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Contact: Troy Hawks
NSAA Communications
(720) 963-4215
thawks@nsaa.org
FOR IMMEDIATE RELEASE
NSAA Names Eight Ski Areas as Winners of Annual Marketing Awards
Annual Awards Recognize Top Ski Area Campaigns That Spur Visitation Growth
LAKEWOOD, Colo. - May 5, 2011 — Today the National Ski Areas Association (NSAA) named eight
ski areas as the winners of its annual Marketing Awards. The awards, sponsored this year by strategic marketing and
database technology firm Ryan Solutions based in Ohio, are presented annually to ski resorts nationwide, both large
and small, for their successful marketing programs that ultimately help grow the sports of skiing and snowboarding.
New this year, NSAA added a special category to this year’s awards, Best Learn to Ski and Snowboard Month Campaign.
This season, more than 75,000 kids and families took ski and snowboard lessons in January, and this year’s marketing
awards recognize four ski areas that did a particularly effective job of incorporating the grass roots initiative into
their operations. Also new this year, NSAA announced this year’s winner live May 5 at its National Convention and at La
Costa Resort and Spa, Carlsbad, Calif. The 2011 NSAA Marketing Award winners include:
Best Overall Marketing Program
Up to 100,000 visits: Indianhead Mountain, Mich.
100,000 – 250,000 skier visits: Jay Peak Ski Resort, Vt.
250,000 – 500,000 skier visits: Telluride Ski & Golf Resort, Colo.
500,000 or more skier visits: Mammoth, Calif.
Best Learn to Ski & Snowboard Month Campaign
Up to 100,000 visits: Eaglecrest Ski Area, Alaska
100,000 – 250,000 skier visits: Mt. Shasta Ski Park, Calif.
250,000 – 500,000 skier visits: Sugarbush Resort, Vt.
500,000 or more skier visits: Park City Mountain Resort, Utah
Judges for this year's awards were Michael Bisner, national sales manager for SnowDAG RFID Ticketing Solutions;
Mike Carey, owner of ski accessory supplier Seirus Innovation and NFL Referee; and Andy Hawk, Marketing Director,
PSIA/AASI. An in-depth review of this year’s NSAA Marketing Award winners will be highlighted in the August/September
2011 issue of the NSAA Journal.
THE NATIONAL SKI AREAS ASSOCIATION, LOCATED IN LAKEWOOD, COLO., IS A TRADE ASSOCIATION FORMED IN 1962 FOR SKI AREA OWNERS AND OPERATORS NATIONWIDE.
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