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Contact: Troy Hawks
NSAA Communications
(720) 963-4215
thawks@nsaa.org
FOR IMMEDIATE RELEASE
NSAA Names Marketing Award Finalists
Annual Awards Recognize Top Ski Area Campaigns That Spur Visitation Growth
LAKEWOOD, Colo. - April 19, 2011 — Today the National Ski Areas Association
(NSAA) named 12 ski areas as finalists in its annual Marketing Awards. The awards, sponsored this
year by strategic marketing and database technology firm Ryan Solutions based in Ohio, are presented
annually to ski resorts nationwide, both large and small, for their successful marketing programs
that ultimately help grow the sports of skiing and snowboarding. New this year, NSAA added a special
category to this year’s awards, Best Learn to Ski and Snowboard Month Campaign. This season, more
than 75,000 kids and families took ski and snowboard lessons in January, and this year’s marketing
awards recognize four ski areas that did a particularly effective job of incorporating the grass
roots initiative into their operations. Also new this year, NSAA will be announcing this year’s
winner live May 5 at its National Convention at La Costa Resort and Spa, Carlsbad, Calif. The 2011
NSAA Marketing Award finalists include:
| Breckenridge Resort, Colo. | Mammoth, Calif. |
| Bridger Bowl, Mont. | Mt. Shasta, Calif. |
| Crested Butte, Colo. | Park City, Utah |
| Eaglecrest, Alaska | Sol Vista, Colo. |
| Indianhead, Mich. | Sugarbush, Vt. |
| Jay Peak, Vt. | Telluride, Colo. |
In all, 20 member resorts submitted applications. The awards are broken out into
four resort size categories based on skier and snowboarder visitation: Up to 100,000 visits;
100,000 to 250,000 visits; 250,000 to 500,000 visits; and 500,000 and more visits. An in-depth
review of this year’s NSAA Marketing Award winners will be highlighted in the August/September
2011 issue of the NSAA Journal.
THE NATIONAL SKI AREAS ASSOCIATION, LOCATED IN LAKEWOOD, COLO., IS A TRADE ASSOCIATION FORMED IN 1962 FOR SKI AREA OWNERS AND OPERATORS NATIONWIDE.
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