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Contact: Troy Hawks
NSAA Communications
(720) 963-4215
thawks@nsaa.org
NSAA Reprograms Mount Snow Winter Conference
Sessions to Address Operation, Human Resource and PR Challenges
of 2006/07 Season.
LAKEWOOD, Colo.— January 16, 2007 — Recent cold temperatures
and reports of snowfall at several resorts in the Midwest, Northeast and Southeast
regions are welcomed news to the entire ski industry. Nevertheless, the 2006/07
season will be recorded as one of the most challenging for some ski area operators.
Recognizing this, NSAA has reformatted the programming for its Eastern Winter
Conference and Tradeshow scheduled to be held at Mount Snow Resort, Vt., Feb. 6-7.
Topping the list, NSAA President Michael Berry will lead a panel
discussion that provides a case-study analysis of strategies implemented during
similar adverse weather events experienced in the Pacific Northwest Region
during the 2004/05 season. Attendees will hear from leading Pacific Northwest
ski area executives as they share their experiences in obtaining financing
options to address short and long term debt issues, managing guest and season
pass holder relations and retaining a year-round workforce.
In other sessions, Ski Area Management (SAM) hosts a forum detailing
how to maintain positive media perceptions during challenging weather events;
NSAA Public Policy Director Geraldine Link leads a panel that provides advice
on how resorts can address the issue of global warming with the press and the
public in an informative and positive manner; a snow surface workshop will
focus on how resorts can make snow more efficiently, and manage and conserve
it effectively; and finally, a panel of experts looks ahead at how resorts
can maintain a positive cash flow through summer activities. As always,
the programming is complemented with an industry tradeshow of the latest
supplies and services. More programming and schedule information on the
Eastern Winter Conference is available at nsaa.org.
Click here for an updated agenda
THE NATIONAL SKI AREAS ASSOCIATION, LOCATED IN LAKEWOOD, COLO., IS A TRADE ASSOCIATION FORMED IN 1962 FOR SKI AREA OWNERS AND OPERATORS NATIONWIDE.
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