NSSRA Delegation Attends NSAA Annual Convention

NSSRA Delegation Attends NSAA Annual Convention

Wednesday, May 07, 2014

MOUNT PROSPECT, IL and LAKEWOOD, CO – Representatives of the National Ski & Snowboard
Retailers Association (NSSRA) attended the National Ski Areas Association (NSAA) annual Convention & Trade Show, April 30-May 3, in Savannah, GA.

NSSRA Chairman of the Board Brad Nelson, Hi Tempo Ski, Board & Sail, White Bear Lake, MN, and
Director Tom Gately, President of the Snowsports Merchanding Corp. (SMC), attended the event to
become better informed about ski area efforts to increase the number of snowsports participants and to
explore ways for the NSSRA membership can support or build an initiative to grow participation.

“As NSSRA continues to grow, it is our goal to provide our members with the tools to implement a
national grass-roots program to welcome new participants to skiing and boarding,” Nelson said. “We are
happy to work with and learn from the experience of NSAA in the ‘grow the sport’ arena. We think that the specialty retail community has unique advantages that can be leveraged to allow retail shops to become the gateway to the snowsports world. Our plan is to develop a retailer oriented “grow the sport” campaign that will work in concert with the current efforts of NSAA and the Snowsports Industries America (SIA).”.

“We are looking forward to developing a shared understanding of the future of snowsports,” NSAA
President Michael Berry said. “With NSSRA, SIA and NSAA all working together, it greatly increases our
ability to bring new participants to skiing and snowboarding.”

“It is another positive step to have the major segments of the snow sports industry together again to
discuss roles and how each of us can pool and utilize our different talents and assets in growing snow
sports,” said SIA President David Ingemie. “Working together will magnify our strength and make our
chance for success much better.”

The National Ski and Snowboard Retailers Association is a volunteer-led organization dedicated to
growing snowsports participation and to support and educate specialty snow sports retailers. Since its
founding in 1989, NSSRA has served as the voice of specialty retailers, representing their interests in the
many issues that concern the specialty snowsports retail channel. NSSRA publishes a number of
research reports for specialty snow sports retailers, including the biennial NSSRA Cost of Doing Business Survey, a business-performance benchmarking tool; the annual Sports Participation in Snow Sports report; and the annual Combined Indemnified Bindings List. For more information, contact NSSRA
President Larry Weindruch, (847) 391-9825, Ext. 1290, or e-mail: info@nssra.com.

About NSAA
The National Ski Areas Association is the trade association for ski area owners and operators. It
represents 325 alpine resorts that account for more than 90 percent of the skier/snowboarder visits
nationwide. Additionally, it has 472 supplier members who provide equipment, goods and services to the
mountain resort industry. The association's primary objective is to meet the needs of ski area owners and operators nationwide and to foster, stimulate and promote growth in the industry. For more information, go to www.nsaa.org.