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Contact: Troy Hawks
NSAA Communications
(720) 963-4215
thawks@nsaa.org
FOR IMMEDIATE RELEASE
Twelve Ski Areas Recognized With 2005/06 Marketing Awards
MARCO ISLAND, Fla. - May 23, 2006 Today the National Ski Areas Association (NSAA) announced 12 winners of its 2005/06 Marketing Awards, sponsored by Mountain Dew and Sobe, during a reception at NSAA's National Convention and Tradeshow held at the Marriott Marco Island Resort Golf Club & Spa. The awards are presented annually to ski resorts nationwide, both large and small, for their successful sales and marketing programs that help grow the sports of skiing and snowboarding. The 2005/06 winning programs are:
Best Overall Marketing Program
- Winter Park, Colo. (500,000 + visits)
- Telluride, Colo. (250,000 500,000 visits)
- Jay Peak, Vt. (100,000 250,000 visits)
- Moonlight Basin, Mont. (0 100,000 visits)
Best Program to Increase Trial by New Participants
- Mammoth Mountain, Calif. (500,000 + visits )
- Mount Washington Alpine Resort, BC Canada (250,000 500,000 visits)
- Greek Peak Mountain Resort, N.Y. (100,000 250,000 visits)
- Andes Tower Hills, Minn. (0 100,000 skier visits)
Best Program to Increase Overall Frequency of Existing Participants
- Aspen Skiing Co., Colo. (500,000 + visits)
- Mount Hood Meadows, Ore. (250,000 500,000 visits)
- Welch Village, Minn. (100,000 250,000 visits)
- Snow Trails Ski Area, Ohio (0 100,000 visits)
THE NATIONAL SKI AREAS ASSOCIATION, LOCATED IN LAKEWOOD, COLO., IS A TRADE ASSOCIATION FORMED IN 1962 FOR SKI AREA OWNERS AND OPERATORS NATIONWIDE.
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