports Technology International
Booth 316
Abinger House, Church Street
Dorking, Surrey RH4 1DF UNITED KINGDOM
+44 1306 743744
Fax: +44 1306 742525
John Dohert

Wise Air
Booth 619
PO Box 1275
Mount Juliet, TN 37121
(615) 443-2259
Fax: (615) 754-0150
Gary Helming, Jay Saito

Worldwide Ticketcraft
Booth 303
3606 Quantum Blvd
Boynton Beach, FL 33426 
(954) 426-5754 x248
Fax: (954) 426-5761
Erik Covitz, Jason Shoats

Zip-Flyer, LLC
Booth 419
575 Lexington Ave, 4th Floor
New York, NY 10022
(212) 971-9780
Fax: (212) 937-3369
Dan Brennan, Shawn Lerner

ZipRider, ZipTour, ZipRescue
Booth 503
35 West 2100 South
Wanship, UT  84017
(435) 336-8800
Fax: (435) 336-8801
Eric Cylvick




Ski Area Attendees

Alpine Ski Club
17-242 Arrowhead Road
Blue Mountains, ON L9Y 0S1
(705) 445-0339
Fax: (705) 445-3247
Kelly Collins, Mark Collins, Operations Mgr., Kim Roberts-Williams, Alpine Program Mgr., Bill Williams, General Mgr.

Alta Ski Area
PO Box 8007
Alta, UT 84092
(801) 742-3333
Fax: (801) 799-2340
Annette Carhart, Ski School Admin., Connie Marshall, Marketing Dir., George Marshall, Lift Operations Mgmt., LaNa Maughan, Michael Maughan, CFO, David Robinson, Ski School Dir., Al Tunbridge, Mountain Ops. Dir., Ida Tunbridge, Onno Wieringa, President/General Mgr., Tana Wieringa

Angel Fire Resort
PO Box 130
Angel Fire, NM 87710
(575) 377-6401
Fax: (575) 377-4240
Christy Germscheid, Human Resources Dir., Lynn Heafey, CFO, Robin May, Ski School Dir., Larry Upton, Chief Information Officer

Arapahoe Basin
PO Box 5808
Dillon, CO 80435
(970) 468-0718
Fax: (970) 513-5777
Alan Henceroth, COO/Vice President, Peggy Hiller, VP Operations

Aspen Skiing Co.
PO Box 1248
Aspen, CO 81612
(970) 925-1220
Fax: (970) 923-0552
David Clark, Associate General Counsel, David Corbin, VP Planning/Development, Matt Jones, CFO/CIO/VP Strat. Planning, Mike Kaplan, President/CEO, Christian Knapp, VP Marketing, David Perry, VP/COO

Baqueira Beret
Diagonal, 652 edificio A bajos
Barcelona 08034
+34 973 639011
Alex Bares, Maint. Mgr., Francisco Coll, General Mgr., Jordi Figueruelo, Finance, Jose Luis Sole, Infromation Dept., Javier Ubeira, Marketing Dir.

Bear Creek Mountain Resort
101 Doe Mountain Lane
Macungie, PA 18062
(610) 682-7100
Phil Barker, Patrol Dir./Risk Mgr., Bob Singer, General Mgr., Susan Smoll, Snowsports Dir.

Blue Mountain Resort
PO Box 216
1660 Blue Mountain Drive
Palmerton, PA 18071
(610) 826-7700
Barbara Green, CEO/President, Tricia Matsko, Dir., Marketing/Sales

Bogus Basin Mountain Recreation Area
2600 Bogus Basin Road
Boise, ID 83702
(208) 332-5100
Brad Wilson, General Mgr.

Boreal Mountain Resort
PO Box 39
Truckee, CA 96160
(530) 426-3666
Amy Ohran, President/GM, Matt Peterson, VP Marketing/Brand Mgmt.

Boyne Resorts
PO Box 19
1 Boyne Falls Road
Boyne Falls, MI 49713
(231) 549-6000
Fax: (231) 549-6094
Roland Andreasson, CFO, Molly Kircher, Stephen Kircher, President, Boyne Eastern Ops., John McGregor, SVP Ski Operations, Jason Scambio, Terrain Park Dev. Dir.

Breckenridge Ski Resort
PO Box 1058
Breckenridge, CO 80424
(970) 453-5000
Fax: (970) 453-3202
John Buhler, VP/COO, Kerry Buhler

Bretton Woods Ski Area
Attn: Operations Office
99 Ski Area Road
Bretton Woods, NH 03575
(603) 278-3320
Chris Ellms, General Mgr.

Brian Head Resort
PO Box 190008
Brian Head, UT 84719-0008
(435) 677-2035
Pete Akins, Winter Sports School Dir., John Grissinger, President

Bromley Mountain Resort
PO Box 1130
Manchester Center, VT 05255
(802) 824-5522
Fax: (802) 824-3659
Michael van Eyck, Asst. GM/Marketing Dir.

Calabogie Peaks Resort
30 Barrett Chute Rd
Calabogie, ON K0J 1H0
(613) 752-2720
Liz Murphy, Marketing Dir., Paul Murphy, President

Camelback Mountain Resort
PO Box 168
Tannersville, PA 18372
(570) 629-1661
Fax: (570) 620-0942
Arthur Berry, Owner/President

Cannon Mountain
260 Tramway Drive
Franconia, NH 03580
(603) 823-8800
Greg Keeler, Marketing/Sales Dir.

Cascade Mountain
W10441 Cascade Mountain Road
Portage, WI 53901-9633
(608) 742-5588
Fax: (608) 742-7669
Randy Axelson, VP Sales/Marketing/Risk Mgr., Rob Walz, General Mgr., Vicki Walz, Vice President

Cataloochee Ski Area
1080 Ski Lodge Road
Maggie Valley, NC 28751
(828) 926-0285
Carrie Bates, Chris Bates, VP/General Mgr., Tammy Brown, Public Relations Dir., Lois Key,
Tony Waddell, President/CEO, Michael Wagenseil, Asst. GM, Shelle Wagenseil

China Peak Mountain Resort
PO Box 236
Lakeshore, CA 93634
(559) 233-2500
Fax: (559) 233-3689
Anita Cohee, Tim Cohee, Owner/CEO

CNL Financial Group
PO Box 4920
450 S Orange Ave
Orlando, FL 32801
(407) 540-7532
Fax: (407) 540-2544
Ryan Bell, Dir., Asset Mgmt., Tom Lithgow, VP Ski/Mountain Lifestyle, Stephen Rice, Sr. Managing Dir.

Copper Mountain Resort
PO Box 3001
209 Ten Mile Cir, 2nd Flr Admin Offices
Copper Mountain, CO 80443
(970) 968-2882
Fax: (970) 968-3155
Jeff Grasser, Green Team Leader, John Monson, Marketing/Sales Dir., Gary Rodgers, President/GM, Susan Rodgers, Michael Russo, Risk/Safety Mgr., Jesse True, Sr. VP Sales/Marketing, Lori True

Crested Butte Mountain Resort
PO Box 5700
Mt. Crested Butte, CO 81225
(970) 349-2333
Fax: (970) 349-2250
Scott Clarkson, VP Sales/Marketing

Crystal Mountain
12500 Crystal Mountain Drive
Thompsonville, MI 49683
(231) 378-2000
Fax: (231) 378-4594
Christina MacInnes, COO, Jim MacInnes, President/CEO

Deer Valley Resort Company
PO Box 889
Park City, UT 84060
(435) 649-1000
Fax: (435) 645-6939
Chuck English, Dir., Mountain Ops., Mona English, Elizabeth Paul, Controller/VP, Coleen Reardon, Dir., Marketing, Kathy Reardon, Lessing Stern, CEO, Bob Wheaton, President/GM, Marion Wheaton

Devil's Head Resort & Convention Center
South 6330 Bluff Road
Merrimac, WI 53561
(608) 493-2251
Alex Stoick, Marketing Dir.

Dodge Ridge Wintersports Area
PO Box 1188
Pinecrest, CA 95364
(209) 965-3474
Frank Helm, Chairman, Sally Helm, CEO/President

Eagle Point Resort
PO Box 151
Beaver, UT 84713
(435) 438-3700
Kini Gadbaw, Shane Gadbaw, Owner/CEO

Eldora Mountain Resort
PO Box 1697
Nederland, CO 80466
(303) 440-8700
Fax: (303) 440-8797
Bonnie Tregaskis, Brent Tregaskis, General Mgr.

The Fairbank Group, LLC
37 Corey Road
Hancock, MA 01237
(413) 738-5806
Fax: (413) 738-5411
Tyler Fairbank, President/CEO

Giants Ridge Recreation Area
PO Box 190
Biwabik, MN 55708
(218) 865-8000
Linda Johnson, Managing Dir.

Gore Mountain
PO Box 470
North Creek, NY 12853
(518) 251-2411
Emily Stanton, Marketing Mgr.

Grand Geneva Resort
7036 Grand Geneva Way
Lake Geneva, WI 53147
(262) 249-4726
Chad Hart, Ski Opertions Dir.

The Greenbrier
5 Kates Mountain Road
White Sulphur Springs, WV 24901
(304) 553-9414
Jason Brown, Dir., Development

Gunstock Mountain Resort
PO Box 1307
Laconia, NH 03247-1307
(603) 293-4341
Fax: (603) 293-4318
DeDe Goddard, Greg Goddard, General Mgr., Mike Roth, Marketing/Sales Dir.

Hakuba 47 Winter Sports Park
24196-47 Kamishiro
Hakuba, Nagano 399-9211 JAPAN
+ 81 261 75 3533
Kenta Takamori, Owner

Hickory Hills
PO Box 5816
Traverse City, MI 49696
(231) 342-7122
Dana Buschalla, Barry Smith, General Mgr.

Hidden Valley Ski Area
17409 Hidden Valley Drive
Wildwood, MO 63025
(636) 938-5373
Missi Boyd, Tim Boyd, CEO

High Fives Non-Profit Foundation
PO Box 3212
Truckee, CA 96160
(530) 587-4453
Jesse Murphy, Developmental Dir., Roy Tuscany, Executive Dir./Founder

Holiday Valley Resort
PO Box 370
Ellicottville, NY 14731-0370
(716) 699-2345
Fax: (716) 699-5204
Dennis Eshbaugh, President/GM

Homewood Mountain Resort
PO Box 165
Homewood, CA 96141
(530) 525-2992
Kevin Mitchell, General Mgr.

Hunter Mountain
PO Box 295
Hunter, NY 12442
(518) 263-4223
Russell Coloton, President/CEO

Hyland Hills Ski Area
8800 Chalet Road
Bloomington, MN 55438
(763) 694-7800
Nina Lavin, Fred Seymour, General Mgr.

Indianhead Operations LLC
500 Indianhead Road
Wakefield, MI 49968
(906) 229-5181
Tim Moon, Asst. GM, Steve Romme, Marketing Dir.

Intrawest ULC
1621 18th Street, Suite 300
Denver, CO 80202
(303) 749-8200
Fax: (303) 749-8340
Matt Bowers, CMO, Karen Sanford, Chief General Counsel/SVP

Jackson Hole Mountain Resort
PO Box 290
Teton Village, WY 83025
(307) 733-2292
Fax: (307) 733-2660
Jerry Blann, President, Scott Horn, Chief Administrative Officer, John Kemmerer, Chairman, Matt McCreedy, CFO, Jessica Milligan, VP Chief Products/Sales/Services, Anna Olson, Brand Dir., Adam Sutner, Chief Marketing Officer

Jay Peak Resort
830 Jay Peak Rd
Jay, VT 05859
(802) 988-2611
Fax: (802) 988-4049
Steve Wright, Chief Mktg. Officer

Killington Resort
4763 Killington Road
Killington, VT 05751
(802) 422-3333
Mike Solimano, President/GM

King Pine Ski Area
1251 Eaton Road
Madison, NH 03849-9403
(603) 367-8896
Robert Hoyt, President

Kiroro Resort
128-1, Tokiwa
Hokkaido, HO
Scot Ennis, VP International Partnerships,
Ian Mackenzie, President

100 Fillmore St, Ste 600
Denver, CO 80206
Drew Heimbrock, Associate, Harris Levinson, Associate, Peter McDermott, Partner, Hal Shaw, Principal

Lake Louise Ski Area Ltd.
Box 5 Whitehorn Road
Lake Louise, AB T0L 1E0
(403) 522-3555
Fax: (403) 522-2095
Charlotte Chesnut, Jon Chesnut, IT Dir., Charles Locke, President, Pete Woods, Marketing Dir.

Lee Canyon
7501 Tule Springs Road
Suite 110
Las Vegas, NV 89131
(702) 645-2754
Dan Hooper, Dir., Resort Services

Liberty Mountain Resort
78 Country Club Trail
Carroll Valley, PA 17320-0703
(717) 642-8282
Fax: (717) 642-6534
Eric Flynn, President/GM, Anne Weimer, Marketing Dir., Lonny Whitcomb, Risk Management Dir.

Liberty Mountain SnowFlex Centre
1971 University Blvd
Lynchburg, VA 24502
(434) 582-3539
Isaac Gibson, Dir., Developmental Programs, Kevin Hoff, Sir., Marketing/Sales, Drew Sherwood, General Mgr.

Lutsen Mountains
PO Box 129
Lutsen, MN 55612
(218) 663-7281
Charles Skinner, Co-President

PO Box 24
Mammoth Lakes, CA 93546
(760) 934-2571
Fax: (760) 934-0615
Mark Brownlie, COO, Mammoth/June, Debra Clausen, Mark Clausen, EVP/CFO, Clifford Mann, VP Mountain Ops.

Mammoth Mountain Ski Area, LLC
PO Box 24
Mammoth Lakes, CA 93546
(760) 934-2571
Ron Cohen, CAO/General Counsel, Erik Forsell, CMO, Rusty Gregory, CEO/Chairman

Massanutten Ski Resort
PO Box 1227
Harrisonburg, VA 22803-1227
(540) 289-4954
Fax: (540) 289-6414
Ken Hess, GM

McIntyre Ski Area
50 Chalet Ct
Manchester, NH 03104
(603) 622-6159
Ross Boisvert, President/General Mgr.

Mission Ridge Ski & Board Resort
PO Box 1668
Wenatchee, WA 98807-1668
(509) 663-6543
Tony Hickok, Marketing Dir., Josh Jorgensen, General Mgr.

Monarch Mountain
#1 Powder Place
Monarch, CO 81227
(719) 530-5000
Jack Sciacca, VP Guest Services, Jessie Smith, Dir., Marketing/Sales

Mount Pleasant of Edinboro
23301 Plank Road
Venango, PA 16440
(814) 734-1641
Doug Sinsabaugh, Owner, Laura Sinsabaugh, Owner

Mount Snow Resort
PO Box 2810
Mount Snow, VT 05356
(802) 464-3333
Dan Pawlak, Kelly Pawlak, General Mgr.

Mountain Creek
200 Rt 94
Vernon, NJ 07462
(973) 827-2000
Fax: (973) 864-8211
Jason Bays, Resort Operations Dir., Bill Benneyan, President, Sara Hazen, Sr. Dir., Marketing/Sales, Jeffrey Koffman, CEO

Mountain High Resort/Stevens Pass
PO Box 3010
Wrightwood, CA 92397
(760) 249-5808
Fax: (760) 316-7895
Karl Kapuscinski, President/CEO, John McColly, CMO

Mt. Bachelor LLC
PO Box 1000
Bend, OR 97709
(541) 382-2442
Irish Milandin, IT Mgr.

Mt. Hood Meadows
PO Box 470
Mt. Hood, OR 97041
(503) 337-2222
Matthew Drake, Chairman/CEO, Chris Kastner, Snowsports Services Dir.

Mt. Shasta Ski Park
104 Siskiyou Avenue
Mt. Shasta, CA 96067
(530) 926-8600
Andy Aguilera, President, Holly Aguilera, Cathy Young, Charles Young, Owner, Jason Young, General Mgr.

Mt. St. Louis Moonstone Ski Resort
RR #4
Coldwater, ON L0K 1E0
(705) 835-2112
Robert Huter, General Mgr./Owner, Sarah Huter, Marketing/Prom. Dir.

New York State Olympic Reg. Development Authority (ORDA)
Olympic Center
2634 Main Street
Lake Placid, NY 12946
(518) 523-1655
Liz Mezzetti, Marketing Dir., Padraig Power, Finance Dir.

Northstar California
PO Box 129
Truckee, CA 96160
(530) 562-3434
Beth Howard, VP/General Mgr.

Ober Gatlinburg Ski Area
1001 Parkway
Ste 2
Gatlinburg, TN 37738
(865) 436-5423
Kent Anders, Vice President, Kate Barido, Sales/Marketing Dir., Rick Claude, Outside Ops. Dir., John Cossaboom, Winter Sports Dir., Greg Gavrilets, Snowsports Develop., Jerry Huskey, Human Resources Dir.

The Omni Homestead Ski Area
PO Box 2000
Hot Springs, VA 24445
(540) 839-7749
Matt Fussell, Dir., Recreation

Osler Bluff Ski Club Ltd.
795534 The Blue Mntns Clearview Townline
Blue Mountains, ON L9Y 0R7
(705) 445-4507
Jeff Conn, General Mgr., Susan Roseblade, Asst. GM/Controller

Pacific Group Resorts Inc.
PO Box 980968
Park City, UT 84098
(435) 241-7000
Mark Fischer, Executive VP, Vern Greco, President/CEO, Conrad Vlak, Finance/Investment

Park City
PO Box 39
Park City, UT 84060
(888) 284-2806
Bill Rock, Sr. VP/COO


Pats Peak
PO Box 2448
Henniker, NH 03242
(603) 428-3245
Jennifer Blomback, Kris Blomback, General Mgr., David White, Linda White, Business Dir.


Peak Resorts, Inc.
17409 Hidden Valley Dr
Wildwood, MO 63025
(636) 938-7474
Jesse Boyd, VP Operations, Jessica Boyd, Elia Hamilton, Freestyle Terrain Dir.

Perfect North Slopes
19074 Perfect Lane
Lawrenceburg, IN 47025
(812) 537-3754
Jonathan Davis, IT Mgr./Operations, Tim Doll, F&B Dir./Operations, Mike Mettler, Ski School Dir./Operations, Boonie Neff, Mountain Mgr./Operations, Alex Perfect, Asst. Marketing Dir., Chip Perfect, President, Ellen Perfect, Marketing Dir.

Powder Ridge Mountain Park & Resort
99 Powder Hill Road
Middlefield, CT 06455
(860) 349-3454
Veronica Cuthill, Executive Asst., Sean Hayes, CEO, Alicia Tucker, Skip Tucker, Owner


Powdr Resorts
PO Box 4646
Park City, UT 84060
(435) 658-5820
Fax: (435) 658-5821
John Johnston, Kathleen Johnston, VP Human Resources


Purgatory Resort
#1 Skier Place
Durango, CO 81301
(970) 247-9000
Gary Derck, President/CEO

Roundtop Mountain Resort
925 Roundtop Road
Lewisberry, PA 17339
(717) 432-9631
Chris Dudding, Marketing Dir.


Schweitzer Mountain Resort
10000 Schweitzer Mountain Road
Sandpoint, ID 83864
(208) 263-9555
Donna Chasse, Tom Chasse, President/CEO, Sean Mirus, Marketing/Sales Dir.

Secret Garden Resort
Prince Village
+86 188 0313 8166
Benno Nager, COO

Seven Springs Mountain Resort
777 Waterwheel Drive
Seven Springs, PA 15622
(814) 352-7777
Alex Moser, Marketing/Comm. Dir.

Shawnee Peak Ski Area
119 Mountain Road
Bridgton, ME 04009
(207) 647-8444
Geoff Homer, Vice President

Showdown Montana
PO Box 92
Neihart, MT 59465
(406) 236-5522
Avery Gold, Marketing Dir., George Willett, President, Margie Willett, Administrative Asst.

Sierra-at-Tahoe LLC
1111 Sierra-at-Tahoe Rd
Twin Bridges, CA 95735
(530) 659-7453
Jim Feeney, Controller, John Rice, VP/GM

Sipapu Ski & Summer Resort
HC 65, Box 29
Vadito, NM 87579
(575) 587-2240
Scott Price, Partner/COO

Ski Apache Resort
PO Box 220
Ruidoso, NM 88355
(575) 464-3600
Justin Rowland, Mountain Ops. Dir.

Ski Cooper
PO Box 896
Leadville, CO 80461
(719) 486-2277
Dan Torsell, President/GM, Patrick Torsell, Dir., Marketing/IT

Snow Time, Inc.
100 Boxwood Lane
Suite 2
York, PA 17402
(717) 757-1508
Leah Naylor, Marybeth Romberger, Scott Romberger, President

Snowbasin Resort Co.
3925 East Snowbasin Road
PO Box 460
Huntsville, UT 84317
(801) 620-1000
Andrew Barfield, Dir., Snowsports, Beence Loomis, John Loomis, General Mgr., Brenda Smith, Cobalt Stromberg, Controller

Snowbird Ski & Summer Resort
PO Box 929000
Snowbird, UT 84092-9000
(801) 933-2222
Ann Bonar, Bob Bonar, President/CEO, David Fields, VP Resort Ops.

Solitude Mountain Resort
12000 Big Cottonwood Canyon
Solitude, UT 84121
(801) 534-1400
DeAnna Lee, Nate Lee, Dir., Mountain Ops., Jack Mayhew, Kim Mayhew, General Mgr.

Spirit Mountain Recreation Area
9500 Spirit Mountain Place
Duluth, MN 55810
(218) 628-2891
Brandy Ream, Executive Dir., Jody Ream, General Mgr.

Squaw Valley / Alpine Meadows
PO Box 2007
Olympic Valley, CA 96146
(800) 403-0206
Michael Gross, Dir., Risk/Sustainability, Kristyn Lingenfelter, Risk/Sustainability, Monty Waugh, CFO

Steamboat Ski & Resort
2305 Mt Werner Circle
Steamboat Springs, CO 80487
(970) 879-6111
Doug Allen, VP Mountain Operations, Rob Perlman, President/COO

Stevens Pass
PO Box 609
Leavenworth, WA 98826
(206) 812-4510
Bill Bourton, General Mgr., Chris Danforth, VP Sales/Marketing, Benjamin Fok, Ski/Snowboard School Dir.

Stowe Mountain Resort
5781 Mountain Road
Stowe, VT 05672
(802) 253-3000
Barry Pius, EVP/CFO

Sugar Bowl Resort
PO Box 5
Norden, CA 95724
(530) 426-9000
Kerry Kautz, Robert Kautz, Director

Sugar Mountain Ski Area
PO Box 369
Banner Elk, NC 28604
(828) 898-4521
Andrew Jochl, Dir., Operations, Gunther Jochl, Owner/President, Kimberley Jochl, Vice President, Joyce Salmieri, Steve Salmieri, Mountain Mgr., Erich Schmidinger, Ski Area Mgr., Zoe Schmidinger

Sugarbush Resort
1840 Sugarbush Access Road
Warren, VT 05674
(802) 583-6300
Kevin Babic, CAO, John Hammond, VP Mountain Ops., Lili Ruane, Win Smith, President

Sun Valley Resort
PO Box 10
Sun Valley, ID 83353
(208) 622-4111
Matt Baxandall, Lift Operations Mgr., Tony Parkhill, Guest Services Mgr./SnowSports Bus. Develop., Leslie Silva, Tim Silva, Vice President/GM, Robb Thomas, Lift Maint. Mgr.

Sun Valley Resort/Snowbasin
PO Box 10
Sun Valley, ID 83353
(208) 622-4111
David Hirasawa, Grand America Finance/Acct. Dir.

Sunlight Mountain Resort
10901 County Road 117
Glenwood Springs, CO 81601
(970) 945-7491
Troy Hawks, Marketing/Sales Dir.

Sunrise Park Resort
PO Box 117
Greer, AZ 85927
(928) 735-7669
Brian Bressel, General Mgr./CEO, Bill London, Resort Ops. Mgr.

Sunshine Village
PO Box 1510
Banff, AB T1L 1J5
(403) 705-4000
Mike Irvine, SVP Admin./Finance/CFO, Dave Riley, COO, Barbara Scurfield, Kendra Scurfield, Social Media Mgr., Ralph Scurfield, President/CEO, Taylor Scurfield

Tahoe Donner Ski Area
11509 Northwoods Boulevard
Truckee, CA 96161
(530) 587-9444
Emily Salmon, Michael Salmon, Finance Dir.

Taos Ski Valley, Inc.
PO Box 90
Taos Ski Valley, NM 87525
(575) 776-2291
Dawn Boulware, HR Dir., Gordon Briner, CEO, John Kelly, Operations Dir., Chaz Rockey, CFO, Peter Talty, Vice President, John Weinmeister, Slope Maint. Mgr.

Timberline Lodge & Ski Area
PO Box 275
Timberline Lodge, OR 97028
(503) 272-3311
Jeff Kohnstamm, President/Area Operator, Dee Tullis, Jon Tullis, Public Affairs Dir., Kelsey Tullis, Ed Youmans, Mountain Mgr.

Vail Mountain
PO Box 7
1000 S. Frontage Rd. W
Vail, CO 81658
(970) 754-8245
Chris Jarnot, EVP/COO

Vail Resorts, Inc.
390 Interlocken Crescent
Suite 1000
Broomfield, CO 80021
(303) 404-1800
www.snow.com & www.vailresorts.com
Rick Cables, VP Natural Resources, Patricia Campbell, President - Mountain Div., Blaise Carrig, Senior Advisor-Mountain Div., Leslie Carrig, Angela Korch, VP Finance, Clyde Wiessner, Sr. Lift Maint. Dir.

Wachusett Mountain Ski Area
499 Mountain Road
Princeton, MA 01541
(978) 464-2300
David Crowley, General Mgr./COO, Jeff Crowley, President, David Crowley, Jr., Operations Mgr., Julie Crowley, Maureen Crowley, Tom Meyers, Marketing Dir., Carolyn Stimpson, VP Mountain Services, John Stimpson

Welch Village Ski Area, Inc.
PO Box 146
Welch, MN 55089
(651) 258-4567
Cheryl Eisert, Hannah Eisert, Perry Eisert, VP Mountain Ops.

Whitetail Resort
13805 Blairs Valley Road
Mercersburg, PA 17236
(717) 328-9400
Katrina Gayman, Marketing/Sales Dir., Don MacAskill, President, Chet Naylor, Dir., Base Area Ops.

Windham Mountain Resort
PO Box 459
Windham, NY 12496-0459
(518) 734-4300
Chip Seamans, President/GM

Winter Park Resort
PO Box 36
Winter Park, CO 80482
(970) 726-5514
Gary DeFrange, President/COO, Michelle DeFrange

Winterplace Ski Resort
PO Box 1
Flat Top, WV 25841
(304) 787-3221
Terry Pfeiffer, President/Partner

Affiliated, Allied and Associated Attendees

3845 Tennyson Street, Suite 130
Denver, CO 80212
(303) 817-7378
Tim Bennet, Executive Dir.

California Ski Industry Association
1390 N McDowell Blvd
Suite G, #152
Petaluma, CA 94954
(415) 389-1000
Michael Reitzell, President

115 Voie Albert-Einstein
Francin, Savoie 73800
+0033 4 79 85 81 81
Laurie Benoit-Gonin, International Events Mgr.

Finnish Ski Area Association
Kutomotie 16
Helsinki FI-00380
+358 9 685 7799
Harri Lindfors, Managing Dir.

Interalpin c/o Congress Messe Innsbruck GmbH
Rennweg 3
Innsbruck, Tirol 6020
+4351253832151 x2159
Stefan Kleinlercher, Sr. Project Mgr., Christian Mayerhofer, CEO

Learn to Ski and Snowboard (Month)/Bring a Friend
1664-B Beekman Place, NW
Washington, DC 20009
(202) 431-6950
Mary Jo Tarallo, Director

Michigan Snowsports Industries Association
7164 Deer Lake Court
Clarkston, MI 48346
(248) 620-4448
Mickey MacWilliams, Executive Dir.

Midwest Ski Areas Association
4060 Evergreen Place
St. Paul, MN 55126-2313
(651) 484-1818
Amy Reents, Executive Dir., Chris Stoddard, SARA Program Mgr.

National Ski Patrol System, Inc.
133 South Van Gordon Street
Suite 100
Lakewood, CO 80228-1706
(303) 988-1111
Keith Cassidy, Board Member, John McMahon, Executive Dir.

National Winter Sports Education Foundation
75 Liberty Ave
Suite E - 09
Jersey City, NJ 07306
(435) 729-9104
Dick Coe, Executive Dir., Schone Malliet, CEO

Ontario Snow Resorts Association
PO Box 575
Collingwood, ON L9Y 4E8
(705) 443-5450
Bruce Haynes, President

Pacific Northwest Ski Areas Association
PO Box 758
La Conner, WA 98257
(877) 533-5520
Janet Gifford, John Gifford, President

Palm Springs Aerial Tramway
One Tramway Road
Palm Springs, CA 92262
(760) 325-1449
Nicholas Clesceri, VP, Maintenance

Pennsylvania Ski Areas Association (PSAA)
5142 State Street
PO Box 27
White Haven, PA 18661
(570) 443-0963
Jack Irvin, Snowpass Program Coord., Linda Irvin, Executive Dir.

133 South Van Gordon Street
Suite 200
Lakewood, CO 80228-1706
(303) 987-9390
Tom Spiess, Interim CEO, Susan Urbanczyk, Marketing/Communications Dir., Ed Younglove, Chair

Quebec Ski Areas Association
1347, rue Nationale
Terrebonne, PQ J6W 6H8
(450) 765-2012
Yves Juneau, President/CEO, Marie-Annick Tourillon, Dir., Risk Management/Ins.

Ski Areas of New York, Inc.
PO Box 375
Jamesville, NY 13078
(315) 696-6550
Scott Brandi, President/Exec. Dir., Susan Brandi

Ski Maine Association
PO Box 7566
Portland, ME 04112-7566
(207) 773-7669
Bo Bigelow, Events/Project Dir.

Ski New Hampshire
PO Box 528
North Woodstock, NH 03262
(603) 745-9396
Jessyca Keeler, Executive Director, Kim Pickering, Member Services Dir.

Ski Utah/Utah Ski & Snowboard Association
150 West 500 South
Salt Lake City, UT 84101
(801) 534-1779
Raelene Davis, COO/VP Marketing, Karen Marriott, Nathan Rafferty, President

Ski Vermont/Vermont Ski Areas Association
PO Box 368
Montpelier, VT 05601
(802) 223-2439
Parker Riehle, President,

SnoCountry Ski Areas Association
PO Box 505
Lebanon, NH 03766
(603) 443-8808
Tom Cottrill, President, Tom Horrocks, Marketing/Communications

SnowSports Industries America
8377-B Greensboro Drive
McLean, VA 22102-3529
(703) 556-9020
Reese Brown, Nordic Dir., Kelly Davis, Research Dir., Debbie DesRoches, Tradeshow Dir., Maria McNaulty, Special Projects Dir., Bob Orbacz, CFO, Nick Sargent, Incoming President

SOS Outreach
PO Box 2020
Avon, CO 81620
(970) 926-9292
Seth Ehrlich, Executive Dir.


U.S. Ski and Snowboard Association
PO Box 100
1 Victory Lane
Park City, UT 84060
(435) 649-9090
Calum Clark, VP Events, Hannah Kearney, Athlete, Brian Krill, Club Development Mgr., Catherine Raney, Development Operations Dir., Tiger Shaw, President/CEO


Thursday, May 19, 2016

10:00 am - 11:15 am

The New World of Food and Beverage Expectations
Claire Humber, Director of Planning and Design, SE Group  
John Ashworth, Principal, Bull Stockwell Allen
Shade grown; hand-stirred; responsibly raised; artisanal. Just as food trucks and boutique restaurants are capturing the attention of foodies and Millennials, ski areas are pressed to meet the culinary expectations of guests looking for more sophisticated fare than just a “burger and fries.” By offering a variety of quality menu options and upscale dining spaces, areas are changing the typical ski area F&B experience. Learn how these resorts are earning their guests’ loyalty through their stomachs.

Data Mining and Customer Communication – Increasing Your Effectiveness
Corey Ryan, Principal, Ryan Solutions 
Jamie Ippolito, Partner, Dirigo Design & Development
Anna Olson, Brand Director, Jackson Hole Mountain Resort, WY
Areas across the country have long recognized the need to collect information about their guests. This data comes from a variety of sources such as lesson or rental forms, retail and season pass purchases, lodging reservations, and even lift scans. With all these facts and figures available to you, are you using the data in the most effective way? Join our panel of experts to learn how they’ve leveraged their customer database to customize their communications, bring their guests back, and drive revenues.

The Changing Landscape of Releases: Legally and Operationally
Moderated by Jimmy Lawrence, Vice President Loss Control, MountainGuard
Ron Cohen, In-House Counsel, Mammoth Mountain, CA
Mistica Walker, Specialty Claims Adjuster, Safehold Special Risk
Mary Jo Zweig, Cheroutes Zweig, PC Attorneys at Law

Release and waiver law is constantly evolving, especially in the myriad contexts where ski areas use them. And with tremendous advances in technology, ski areas are making strides in the ways they obtain, store, and retrieve releases and waivers. With the explosion of multiple resort pass products, electronic releases, group sales, bi-furcated ticket options, third-party vendors for events, spouses buying family passes at home--not to mention all manner of competitions--there are even more opportunities for mistakes. Our diverse panel of legal and insurance experts will explore the latest strategies that cutting-edge resorts are embracing with their release operations. In addition, there are recent profound changes in how courts analyze releases, including minor releases and waivers for competitions, which we will explore in depth.

1:45 pm - 3:00 pm

Next Generation Leadership - A Discussion of What's Next for the Industry
Moderated by Bill Rock, Senior Vice President & Chief Operating Officer, Park City, UT
Tyler Fairbank, Chief Executive Officer, The Fairbank Group, MA
Amy Ohran, President & General Manager, Boreal Mountain Resort, Woodward Tahoe, Soda Springs, CA
Nick Sargent, President, SnowSports Industries America 

Join our panel of next generation CEOs and GMs as they share their thoughts and views on the future of the industry. This group of resort leaders represents the home-grown talent within the industry. From the changes in their markets to evolving the resort experience, the discussion will focus on what our panelists have seen and learned in their journeys to senior leadership roles, and how they are preparing for the future.

ADA Website Accessibility: The Looming Litigation Threat and the Technology Involved 
Greg Hurley, Partner, Sheppard Mullin, CA
In just the past few months, a handful of ski areas (as well as dozens of other companies) have been targeted by plaintiffs’ law firms alleging that their websites, e-commerce platforms, and mobile applications are inaccessible for the visually and hearing impaired, arguably in violation of the Americans with Disabilities Act. We have invited Greg Hurley, one of the leading ADA website legal defense experts, to put the law—and the technology—into context for us, and help ski areas understand their liability exposure, and what they can do now to prevent them from becoming a target. Hurley will address the current status of this litigation, third party web development contracts, insurance coverage, and compliance and remediation of websites and mobile apps. This critical issue needs to be on the radar of every marketing director, CFO, and GM.

The New World of Public Relations – How to Put Earned Media to Work for You
Caroline Andrew, Senior Vice President, Missy Farren & Associates, Ltd.
A good PR campaign is like free money—it can put earned media to work for you, generating systemic buzz and exponential publicity for your resort. Led by Caroline Andrew of MFA, this session will examine how smart marketers augment traditional marketing tactics with carefully planned PR efforts. By getting others to promote your area, you can attract new types of customers, increasing your reach and your revenue.

Digital Health – The Next Frontier in Employee Wellness 
Saralyn Crock, Area Vice President, Business Development, Arthur J Gallagher
Rebecca Kruske, Wellbeing & Engagement Practice Leader, Western Region, Total Health Strategies, Arthur J Gallagher

Technology has become a part of virtually every aspect of our working and personal lives. Now, its influence is being felt in the employee health arena. Digital health is the next frontier in how companies are empowering employees to take ownership of their healthcare and wellness. Join Saralyn Crock and from Arthur J Gallagher as she discusses new trends in healthcare including digital health/wellbeing tools to help impact your ski area’s bottom line, employee attraction and retention best practices and benchmarking, how to engage your population based on your employee demographics, and how to find and leverage existing technology and resources to the fullest extent.

3:15 pm - 4:30 pm

The Evolving Image of Skiing and Riding – Broadening Your Base Without Losing Your Soul
Moderated by Greg Ditrinco, Editor, SKI Magazine
Jeff Boliba, Vice President Global Resorts, Burton Snowboards
Nate Fristoe, Director of Operations, RRC Associates, CO
Adam Sutner, Chief Marketing Officer, Jackson Hole Mountain Resort, WY
Steve Wright, Chief Marketing Officer, Jay Peak Resort, VT
Ski and snowboard marketers have long hung their hats on extreme imagery intended to stoke the fires of those that who are already skiers and riders. There’s no doubt watching someone go 20 feet out of the pipe or riding the gnarliest (or deepest) lines can be truly impressive. But what if you aren’t part of “the club?” If the images a new skier or rider sees is one of a dangerous, extreme, over-the-top luxury experience, could all those pictures and videos do more harm than good? And, how about the impact of a dry or low-snow year? Join our panel of industry experts as they discuss the current market, media, and expectations of those looking to get into skiing and riding to find out how you might change your marketing to attract more of them rather than drive them away.

How to Find and Keep the Top Talent in Your Organization
Kathleen Johnston, Vice President of Human Resources, Powdr Corp.

Finding the right person for the job is never easy. The skills required to lead an organization have changed as the business environment and generations have evolved. Kathleen Johnston, Vice President of Human Resources at Powdr Corp, will share the hiring and retention strategies that have proven successful over the many years she’s spent developing leaders in mid to large-sized, publicly-traded service industry companies. Sharing her experiences from outside the industry (and within), Johnston will share specific insights into what works and what doesn’t when it comes to finding and holding onto top talent—home-grown or otherwise.

The Hidden Economy of VRBO 
Scott Clarkson, Vice President of Sales & Marketing, Crested Butte Mountain Resort, CO
Air BnB and other VRBO services are impacting your business, whether you know it or not. Lodging revenues, ticket sales, rental inventory, and rental rates are just a few of the areas that are affected. Resorts and their surrounding communities are coming to grips with this growing trend with a variety of tactics. Scott Clarkson, VP of Sales and Marketing at Crested Butte Mountain Resort, is working on these very issues and will share the lessons Crested Butte is learning as it works through the ramifications of the sharing economy.

A Spotlight on Your General Liability Policy
Moderated by Mark Petrozzi, Principal, AlpenRisk Safety Advisors
Thomas Aicher, Principal, Cleary Shahi & Aicher
Tony Hirsch, Risk Control Manager, Safehold Special Risk
Karen Sanford, Chief General Counsel | Senior Vice President, Intrawest

General liability policies are often considered a mundane yet necessary part of doing business. But do you really know what’s in your GL policy? What you don’t know can hurt you. Whether you are concerned about drones, punitive damages, coverage limits, gross negligence, ADA claims, or volunteers, you’ll want to attend this session to learn about common gaps in area policies. From active shooters to weather events and from terrorism to cybersecurity, understanding what is (and what isn’t) covered will allow you to bolster your coverage and protect your area. Our expert panel will discuss the ins and outs of general liability policies and give you tools to assess your own policy.

Friday, May 20, 2015

10:45 am - 12:00 pm

By The Numbers – End of Season Results of the Kottke Study
Dave Belin, Director of Consulting Services, RRC Associates
The annual Kottke End-of-Season Survey contains the intelligence that allows areas to benchmark their performance against resorts of similar size and in the same region. The Kottke also provides key metrics—such as ski and snowboard visits, industry capital expenditures, international visitation, snowfall, season pass, and lesson trends—that are critical to understand and use to manage your business each year. Dave Belin, director of consulting services for RRC Associates, will dive into the Kottke, discussing the results and notable highlights for the 2015-16 season.

The New Marketing Funnel – Moving from Conversion to Advocacy 
Moderated by M-J Legault, Partner/Strategic Planning Director, Origin Design + Communications, Canada 
Christian Knapp, Vice President of Marketing, Aspen Skiing Company, CO
Michael van Eyck, Assistant General Manager of Bromley Mountain Resort; Director of Marketing Bromley & Jiminy Peak

Modern marketing demands a longer-term view and focus on developing a relationship with your customers. Where the traditional marketing funnel ended at the sale, the new marketing funnel now aims to create advocates out of your guests. Through careful investment at different points along the funnel, your area can help move people from simply purchasing to being engaged actively with your area and promoting your brand for you. Your biggest fans could be the biggest drivers of new business. Join resort marketing experts to learn how they are strategically allocating their marketing dollars along the funnel to build advocates and bring new people to their area.

How to Talk About Climate Change – The Nuts and Bolts of Communicating Confidently and Effectively with Key Audiences
Geraldine Link, Director of Public Policy, NSAA
Judy Dorsey, President, Brendle Group
David Perry, Vice President/Chief Operating Officer, Aspen Skiing Company, CO 

The media is heavily focused on the topic of climate change and its impact on the future of the ski industry. Climate change is also on the minds of resort guests, community leaders, elected officials, and lenders, to name a few. Is your management prepared to successfully communicate on this topic? How about your front line employees? Resorts need a consistent, proactive, and solution-oriented message on climate change, and this session will provide you a roadmap for forming it. NSAA’s Geraldine Link will provide the “dos and don’ts” of handling media inquiries using real world examples. David Perry will share the results of Aspen Skiing Co.’s inaugural season of engaging resort guests on climate by including Protect Our Winters (POW) patches on all employee uniforms, and the front line employee training used to prepare for it. Judy Dorsey, of Brendle Group, will address how to talk about climate solutions and adaptation in positive and meaningful terms. Together, the panelists will get the industry on the same page and boost confidence and comfort levels with communicating on this critical topic.

Handing Over the Reins – Managing the Leadership Transition
Kathy Chan, Vice President of Human Resources, JMA Ventures LLC
Laura Moriarty, Principal, Tahoe Training Partners, CA
Change is a constant in our business—even when it comes to those employees we thought would always be around. Are you prepared if you lose a key player on your team? Ideally, your business can carry on at the same—or even higher—level of performance when the next person steps in. Effective succession planning requires more than simply promoting the next person in line. The challenge is developing deep enough bench strength in your organization to ensure you are always ready. This session will delve into the strategies and tactics behind effective succession planning programs so you can develop your bench strength and the next generation of leaders within your resort team.

1:30 pm - 2:45 pm

Women in the Industry – Viewpoints from Women Leaders
Amy Ohran, President & General Manager, Boreal Mountain Resort, Woodward Tahoe, Soda Springs, CA
Barb Green, President, Blue Mountain Resort, PA
Beth Howard, Vice President and General Manager, Northstar California Resort, CA
Kelly Pawlak, General Manager, Mount Snow Resort, VT
Some of the industry’s most accomplished female leaders will spearhead this session on professional development for women, the challenges and opportunities they face, and how resorts develop future leaders. Having risen through the ranks from different channels of ski area operations, these experts will share their unique experiences and perspectives on what it takes to succeed in the traditionally male-dominated ski industry.

Industry Legal Update: Big Cases and the Lessons Learned(CLOSED SESSION: Resort Personnel Only)

Moderated by Tom Aicher, Cleary, Shahi & Aicher, VT
John Fagan, Duane Morris, CA
Steve Zweig, Cheroutes Zweig, NY/CO
Kim Viergever, Reitz Law Firm, CO 

Our panel of ski resort defense attorneys from across the country will analyze several recent significant cases and claims involving ski resorts, including several precedent-setting cases that have been handed down in the last year or so. We’ll survey cases involving on-mountain vehicles, skier-skier collisions, terrain parks, avalanches, and lift incidents—even the brave new world of untraditional summer activities with their novel risks and exposures.

Access to Capital – Real World Solutions for Expansion
Moderated by Tom Lithgow, Vice President Ski/Mountain Lifestyle, CNL Financial Group
Tim Boyd, CEO, Peak Resorts, MO
Charles Skinner, Co-President, Lutsen Mountains, MN
Greg Rosen, Financial Advisor, Morgan Stanley, NJ

Areas of all sizes are looking for ways to upgrade, maintain, and expand across all aspects of their operation. From building new base lodges and replacing chairlifts; to adding coasters and upgrading food and beverage outlets, there are many ways to finance these projects. Our panel of area CEO's and financial experts will discuss the wide variety of financing options available— some of which may surprise you— to get the capital needed to bring your expansion and upgrade's from idea to reality.

3:00 pm - 4:45 pm

Safer and Healthier Workforce:  Getting Started with Total Worker Health®
Kellie Pierson, MS, National Institute for Occupational Safety and Health 
Our industry is seeing the Baby Boomer generation exiting not only out of skiing and riding but also out of our own workforce. At the same time, we enjoy this group as a ready source of labor that in many cases is central to our staffing in departments like ski school and patrol. But while these employees are aging, the physical demands of the work haven’t changed. That’s why employee wellness is important for many reasons—their health and well-being and your area’s ability to take care of business. Join our presenter to learn about Total Worker Health®, an integrated Approach to Safety and Overall Well-Being.

Making Each Interaction Count - Marketing in Micro-Moments
M-J Legault, Partner/Strategic Planning Director, Origin Design + Communications, Canada
Danielle Kristmanson, Partner/Creative Director, Origin Design + Communications, Canada 

In purchasing a season pass or booking their vacation to your resort, your consumers are doing more and more smaller, shorter research sessions over many connected moments on mobile and desktop throughout the day. According to Google, these micro-moments are the new battlegrounds for resort marketers. These “I want-to-know”, “I want-to-go”, “I want-to-do”, and “I want-to-buy” moments offer incredible opportunities to shape the decision-making process. This session will explore how you should be evolving your content marketing to keep pace with this change.

Understanding the Beginner - Insights from the NSAA Beginner Conversion Study
Rob Linde, Director of Development, RRC Associates, CO 
Now in its second year, the NSAA Beginner Conversion Study is bringing in valuable information about what drives new skiers and riders to stick with the sport and the reasons why they are exiting. Also being revealed is a clear picture of the modern first-time guest—his or her age, income, and attitudes. Rob Linde, director of business development for RRC Associates, will dig into the data and provide insights and strategies to help increase retention of this critical group and grow the sport.