NSAA Events

Time Name Location
7:00am–6:00pm NSAA Registration Yosemite Foyer, Ballroom Level
8:00am-1:00pm NSAA Golf Tournament Presidio Golf Course
Various Times NSAA Committee Meetings Locations Vary: See Committee Mtg Mobile Link
12:00pm–5:00pm Exhibitor Set-Up Grand Ballroom B, Ballroom Level
2:00pm-4:45pm Arrival Day Programs Locations Vary: See Arrival Day Mobile Link
5:00pm-5:30pm Annual Business Meeting Yosemite C, Ballroom Level
6:00pm-9:00pm Welcome Reception Grand Ballroom A, Grand Ballroom Level
Time Name Location
7:00am-5:30pm NSAA Registration Yosemite Foyer, Ballroom Level
7:30am-8:30am Continental Breakfast Salon A, Grand Ballroom Level
8:30am-9:45am Lifetime Achievement Award/Opening Keynote Salon A, Grand Ballroom Level
10:00am-11:15am Got Water? Planning for Shortage, Conservation, and Re-use Yosemite A
10:00am-11:15am Understanding the New Market – NSAA's Millennial Study Imperial B
10:00am-11:15am Pursuing Diversity – Bringing a New Customer to Your Area Yosemite C
10:00am-11:15am The Wireless Ski Area – How Technology and Connectivity are Impacting Guest Experience Yosemite B
11:00am–1:30pm Tradeshow Opening Lunch Salon B, Grand Ballroom Level
1:45pm–3:00pm NSAA's Beginner Conversion Dashboard – Analysis and Results Imperial B
1:45pm–3:00pm Programmatic Advertising – Leveraging Technology to Increase Your Reach Yosemite A
1:45pm–3:00pm Case Study: Key Operational Takeaways Following the Mountain High Trial Yosemite C
1:45pm–3:00pm Building for our Future: The Evolution of Children's Facilities Yosemite B
3:15pm–4:30pm Kottke Study – Final Season Data Imperial B
3:15pm–4:30pm The Results of Revenue Management – How Areas Are Driving Revenue Growth Yosemite B
3:15pm–4:30pm The Alarming Costs of Comp: Why Resort leaders Should Focus on Work Comp and Workplace Safety Yosemite C
3:15pm–4:30pm Data Breaches – No Longer Just a Problem for the IT Department Yosemite A
4:30pm-5:30pm Safety Awards/Golden Eagle Reception Imperial Ballroom A, Ballroom Level
5:30pm-7:30pm Cocktail Reception in Tradeshow Hall Grand Ballroom B, Grand Ballroom Level
Time Name Location
7:00am-3:00pm NSAA Registration Yosemite Foyer, Ballroom Level
7:00am-8:45am Continental Breakfast Salon A, Grand Ballroom Level
9:00am-10:30am Lifetime Achievement Award/Morning Keynote Salon A, Grand Ballroom Level
10:45am-12:00pm The New Beginner Program – How Equipment is Making a Difference In Conversion Yosemite B
10:45am-12:00pm Epic Mix - Celebrating 5 years Imperial B
10:45am-12:00pm Reducing Healthcare Costs – How to Maintain Control Yosemite C
10:45am-12:00pm Climate Change – The Nuts and Bolts of A Market-Driven Solution Yosemite A
11:45am-1:30pm Tradeshow Lunch Salon B, Grand Ballroom Level
1:30pm–2:45pm The ADA and Accessibility – Managing Access and Opportunity Yosemite B
1:30pm–2:45pm Compensation Structure – Remaining Competitive Through a Sea of Pressures Yosemite C
1:30pm–2:45pm Content Marketing - How to Know If It's Working Yosemite A
1:30pm–2:45pm The Economic Impact of Events Imperial B
3:00pm–4:15pm Destination Travel and the Millennial Generation Yosemite A
3:00pm–4:15pm The Legal Landscape – Recent Litigation and Decisions Imperial B
3:00pm–4:15pm When Accidents Happen – Communication Strategies and Tactics in the Digital Age Yosemite C
4:45pm-5:30pm Marketing Awards Reception Grand Ballroom A, Grand Ballroom Level
5:30pm-7:30pm Final Night Cocktail Party Grand Ballroom A, Grand Ballroom Level
Time Name Location
8:00am-10:00am Cityscape brunch Cityscape at the top of the Hilton
9:00am-1:00pm Bike to Sausalito Meet in hotel lobby at 8:45am
12:30pm-4:30pm Sailing on the Bay Meet in the hotel lobby at 12:15pm

Sponsors providing insights and expertise on new products and services:

RTP|ONE Customer Session

Scott Lawrie, Division Vice President, Active Network

2:00 - 2:45 p.m. > Franciscan B

ACTIVE Network invites all RTP|ONE customers to join us for this product session. Discover the key changes and initiatives that took place in 2014, gain insights on the RTP|ONE and LivePass product roadmaps for 2015, and get to know how ACTIVE Network partners with you to drive participation and increase revenues. 

Cape Productions:  The FAA-Approved Drone Video Service for SkI Resorts

Jason Soll, CEO. Thomas Finsterbusch, CTO. Curtis Tischler, VP Resort Partnerships

2:00 - 2:45 p.m. > Franciscan D

We're excited to announce that Cape Productions’ drone video service for ski resorts is now FAA certified for commercial operations in the US! We’re bringing our service to American ski resorts now after filming skiers and snowboarders at Canadian ski resorts this past winter. During our session, we will provide a complete overview of our service, share some more exciting updates, and answer any questions you might have about bringing our service to your resort. 

Inntopia's Complete Commerce Solution

Trevor Crist, CEO, Inntopia

3:00 - 3:45 p.m. > Franciscan D

Inntopia highlights case studies from the past season, showing how users have maximized revenues for lifts, lodging, and more across all sales channels with the Inntopia platform. Inntopia will also demonstrate new features, including the recently launched season pass sales module, electronic waivers, and golf and summer activity innovations. 

NPS 2015: From a Simple Score to a Revenue-Generating System

Scott Hannah, President, Guest Research, Inc.

3:00 - 3:45 p.m. > Franciscan B

Net Promoter Score has become one of the most important tools in enhancing the guest experience and loyalty. Building on last year’s NPS panel discussion in Savannah, this session will discuss how NPS has evolved from a simple score to a revenue-generating system, and highlight best practices from the 2014-15 season. 

Pricing Trends from 2014-15 and into 2015-16

Evan Reece, Co-Founder and CEO, Liftopia

4:00 – 4:45 p.m. > Franciscan B

In the pricing game, the best data wins. Liftopia’s co-founder and CEO takes a look back at 2014-15 pricing trends and will share insights gleaned from decades of data gathered from hundreds of resorts’ optimized eCommerce strategies. Liftopia will review best practices for the upcoming winter season including how to better manage yield and maximize revenue through effective pricing of all products from window rates to season pass sales. 

accesso Siriusware Update

Mark Danemann, President, accesso Siriusware

4:00 – 4:45 p.m. > Franciscan D

accesso Siriusware will present their point-of-sale software solution and those of accesso as well. These topics and more will be discussed in a session designed both for existing and potential users. As always you will have an opportunity to bring up site-specific topics and general questions.

NSAA Committee Meetings

Saturday, May 2, 2015

10:00am-12:00pm           Executive Committee

Green Room
GB Level-Bldg.2

12:00pm-5:00pm Board of Directors Yosemite A/B
B Level-Bldg.2

Sunday, May 3, 2015

9:00-10:30am Environmental Committee Yosemite A
B Level-Bldg.2
10:00-11:00am Small Resort Operators Committee Yosemite B
B Level-Bldg.2
12:30pm-2:00pm LSSM Meeting Franciscan A
B Level-Bldg.1
1:00pm-2:00pm Government Affairs Committee Yosemite A
B Level-Bldg.2
2:00pm-4:00pm Economic Committee Seacliff
L Level-Bldg.1
2:30pm-4:30pm Education/Insurance & Risk Management Committee Plaza B
L Level-Bldg.1
3:00pm-4:30pm Public Lands Committee Yosemite A
B Level-Bldg.2
4:00pm-5:00pm Association Directors Meeting Franciscan A
B Level-Bldg.1
5:00pm-5:30pm Annual Business Meeting (Open Meeting – NSAA
members are encouraged to attend)
Yosemite C
B Level-Bldg.2

Monday, May 4, 2015

2:00pm-2:30pm Supplier Committee Franciscan A
B Level-Bldg.1
3:00pm-3:30pm Convention Committee Franciscan A
B Level-Bldg.1
3:45pm-4:30pm National Avalanche Foundation Board Meeting Franciscan A
B Level-Bldg.1


Industry Supplier Attendees

Booth 512
2390 Mount Hope Road
Fairfield, PA 17320
(717) 759-0102
Charles Mickley

Active Interest Media
5720 Flatiron Parkway
Boulder, CO 80301
(303) 625-1600
Fax: (303) 413-1602
Andrew Clurman, Al Crolius, Greg Ditrinco, Andy Hawk

ACTIVE Network, Inc.
Booth 108
717 N Harwood Street
Suite 2500
Dallas, TX  75201
(800) 357-2514
Chris Capo, Greg Crow, Andy Vanica

Adventure Golf Services
Booth 603
PO Box 6319
Traverse City, MI 49696
(231) 922-8166
Fax: (231) 922-0153
Kreg Krupa

Allied Specialty Insurance, Inc.
Booth 215
10451 Gulf Boulevard
Treasure Island, FL  33706 
(727) 367-6900
Fax: (727) 367-1407
Glenn Harris

All-Season Extreme, Inc./Snowflex USA
PO Box 691
Lake Geneva, WI 53147
(262) 245-6594
Fax: (262) 245-0288
Dieter Sturm, Yvonne Sturm

Alpine Shield
Booth 501
601 Union Street Suite 1000
Seattle, WA 98101
(206) 695-3168
Fax: (877) 678-5844
Ed Fugo, Jerri Tranquilli

Alpine Valet™
Booth 513
11240 Melrose Avenue
Franklin Park, IL 60131
(847) 451-0451
Fax: (847) 261-9448
Anna Cosentino, Chris Kaiser, Janet Kaiser

Booth 417
47 Loveton Circle, Suite Q
Sparks, MD 21152
(410) 472-9866
Fax: (410) 472-0827
Diann Roffe

American Institute for Avalanche Research & Education (AIARE)
3845 Tennyson Street, Suite 130
Denver, CO  80212
(303) 817-7378
Tim Bennet

American Locker
Booth 702
PO Box 169
Coppell, TX 75019
(817) 329-1600
Fax: (817) 421-8618
Pete Collins, Chris Colwell

Amlon Ticket, Tag & Label Company
Booth 304
254 Helicopter Circle
Corona, CA 92880-2531
(951) 278-8888
Fax: (951) 278-8891
Brandon Rogers, Jason Rogers

Aon Risk Insurance Services West, Inc.
1900 16th Street Suite 1000
Denver, CO 80202
(970) 328-5927
Fax: (303) 758-9458
Mike Greear, Paul Holehouse

AP Electrical Services LLC
PO Box 154
1586 Sheffield Square Road
Sheffield, VT  05866
(802) 626-7211
Andrew Pierce, Meghan Sweeney

Aquatic Development Group, Inc.
Booth 114
PO Box 648
13 Green Mountain Drive
Cohoes, NY 12047-0648
(518) 783-0038
Fax: (518) 783-0474
Ray Lauenstein, Lewis Wemple

Booth 605
1680 38th Street
Suite 110
Boulder, CO 80301
(720) 863-7670
Fax: (303) 786-9009
Scott Buelter, Ben Lockett

AXESS/North America, LLC
Booth 207
PO Box 981237
Park City, UT 84098
(435) 333-5700
Fax: (435) 333-5800
Michael Bisner, Peter Dermutz, Wolfram Kocznar, Oliver Sutter, Larry Williams

Best Lockers, LLC
Booth 403
2126 W Landstreet Rd, Ste 300
Orlando, FL  32809
(301) 595-9819
Fax: (301) 595-5821
Dean Purkoski

Bull Stockwell Allen
Booth 611
300 Montgomery Street, Suite 1135
San Francisco, CA 94104
(415) 281-4720
Fax: (415) 281-4721
John Ashworth, Sarah Mergy

Burton Snowboards
Booth 703
80 Industrial Parkway
Burlington, VT 05401
(802) 862-4500
Fax: (802) 651-0322
Jeff Boliba

Booth 404
1510 Zamia Ave, #103
Boulder, CO  80304
(303) 443-3629
Michael Barille, Bryan Bowen, Hans Cerny, David Scroggin

Campbell Scientific, Inc.
Booth 312
815 West 1800 North
Logan, UT 84321-1784
(435) 227-9000
Fax: (435) 227-9001
Doug Neff

Cape Productions
Booth 316
550 Mariposa Ave. Unit #5
Mountain View, CA  94041
(614) 519-5464
Gabe Charalambides, Thomas Finsterbusch, Alex Loo, Mark "Leko" Murphy, Jason Soll, Curtis Tischler, Freya Wilkerson 

Cascade Rescue Company
Booth 503
1808 Industrial Drive
Sandpoint, ID  83864-9060
(208) 263-2484
Fax: (208) 255-7460
Dana Jordan, Susan Jordan

Cawley Company
Booth 411
PO Box 2110
1544 North 8th Street
Manitowoc, WI 54221-2110
(920) 686-7000
Fax: (920) 686-7080
Ric Prucha

CCUSA Work Experience USA
Booth 402
901 E Street, Suite 300
San Rafael, CA  94901
(415) 339-2740
Fax: (415) 339-2744
Fariba Hicks, Veronica Martinez, Nesrin Misif, Rachael Shotz, Jolene Wright

Le Causse - Espace D'Entreprises
Castres, FRANCE  81100 
Sylvain Liagre

Chairkit North America, Inc.
Booth 612
1919 Willamette Falls Drive
West Linn, OR 97068
(503) 780-9036
Fax: (360) 838-1749
Manfred Huber, Robert Huebler, Marc Wood

C-I-L Explosives
Booth 500
533 Argenteuil
Lachute, PQ J8H 3Y2 CANADA
(450) 566-0655
Fax: (450) 566-0677
Andre Gagnon, Dave Sly

Colorado State University
Booth Foyer
Central Receiving
Reference Document Number XPO 544037
Fort Collins, CO  80523-6011
Natalie Ooi

CWA Constructions SA/Corp.
Booth 712
Bornfeldstrasse 6
Olten, SO CH-4601
+41 62 205 6000
Fax: +41 62 205 6006
Raimund Baumgartner, Rico Wehrli

Davey Coach Sales
Booth 413
7182 Reynolds Drive
Sedalia, CO 80135
(303) 683-9500
Fax: (303) 683-6008
Keith Gibson

DemacLenko America
Booth 105
264 NH Route 106
Gilmanton, NH 03237
(603) 267-7840
Fax: (603) 267-7843
Michele Hillebrand, Dennis Kinsella

Design Workshop, Inc.
1390 Lawrence Street
Suite 200
Denver, CO 80204
(303) 623-5186
Fax: (303) 623-2260
Steve Noll

Doppelmayr USA, Inc.
Booth 710
3160 West 500 South
Salt Lake City, UT 84104
(801) 973-7977
Fax: (801) 973-9580
Mark Bee, Stephanie Collinsworth, Michael Doppelmayr, Scott Pierpont, Barbara Sanford, Tom Sanford, Kristian Sjostrom, Mary Woolwine, Randy Woolwine

Booth 416
23300 Mercantile Rd
Cleveland, OH 44122
(216) 292-7800
Frank Floyd, Franklin Floyd, Penny Floyd

e4Soft Inc.
Booth 700
619A boul Guimond
Longueuil, PQ J4G 1L9 CANADA
(514) 396-7247
Fax: (514) 221-2363
Luc Huyghe, Keith Smith

East West Partners
PO Box 2770
126 Riverfront Lane
Avon, CO  81620
(970) 845-9200
Fax: (970) 845-7205
Craig Ferraro

Ecosign Mountain Resort Planners Ltd.
Booth 600
8073 Timber Lane
PO Box 63
Whistler, BC V0N 1B0 CANADA
(604) 932-5976
Fax: (604) 932-1897
Doug Mathews, Linda Mathews, Paul Mathews

Elan/Alpina Sports
Booth 713
93 Etna Rd
Lebanon, NH 03766
(800) 425-7462
Fax: (603) 448-1586
Bill Irwin, Keefer Irwin

Eldorado Climbing Walls
Booth 415
1835 38th St
Boulder, CO  80301
(720) 565-6885
Kevin Volz

Entegra Procurement Services
Booth 216
9801 Washingtonian Blvd, Ste 425C
Gaithersburg, MD 20878
(301) 987-4651
David Andrasko, Susan Marconi, Glen Witsaman

EPR Properties
Booth 110
909 Walnut, Suite 200
Kansas City, MO  64106
(816) 472-1700
Fax: (816) 472-5794
Joseph Kennedy, Andrew Limbocker, Aaron Linn, Bridget Lowe

Euro Snack, Inc.
Booth 514
PO Box 1150
Carnelian Bay, CA  96140
(530) 581-0606
Michel Chalon

ExtenData Solutions
Booth 311
7399 S Tucson Way, Ste B1
Centennial, CO 80112
(303) 928-8344
Fax: (303) 799-4266
Clare Martin, Tim Martin, Barb Timmons, Greg Timmons

Fish Marketing
107 SE Washington Street, Suite 620
Portland, OR  97214
(503) 635-0007
Fax: (503) 635-1995
Doug Fish, Nate Parr

Gatemaster Systems, Inc.
Booth 412
2180 East 4500 South #170
Holladay, UT  84117
(510) 799-9725
Stephen Richardson, Joe Ross

Geise Engineering, Inc.
Booth 407
375 Lincoln Street
Northumberland, PA 17857
(570) 490-2818
Fax: (215) 701-4355
Gunilla Bjerkman-Geise, Dolores Geise, Sam Geise

GeoAudit Inc.
Booth 604
127B Broadway Ave
Orangeville, ON  L9W 1K2 CANADA
(519) 217-5318
Sean Rowe

3240 W 30th Ave
Denver, CO 80211
(970) 233-7040
Brandon Quinn, Heather Quinn, Erika Troyer

Gravity Logic
Booth 401
7470 Ambassador Crescent
Whistler, BC  V0N 1B7 CANADA
(661) 713-3296
Fax: (604) 938-1517
Liz LaBelle, Paul Mutch

Green Mountain Control Systems
PO Box 693
Windsor, VT  05089
(802) 380-5515
Fax: (802) 674-6517
Dan Etman, Therese Etman

Gregory & Appel Insurance
1402 N Capitol Ave Suite 400
Indianapolis, IN 46202
(317) 634-7491
Fax: (317) 634-6629
Debbie Botts, Tyson Vaughn

Guest Research, Inc.
Booth 203
8490 E Crescent Parkway, Suite 365
Greenwood Village, CO 80111
(303) 488-9808
Fax: (303) 770-9010
Erin Corwin, Scott Hannah, Scott Saunders, Liz Whiteman

HBD Corporation Inc.
Booth 315
PO Box 1057
Sainte-Adele, PQ  J8B 1B1 CANADA
(844) 423-2255
Fax: (844) 423-2255
Richard Bellemare

HD Relay
Booth 302
3688 Midway Drive
San Diego, CA 92110
(619) 270-8416
Fax: (619) 639-9914
John Bello

HEAD Tyrolia Wintersports
Booth 102
3125 Sterling Circle, Ste 101
Boulder, CO 80301
(800) 874-3235
Fax: (720) 708-6419
Christoph Deszecker, Mike Poole, Jon Rucker

HKD Snowmakers
Booth 510
15 Mercer Rd
Natick, MA 01760
(508) 655-3232
Fax: (508) 655-3737
Mark Horton, Ian Jarrett, Anni Santry, Charles Santry

Infact Global
Booth 614
5 route de Nanfray
Cran-Gevrier, France 74960 FRANCE
Armelle Solelhac, Cynthia Vergon

Booth 307
PO Box 309
Stowe, VT 05672
(802) 253-2905
Fax: (802) 253-7441
Marc Bujold, Trevor Crist, Jim Lilly

International Alpine Design
Booth 305
PO Box 1615
1060 W Beaver Creek Blvd, Ste 2B
Avon, CO 81620
(970) 790-2100
Fax: (970) 790-2100
Spencer Stanek

International Financial Services Corp.
Booth 115
1113 South Milwaukee Ave Suite 301
Libertyville, IL 60048
(847) 549-0100
Fax: (847) 549-0119
Bob Seeds, Bob Seeds, Jr., Kim Seeds

Internet Inspirations
Booth 314
3121 Route 611, Suite 201
Stroudsburg, PA  18360
(800) 294-4876
Fax: (212) 820-9737
Melody Johnson, Jamie Licznerski, Lucas Licznerski, Vanessa Scott

Intouch Technology Group
Booth 516
2121 N Frontage Rd W
Vail, CO 81657
(888) 4 - INTOUCH
Casey Parliament

ISR Int. Ropeway Review
Leberstrasse 122
A-1110 Vienna AUSTRIA
+43 1 74095 492
Fax: +43 1 74095 484
Michael Lobmaier, Claudia Mantona

Jack Johnson Consulting
1910 Prospector Avenue Suite 200
Park City, UT  84060
(435) 645-9000
Fax: (435) 776-7590
Jack Johnson

Kassbohrer All Terrain Vehicles, Inc.
Booth 111
8850 Double Diamond Pkwy
Reno, NV 89521
(775) 857-5000
Fax: (775) 857-5020
Bill Brandt, Jeb Ellermeyer, John Glockhamer, Jim Grewe, Colin Hales, Dennis McGiboney, McKay Wilson

Booth 607
782 Mountain Rd
Stowe, VT 05672
(802) 760-3026
Fax: (802) 760-3031
John Schimansky, John Springer-Miller

Leisure Retail Partners
Booth 602
6 Trowbridge Drive
Bethel, CT 06801
(203) 797-8818
Fax: (203) 797-8895
Lisa Baptista, Jim Robertson

Booth 615
2795 E Cottonwood Pkwy Suite 300
Salt Lake City, UT  84121
(866) 204-8452
Jim Barsch, Michael de La Torre, Curt Rodriguez

Leitner-Poma of America, Inc.
Booth 107
2746 Seeber Drive Building A
Grand Junction, CO 81506
(970) 241-4442
Fax: (970) 241-3023
Wyatt Breed, Daren Cole, Jon Mauch, Jill Spear, Rick Spear

L'Esperance Consulting, LLC
PO Box 155
Vail, CO  81658
(970) 471-2548
Charlie L'Esperance

Lewis, Bess, Williams & Weese, P.C.
1560 Broadway, Suite 1400
Denver, CO  80202
(303) 861-2828
Fax: (303) 861-4017
Zeke Williams

Liftopia, Inc.
Booth 117
731 Market Street, 2nd Floor
San Francisco, CA 94103
(415) 685-4833
Fax: (877) 749-6957
Kate Fenwick, Ted Lesher, Jess Lewis, Charlotte Lilley, Kathryn Myers, Evan Reece, Otto Stegmaier, Rob Webb

Lumiplan North America
Booth 211
PO Box 2698
Mission Viejo, CA  92690
(949) 887-0847
Julien Chassagne, Patrick Grand'Eury, Christian Lorenzi

Magic Carpet Lifts/RMCE, Inc.
Booth 406
6750 E 46th Avenue Drive
Denver, CO 80216
(303) 333-5778
Fax: (303) 333-6986
Dave Kelly, Jennifer Kelly

MND America/Mountain and 
Neige Development
Booth 601
PO Box 2167
Eagle, CO 81631-2167
(970) 328-5330
Fax: (970) 328-5331
Ernesto Bassetti, Jay Bristow, Xavier Gallot-Lavallee, Bob Senn, Katherine Senn

Mountain News Corporation
PO Box 17895
Boulder, CO 80308
(720) 887-7727
Fax: (720) 887-7730
Nancy Berenato, Jen Roe

Mountain Ops LLC
Booth 505
PO Box 684
Los Gatos, CA  95031
(408) 679-3623
Craig Sakimoto, Eric Sakimoto

Mountain Pass Systems
Booth 616
200 Belle Mead Road
Setauket, NY  11733
(631) 689-6988
Fax: (631) 689-6988
Hal Charych

Mountain Uniforms
Booth 106
623 Tumbleweed
Incline Village, NV 89451
(775) 831-7670
Fax: (775) 201-0198
Kim Stearns, Gehren Thelen

MountainGuard Insurance Program
Booth 202
One New Hampshire Ave Suite 200
Portsmouth, NH 03801
(603) 334-3000
Fax: (603) 334-3090
Bo Adams, Cindy Adams, Tim Barnhorst, Mary Bozack, Frank Freeman, Tim Hendrickson, Jimmy Lawrence

Neveplast Artificial Ski Slopes
Booth 313
VIA M Bilabini N 31
Nembro (BG), Italy 24027 ITALY
+39 035 45 36 661
Fax: +39 035 07 79 535
Ryan Locher

North America Display Corporation
Booth 414
5465 SW Western Ave
Beaverton, OR  97005
(800) 901-5220
Fax: (800) 901-5230
Terrence Niedermeyer

North West Bus Sales
33207 Pacific Highway S
Federal Way, WA  98003
(800) 231-7099
Joe Wisner

nxt Concepts
Booth 317
PO Box 457
Powell, OH 43065
(740) 815-6925
Fax: (740) 881-0335
Stew Jensen, Jim Rufo, Samantha Rufo

PanoAlpin LLC
Booth 400
162 Totterdown Road
Aspen, CO  81611
(970) 930-0004
Paul Major

Planet Snow Tools
Booth 715
3200 Mountain View
Boise, ID 83704
(208) 321-9353
Fax: (208) 319-2386
Ryan Neptune

PNP Supply, LLC
Booth 210
8400 E Prentice Ave, Ste 1500
Greenwood Village, CO  80111
(303) 409-7790
Joan Alford, Peter Alford

Primal Sensors
Booth 405
3613 Tanner Lane
Richardson, TX  75082
(214) 631-9281
Andrew Davis, Jerry King

North American Head Office
Booth 103
1001 J.-A.- Bombardier Street
Granby, PQ J2J 1E9 CANADA
(450) 776-3600
Fax: (450) 776-3685
Jim Coughlin, Alan Graves, Dave Hunter, Chris Perkins, Jean-Claude Perreault, Oskar Schenk, John Swartz

Propeller Media Works
208 Flynn Avenue Studio 2i
Burlington, VT 05401
 (802) 864-8251
Fax: (802) 864-8252
David Gibson

133 South Van Gordon Street Suite 200
Lakewood, CO 80228-1706
(303) 987-9390
Fax: (303) 987-9489
Beth Anne Demeter, Matt Dirks, Mark Dorsey, Dave Schuiling, Susan Urbanczyk

Ratnik Industries, Inc.
Booth 113
670 Phillips Road
Victor, NY 14564
(585) 924-9111
Fax: (585) 924-4936
Ron Ratnik, Tim Wang, P.E.

Reliable Racing Supply, Inc.
Booth 310
643 Upper Glen St
Queensbury (Glens Falls), NY 12804
(518) 793-5677
Fax: (518) 793-6491
Jeffrey Delle Chiaie, Philip Gotthelf, John Jacobs, Susan Jacobs

Resort VisiCam
Booth 507
11100 W 91st Street Suite 100
Overland Park, KS 66214
(913) 438-7666
Fax: (913) 438-2666
Peter Levy, Sasho Sorli

171 East Liberty Ave Suite 207
Toronto, ON M6K 3P6 CANADA
(416) 259-0715
Fax: (416) 352-5511
James Drozdiak

Ripple Resort Media Inc.
Booth 717
PO Box 12333
Aspen, CO 81612
(970) 920-4656
Fax: (317) 259-1421
Matt Jay, Wade Knall, Ryan Slack

241 E 4th Street Ste 106
Fredrick, MD  21701
(303) 910-7583
Jerad Wells

Booth 511
PO Box 981060
1413 Center Drive
Park City, UT 84098
(435) 252-3300
Fax: (435) 252-3301
Kurt Hoefler, Jason Newell, Ron Steele

Ryan Solutions
56 Edwards Village Blvd Unit 225
Edwards, CO 81632
(513) 332-8330
Fax: (513) 672-2271
Amy Josef, Corey Ryan

Booth 613
PO Box 2729
Frisco, CO 80443
(970) 668-3398
Fax: (970) 668-5798
Ted Beeler, Chris Cushing, Claire Humber, Kent Sharp

Seilbahnen International, 
Ottmar F Steidl GMBH
Kirchenstrasse 25 A A-5301
Eugendorf 5301 AUSTRIA
+43 6225 7290
Fax: +43 6225 7290 14
Kurt Wieser

Siriusware, Inc.
Booth 205
302 Camino de la Plactia
Taos, NM 87571
(575) 751-0633
Fax: (575) 751-4166
Mark Danemann, Shara Danemann, Mechele Larmore, Tim Larsen

Sitour USA
Booth 301
195 Hurley Avenue
Kingston, NY  12401 
(845) 331-9000
Fax: (845) 331-9050
Bill Smaine, Hans Wennekendonk

Ski Area Management
Booth 515
PO Box 644
Woodbury, CT 06798
(203) 263-0888
Fax: (203) 266-0452
Sophie Allen, Rick Kahl, Liz Mettler, Olivia Rowan, Sharon Walsh

Booth 410
12860 W Cedar Drive, Ste 112
Lakewood, CO 80228
(303) 980-4441
Fax: (720) 235-0257
John Keefe, Andreas Kranabetter, Sebastien Travelletti, Laurent Vaucher, Chris Wall

Booth 704
Box 430
Paris, ON  N3L 3T5 CANADA
(519) 442-2046
Fax: (519) 442-7191
Nick Quail

Booth 716
11350 McCormick Rd
Hunt Valley, MD 21031
(720) 352-2548
Stephanie Blankemeier, Jeanette Hrubes, Angela Nichols

Skytrac, Inc.
Booth 303
PO Box 25068
Salt Lake City, UT 84125
(801) 972-1699
Fax: (801) 972-1899
Alan Hepner, Jan Leonard, David Metivier, Tracy Metivier, Carl Skylling

Slope Lighting Solutions
Booth 517
Eva Besnyostraat 26
Amsterdam, Netherlands  1087KR NETHERLANDS
+31 (0)20 2612462
Daniel Chevalier

Smarte Carte, Inc.
Booth 606
4455 White Bear Parkway
Saint Paul, MN 55110
(651) 429-3614
Fax: (651) 426-0927
Jon Graham, Joe Rubino, Steve Wagner

SMI Snow Makers
Booth 201
1512 Rockwell Drive
Midland, MI 48642
(989) 631-6091
Fax: (989) 631-3162
Ian Honey, Nic Horgan, Wayne Ragland, Joe VanderKelen

Snomax International
Booth 206
7257 S Revere Pkwy
Centennial, CO 80112
(720) 895-2345
Fax: (720) 895-0100
Chet Kincade, Wayne Palmiter, Dennis Schulz

Snow Logic Inc.
Booth 217
PO Box 680910
Park City, UT 84068
(435) 647-6817
Lee-Anne Dodson, Mitch Dodson, Nicole Dodson, Euan Gronow

Snow Operating, LLC
Booth 705
PO Box 1506
Mc Afee, NJ 07428
(585) 202-7154
Joe Hession, Patrick Hession, Hugh Reynolds

Snow Park Technologies
Booth 701
280 West Interstate 80
PO Box 740
Verdi, NV  89439
(530) 562-4109
Fax: (530) 550-2621
Mike Bettera, Josh Chauvet, Chris Gunnarson, Genevieve Gunnarson, Michael Silva

11111 Santa Monica Blvd Suite 1650
Los Angeles, CA  90025
(323) 686-2754
Nicholas Pritzker, Michael Stocker

Soaring Eagle Inc.
Booth 502
PO Box 55
Providence, UT  84332
(435) 754-7807
Logan Checketts

SPI Solar
Booth 617
3400 Douglas Blvd Suite 285
Roseville, CA  95661
(916) 770-8100
Fax: (916) 771-3651
Alex Dimitrijevic, Mick Turco

SportsInsurance.com, Inc.
PO Box 1155
Lake Placid, NY 12946
(866) 889-4763 x36
Fax: (866) 467-8770
Mark Di Perno

Sports-Rental / Advant-Edge
PO Box 3212
Kingston, NY  12402
(845) 331-4239
Bill Hutton

Gruentalstrasse 23
Wittenbach, Wittenbach 9300
+41 71 292 11 15
Fax: +41 71 292 11 24
Markus Galehr

Star Lifts USA
Booth 610
PO Box 798
Sunapee, NH 03782
(603) 863-0241
Fax: (603) 863-0243
Peter Kavanagh

Booth 714
Via Valle 4
Borgo Ticino, Italy 28040 ITALY
+39 321908401
Fax: +39 321962056
Michele Iorio; Samuele Piana

TechnoAlpin USA, Inc.
Booth 706
8465 Concord Center Drive
Englewood, CO  80112
(720) 895-2340
Fax: (720) 895-0100
Steve Daly, Dave Kennedy, Sean McKinnon, Robin Smith, Karlheinz Terrabona

Tiburon Lockers
Booth 212
22 Paris Ave, Ste 209
Northvale, NJ 07647
(201) 880-8469
Fax: (201) 880-8465
John Fisher, Michael Kreie

Torrent Engineering and Equipment
Booth 204
PO Box 270
Milford, IN 46542
(574) 658-3200
Fax: (574) 658-3229
Lisa Meadows, Mark Meadows

Transaction Resources, Inc.
Booth 306
PO Box 667
Richmond, VT 05477
(802) 434-4672
Fax: (802) 434-5009
www.transactionresources.com or www.carddog.com
David Frick, Jesse Snyder, Jack Waller

Tree-Mendous Aerial Adventures
Booth 214
82 Mercer Mountain Road
East Chatham, NY 12060
(518) 288-2920
Fax: (518) 288-2919
Gerhard Komenda, Zaanan Tellschow

U.S. Bank
950 17th Street, 8th Floor
Denver, CO  80202
(303) 585-6933
Greg Blanchard, Adrian Dalmy, Troy Stalter

Booth 213
PO Box 492
Hurley, NY 12443
(845) 331-4924
Fax: (845) 335-4311
Gary Milliken

Wells Fargo/Safehold Special Risks
c/o Special Risks
Booth 300
C/o Rob Andrews, 575 Union Blvd. Suite 205
Lakewood, CO  80228
(970) 328-6633
Fax: (855) 855-0663
Rob Andrews, Bill Curtis, Gail de Back, Gardiner de Back, Roger Godfrey, Tony Hirsch, Scott Myers, Ryan Patrick, Mistica Walker

What's Next Consulting Inc.
4472 James Street
Vancouver, BC  V5V 3J1 CANADA
(778) 996-4476
Fax: (778) 996-4476
Gordon Ahrens

Wiegand Sports
Booth 506
3573 Apple Mill Cove, #6
Salt Lake City, UT 84109
(801) 277-2169
Larry Hays, Shonnie Hays

Wilson Machine Co. Ltd.
2299 Lapierre
Lasalle, PQ  H8N 1B7 CANADA
(514) 241-8807
Peter Wilson

Wise Air
PO Box 1275
Mount Juliet, TN 37121
(615) 443-2259
Fax: (615) 754-0150
Gary Helming, Jay Saito

Zip-Flyer, LLC
Booth 112
575 Lexington Ave, 4th Floor
New York, NY 10022
(212) 971-9780
Fax: (212) 937-3369
Dan Brennan, Shawn Lerner

ZipRider, ZipTour, ZipRescue
Booth 504
35 West 2100 South
Wanship, UT  84017
(435) 336-8800
Fax: (435) 336-8801
Eric Cylvick


Ski Area Attendees

Alpine Ski Club
17-242 Arrowhead Road
Blue Mountains, ON L9Y 0S1
(705) 445-0339
Fax: (705) 445-3247
Kelly Collins; Mark Collins, Operations Mgr.; Bill Williams, General Mgr.; Kim Williams, Alpine Programs Mgr.

Alta Ski Area
PO Box 8007
Alta, UT 84092
(801) 742-3333
Fax: (801) 799-2340
Michael Maughan, CFO; Onno Wieringa, President/General Mgr.; Tana Wieringa

Angel Fire Resort
PO Box 130
Angel Fire, NM 87710
(575) 377-6401
Fax: (575) 377-4240
Alex Dos Santos, Information Technology; Christy Germscheid, Human Resources Dir.; Lynn Heafey, CFO/Dir., Membership; Maya Lengerich, Risk Mgr./Human Resources; Robin May, Ski School Dir.

Antelope Butte Foundation, Inc.
PO Box 6624
US Hwy 14, just west of Granite Pass
Sheridan, WY 82801
(307) 751-9151
Jamie Schectman, Exec. Dir.; Mark Weitz, President

Appalachian Ski Mtn.
PO Box 106
Blowing Rock, NC 28605
(828) 295-7828
Fax: (828) 295-3277
www.appskimtn.com or www.appterrainpark.com
Brad Moretz, VP/General Mgr.; Drew Stanley, Marketing/Terrain Park Dir.

Arapahoe Basin
PO Box 5808
Dillon, CO 80435
(970) 468-0718
Fax: (970) 513-5777
Greg Finch, President Dundee Resort Dev.; Alan Henceroth, COO/Vice President; Peggy Hiller, Asst. General Mgr.

Arizona Snowbowl
PO Box 40
Flagstaff, AZ 86002-0040
(928) 779-1951
Fax: (928) 779-3019
J.R. Murray, General Mgr.

Aspen Skiing Co.
PO Box 1248
Aspen, CO 81612
(970) 925-1220
Fax: (970) 923-0552
David Corbin, VP Planning/Development; Rana Dershowitz, VP/General Counsel; Christian Knapp, VP Marketing; David Perry, VP/COO

Bear Valley Mountain
PO Box 5038
Bear Valley, CA 95223
(209) 753-2301
Chris Aguirre, Mountain Mgr.; Benno Nager, General Mgr.; Elisabeth Nager; Rosie Sundell, Sr. Marketing Dir.; Andrea Young, HR Dir.

Boreal Mountain Resort
PO Box 39
Truckee, CA 96160
(530) 426-3666
Tess Hobbs, Marketing Mgr.; Amy Ohran, President/GM; Matt Peterson, Marketing/Comm. Dir.

Boyne Resorts
PO Box 19
1 Boyne Falls Road
Boyne Falls, MI 49713
(231) 549-6000
Fax: (231) 549-6094
Roland Andreasson, CFO; John McGregor, SVP Ski Operations

Breckenridge Ski Resort
PO Box 1058
Breckenridge, CO 80424
(970) 453-5000
Fax: (970) 453-3202
Patricia Campbell, SVP/COO

Bristol Mountain Winter Resort
5662 Route 64
Canandaigua, NY 14424
(585) 374-6000
Fax: (585) 374-2253
Drew Broderick, Sales/Marketing Dir.; Debra Chociej, Operations Mgr.; Daniel Fuller, President/General Mgr.; Steven Fuller, Marketing/Sales

Bromley Mountain Resort
PO Box 1130
Manchester Center, VT 05255
(802) 824-5522
Fax: (802) 824-3659
Bill Cairns, President/GM; Cathy Cairns; Michael van Eyck, Asst. GM/Marketing Dir.

Camelback Mountain Resort
PO Box 168
Tannersville, PA 18372
(570) 629-1661
Fax: (570) 620-0942
Arthur Berry, President/Managing Member; Charles Blier, GM/Executive VP; Brian Czarnecki, VP Sales/Marketing

Cannon Mountain
260 Tramway Drive
Franconia, NH 03580
(603) 823-8800
Greg Keeler, Marketing/Sales Dir.

Cascade Mountain
W10441 Cascade Mountain Road
Portage, WI 53901-9633
(608) 742-5588
Fax: (608) 742-7669
Amanda Cone, Accounting/HR Mgr.; Michael Taft, Dir., Mountain Ops.; Rob Walz, General Mgr.

China Peak Mountain Resort
PO Box 236
Lakeshore, CA 93634
(559) 233-2500
Fax: (559) 233-3689
Rich Bailey, Mountain Mgr.; Anita Cohee; Tim Cohee, Owner/GM

CNL Financial Group
PO Box 4920
450 S Orange Ave
Orlando, FL 32801
(407) 540-7532
Fax: (407) 540-2544
Tom Lithgow, VP Ski/Mountain Lifestyle; Stephen Rice, Sr. Managing Dir.

Copper Mountain Resort
PO Box 3001
209 Ten Mile Cir, 2nd Flr Admin Offices
Copper Mountain, CO 80443
(970) 968-2882
Fax: (970) 968-3155
Gary Rodgers, President/GM; Susan Rodgers; Mike Russo, Risk/Safety Mgr.; Jesse True, Sr. VP Sales/Marketing/Woodward; Lori True

Las Bellotas 199 of 54
Santiago, RM 7510123
+56 2 2206 0741
James Ackerson, General Mgr.; Alejandra Zunza

Cranmore Mountain Resort
PO Box 1640
North Conway, NH 03860
(603) 356-5543
Fax: (603) 356-8526
Ben Wilcox, President/GM; Susan Wilcox

Crested Butte Mountain Resort
PO Box 5700
Mt. Crested Butte, CO 81225
(970) 349-2333
Fax: (970) 349-2250
Martha Clarkson; Scott Clarkson, VP Sales/Marketing; Nick Herrin, Asst. GM

Crystal Mountain
12500 Crystal Mountain Drive
Thompsonville, MI 49683
(231) 378-2000
Fax: (231) 378-4594
Susan Baynard, VP Finance; Christina MacInnes, COO; Jim MacInnes, President/CEO

Deer Valley Resort Company
PO Box 889
Park City, UT 84060
(435) 649-1000
Fax: (435) 645-6939
Chuck English, Dir., Mountain Ops.; Mona English; Elizabeth Paul, Controller; Coleen Reardon, Dir., Marketing; Lessing Stern, Owner; Bob Wheaton, President/GM; Marion Wheaton

Diamond Peak Ski Resort
1210 Ski Way
Incline Village, NV 89451-9204
(775) 832-1177
Kayla Anderson, Marketing Mgr.; Brad Wilson, General Mgr.

Dodge Ridge Wintersports Area
PO Box 1188
Pinecrest, CA 95364
(209) 965-3474
Katie Fromm, Retail/Rental Mgr.; Frank Helm, Chairman; Sally Helm, CEO/President

Durango Mountain Resort
#1 Skier Place
Durango, CO 81301
(970) 247-9000
Gary Derck, President/CEO

Echo Mountain
19285 Hwy 103
Idaho Springs, CO 80452
(303) 378-3447
Bob Gregory, Operations Dir.; Nora Pykkonen, Managing Member

Eldora Mountain Resort
PO Box 1697
Nederland, CO 80466
(303) 440-8700
Fax: (303) 440-8797
Julee Delacour; Bill Killebrew, Manager/Owner; Jim Spenst, Planning Dir.

Elk Mountain Ski Resort, Inc.
344 Elk Mountain Rd
Union Dale, PA 18470
(570) 679-4400
Gregg Confer, VP/General Mgr.

EPR Properties
909 Walnut, Suite 200
Kansas City, MO 64106
(816) 472-1700
Fax: (816) 472-5794
Joseph Kennedy, Property Mgmt. Dir.; Andrew Limbocker, Head of Rec./Specialty Inv.; Aaron Linn, Underwriter; Bridget Lowe, Mgr. Content/Field Mrkt.

The Fairbank Group, LLC
37 Corey Road
Hancock, MA 01237
(413) 738-5806
Fax: (413) 738-5411
Brian Fairbank, Chairman; Tyler Fairbank, President/CEO; Vikki Fairbank, Software/Axess Syst. Mgr.

Glen Eden Ski & Snowboard Centre
5234 Kelso Road
Milton, ON L9T 2X7
(905) 878-5011
Fax: (905) 878-1619
Sean Durkin, Area Mgr.; Gene Matthews, Conservation Lands Dir.

Granite Peak at Rib Mountain State Park
PO Box 5010
Wausau, WI 54402-5010
(715) 845-2846
Fax: (715) 848-0817
Charles Skinner, President/Owner

Granlibakken Tahoe
PO Box 6329
Tahoe City, CA 96145-6329
(530) 581-7533
Ron Parson, President/CEO

Greek Peak Mountain Resort
2000 NYS Route 392
Cortland, NY 13045
(607) 835-6300
Fax: (607) 835-6100
Wesley Kryger, President

Gunstock Mountain Resort
PO Box 1307
Laconia, NH 03247-1307
(603) 293-4341
Fax: (603) 293-4318
DeDe Goddard; Greg Goddard, General Mgr.

Hakuba 47 Winter Sports Park
24196-47 Kamishiro
Hakuba, Nagano 399-9211 JAPAN
+ 81 261 75 3533
Kenta Takamori, Owner

Heavenly Mountain Resort
PO Box 2180
Stateline, NV 89449
(775) 586-7000
Fax: (775) 586-7056
Pete Sonntag, VP/COO

Holiday Valley Resort
PO Box 370
Ellicottville, NY 14731-0370
(716) 699-2345
Fax: (716) 699-5204
Cheryl Crowley; Steve Crowley, Mountain Operations Dir.; Dennis Eshbaugh, President/GM; Jane Eshbaugh, Marketing Dir.; Maggie Eshbaugh

HoliMont Ski Area
PO Box 279
Ellicottville, NY 14731
(716) 699-2320
David Riley, General Mgr.

Homewood Mountain Resort
PO Box 165
Homewood, CA 96141
(530) 525-2992
Fax: (530) 525-9268
Kevin Mitchell, General Mgr.

Hunter Mountain
PO Box 295
Hunter, NY 12442
(518) 263-4223
Fax: (518) 263-3704
Russell Coloton, President/CEO 

Hyland Ski and Snowboard Area
8800 Chalet Road
Bloomington, MN 55438
(763) 694-7800
Fax: (952) 835-1180
Fred Seymour, General Mgr.

Intrawest ULC
1621 18th Street, Suite 300
Denver, CO 80202
(303) 749-8200
Fax: (303) 749-8340
Matt Bowers, CMO; Sky Foulkes, EVP/COO; Rima Schafer, Corporate Counsel

Jackson Hole Mountain Resort
PO Box 290
Teton Village, WY 83025
(307) 733-2292
Fax: (307) 733-2660
Jerry Blann, President; Scott Horn, Chief Administrative Officer; Tim Mason, VP of Operations; Jessica Milligan, VP/Products, Sales & Services; Adam Sutner, Marketing Dir.

Jay Peak Resort
830 Jay Peak Rd
Jay, VT 05859
(802) 988-2611
Fax: (802) 988-4049
Brooke Wright; 
Steve Wright, Chief Mktg. Officer

Keystone Resort
PO Box 38
Keystone, CO 80435
(970) 496-4000
Fax: (970) 496-4287
John Buhler, VP/COO; Kerry Buhler

Killington Resort
4763 Killington Road
Killington, VT 05751
(802) 422-3333
Fax: (802) 422-6113
Dave Beckwith, Golf/Snow Sports Dir.; Ann Megnin; Rob Megnin, Dir., Sales/Marketing

King Pine Ski Area
1251 Eaton Road
Madison, NH 03849-9403
(603) 367-8896
Fax: (603) 367-8664
Robert Hoyt, President

Kirkwood Mountain Resort
PO Box 1
Kirkwood, CA 95646
(209) 258-6000
Fax: (209) 258-8899
Casey Blann, VP/General Mgr.; Molly Blann

Lake Louise Ski Area Ltd.
Box 5 Whitehorn Road
Lake Louise, AB T0L 1E0
(403) 522-3555
Fax: (403) 522-2095
Jon Chesnut, IT Dir.; Charlie Locke, President; Kimberley Locke, VP, Strategy/Corporate Affairs; Louise Locke; Robin Locke, VP, Strategy/Corporate Aff.; Peter Taylor, IT Supvr.

Las Vegas Ski & Snowboard Resort
7501 Tule Springs Road
Suite 110
Las Vegas, NV 89131
(702) 645-2754
Fax: (702) 645-3391
Kevin Stickelman, President/GM

Liberty Mountain Resort
78 Country Club Trail
Carroll Valley, PA 17320-0703
(717) 642-8282
Fax: (717) 642-6534
Eric Flynn, President/GM;
Anne Weimer, Marketing Dir.

PO Box 24
Mammoth Lakes, CA 93546
(760) 934-2571
Fax: (760) 934-0615
Eric Clark, COO, Hospitality; Ronald Cohen, CAO/General Counsel; Greg Dallas, Chief Operating Officer; Erik Forsell, Chief Marketing Officer; Rusty Gregory, CEO; Tammy Innocenti, VP Database Marketing/Research; Joani Lynch, Brand Marketing Dir.

Massanutten Ski Resort
PO Box 1227
Harrisonburg, VA 22803-1227
(540) 289-4954
Fax: (540) 289-6414
Ken Hess, GM

McIntyre Ski Area
50 Chalet Ct
Manchester, NH 03104
(603) 622-6159
Fax: (603) 622-0819
Corinna Boisvert;
Ross Boisvert, VP/General Mgr.

Mount Bohemia
PO Box 578
Houghton, MI 49931
(906) 289-4105
Bernie Glieberman; Lonie Glieberman, President

Mount Buller, Mt. Stirling Resort Management
Summit Road
Mt Buller, Victoria 3723
+61 3 5777 6077
John Huber, CEO

Mount Sunapee Resort
PO Box 2021, 1398 Route 103
Newbury, NH 03255
(603) 763-3500
Fax: (603) 763-5989
Bruce McCloy, Marketing/Sales Dir.; Kate McCloy

Mountain Creek
200 Rt 94
Vernon, NJ 07462
(973) 827-2000
Fax: (973) 864-8211
Bill Benneyan, President; David Koffman, CEO; Jeffrey Koffman, COO; Andrew Mulvihill, COO

Mountain High Resort
PO Box 3010
Wrightwood, CA 92397
(760) 249-5808
Fax: (760) 316-7895
Karl Kapuscinski, CEO Mountain High/Stevens Pass; John McColly, CMO Mountain High/Stevens Pass

Mt. Ashland
PO Box 220
Ashland, OR 97520-0008
(541) 482-2897
Hiram Towle, General Mgr.

Mt. Bachelor LLC
PO Box 1000
Bend, OR 97709
(541) 382-2442
Fax: (541) 382-6536
Dave Rathbun, President/General Mgr.

Mt. Hood Meadows Ski Resort
PO Box 470
Mt. Hood, OR 97041
(503) 337-2222
Fax: (503) 337-2232
Matthew Drake, Chairman/CEO; Heidi Logosz, Sustainability Mgr./Exec. Admin.

Mt. Rose - Ski Tahoe
22222 Mt Rose Highway
Reno, NV 89511
(775) 849-0704
Kurt Buser, Exec. Dir.; Uschi Seaman

Mt. Shasta Ski Park
104 Siskiyou Avenue
Mt. Shasta, CA 96067
(530) 926-8600
Andy Aguilera, President/CEO; Holly Aguilera; Cathy Young, Retail Supvr.; Charles Young, VP/General Mgr.

Mt. St. Louis Moonstone Ski Resort
RR #4
Coldwater, ON L0K 1E0
(705) 835-2112
Robert Huter, General Mgr./Owner; Sarah Huter, Marketing/Prom. Dir.

Mt. Zion
Attn: Jim Vanderspoel E4946 Jackson Rd
Ironwood, MI 49938
(906) 932-4231 x269
Fax: (906) 307-1302
Jim Vander Spoel, Ski Area Mgmt. Dir.

New York State Olympic Reg. Development Authority (ORDA)
Olympic Center
2634 Main Street
Lake Placid, NY 12946
(518) 523-1655
Fax: (518) 523-1316
Ted Blazer, President/CEO; Liz Mezzetti, Marketing Dir.; Padraig Power, Finance Dir.

Okemo Mountain Resort
77 Okemo Ridge Road
Ludlow, VT 05149-9692
(802) 228-4041
Fax: (802) 228-4558
Dave Kulis, VP Marketing/Sales; Raymond O'Connell, CIO; Bruce Schmidt, VP/General Mgr.

The Omni Homestead Ski Area
PO Box 2000
Hot Springs, VA 24445
(540) 839-7749
Fax: (540) 839-3828
Jason Brown, Engineering Dir.; Matt Fussell, Dir., Recreation

Pacific Group Resorts Inc.
PO Box 980968
Park City, UT 84098
(435) 241-7000
Mark Fischer, Resort Investments


Park City Mountain Resort
PO Box 39
Park City, UT 84060
(435) 649-8111
Fax: (435) 647-5374
Bill Rock, COO


Pats Peak
PO Box 2448
Henniker, NH 03242
(603) 428-3245
Fax: (603) 428-7821
Kris Blomback, General Mgr.; David White; Linda White, Business Dir.

Peak Resorts, Inc.
17409 Hidden Valley Dr
Wildwood, MO 63025
(636) 938-7474
Fax: (636) 549-0064
Jason Boyd; Missi Boyd; Tim Boyd, CEO/President; Beth Mueller, Controller; Stephen Mueller, VP/CFO

Perfect North Slopes
19074 Perfect Lane
Lawrenceburg, IN 47025
(812) 537-3754
Fax: (812) 537-3352
Jonathan Davis, IT Mgr./Operations; Mandy Davis; Mike Mettler, Snow Sports Dir./Ops.; Chip Perfect, President; Ellen Perfect, Marketing Dir.


Powdr Resorts
PO Box 4646
Park City, UT 84060
(435) 658-5820
Fax: (435) 658-5821
Brent Giles, Chief Sustainability Officer; Chris Nyberg, COO/President


Q Burke Mountain Resort LLC
223 Sherburne Lodge Rd
East Burke, VT 05832
(802) 626-7300
Ary Quiros, President/CEO

 Red Lodge Mountain Resort
PO Box 750
Red Lodge, MT 59068
(406) 446-2610 x110
Jeff Carroll, Sales/Marketing Dir.; Jeff Schmidt, General Mgr.


Red River Ski Area, Inc.
PO Box 900
Red River, NM 87558
(575) 754-2223
Denny Judycki, President/GM; Maggie Judycki; Art Mulligan, CFO; Lamont Mulligan

Roundtop Mountain Resort
925 Roundtop Road
Lewisberry, PA 17339
(717) 432-9631
Fax: (717) 432-2949
Chris Dudding, Marketing Dir.; Ron Hawkes, President/GM

Schweitzer Mountain Resort
10000 Schweitzer Mountain Road
Sandpoint, ID 83864
(208) 263-9555
Fax: (208) 263-0775
Kelly Farmin; Sean Mirus, Marketing/Sales Dir.

Seven Springs Mountain Resort
777 Waterwheel Drive
Seven Springs, PA 15622
(814) 352-7777
Fax: (814) 352-7117
Jeff Coulter, Dir. of Resort Admin.; Lauri Jones, Dir. of Resort Public Safety; Alex Moser, Marketing Dir.; William Nutting, VP

Shawnee Mountain Ski Area
PO Box 339
Hollow Road
Shawnee-on-Delaware, PA 18356-0339
(570) 421-7231
Barbara Fredericks; Nick Fredericks, President

Shawnee Peak Ski Area
119 Mountain Road
Bridgton, ME 04009
(207) 647-8444
Fax: (207) 647-3203
Chet Homer, President; Geoff Homer, VP

Sierra-at-Tahoe LLC
1111 Sierra-at-Tahoe Rd
Twin Bridges, CA 95735
(530) 659-7453
Dave Amirault, Marketing Dir.; Jim Feeney, Controller; John Rice, General Mgr.

Silver Star Ski Resort
123 Shortt Street
Silver Star Mountain, BC V1B 3M1
(250) 558-6042
Anne Haight, Marketing/Sales Dir.

Sipapu Ski & Summer Resort
HC 65, Box 29
Vadito, NM 87579
(575) 587-2240
Kuzi Mutsiwegota, Owner's Agent

Ski Cooper
PO Box 896
Leadville, CO 80461
(719) 486-2277
Fax: (719) 486-3685
Dan Torsell, President/GM

Ski Santa Fe
PO Box 2108
Santa Fe, NM 87504
(505) 982-4429
Benny Abruzzo, GM/President; Sandra Abruzzo, Manager/Buyer

Calzada de los Leones 117 Desp 103A
Col. Las Aguilas, DF 01710
Gustavo Castillo, Director

Snow Creek Ski Area
PO Box 567
Weston, MO 64098
(816) 640-2200
Fax: (816) 386-2617
Dave Grenier, Corporate Contracts; Linda Grenier

Snow Summit Mountain Resort
P.O. Box 77
Big Bear Lake, CA 92315
(909) 866-5766
Bonnie Tregaskis; Brent Tregaskis, General Mgr.

Snow Time, Inc.
100 Boxwood Lane
Suite 2
York, PA 17402
(717) 757-1508
Fax: (717) 757-4185
Scott Romberger, President; Lonny Whitcomb, Risk Managment Dir.

Snowbasin Resort Co.
PO Box 460
Huntsville, UT 84317
(801) 620-1000
John Loomis, General Mgr.

Snowbird Ski & Summer Resort
PO Box 929000
Snowbird, UT 84092-9000
(801) 933-2222
Fax: (801) 933-2299
Bob Bonar, President/CEO; David Fields, VP Resort Ops./Marketing Dir.

PO Box 10
Snowshoe, WV 26209
(304) 572-1000
Fax: (304) 572-5616
Frank DeBerry, President/CO

Solitude Mountain Resort
12000 Big Cottonwood Canyon
Solitude, UT 84121
(801) 534-1400
Caroline Hornberger; Henry Hornberger, VP Mountain Ops.; Kim Mayhew, Transitition General Mgr.

Squaw Valley Resort, LLC
PO Box 2138
Olympic Valley, CA 96146-2138
(530) 452-4000
Fax: (530) 581-7106
Monty Waugh, CFO, A&S; Andy Wirth, President/CEO, A&S

Steamboat Ski & Resort
2305 Mt Werner Circle
Steamboat Springs, CO 80487
(970) 879-6111
Fax: (970) 879-7844
Doug Allen, VP Mountain Operations; Christopher Diamond, President/COO; Eileen Diamond; Rob Perlman, SVP Sales/Marketing; Jim Schneider, VP Skier Services; Trish Sullivan, VP Human Resources

Stevens Pass
PO Box 609
Leavenworth, WA 98826
(206) 812-4510
Fax: (206) 812-4517
Chris Danforth, VP Sales/Marketing

Stowe Mountain Resort
5781 Mountain Road
Stowe, VT 05672
(802) 253-3000
Fax: (802) 253-3406
Michael Colbourn, VP Marketing/Sales/Communications; David Merriam, Mountain Recreation Dir.; Anne Pius; Barry Pius, EVP/CFO/Treasurer; Scott Reeves, VP Mountain Ops.

Sugar Bowl Resort
PO Box 5
Norden, CA 95724
(530) 426-9000
Robert Kautz, President/CEO

Sugar Mountain Ski Area
PO Box 369
Banner Elk, NC 28604
(828) 898-4521
Fax: (828) 898-6820
Gunther Jochl, Owner/President; Kim Jochl, VP/Marketing Merchandising Dir.; Olivia Jochl

Sugarbush Resort
1840 Sugarbush Access Road
Warren, VT 05674
(802) 583-6300
Fax: (802) 583-6803
Amber Broadaway, Risk/Safety Mgr.; Ted Fisher, VP Sales/Marketing; John Hammond, VP Mountain Ops.; Win Smith, President

Sun Valley Resort
PO Box 10
Sun Valley, ID 83353
(208) 622-4111
Fax: (208) 622-3700
Leslie Silva; Tim Silva, Vice President/GM; Heidi Stearns; Peter Stearns, Mountain Ops. Dir.

Sunburst Winter Sports Park
8355 Prospect Drive
Kewaskum, WI 53040-9478
(262) 626-8404
DJ Burns, Director; Libby Burns, COO; Rob Friedl, CEO

Sunrise Park Resort
PO Box 117
Greer, AZ 85927
(928) 735-7669
Fax: (928) 735-7264
Brian Bressel, General Mgr.;
Bill London, Mountain Ops./Asst. GM 

Sunshine Village
PO Box 1510
Banff, AB T1L 1J5
(403) 762-6500
Fax: (403) 762-6512
Dave Riley, SVP/COO; Kendra Scurfield, Social Media Mgr.; Ralph Scurfield, President/CEO

Taos Ski Valley, Inc.
PO Box 90
Taos Ski Valley, NM 87525
(575) 776-2291
Fax: (575) 776-8596
Jesse Keaveny, CMO; Chaz Rockey, CFO; Chris Stagg, Vice President; Wendy Stagg, Retail Shop Mgr.

Timberline Lodge & Ski Area
PO Box 275
Timberline Lodge, OR 97028
(503) 272-3311
Fax: (503) 272-3145
Jeff Kohnstamm, President/Area Operator

Titus Mountain Family Ski Center, LLC
215 Johnson Road
Malone, NY 12953
(518) 483-3740
Fax: (518) 483-2031
Brian Monette, Owner; Bruce Monette, Owner; Kelly Monette; Nancy Monette; Brittany Taylor, Marketing Dir.; Michelle White; Zachary White, General Mgr.

Triple Peaks
77 Okemo Ridge Rd
Ludlow, VT 05149
(802) 228-1965
Ethan Mueller, Sr. VP

Vail Resorts, Inc.
390 Interlocken Crescent
Suite 1000
Broomfield, CO 80021
(303) 404-1800
Fax: (303) 404-6402
www.snow.com & www.vailresorts.com

Tim Beck, VP Mountain Development; Rick Cables, VP-Environmental; Blaise Carrig, President-Mountain Div.; Leslie Carrig; Stacey Pool.

Wachusett Mountain Ski Area
499 Mountain Road
Princeton, MA 01541
(978) 464-2300
Fax: (978) 464-4386
David Crowley, General Mgr./COO; Jeff Crowley, President; David Crowley, Jr., Operations Mgr.; Julie Crowley; Maureen Crowley; Nate Crowley; Carolyn Stimpson, VP Mountain Services; John Stimpson

Waterville Valley Resort
PO Box 540
Waterville Valley, NH 03215
(603) 236-8311
Fax: (603) 236-4344
Matt Hesser, Marketing Dir.; Scott Smith, Human Resources Dir.; Tim Smith, Dir., Mountain Ops.; Christopher Sununu, CEO/General Mgr.

Weisse Arena Gruppe
Via Murschetg 17
Laax, Switzerland CH-7032
+41 81 927 7007
Pius App, Management Advisor; Reto Gurtner, Chairman/CEO

Welch Village Ski Area, Inc.
PO Box 146
Welch, MN 55089
(651) 258-4567
Perry Eisert, VP Mountain Ops.; Diane Nelson, Human Resources Mgr.; Leigh Nelson, President

Whiteface Mountain
PO Box 1980
Wilmington, NY 12997
(518) 946-2223
Aaron Dewey, Snow Sports School Dir.

Whitefish Mountain Resort
PO Box 1400
Whitefish, MT 59937
(406) 862-2900
Daniel Graves, CEO; Brad Kincaid, CFO; Nick Polumbus, Marketing/Sales Dir.; Chester Powell, Slope Operations Mgr.

Whitetail Resort
13805 Blairs Valley Road
Mercersburg, PA 17236
(717) 328-9400
Fax: (717) 328-5529
Katrina Gayman, Marketing/Sales Dir.; Chet Naylor, Snowmaking Mgr.

Windham Mountain
PO Box 459
Windham, NY 12496-0459
(518) 734-4300
Fax: (518) 734-5732
Chip Seamans, President/GM

Winter Park Resort
PO Box 36
Winter Park, CO 80482
(970) 726-5514
Fax: (303) 892-5823
Bill Baum, VP/General Counsel; Gary DeFrange, President/COO; Michelle DeFrange

Wintergreen Resort
PO Box 706
Wintergreen, VA 22958
(434) 325-2200
Fax: (434) 325-8001
Jay Roberts, VP Resort Operations

Winterplace Ski Resort
PO Box 1
Flat Top, WV 25841
(304) 787-3221
Fax: (304) 787-9885
Terry Pfeiffer, President/CEO


Affiliated, Allied and Associated Attendees

Avenida Las Condes 9792, Of. 903
Las Condes
Santiago, RM 7550000
Francisco Sotomayor, General Mgr.

American Institute for Avalanche Research & Education
3845 Tennyson Street, Suite 130
Denver, CO 80212
(303) 817-7378
Allison Bennet; Tim Bennet, Executive Director

California Ski Industry Association
20 Sunnyside Avenue, Suite D
Mill Valley, CA 94941
(415) 389-1000
Betty Roberts; Bob Roberts, President/CEO

Voie Albert-Einstein
Francin, Savoie 73800
+0033 4 79 85 81 81
Nathalie Saint-Marcel, Co-Director

Colorado Ski Country USA
1444 Wazee Street, Ste 320
Denver, CO 80202-1326
(303) 837-0793
Melanie Mills, President/CEO

Disabled Sports USA, Far WestAdaptive Snowsports Instruction
PO Box 8339
Truckee, CA 96162
(530) 581-4161
Bill Bowness

Finnish Ski Area Association
Vuorimiehenkatu 16
Helsinki, CA 00140
+358 9 685 7799
Kari Jussi Aho, Chairman; Anne Larilahti, Managing Dir.

High Fives Non-Profit Foundation
PO Box 3212
Truckee, CA 96160
(530) 587-4453
Roy Tuscany, Co-Founder/Executive Director

Hope on the Slopes/Ski & Ride for a Cure
6728 Wildaire Rd SW
Lakewood, WA 98499
(253) 207-5158
Charlene Piercy, Exec. Dir.

Learn to Ski and Snowboard Month
1664-B Beekman Place, NW
Washington, DC 20009
(202) 431-6950
www.skiandsnowboardmonth.org or www.bringafriend.org
Mary Jo Tarallo, Director

Michigan Snowsports Industries Association
7164 Deer Lake Court
Clarkston, MI 48346
(248) 620-4448
Fax: (248) 620-9238
Mickey MacWilliams, Executive Dir.

Midwest Ski Areas Association
4060 Evergreen Place
St. Paul, MN 55126-2313
(651) 484-1818
Fax: (612) 643-5222
Chris Stoddard, President

Mount Roberts Tramway
490 S Franklin St
Juneau, AK 99801
(907) 463-3412
Fax: (907) 463-5095
Joe Puliafico, Dir., Maint./Ops.

National Ski Patrol System, Inc.
133 South Van Gordon Street
Suite 100
Lakewood, CO 80228-1706
(303) 988-1111
Fax: (303) 988-3005
Keith Cassidy, Board Member; John McMahon, Executive Dir.; Robert Scarlett, Legal Counsel; Jim Woodrum, NSP Board

National Winter Sports Education Foundation
75 Liberty Ave Suite E - 09
Jersey City, NJ 07306
(435) 729-9104
Dick Coe, Executive Dir.

Pacific Northwest Ski Areas Association
PO Box 758
La Conner, WA 98257
(877) 533-5520
Fax: (877) 559-2847
Janet Gifford; John Gifford, President

133 South Van Gordon Street
Suite 200
Lakewood, CO 80228-1706
(303) 987-9390
Fax: (303) 987-9489
Beth Anne Demeter, Prof. Dev./Credentialing Dir.; Matt Dirks, Business Dev. Dir.; Mark Dorsey, Exec. Dir./CEO; Dave Schuiling, Education Dir.; Susan Urbanczyk, Membership Mrkt./Comm. Dir.


Quebec Ski Areas Association
1347, rue Nationale
Terrebonne, PQ J6W 6H8
(450) 765-2012
Fax: (450) 765-2025
Marie-Annick Tourillon, Dir., Risk Management/Ins.

Ski Areas of New York, Inc.
PO Box 277
Tully, NY 13159
(315) 696-6550
Fax: (315) 696-6567
Scott Brandi, President/Exec. Dir.

Ski Maine Association
PO Box 7566
Portland, ME 04112-7566
(207) 773-7669
Fax: (207) 879-9483
Bo Bigelow, Events/Project Dir.

Ski New Mexico, Inc.
PO Box 90037
Albuquerque, NM 87199-0037
(505) 858-2422
George Brooks, Executive Dir.

Ski Utah/Utah Ski & Snowboard Association
150 West 500 South
Salt Lake City, UT 84101
(801) 534-1779
Fax: (801) 521-3722
Raelene Davis, COO/VP Marketing; Nathan Rafferty, President

SnoCountry Ski Areas Association
PO Box 505
Lebanon, NH 03766
(603) 443-8808
Fax: (603) 443-8838
Tom Cottrill, President; Tom Horrocks, Marketing/Communications; Rob Werner, Sales Dir.


SnowSports Industries America
8377-B Greensboro Drive
Mc Lean, VA 22102-3529
(703) 556-9020
Fax: (703) 821-8276
www.snowsports.org or www.siasnowshow.com
Mike Adams, Board Member (Amer Sports); Jared Bevens, Board Member (Vans); Wendy Carey, Board Member (Seirus); David Currier, Board Member (Smith Optics); Kelly Davis, Research Dir.; Debbie DesRoches, Tradeshow Dir.; Sasha Dietschi-Cooper, Board Member (PrAna); Patty Duke, Board Member (point6 LLC); Buffy Filippell, TeamWork Consulting; Julie Garry, Board Member (AFRC); Clark Gundlach, Board Member (Spyder); Bob Gundram, Board Member (C3); David Ingemie, President; Nancy Ingemie; Tyler LaMotte, Board Member (Apple); Annelise Loevlie, Board Member (Icelantic); Tom McGann, Board Member (K&N Engineering); Kathy McGuire, Board Member (K2 Sports); Kim Miller, Board Member (SCARPA); Mark Muedeking, Counsel-DLP Piper US LLP; Mike Noonan, Board Member (Marker Volkl); Bob Orbacz, Finance/Ops. Dir.; Debbie Orbacz; Tim Petrick, Board Member (K2); Dutch Schultz, Board Member (Volcom); Erik Snyder, Board Member (Amer Sports); Brad Steward, Board Member; Dan Sullivan, Board Member (Rome Snowboard); Rhonda Swenson, Board Member (Krimson Klover); Peter Weaver, Board Member (Tecnica USA); Mike West, Board Member (686)


Sports Specialists Ltd. (SSL)
400 Corporate Circle Suite D
Golden, CO 80401
(720) 645-1049
Stephen Rogers, President/CEO

U.S. Ski and Snowboard Association
PO Box 100
1 Victory Lane
Park City, UT 84060
(435) 649-9090
Fax: (435) 649-3613
Brook Bingham; Calum Clark, VP Events;
Michael Jaquet, Chief Marketing Officer;
Tom Kelly, VP Communications; Brian Krill,
Club Development Mgr.; Ted Ligety,
Olympic/World Champion; Alex Natt,
Exec. VP/General Counsel; Catherine
Raney, Development Operations
Dir.; Amy Schoew, Major Gifts Officer;
Tiger Shaw, President/CEO; Eileen
Shiffrin; Mikaela Shiffrin,
Olympic/World Champion; Katie
Van Riper, Account Exec.

USDA - Forest Service
Stop Code 1125
1400 Independence Ave SW
Washington, DC 20250
(202) 205-1706
Fax: (202) 205-1145
Janet Zeller, Accessibility Prog. Mgr.

Vermont Energy Investment Corp. (VEIC)
128 Lakeside Ave Suite 401
Burlington, VT 05401
(888) 921-5990 x7839
John McMurry, Energy Consultant

Vermont Ski Areas Association
PO Box 368
Montpelier, VT 05601
(802) 223-2439
Fax: (802) 229-6917
Deidre Riehle; Parker Riehle, President


Got Water? Planning for Shortage, Conservation, and Re-use

May 4 - 10:00-11:15 am - Yosemite A

Judy Dorsey, President, Brendle Group, CO

Water and water management are issues for resorts across the U.S. Resorts are constantly challenged with being as efficient as they can with their use of water in all aspects of their operations. Conservation and re-use in the face of shortages and volatile weather are at the core of the new and innovative water treatment options available, and with the increasing efficiency of snowmaking systems. Featuring Judy Dorsey, president of the Brendle Group, and other industry water experts, this session will cover what areas need to know about water – it’s conservation, use, re-use, and water policies that may be on the horizon.

Understanding the New Market – NSAA's Millennial Study

May 4 - 10:00-11:15 am - Imperial B

Nate Fristoe, Managing Director, RRC Associates, CO

The Millennial generation is a critical demographic for our industry, and NSAA has commissioned research to identify what attracts this elusive guest. Nate Fristoe, managing director for RRC, will provide analysis and insights from this research along with tangible and actionable ideas for new products, marketing efforts, and other resort offerings. Understanding this demographic will help you identify how to give these multi-faceted guests what they are looking for, and how to position your area as an accessible gateway to get them on snow.

Pursuing Diversity – Bringing a New Customer to Your Area

May 4 - 10:00-11:15 am - Yosemite C

Moderated by Joe Hession, President, Snow Operating
Tim Cohee, Owner/General Manager, China Peak
Schone Malliet, CEO/Chairman, National Winter Sports Education Foundation
John McColly, Marketing Director, Mountain High, CA
Carolyn Crowley Stimpson, VP Mountain Services, Wachusett Mountain Ski Area, MA

The faces of the American population are changing rapidly and requiring areas to approach their marketing differently. With ethnic diversity increasing in all regions of the U.S., resorts are increasing their marketing outreach to attract non-traditional participants to their slopes. The areas that are succeeding are seeking to understand who these audiences are and how to best reach them through various mediums and by featuring more diversity in their promotional materials. Featuring marketing directors from across the country, this session will give you insights into how to attract a more diverse group of participants to your area.

The Wireless Ski Area – How Technology and Connectivity are Impacting Guest Experience

May 4 - 10:00-11:15 am - Yosemite B

Dave Amirault, Marketing Director, Sierra-at-Tahoe Resort, CA

Guests of all ages now expect to be connected 24/7 to their social networks, news feeds, and WhatsApp. All of this demand for data and access is forcing areas to explore new and different ways to provide wall-to-wall coverage not only in the base area but also on the hill, whether through cellular or Wi-Fi networks. Digi-Dave Amirault, marketing director for Sierra-at-Tahoe Resort will discuss how he’s increasing the connectivity at Sierra and how this is increasing his ability to connect with their guests.

NSAA's Beginner Conversion Dashboard – Analysis and Results

May 4 - 1:45 - 3:00 pm - Imperial B

Rob Linde, Director of Development, RRC Associates, CO
Scott Buelter, President, AscentCRM, CO

After the first season of the NSAA Beginner Conversion Study, NSAA and RRC are ready to release the findings of this ground-breaking research. Looking at first-timers from resorts across the county, we are now able to track whether they continue to ski or ride, and why. Through analysis of the responses given by those first-time skiers and riders, we will be able to truly identify those strategies that drive trial and conversion—along with those that don’t.

Programmatic Advertising – Leveraging Technology to Increase Your Reach

May 4 - 1:45 - 3:00 pm - Yosemite A

Saloni Shah, Principal, Account Director, BravoEcho, Inc.

Technology is changing virtually every aspect of resort business operations, including marketing. Not only do you need to pay attention to what your message is and how you present it (i.e., video, blog, print), you also need to advertise in the right place. With so many choices, how do know where to place your message, or even when space is available? Programmatic advertising helps to ease some of this pain, with automated purchasing and placement of your advertising. Marketing expert Saloni Shah will cover the basics of programmatic advertising and how you can take advantage of this technology to increase your resort’s reach.

Case Study: Key Operational Takeaways Following the Mountain High Trial 

May 4 - 1:45 - 3:00 pm - Yosemite C

Mistica Walker, Claims Adjuster, Safehold Special Risk, CO
Steve Parminter, Partner, Wilson Elser, CA 
Pat Kelly, Partner, Wilson Elser, CA

A woman was catastrophically injured after she sped down a green trail and flew over a staging area feature overlooking a terrain park. Not surprisingly, she sued the resort. After years of litigation the trial resulted in a recent and surprising jury verdict. Distilling down the critical operational takeaway’s and important, broader “lessons learned”, this session will delve into issues like signage, inter-departmental communications, trail designations, and recommended changes in resort operations. From the trail map to speed considerations, the unique layout of the resort to the guest education efforts and perceptions – virtually all aspects of the resort operation were challenged, creating unanticipated demands and impacts on resort staff. Digging into the details, Safehold’s Mistica Walker and the two ASDA attorneys who devoted months to the trial, will provide an in-depth case study of the litigation, including the fascinating facts and unique allegations at issue.

Building for our Future: The Evolution of Children's Facilities

May 4 - 1:45 - 3:00 pm - Yosemite B

Moderated by Claire Humber, ASLA, PLA, Director of Resort Planning & Design, SE Group
John Ashworth, AIA, LEED AP, NCARB, Principal, bull stockwell allen, CA
Dave Corbin, VP Planning/Development, Aspen Skiing Co., CO
Alan Henceroth, COO/Vice President, Arapahoe Basin, CO
Dave Merriam, Mountain Recreation Director, Stowe Mountain Resort, VT

A children’s center is so much more than just a place for your kids programs. These facilities often become multi-use resource centers that are utilized all year long – used to house and feed kids in daily and multi-week programs, provide precious space for staff meetings and training, and even serve as conference facilities at times. Join our panel of resort and planning experts as they discuss the issues around planning, designing, and building a children’s center.

The Results of Revenue Management – How Areas Are Driving Revenue Growth

May 4 - 3:15 - 4:30 pm - Yosemite B

Joel Simkins, Director of Gaming, Lodging, and Leisure for Credit Suisse
Bill Benneyan, President, Mountain Creek, NJ
David Crowley, Sr., General Manager/COO, Wachusett, MA
Evan Reece, Co-Founder, Liftopia, CA

Dynamic pricing and yield management strategies are now being utilized with great success at ski areas and resorts across the country. No longer are these strategies only being applied to lodging properties. Resorts are implementing dynamic pricing into ticket sales and other areas of the resort operation. Join moderator Joel Simkins, director of gaming, lodging, and leisure for Credit Suisse, along with resort representatives to learn how resorts are increasing their revenues through effective revenue management strategies.

The Alarming Costs of Comp: Why Resort leaders Should Focus on Work Comp and Workplace Safety

May 4 - 3:15 - 4:30 pm - Yosemite C

Bill Curtis, Safehold Special Risk
Rob Andrews, Vice President, Safehold Special Risk

Intended as a long overdue wake-up call for senior resort leadership, this session will unveil new ski industry worker’s compensation data and place into perspective the sizeable challenges of managing rising costs while attacking the underlying causes of injury through a robust and holistic workplace safety program. We will frame the growing impacts of workplace safety – healthcare costs, medical costs, lost productivity, an aging workforce, employee morale  and recommend strategies and practices to begin an in-depth and long term focus on the industry’s workplace safety issues.

Kottke Study – Final Season Data 

May 4 - 3:15 - 4:30 pm - Imperial B

Dave Belin, Director of Consulting Services, RRC Associates, CO

The perennial Kottke Study, commissioned by NSAA, always provides interesting insights into the past season’s results. Dave Belin, director of consulting services for RRC Associates, will provide analysis and key findings from the 2014-15 season. This analysis provides critical information as you assess your resort’s performance relative to the industry and to your region.

Data Breaches – No Longer Just a Problem for the IT Department

May 4 - 3:15 - 4:30 pm - Yosemite A

Rima E. L. Schafer, CIPP/US, Corporate Counsel and Chief Privacy Officer, Intrawest
Dave Byrd, Director of Risk and Regulatory Affairs, NSAA

Almost daily it seems a new data breach is revealed. Much more than an IT issue, data breaches are impacting human resources, marketing, and financial operations every day. Despite promises of increased security, consumer and employee data often remains in peril. Using real-life examples from within the industry, our panel will discuss what happened, how it happened, and what can be done to prevent the same thing happening to your operation.

The New Beginner Program – How Equipment is Making a Difference In Conversion

May 5 - 10:45 am - 12:00 pm - Yosemite B

Moderator- Greg Ditrinco, Editor, SKI and Skiing Magazine, CO
Dave Beckwith, Director of Golf and Snowsports, Killington, VT
Tyler Fairbank, CEO, The Fairbank Group, MA
Jeff Boliba, VP Global Resorts, Burton Snowboards, VT
Bill Irwin, Sales Manager, Elan, NH
Jason Newell, Director of Marketing, Rossignol, UT
Jon Rucker, Vice President, HEAD Tyrolia Wintersports, CO

Beginner programs have always been one of those products where areas have tried new and different incentives to bring new skiers and riders to the sport. Yet, despite the low costs and creative ideas, one hurdle that has remained is the cost of a person’s own equipment. Areas and manufacturers are now working together to eliminate or minimize this hurdle through creative programs that provide equipment as incentives for completing their beginner programs. Our panel of resort and manufacturer representatives will give you the inside scoop on what makes these programs tick, and what makes them financially feasible.

Epic Mix - Celebrating 5 years

May 5 - 10:45 am - 12:00 pm - Imperial B

Stacey Pool, Sr. Director of Marketing, Vail Resorts, CO

Vail Resorts launched the Epic Mix program to wide acclaim across the industry. Weaving together social networking, gamification, and the all-important selfie, Epic Mix has won more than its share of fans. Now, 5 years later, what has been learned from this program? Join Stacey Pool, senior director of marketing for Vail Resorts, to learn about the thought process leading to the development of Epic Mix – and what Vail Resorts has learned through the maturation of one of the industry’s most ambitious marketing programs.

Reducing Healthcare Costs – How to Maintain Control

May 5 - 10:45 am - 12:00 pm - Yosemite C

Jim Breitbach, Area Senior Vice President, Denman Consulting
Saralyn Crock, Area Vice President, Business Development, Denman Consulting

Spiraling healthcare costs are a challenge for resorts of all sizes. Several resorts have made it a strategic imperative to reduce costs without losing valuable employees, while increasing the health of their employees. This is no small task. Profiling successful resort initiatives, our select panel of industry experts and resort representatives will provide insights into their results. This session will give you ideas on how single- and multi-resort organizations have reduced their healthcare expenses, even as others are seeing double-digit increases in costs.

Climate Change – The Nuts and Bolts of A Market-Driven Solution

May 5 - 10:45 am - 12:00 pm - Yosemite A

Mark Reynolds, Executive Director, Citizens’ Climate Lobby, CA

Climate change is a serious challenge, and embracing a free market-based approach to slowing CO2 emissions seems to be the only path forward in finding a bi-partisan solution. Mark Reynolds, executive director of the Citizens’ Climate Lobby, will explain how a “carbon fee and dividend program” would work to reduce carbon emissions, placing the burden on the user to pay for carbon that they put in the air – but without growing the government. This revenue-neutral approach to solving climate change is gaining traction on both sides of the aisle, and is a great topic of discussion for the ski industry. Reynolds will also provide specific action plans that ski areas can use to help influence elected officials on climate change solutions.

Compensation Structure – Remaining Competitive Through a Sea of Pressures

May 5 - 1:30 - 2:45 pm - Yosemite C

Laura Moriarty, Tahoe Training Partners, CA
Scott Smith, Senior HR and Business Development Director at Waterville Valley Resort, NH, and principal of Compass HR Designs

The federal and state minimum wage increases are impacting resorts of all sizes. Beyond simply increasing the wages of the lowest paid workers at your area, there are cascading impacts that resorts must also address. Wage compression, internal and external equity issues, defensibility, etc. all have a ripple effect throughout your organization. Through thoughtful planning and carefully crafting your compensation structure, you will be able to add needed insurance to decisions about pay, and remain competitive in your region as you seek to attract and retain valuable employees.

Content Marketing - How to Know If It's Working

May 5 - 1:30 - 2:45 pm - Yosemite A

M-J Legault, Partner/Strategic Planning Director, Origin Design + Communications, Canada

Leveraging all of the marketing tools available to you requires a thoughtful strategy that goes well beyond simply having a website, Facebook page, and Twitter handle. Not only do you need to be generating content for these channels, you also need to be paying attention to, and listening to, what your guests and fans are posting to make sure it’s whatthey want to see and hear. From photos to videos to blogs, if you aren’t hitting the mark, the chances are they won’t choose your area to come to. M-J Legault, Partner/Strategic Planning Director, for Origin Design + Communications, will cover the 5 key steps that you need to take to answer the question: “is your content marketing really working?” We’ll review these steps in the context of the consumer decision journey and look at how to choose the right content, what KPI’s to track and what are some tools available in each of the phases.

The Economic Impact of Events

May 5 - 1:30 - 2:45 pm - Imperial B

Dave Belin, Director of Consulting Services, RRC Associates, CO

From the X-Games to the Red Bull Frozen Rush, the event landscape at ski resorts has changed and is evolving every year—having far greater impact on the area, guests, and employees than ever before. Events require a significant investment in your resources, so how do you know your area is benefiting from hosting an event? How are you measuring the ROI of being involved with a particular event? Regardless of the PR and media buzz, we still often look for something to fall to the bottom line. Dave Belin, director of consulting services for RRC, will analyze the real economic impact of sample events to discover the answer to the root question- Was it worth it?

The ADA and Accessibility – Managing Access and Opportunity

May 5 - 1:30 - 2:45 pm - Yosemite B

Janet Zeller, National Accessibility Program Manager, U.S. Forest Service
Dan Stormer, Partner Hadsell Stormer & Renick LL , CA
Peter Axelson, MSME, ATP, RET
Director of Research & Development
Beneficial Designs, Inc., NV
Bill Bowness, Technical Director, Disabled Sports Far West, CA

The Americans with Disabilities Act and other accessibility legislation are much more than just a set of rules and regulations. Accessibility legislation ensures that people of all abilities can access and enjoy our resorts and provides guidance as our ski area environments and expectations change – and, more importantly, as the technologies and abilities of our citizens change. Our panel of experts have been involved with the drafting of ADA regulations and consulted with many areas as they have developed their base areas and adaptive programs. These experts will provide insight into how your area can provide safe access for all and be viewed as a desirable area to visit for guests of all abilities.

Destination Travel and the Millennial Generation

May 5 - 3:00 - 4:45 pm - Yosemite A

Dave Bratton, Founder & Managing Director, Destination Analysts, CA

For many years, destination areas focused their efforts on attracting an older clientele, or at least one with significant financial resources. This was because these individuals had (and have) the means to travel and visit the top areas around the country. Now, as Millennials are earning more and more, how are destinations changing their marketing to attract this new generation? Making up 24 percent of the U.S. population, Millennials not only represent a major share of the potential market, but they also prize high-quality experiences and are willing to pay for them (even if it is only to be able to humblebrag). 

The Legal Landscape – Recent Litigation and Decisions

May 5 - 3:00 - 4:45 pm - Imperial B

Moderated by John Fagan, Partner, Duane Morris LLP

Every year new and different cases are brought against ski areas across the country, sometimes with far-reaching impacts. Despite similarities, each case is unique. In this session John Fagan of Duane Morris LLP and our panelists of area counsels and ASDA attorneys will discuss the cases in process and recent decisions that will impact areas, covering everything from terrain park and lift incidents to collisions.  (CLOSED SESSION: Resort Personnel Only)

When Accidents Happen – Communication Strategies and Tactics in the Digital Age

May 5 - 3:00 - 4:45 pm - Yosemite C

Skip King, Founder, Reputation Strategies, ME

With a spate of chairlift incidents and other high profile events at areas this year, a bright light has been shining on the ski industry since the start of the season. Given the importance of safety in snowsports, anytime there is an incident, any incident, it is essential that your resort’s communications serve to reassure the public and your guests that lifts are safe and well maintained, that skiing and snowboarding are safe sports, and that they will be reasonably safe at the ski area and area-owned facilities. Public relations professional Skip King will analyze several examples from this past season including the sensationalist media coverage on alcohol, chairlift incidents, and even the fraternity vandalism to provide important strategies and insights you can use to manage your communications in an age when everything is captured on a phone or other mobile device—and then immediately shared with the world.