Safety & Education

Objects are Closer Than They Appear

The 2009 season marks the 10th anniversary of National Safety Awareness Week. Safety Week was first celebrated by resorts nationwide during the 1999/2000 season in an effort to help provide a safe and enjoyable experience for all mountain participants.

NSAA developed the “Objects are Closer Than They Appear” campaign to shine a spotlight on the first tenet of Your Responsibility Code: Always stay in control and be able to stop and avoid other people or objects.

The campaign emphasizes the role that speed plays in staying in control and overtly addresses the risk posed by collisions with trees or other fixed objects on the slopes.

The new logo has been incorporated into the 2009 National Safety Awareness Week poster. The logo is downloadable here.