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Contact: Troy Hawks
NSAA Communications
(720) 963-4215
thawks@nsaa.org
FOR IMMEDIATE RELEASE
Ski Resorts Nationwide Participate in National Safety Awareness Week
LAKEWOOD, Colo. – January 5, 2007– Guests and employees of ski
resorts nationwide will celebrate the 8th annual National Safety Awareness Week
Jan. 13-19, 2007.
"Safety remains a top priority throughout the season for ski resorts, and
Safety Week is an opportunity for both guests and employees to gain a better
understanding of the importance of personal responsibility on the slopes,” said
NSAA President Michael Berry.
Safety Week activities are centered on the seven points of the Your
Responsibility Code, which are key elements of safe skiing and riding. The
tenets include: Stay in control; People ahead have the right of way; Stop in a
safe place for you and others; When starting downhill or merging, look uphill
and yield; Use devices to help prevent runaway equipment; Observe signs and
warnings and keep off closed trails, and; Know how to use the lifts safely.
Also, the Smart Style terrain park safety initiative will again be
heavily promoted by ski areas including its messages: Look before you leap;
Respect gets respect, and,; Easy style it. In recent years resorts have also
focused on backcountry skills, sun protection and helmet use. National Safety
Awareness Week is part of the ski industry’s Heads Up Safety Initiative.
Additional NSAA safety programs include the consumer safety
websites www.lidsonkids.org and www.terrainparksafety.org. As part of the
initiative, NSAA recognizes resorts that exemplify the most creative and
successful Safety Week programs through the presentation of the annual
National Safety Awards, which are announced at its National Convention
in May. Visit the websites of ski resorts in your area for more event
information or visit the Safety & Education section of www.nsaa.org.
THE NATIONAL SKI AREAS ASSOCIATION, LOCATED IN LAKEWOOD, COLO., IS A TRADE ASSOCIATION FORMED IN 1962 FOR SKI AREA OWNERS AND OPERATORS NATIONWIDE.
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