Safety & Education

The ESUVEE Safety Campaign

Mission: To generate awareness of sport utility vehicle safety and to prevent rollover incidences by changing driver behavior, particularly among younger male drivers.

Safety Tips: The Campaign highlights critical tips for driving SUVs that can mean the difference between life and death: check your tire pressure monthly, don't overload your SUV, always wear your seatbelt, avoid abrupt maneuvers, and don't speed.

Learn the basics of SUV safety (handling, loading, proper tire inflation, and seat belt use):

• SUVs possess a higher center of gravity than passenger cars, which contributes to a higher risk of rollover. Incidences of rollover can be exacerbated by speeding, inattentiveness, tailgating, recklessness, aggressiveness or impaired driving.
• The center of gravity of an SUV is affected by the number of people carried, as well as the amount, weight and distribution of cargo. Overloading the vehicle or the overhead cargo rack raises the center of gravity, increasing the risk of rollover.
• Tire size, pressure and maintenance are keys to an SUV's safety. Drivers should regularly monitor each of these elements, and take them into account when loading an SUV.
• Perhaps the most preventable cause of death in the event of an SUV rollover is ejection from the vehicle. Eighty percent of deaths in SUV rollovers are those of unbelted occupants.

Mascot: ESUVEE, a 16-foot long, 11-foot wide and 10-foot tall beast personifies the Campaign as it travels to various states around the country throughout the year.

ESUVEE, the star of ESUVEE.com, will make personal appearances at ESUVEE Safety Days throughout 2005. Additionally, ESUVEE will be featured in a hard-hitting advertising campaign including cinema, broadcast, print, online and out-of-home spots.

For more information on the ESUVEE Safety Campaign visit www.esuvee.com