NSAA Events

Time Name Location
7:00am–6:00pm NSAA Registration Calusa Foyer
8:00am-1:00pm NSAA Golf Tournament Hammock Bay
Various Times NSAA Committee Meetings Locations Vary: See Committee Mtg Mobile Link
2:00pm-4:45pm Arrival Day Programs Locations Vary: See Arrival Day Mobile Link
12:00pm–5:00pm Exhibitor Set-Up Calusa Ballroom
5:00pm-5:30pm Annual Business Meeting Calusa 12
6:30pm-8:30pm Welcome Reception Quinns Beach
Time Name Location
7:00am-5:30pm NSAA Registration Calusa Foyer
7:00am-8:00am Continental Breakfast Banyan Foyer
8:00am-9:45am Lifetime Achievement Award/Opening Keynote Banyan Ballroom
10:00am-11:15am NSAA’s Kottke End of Season Survey: Insights & Analysis Calusa 11
10:00am-11:15am Race & Competition Litigation & Risk Management Update Calusa 9
10:00am-11:15am The Past, Present, and Future Leisure Traveler Calusa 10
10:00am-11:15am Expanding the Mountain Playground: Providing More Opportunities for Your Guests Calusa 8
11:00am-1:30pm Tradeshow Lunch Calusa Ballroom
1:45pm–3:00pm The Future of Growth: A Conversation Calusa 11
1:45pm–3:00pm Leverage Your Power for Climate Solutions Calusa 9
1:45pm–3:00pm It Starts at the Top: Building a Culture of Safety Calusa 10
1:45pm–3:00pm The Secret Life of E-Commerce Data: What the Data Tells Us Calusa 8
3:15pm–4:30pm The HR Implications of Tax Reform Calusa 8
3:15pm–4:30pm The Hottest Legal Trend: Summer Activities Litigation & Claims in the Hot Seat Calusa 11
3:15pm–4:30pm The NSAA Model for Growth & Beginner Conversion Cookbook: Strategies and Real Life Examples that Drive More Skiers and Riders Calusa 10
4:30pm-5:15pm Next Generation Leaders Reception Tiki Terrace
5:00pm-7:00pm Tradeshow Reception Calusa Ballroom
Time Name Location
7:00am-3:00pm NSAA Registration Calusa Foyer
7:30am-8:15am Breakfast with the Under Secretary, Daniel J. Iron Calusa 8
7:30am-8:15am Continental Breakfast Banyan Foyer
8:15am-9:45am Lifetime Achievement Award/Conversion Cup Award/Morning Keynote Banyan Ballroom
10:00am-11:15am The Changing Landscape of Managing the National Forests Calusa 8
10:00am-11:15am NSAA’s Demographic Study: A Window into the Future Calusa 11
10:00am-11:15am Blockchain: What You Need to Know Calusa 10
11:15am-1:00pm Tradeshow Lunch Calusa Ballroom
1:15pm-2:30pm Embracing Community Programs: How & Why These Diverse Areas Are Investing in Bringing Kids to the Snow Calusa 8
1:15pm-2:30pm Preparing for Change: Planning for an Unknown Future Calusa 9
1:15pm-2:30pm Learning to Thrive: How 3 Resorts Are Using Omni-Channel Marketing to Grow Year Round Calusa 10
1:15pm-2:30pm Challenging Traditional Risk Management and Incident Response Norms (CLOSED SESSION: Resort Personnel Only) Calusa 11 (CLOSED SESSION)
2:45pm-4:00pm Ski Industry Legal Update: Recent Cases, Rulings, and Lessons Learned (CLOSED SESSION: Resort Personnel Only) Calusa 11 (CLOSED SESSION)
2:45pm-4:00pm The Future of Leadership: Strategies to Develop, Engage and Retain the Leaders of Tomorrow Calusa 9
2:45pm-4:00pm Evaluating Your Resort Research: Are you Getting What you Really Want? Calusa 10
4:00pm-5:30pm Golden Eagle/Safety/Marketing Awards Reception Banyan Ballroom
5:30pm-8:30pm Beach Activities & Volleyball Tournament Quinns Beach
5:30pm-8:30pm Final Night Party Quinns Beach
Time Name Location
8:00am-10:00am Breakfast & Goodbyes Sunset Terrace

Sponsors providing insights and expertise on new products and services:

What’s New from Inntopia

Trevor Crist, CEO, Inntopia

2:00 p.m. - 2:45 p.m. > Calusa 9

After acquiring Ryan Solutions and DestiMetrics in 2016, 2017 was followed by record growth and lots of exciting developments with the product and team. Come learn about the latest features and services from the integrated platforms, as well as the combined vision for the future and how that’s shaping up.

Wintersteiger: The Future of Rental

Wes Price, Sales Manager

2:00 p.m. - 2:45 p.m. > Calusa 10

The future is here! Wintersteiger’s future of rental concept integrates new technology into a largely automated Rental process. This newly introduced concept features systems and products which will reduce cycle times, increase guest experience and improve overall profits for any slope side rental shop

An accesso Update

Mark Danemann, President, accesso Siriusware

3:00 p.m. - 3:45 p.m. > Calusa 9

Join accesso for an update on new enhancements to their accesso Siriusware and accesso Passport solutions built specifically for the mountain resort industry. From award-winning eCommerce to all the essential features you’ll need for every point-of-sale throughout your mountain resort, accesso has you covered! These topics and more will be discussed in a session designed both for existing and potential users. As always you will have an opportunity to bring up site-specific topics and general questions.

Flaik: Better Data, Better Ski Schools? Challenges & Opportunities for Real Time Data-Driven Decision Making

Steve Kenny, CEO, flaik

3:00 p.m. - 3:45 p.m. > Calusa 10

We’ve all heard the promises that big data will make our businesses better. Better data = better decisions = better lessons = good times for everyone. But how do we move past this awkward stage where we get overwhelmed with raw data or are delivered sanitized post-season reports when you can no longer change the outcome? How do we find insights in the data that can support us in making better decisions in real time? What is the difference between high level vanity data that just makes us feel good and data that is actually useful and actionable? And what kind of questions would really help us to answer with data anyway? Come help us explore these questions.

Ecommerce Funnel: Weather Variability, Consumer Confidence and Pricing Power

Evan Reece, CEO, Liftopia

4:00 p.m. - 4:45 p.m. > Calusa 9

Liftopia will first take a look back at trends and data from the 17/18 season. We will then discuss the long term impact of increased weather variability/climate change on pricing power and how to manage consumer confidence shifts within overall pricing strategy.

Transaction Resources, Inc.: CardDog’s Secure Payment Solution for Credit Card Processing

Jack Waller, CTO, TRI; David Frick, President, TRI

4:00 p.m. - 4:45 p.m. > Calusa 10

CardDog’s Argos is revolutionizing payment processing in the ski industry. You will learn how Argos works with End to End Encryption and Tokenization in Pin Pads integrated to your ticketing system. Furthermore, learn how this drastically reduces your company’s chance of a credit card data breach and the scope of work required to be PCI DSS compliant. We will review the numerous online reports and tools available for financial management and reconciliation. Argos has integrated with top ticketing systems in the ski industry; we will cover those along with future integrations. We look forward to seeing you at our session!

NSAA Committee Meetings

Wednesday, May 2, 2018

10:00am-12:00pm           Executive Committee Bald Eagle Board Room
12:00pm-5:00pm Board of Directors Banyan 2

Thursday, May 3, 2018

10:00-11:15am Environmental Committee Calusa 11
11:00am-12:30pm Small Resort Operators Committee Osprey 5
1:00-2:15pm Government Affairs Committee Calusa 11
2:00-3:00pm LSSM Meeting Osprey 5
2:00-4:00pm Economic Committee Seagrape 4
2:30-4:30pm Public Lands Committee Calusa 11
3:00-4:45pm Education/Insurance & Risk Management Committee Banyan 2
4:30-5:15pm Association Directors Meeting Osprey 5
5:00-5:30pm Annual Business Meeting (Open Meeting – NSAA
members are encouraged to attend)
Calusa 12

Friday, May 4, 2018

3:00pm-3:30pm Supplier Committee Bald Eagle Board Room


Industry Supplier Attendees

Booth 620
2390 Mount Hope Road
Fairfield, PA 17320
(717) 759-0102
Charles Mickley

Booth 107
2829 Norland Avenue
Burnaby, BC V5B3A9 CANADA
(604) 980-2450
Ross Ireland

Booth 622
302 Camino de la Plactia
Taos, NM 87571
(575) 751-0633
Fax: (575) 751-4166
Mark Danemann, George Hambleton, Mechele Larmore, Tim Larsen

Accurate Energetic Systems, LLC
5891 Hwy 230 West
McEwen, TN 37101
(931) 729-6622
Serena Staggs

Active Interest Media
5720 Flatiron Parkway
Boulder, CO 80301
(303) 625-1600
Fax: (303) 413-1602
Andy Hawk

Booth 208
PO Box 648
13 Green Mountain Drive
Cohoes, NY 12047-0648 
(518) 783-0038, Fax: (518) 783-0474
Ray Lauenstein, Bruce Quay, Lewis Wemple

AllOver Media
Booth 101
16355 36th Ave N
Minneapolis, MN 55446 
(800) 525-8762
Jeff Griffing

AllOver Media Mountain Group
Booth 103
361 Southside Drive
Basalt, CO 81621 
(970) 920-4656
Ryan Slack

All-Season Extreme/SnowFlex USA
PO Box 691
Lake Geneva, WI 53147
(262) 949-9068
Dieter Sturm, Yvonne Sturm

Alpine Media Technology
Booth 616
18133 E Dorado Drive
Centennial, CO 80015 
(303) 895-7275
Jeff Connors, Freddie Peyerl, Gerrit VandeKemp

Alpine Shield
Booth 217
601 Union Street Suite 1000
Seattle, WA 98101
(206) 695-3168
Jerri Tranquilli

Aluvii, Inc.
Booth 121
3214 North University Ave 615
Provo, UT 84604
(801) 735-6257
Robert Brinton, Greg Heaps

Amlon Ticket, Tag & Label Company
Booth 522
254 Helicopter Circle
Corona, CA 92880-2531
(951) 278-8888
Brandon Rogers, Jason Rogers

Aspenware Internet Solutions
Booth 321
450 Lincoln St, #101
Denver, CO 80203
(303) 798-5458
Jenni Buonanni, Kaia Morrow

Axess Americas, Inc.
Booth 623
6443 Business Park Loop Road, Suite A
Park City, UT 84098
(435) 333-5700
Michael Bisner, Oliver Suter, Nicholas Vornle von Haagenfels

Background Information Services, Inc.
Booth 314
1800 30th Street, Suite 204
Boulder, CO 80301 
(303) 442-3960
Fax: (303) 442-1004
Cathy Baker, Amber Chardavoyne, Kris Geraths

Best Lockers, LLC
Booth 406
2126 W Landstreet Rd, Ste 300
Orlando, FL  32809
(301) 595-9819
Fax: (301) 595-5821
Chris Swartz

Bolt Depot, Inc.
Booth 614
100 Research Rd, Unit E
Hingham, MA 02043
(781) 335-4000
Jason Bourque, Denise Cazeault, Gary Cazeault, Paige Mathewson

Brookfield Financial
181 Bay St
Toronto, ON M5J 2T3 CANADA
(416) 369-2535
Pierre Bergevin, Scott Mason

Bull Stockwell Allen
Booth 403
300 Montgomery Street, Suite 1135
San Francisco, CA 94104
(415) 281-4720
Fax: (415) 281-4721
John Ashworth, Sarah Mergy

80 Industrial Parkway
Burlington, VT 05401 
(802) 862-4500
Jeff Boliba

Cawley Company
Booth 409
PO Box 2110
1544 North 8th Street
Manitowoc, WI 54221-2110
(920) 686-7000
Ric Prucha

CeAn Sports
Booth 615
47 Main St., Suite B5
Orleans, MA 02653
(508) 432-6053
Terry Burke

Cenium AS
5955 Edmond Street
Las Vegas, NV 89118 
(702) 325-0859
Michael Hibbs, Mark Short

2187 Atlantic Street
Stamford, CT 06902 
(774) 487-1106
Jim Bronson, Steve Cahoon

Chairkit North America, Inc.
Booth 521
PO Box 1013
Camas, WA 98607 
(503) 780-9036
Manfred Huber, Robert Huebler, Marc Wood

Booth 212
300 Fore Street
Portland, ME 04101 
(207) 553-4215
Brandelyn Hodgdon, Jack Obery

Colorado State University
Booth 304
Central Receiving
Reference Document Number XPO 544037
Fort Collins, CO 80523-6011
Mark Gasta

Concierge by Foodbuy
Booth 407
2400 Yorkmont Road
Charlotte, NC 28217 
(323) 804-1025
Kate Basista, Dick Cohen

Contact Wireless
ooth 106
9016 Washington St NE, Suite A
Albuquerque, NM 87113
(505) 275-4664
Leslie Prichard

Craig Hospital
Booth 615
3425 S Clarkson St
Englewood, CO 80113
(303) 789-8000
Spencer Fortier

CWA Constructions SA/Corp.
Booth 414
Bornfeldstrasse 6
Olten, SO CH-4601
+41 62 205 6000
Raimund Baumgartner

Davey Coach Sales
Booth 110
7182 Reynolds Drive
Sedalia, CO 80135
(303) 683-9500
Fax: (303) 683-6008
Ian Faigh, Keith Gibson

DemacLenko America
Booth 502
264 NH Route 106
Gilmanton, NH 03237
(603) 267-7840
Fax: (603) 267-7843
Dennis Kinsella

Dirigo Design & Development
57 Exchange St
Ste 302
Portland, ME 04101
(207) 347‐7360
Jamie Ippolito

Doppelmayr USA, Inc.
Booth 412
3160 West 500 South
Salt Lake City, UT 84104
(801) 973-7977
Fax: (801) 973-9580
Maurice Andrey, Mark Bee, Stephanie Bee, Stephanie Collinsworth, John Dearborn, Michael Doppelmayr, Eric Mann, Shawn Marquardt, Scott Pierpont, Jill Pierpont, Russell Roselius, Barbara Sanford, Tom Sanford, Kristian Sjostrom, Randy Woolwine

e4Soft Inc.
Booth 503
619A boul Guimond
Longueuil, PQ J4G 1L9 CANADA
(514) 396-7247
Luc Favreau, Luc Huyghe, Lynda St. Germain

Ecosign Mountain Resort Planners Ltd.
Booth 309
8073 Timber Lane
PO Box 63
Whistler, BC V0N 1B0 CANADA
(604) 932-5976
Fax: (604) 932-1897
Eric Callender, Ryley Thiessen

Booth 117
127B Broadway Ave
Orangeville, ON, L9W 1K2 CANADA
(866) 485-3571
Sean Rowe

Effective Edge
9866 N Lake Blvd
Kings Beach, CA 96143
(530) 448-0591
Michael Bettera

EHRC Technologies
Booth 418
1835 E Hallandale Beach Blvd
Ste 201
Hallandale Beach, FL 33009
(786) 766-0828
Ran Cohen, Shimrit Portal

Elan/Alpina Sports
Booth 423
93 Etna Rd
Lebanon, NH 03766
(800) 425-7462
Bill Irwin, Keefer Irwin

Entegra Procurement Services
Booth 512
9801 Washingtonian Blvd, Ste 425C
Gaithersburg, MD 20878
(301) 987-4651
Jim Bailey, Dave Grenier, Susan Marconi

EPR Properties
909 Walnut, Suite 200
Kansas City, MO  64106
(816) 472-1700
Andrew Limbocker, Aaron Linn, Eric Wasson

Equip, Inc.
Booth 220
646 Elkton Dr
Colorado Springs, CO 80907
(719) 599-0300
Scott Mullens

ExtenData Solutions
Booth 517
7399 S Tucson Way, Ste B1
Centennial, CO 80112
(303) 928-8344
Barb Timmons, Greg Timmons

Fatzer AG Wire Ropes
Booth 410
PO Box 269
Salmsacherstrasse 9
Romanshorn, TG CH-8590 SWITZERLAND
+41 71 466 8111
Philipp Enzier, Robert Fehr

First Tracks Strategies, LLC
PO Box 4542
Burlington, VT 05406
(802) 999-2980
Parker Riehle

flaik Sports Group
Booth 508
337 E Simpson St, Suite 100
Lafayette, CO 80026 
(303) 847-6756
Steve Kenny, David Wood

Gatemaster Systems, Inc.
Booth 221
5625 Olde Wadsworth Blvd
Arvada, CO 80002
(510) 799-9725
Joshua Green

Geise Engineering, Inc.
Booth 313
375 Lincoln Street
Northumberland, PA 17857
(570) 490-2818
Sam Geise

Booth 206
3240 W 30th Ave
Denver, CO 80211 
(970) 233-7040
Matt Palacio, Brandon Quinn, Heather Quinn, Erika Troyer

Globe Ticket Company
Booth 316
350 Randy Road, Unit #1
Carol Stream, IL 60188 
(847) 258-1000
Robert Dawson,  Jason Shoats

Gravity Logic
Booth 323
7470 Ambassador Crescent
Whistler, BC  V0N 1B7 CANADA
(661) 713-3296
Dave Kelly, Liz LaBelle, Paul Mutch

Gregory & Appel Insurance
1402 N Capitol Ave, Suite 400
Indianapolis, IN 46202
(317) 686-6418
Debbie Botts

Booth 420
42 E High Street, Suite A
Lawrenceburg, IN 47025 
(812) 584-6114
Steve Pope

Guest Research, Inc.
8490 E Crescent Parkway, Suite 365
Greenwood Village, CO 80111
(303) 488-9808
Jeni Batte, Scott Hannah

HDSNE - Digital Dining
Booth 306
235 West Road Unit 10
Portsmouth, NH 03801 
(603) 431-3227
Michael Wolf

HEAD/Tyrolia Wintersports
Booth 122
3125 Sterling Circle
Boulder, CO 80301 
(800) 874-3235
Mike Poole, Jon Rucker

HKD Snowmakers
Booth 312
15 Mercer Road
Natick, MA 01760 
(508) 655-3232
Sophie Allen, Mark Horton, Ian Jarrett, Charles Santry

Booth 205
Alpespace - 47 Voie St Exupery
Francin, Savoie 73800 FRANCE
+33479843606, Fax: +33479843610
Gwenaelle Donati, Michel Porte

Innovative Data Systems, Inc.
Booth 114
1650 Sycamore Ave, Ste 43
Bohemia, NY 11716
(631) 244-0069
Alan Miceli, Debbie Miceli

Booth 400
PO Box 309
Stowe, VT 05672
(802) 253-2905
Trevor Crist, Amy Josef, Jim Lilly, Corey Ryan, Ben Zeeb

Interalpin c/o Congress Messe Innsbruck GmbH
Booth 305
Rennweg 3
Innsbruck, Tirol, 6020 AUSTRIA
Stefan Kleinlercher

International Financial Services Corp.
Booth 105
1113 South Milwaukee Ave, Suite 301
Libertyville, IL 60048 
(847) 549-0100
Bob Seeds, Bob Seeds Jr.

Intouch Technology Group
Booth 515
2121 N Frontage Rd W
Vail, CO 81657
(888) 4 - INTOUCH
Casey Parliament

ISR Int. Ropeway Review
Leberstrasse 122
A-1110 Vienna AUSTRIA
+43 1 74095 492
Michael Lobmaier, Claudia Mantona

Kassbohrer All Terrain Vehicles, Inc.
Booth 413
8850 Double Diamond Pkwy
Reno, NV 89521
(775) 857-5000
Bill Brandt, Jim Grewe, Jeff Lancaster, Dennis McGiboney, Stefan Spindler, Paul Swanson

PO Box 2915
Vail, CO 81658
(970) 306-4411
Richard Thompson

Booth 116
782 Mountain Rd
Stowe, VT 05672
(802) 760-3026
John Springer-Miller

Learn to Ski & Snowboard (Month)/Bring a Friend
Booth 320
1664-B Beekman Place NW
Washington, DC 20009
(202) 431-6950
Mary Jo Tarallo

Leitner-Poma of America, Inc.
Booth 500
2746 Seeber Drive Building A
Grand Junction, CO 81506
(970) 241-4442
Scott Bierman, Daren Cole, Katie Gresham, Jon Mauch, Mike McGuckin, Rick Spear

250 West 55th St, Ste 3300
New York, NY 10019
(646) 681-2225
Andrew Souza

Liftopia, Inc.
Booth 100
731 Market Street, 2nd Floor
San Francisco, CA 94103
(415) 685-4833
Adam Lasky, Dave Madden, Kathryn Quinn, Evan Reece

Lumiplan North America
Booth 509
PO Box 2698
Mission Viejo, CA  92690
(949) 887-0847
Julien Chassagne, Anne-Laure Creve, Patrick Grand'Eury, Christian Lorenzi

Magic Carpet Lifts/RMCE, Inc.
Booth 315
6750 E 46th Avenue Drive
Denver, CO 80216
(303) 333-5778
Dave Kelly

McWane Ductile
2266 S. 6th St.
Coshocton, OH 43812
(800) 800-1053
Geoff Guss, David Hiestand, Jeff Otterstedt

Meter-Treater, Inc.
1349 S Killian Drive
Lake Park, FL 33403
(561) 845-2007
Stanley Allina, Jerry Bowen

Mirus Resort Advisors
200 Wheeler Road
4th Floor South
Burlington, MA 01803
(781) 418-5961
Steve Daly, Michael Krongel

MND America/Mountain & Snow Development
Booth 621
PO Box 2167
Eagle, CO 81631-2167 
(970) 328-5330
Ernesto Bassetti, Jay Bristow

Moelis & Company
399 Park Ave
5th Floor
New York, NY 10022 
(212) 816-3511
Eliot Freeston, Jonathan Weibrecht

Motorola Solutions
2900 S Diablo Way, Building A, Suite 150
Tempe, AZ 85282
(602) 770-4586
Cody O'Neill

MountainGuard Insurance Program
Booth 301
One New Hampshire Ave Suite 200
Portsmouth, NH 03801
(603) 334-3000
Bo Adams, Cindy Adams, Tim Barnhorst

Mountain News Corporation
PO Box 17895
Boulder, CO 80308 
(720) 887-7727
Nancy Berenato

Mountain Uniforms
Booth 422
623 Tumbleweed
Incline Village, NV 89451
(775) 831-7670
Kim Stearns

Mountain Waffle Company
Booth 223
815 Summit Rd
Narberth, PA 19072
(610) 660-0610
David Solomon

MOUNTAINWORKS - Design Workshop
Booth 607
601 Harrison Avenue, Suite A
Leadville, CO 80461 
(970) 790-2100
Spencer Stanek

Booth 102
200 Prince Street
Plainwell, MI 49080 
(414) 397-1233
Alyssa Fuller, Amy Schrab, Luke Schrab

Nature & People First America LLC
Booth 505
405 Waltham St
Lexington, MA 02421
(781) 491-5364, www.natureandpeoplefirst.com
Denis Payre

Neveplast Artificial Ski Slopes
Booth 603
VIA M Bilabini N 31
Nembro (BG), Italy 24027 ITALY
+39 035 45 36 661
Niccolo Bertocchi, Cesare Locatelli, Ryan Locher

North Pole Design
Booth 606
21 Coppermine Road
Farmington, CT 06032 
(860) 677-4569
Senan Gorman

nxt Concepts
Booth 604
PO Box 340
Powell, OH 43054
(740) 815-6925
Stew Jensen, Jim Rufo, Samantha Rufo

Omni Promotional, LLC
1558 Cherry St
Louisville, CO 80027
(303) 443-8595
Mike (Mac) McMenamy

Omnitrans Corporation, Ltd.
111 Broadway, 17th Floor
New York, NY 10006
(212) 962-1956
Markus Raab

Booth 209
3930 Hamel Blvd
Quebec, PQ, G1P 2J2 CANADA
(418) 877-5584
Doug Daniels, Carol Smith, Keith Smith

Origin Design & Communications Ltd.
#201-1002 Lynham Road
Whistler, BC V0N 1B1 CANADA
(604) 932-8482
Danielle Kristmanson, MJ Legault

PanoAlpin LLC
Booth 405
162 Totterdown Road
Aspen, CO 81611 
(970) 930-0004
Paul Major

PNP Supply, LLC
Booth 600
8400 E Prentice Avenue, Suite 1500
Greenwood Village, CO 80111 
(303) 740-0026
Joan Alford, Peter Alford, Mark Steinmetz, Bill Toye

Premier Southern Ticket Co
Booth 115
7911 School Rd
Cincinnati, OH 45249
(513) 489-6700
Bob Wanberg

PRINOTH Ltd., North American Head Office
Booth 504
1001 J.-A. - Bombardier Street
Granby, PQ J2J 1E9 CANADA
(450) 776-3600
Charles Blier, Joe Clark, Greg Clowers, Horst Haller, Andreas Muigg, Mark Palmateer, Walter Piekarz, Dave Simoneau, Jason Smith, Florian Streiter

Profitable Food Facilities Worldwide
Booth 214
14026 Donert Dr
Poway, CA 92064
(858) 798-7333
Mike Holtzman, Rebecca Salvador

Booth 322
133 South Van Gordon Street, Suite 200
Lakewood, CO 80228-1706 
(303) 987-9390
Nick Herrin

Ratnik Industries, Inc.
Booth 408
670 Phillips Road
Victor, NY 14564
(585) 924-9111
Ron Ratnik, Monika Ratnik, Tim Wang, P.E.

RDO Equipment Co dba RDO Integrated Controls
Booth 216
700 7th St South
Fargo, SD 58103
(612) 816-2509
Rick Hefley, Tom Potter

Redaelli Wire Ropes
Booth 602
Via A Volta 16
Cologno Monzese MI, Italy 20093 ITALY
+39 02 25307219
Giovanni Facchini, Paul Johnston, Stefan Puchner

Reputation Strategies, LLC
PO Box 228
North Falmouth, MA 02556
(207) 318-7067
Skip King

Reliable Racing Supply, Inc.
Booth 207
643 Upper Glen St
Queensbury (Glens Falls), NY 12804
(518) 793-5677
Fax: (518) 793-6491
John Jacobs

Reputation Strategies, LLC
PO Box 228
North Falmouth, MA 02556
(207) 318-7067
Skip King

ResortLogic LLC
78 School St, Unit 1
Concord, NH 03301
(603) 731-7578
Tom Lithgow

Resort VisiCam
Booth 201
11100 W 91st Street Suite 100
Overland Park, KS 66214
(913) 438-7666
Peter Levy

Rick Cables Consulting
7363 Cortez Lane
Boulder, CO 80303
(303) 884-8133
Rick Cables

Booth 614
PO Box 680850
1413 Center Drive
Park City, UT 84068 
(435) 252-3300
Kurt Hoefler, Jason Newell

Safe Descents
3201 Edwards Mill Rd
Suite 212
Raleigh, NC 27612
(919) 899-9780
Kevin Rudolph

Safehold Special Risk
Booth 513
999 Third Ave, 41st Floor, Ste 4100
Seattle, WA 98104
(360) 787-9887
Rob Andrews, Bill Curtis, Tony Hirsch, Ryan Patrick, Mistica Walker

Booth 401
PO Box 2729
Frisco, CO 80443
(970) 668-3398
Travis Beck, Chris Cushing, Claire Humber, Kent Sharp

Segway Inc
Booth 608
14 Technology Dr
Bedford, NH 03110
(603) 222-6000
Deb Novak

Seilbahnen International, Verlag GmbH
Booth 417
Pebering-Straß 21
Eugendorf, Salzburg 5301 AUSTRIA
+43 6225 7290
Gerald Pichlmair

Shaker Corporation
Booth 516
930 Tahoe Boulevard, Suite 802-255
Incline Village, NV 89451
(775) 770-4400
James Glazier, Millie Szerman

Sitour USA
Booth 113
195 Hurley Avenue
Kingston, NY  12401 
(845) 331-9000
Peter Schoner, Cole Tallerman

Six Degrees Analytics, LLC
PO Box 1029
Cornelius, NC 28031
(704) 763-2681
Tom Grabowski

Ski Area Management
Booth 222
PO Box 644
Woodbury, CT 06798
(203) 263-0888
Rick Kahl, Dave Meeker, Liz Mettler, Olivia Rowan, Sharon Walsh

Booth 501
12860 W Cedar Drive, Ste 112
Lakewood, CO 80228
(303) 980-4441
Matt Gooley, John Keefe,Andreas Kranabetter, William Reigeluth

200 S. Virginia St., 8th Floor
Reno, NV 89501
(646) 726-2936
Giacomo Migliori, May Nguyen

Skitude Technologies, SL
Booth 613
Calle Bruc 20
Tordera, Tordera/BCN 08490 SPAIN
Héloïse Haake, David Holden

Skytrac, Inc.
Booth 200
2350 W 1500 S
Salt Lake City, UT 84104
(801) 972‐1699
Alan Hepner, David Metivier, Tracy Metivier, Candy Russell, Maynard Russell, Carl Skylling

Smarte Carte, Inc.
Booth 112
4455 White Bear Parkway
Saint Paul, MN 55110
(651) 429-3614
Jon Graham, John Lui

SMI Snow Makers
Booth 300
1512 Rockwell Drive
Midland, MI 48642
(989) 631-6091
Wes Cashwell, Steve Fellman, Ian Honey, Nic Horgan, John Parker, Brooke VanderKelen Alba, Joe VanderKelen

Booth 108
PO Box 505
Lebanon, NH 03766
(603) 443-8808
Michael Colbourn, Nancy Colbourn, Tom Horrocks

Snomax International
Booth 213
20 Wendover Road
Rochester, NY 14610 
(585) 732-5390
Todd Buchholz, Kevin Nichol, Pat O'Mara, Wayne Palmiter

9225-A Rockhurst St.
Highlands Ranch, CO 80129
(303) 842-2495
Robin Smith

Snow Logic Inc.
Booth 520
PO Box 680910
Park City, UT 84068
(435) 647-6817
Lee-Anne Dodson, Mitch Dodson, Nicole Dodson, Euan Gronow

PO Box 43598
Montclair, NJ 07043
(973) 303-1131
Ellen Chandler, Neil Harris

Snow Operating
Booth 506
112 Main Street, Suite 4
Montville, NJ 07045 
(201) 559-1158
Scott Baldassano, Joe Hession, Patrick Hession, Eric Lipton, Hugh Reynolds

Booth 204
1004 6th Street
Collingwood, ON L9Y 3Y9 CANADA
(705) 445-7547
Katherin Maxwell, Steve Young

Booth 415
8850 Double Diamond Parkway
Reno, NV 89521 
(775) 857-5000
John Glockhamer, Josh Nelson

SnowSports Industries America
Booth 203
PO Box 680850
Park City, UT 84068
(435) 657-5140
Nick Sargent

Booth 307
2301 Blake St.
Denver, CO, 80205
(970) 633-0322
Michael Stocker

Soaring Eagle Inc.
Booth 215
PO Box 55
Providence, UT  84332
(435) 754-7807
Logan Checketts

1075 E South Boulder Rd
Ste 300
Louisville, CO 80027
(303) 997-7302
James Hartford

Sports-Rental / Advant-Edge
PO Box 3212
Kingston, NY 12402
(845) 331-4239
Bill Hutton, Andreas Rauh

Star Lifts USA
Booth 523
PO Box 798
Sunapee, NH 03782
(603) 863-0241
Bob Dean, Kelly Dean, Joe Gmuender, Larry Hayes, Peter Kavanagh 

Sun Valley Ski Tools
Booth 203
2033 Century Way
Boise, ID 83709
(208) 378-4300
Thomas Church, Kyle Woolstenhulme

1060 Tiger Tail Dr
Riverside, CA 92506 
+33 675 705 859
Armelle Solelhac

Booth 207
Via sivo 44 ter
Castelletto Sopra Ticino, Italy 28053 ITALY
+39 3311695411
Michele Iorio, Samuele Piana, Francesca Poletti

TechnoAlpin USA, Inc.
Booth 611
8465 Concord Center Drive
Englewood, CO  80112
(720) 895-2340
Steven Fellenzer, Dave Kennedy, Daniel Raffl, Bill Ross, Garrett Will

The Locker Network
Booth 317
2015 McKenzie Dr, Ste 106
Carrollton, TX 75006
(469) 541-1000,
Rustin Wright

Tiburon Lockers
Booth 609
22 Paris Ave, Ste 209
Northvale, NJ 07647
(201) 880-8469
John Fisher, Scott Puglisi

Torrent Engineering & Equipment, LLC
Booth 302
406 E Bell Drive
Warsaw, IN 46582 
(574) 372-3200
Joe Cousins

Transaction Resources, Inc.
Booth 308
PO Box 667
Richmond, VT 05477
(802) 434-4672
www.transactionresources.com or www.carddog.com
David Frick, Ford Frick, Jesse Snyder, Jack Waller

Umbrellabars USA
PO Box 997
Waitsfield, VT 05673
(802) 496-7000
Tom McHugh

U.S. Bank
950 17th Street, 8th Floor
Denver, CO  80202
(303) 585-6933
Greg Blanchard, Troy Stalter

Ultra-Tech™ Lighting, LLC
Booth 601
PO Box 566
Closter, NJ 07624-0566 
(201) 784-1233
Philip Gotthelf

U.S. Ski and Snowboard Association
Booth 303
PO Box 100
1 Victory Lane
Park City, UT 84060 
(435) 649-9090
Tiger Shaw

Booth 507
PO Box 492
Hurley, NY 12443
(845) 331-4924
Gary Milliken

Walltopia Adventure
Booth 404
1B Bulgaria Boulevard
Letnitsa, 5570 BULGARIA
(916) 835-2712
Margret Kiradzhibashyan, Ivaylo Sotirov

Booth 613
2501 N Damen Avenue
Chicago, IL 60647
(773) 278-7800, Fax: (773) 278-3304
Steve Andreakos, Jim Dencek

Booth 508
PO Box 492
Hurley, NY 12443
(845) 331-4924
Fax: (845) 335-4311
Gary Milliken

Waffle Cabin
Booth 510
18 Night Pasture Lane
South Chittenden, VT 05701
(802) 775 0058
Peter Creyf, George Stoddard

Walltopia Adventure
Booth 21
1B Bulgaria Boulevard
Letnitsa, 5570 BULGARIA
(916) 835-2712
Ivaylo Sotirov

Wells Fargo
400 Capitol Mall, 7th Floor
Sacramento, CA 95814
(916) 558-4033
Roger Godfrey, Scott Myers

Wiegand Sports GmbH
Booth 612
PO Box 570
Stevensville, MT 59870
(801) 277-2169
Rachel Lewis, Jessica Wedel

Wintersteiger, Inc
Booth 421
4705 W Amelia Earhart Dr
Salt Lake City, UT 84116-2876
(801) 355-6550
Trish Morrissey, Wes Price

Wire Rope Inspection Technology Co., Ltd
Booth 518
6/F, Building B2, Torch Innovation Garde
National High-Tech Development Zone,LY
Luoyang, henan 4 China
Joseph Ho, Roc Wang

Wise Air
Booth 123
PO Box 1275
Mount Juliet, TN 37121
(615) 443-2259
Gary Helming, Jay Saito

Wyssen Avalanche Control
Booth 617
3550 Frontier Ave, Ste A2
Boulder, CO 80301
(208) 891-9543
Rosalind Reynolds

XINSURANCE Powered By Evolution Insurance Brokers, LC
Booth 109
8722 S Harrison St
Sandy, UT 84070
(877) 678-7342
J Parker Lindsey, Rick Lindsey, Tommy Thomassie

Zip-Flyer, LLC
Booth 605
575 Lexington Ave, 4th Floor
New York, NY 10022
(212) 971-9780
Shawn Lerner

ZipRider, ZipTour, ZipRescue
Booth 202
35 West 2100 South
Wanship, UT  84017
(435) 336-8800
Eric Cylvick



Ski Area Attendees

Alpine Ski Club
17-242 Arrowhead Road
Blue Mountains, ON L9Y 0S1
(705) 445-0339
Fax: (705) 445-3247
Kelly Collins; Mark Collins, Operations Mgr.; Kim Roberts-Williams, Alpine Program Mgr.; Bill Williams, General Mgr.

Alta Ski Area
PO Box 8007
Alta, UT 84092
(801) 742-3333
Fax: (801) 799-2340
Connie Marshall, Marketing Dir.; George Marshall, Lift Operations Mgmt.; LaNa Maughan; Michael Maughan, CFO; Onno Wieringa, President/General Mgr.; Tana Wieringa

Alterra Mountain Company
1621 18th Street, Suite 300
Denver, CO 80202
(303) 749-8200
Matthew Bowers, SVP Marketing/Products; David Perry, President/COO

Alyeska Resort
PO Box 249
Girdwood, AK 99587
(907) 754-1111
Eric Fullerton, Marketing Dir.

Appalachian Ski Mtn.
PO Box 106
Blowing Rock, NC 28605
(828) 295-7828
Brenda Moretz Speckmann, Vice President; Brad Moretz, President; Drew Stanley, Marketing/Terrain Park Dir.

Arapahoe Basin Ski Area
PO Box 5808
Dillon, CO 80435
(970) 468-0718
Alan Henceroth, COO/Vice President; Leigh Hierholzer, Marketing/Comm. Dir.; Peggy Hiller, VP Operations; Louis Skowyra, Snow Maint. Mgr.

Arizona Snowbowl
PO Box 40
Flagstaff, AZ 86002-0040
(928) 779-1951
J.R. Murray, General Mgr.; Peggy Murray

Aspen Skiing Co.
PO Box 1248
Aspen, CO 81612-1248
(970) 925-1220
David Corbin, SVP Planning/Development; Matt Jones, SVP/CFO; Mike Kaplan, President/CEO; Christian Knapp, VP/Chief Marketing Officer

Bear Valley Mountain
PO Box 5038
Bear Valley, CA 95223
(209) 753-2301
Dan Skivington; Andrea Young, General Mgr.

Beaver Valley Ski Club
100 Pioneer Dr, RR 4
Markdale, ON N0C 1H0
(519) 986-2520
Carly Oliver; Tim Oliver, GM

Big Sky Resort
PO Box 160001
Big Sky, MT 59716-0001
(406) 995-5000
Taylor Middleton, General Mgr.

Blue Mountain Resort
PO Box 216
1660 Blue Mountain Drive
Palmerton, PA 18071
(610) 826-7700
Jim Dailey, COO; Barbara Green, CEO/President; Tricia Matsko, Sales/Marketing Dir.

Boreal Mountain Resort
PO Box 39
Truckee, CA 96160
(530) 426-3666
Nate Ellis, Dir., Guest Ops.; Amy Ohran, President/GM; Matt Peterson, VP Marketing/Brand Mgmt.

Boyne Resorts
3951 Charlevoix Ave
Attn: Pam
Boyne Falls, MI 49713
(231) 549-6000
Roland Andreasson, CFO; Ian Arthur, CMO; Dan Beeler, CIO; Rick Kelley, SVP Mountain Ops.; Stephen Kircher, President, Boyne Eastern Ops.; Amy Kircher-Wright, SVP Brand Standards Audits; Cathy Witherspoon, SVP Human Resources; Gregory Wright

Breckenridge Ski Resort
PO Box 1058
Breckenridge, CO 80424
(970) 453-5000
John Buhler, VP/COO

Bristol Mountain Resort
5662 Route 64
Canandaigua, NY 14424
(585) 374-6000
Drew Broderick, Sales/Marketing Dir.; Daniel Fuller, President/General Mgr.; Meg Fuller, Digital Marketing; Steven Fuller, VP

Buck Hill
15400 Buck Hill Road
Burnsville, MN 55306
(952) 435-7174
Chip Solner; David Solner, President

Camelback Resort
PO Box 168
Tannersville, PA 18372
(570) 629-1661
Arthur Berry, Owner/President; Amy Cameron, VP Sales/Marketing; Brian Czarnecki, COO; Ken Ellis, Owner

Cannon Mountain
260 Tramway Drive
Franconia, NH 03580
(603) 823-8800
Greg Keeler, Marketing/Sales Dir.

Cascade Mountain
W10441 Cascade Mountain Road
Portage, WI 53901-9633
(608) 742-5588
Jamison Vaughn, Dir., Operations; Matt Vohs, Mountain Mgr.; Samantha Vohs; Adam Walz, Rental Mgr.; Rob Walz, President; Vicki Walz, Vice President

Cataloochee Ski Area
1080 Ski Lodge Road
Maggie Valley, NC 28751
(828) 926-0285
Chris Bates, President; Tammy Brown, Public Relations Dir.

Copper Mountain Resort
0800 Copper Road - #3001
209 Ten Mile Cir, 2nd Flr Admin Offices
Copper Mountain, CO 80443
(970) 968-2882
Kim Casey, Ski/Ride School GM; Todd Casey; Gary Rodgers, President/GM; Susan Rodgers; Jesse True, Sr. VP; Lori True

Cranmore Mountain Resort
PO Box 1640
North Conway, NH 03860
(603) 356-5543
Ben Wilcox, President/GM

Crystal Mountain
12500 Crystal Mountain Drive
Thompsonville, MI 49683
(231) 378-2000
Christina MacInnes, President; Jim MacInnes, Chairman/CEO; John Melcher, COO

Deer Valley Resort
PO Box 889
2250 Deer Valley Drive S
Park City, UT 84060
(435) 649-1000
Bob Wheaton, President/GM; Marion Wheaton

Diamond Peak Ski Resort
1210 Ski Way
Incline Village, NV 89451-9204
(775) 832-1177
Michael Bandelin, General Mgr.; Paul Raymore, Marketing Mgr.

Echo Mountain
19285 Hwy 103
Idaho Springs, CO 80452
(970) 951-5038
Peter Burwell, Owner; Joan Herzing, Marketing Dir.; Fred Klaas, General Mgr.; AJ Saigh, Controller; Steve Zanoni, CEO

Eldora Mountain Resort
PO Box 1697
Nederland, CO 80466
(303) 440-8700
Bonnie Tregaskis; Brent Tregaskis, President/General Mgr.

Elk Mountain Ski Resort, Inc.
344 Elk Mountain Rd
Union Dale, PA 18470
(570) 679-4400
Gregg Confer, VP/General Mgr.;
Kate Sekely

The Fairbank Group, LLC
37 Corey Road
Hancock, MA 01237
(413) 738-5806
Brian Fairbank, Chairman; Tyler Fairbank, President/CEO; Vikki Fairbank, Siriusware/Axess Syst. Mgr.

Giants Ridge Recreation Area
PO Box 190
6329 Wynne Creek Drive
Biwabik, MN 55708
(218) 865-8000
Jeannine Mogan, Ski Patrol/Risk Mgmt.; Fred Seymour, General Mgr.; Laura Sherman, Managing Dir.

Granite Peak at Rib Mountain State Park
3605 N Mountain Road
Wausau, WI 54401
(715) 845-2846
Charles Skinner, President/Owner; Lisa Zilinsky, Dir., Marketing

Greek Peak Mountain Resort
2000 NYS Route 392
Cortland, NY 13045
(607) 835-6300
Toby Bonham, Operation Mgr.; Wesley Kryger, President; John Pointek, CFO; Jessica Sloma, VP Sales/Marketing

The Greenbrier
5 Kate's Mountain Rd
White Sulphur Springs, WV 24986
(304) 553-9414
Jason Brown, Dir., Development

Gunstock Mountain Resort
PO Box 1307
Laconia, NH 03247-1307
(603) 293-4341
DeDe Goddard; Greg Goddard, General Mgr.

Hlidarfjall Ski Area
Geislagata 9
Akureyri, Iceland 600
+35 44622280
Gudmundur Karl Jónsson, General Mgr.; Jaobina Karadottir

Holiday Valley Resort
PO Box 370
Ellicottville, NY 14731-0370
(716) 699-2345
Cheryl Crowley; Steve Crowley, Mountain Operations Dir.; Dennis Eshbaugh, President/GM; Jane Eshbaugh, Marketing Dir.; Kathryn Eshbaugh, Marketing; Bonnie Koschir, VP Operations

HoliMont Ski Area
PO Box 279
6921 Route 242
Ellicottville, NY 14731
(716) 699-2320
David Riley, General Mgr.; Kim Riley

Hunter Mountain
PO Box 295
Hunter, NY 12442
(518) 263-4223
Russell Coloton, President/CEO

Jackson Hole Mountain Resort
PO Box 290
Teton Village, WY 83025
(307) 733-2292
Jerry Blann, President; Mary Kate Buckley, Board of Directors; John Kemmerer, Chairman/Owner; Jessica Milligan, VP Chief Products/Sales/Services; Rebecca Ryan; Adam Sutner, Chief Marketing Officer

Jay Peak Resort
830 Jay Peak Rd
Jay, VT 05859
(802) 988-2611
Chris Clements, Food/Bev. Dir.; Tracey Clements; Brooke Wright, Real Estate; Steve Wright, General Mgr.

Keystone Resort
PO Box 38
Keystone, CO 80435
(970) 496-4000
Geoff Buchheister, VP/GM

Killington Resort
4763 Killington Road
Killington, VT 05751
(802) 422-3333
Cara Solimano; Mike Solimano, President/GM

King Pine Ski Area
1251 Eaton Road
Madison, NH 03849-9403
(603) 367-8896
Barbara Brandon; Robert Hoyt, President

Kirkwood Mountain Resort
PO Box 1
Kirkwood, CA 95646
(209) 258-6000
Doug Pierini, VP/General Mgr.; Leigh Pierini

The Lake Louise Ski Resort
1 Whitehorn Road
PO Box 5
Lake Louise, AB T0L 1E0
(403) 522-3555
Jon Chesnut, IT Dir.; Norbert Mazenod, CFO; Pete Woods, Marketing Dir.

Lee Canyon
6725 Lee Canyon Rd
Las Vegas, NV 89124
(702) 385-2754
Dan Hooper, General Mgr.

Liberty Mountain Resort
78 Country Club Trail
Carroll Valley, PA 17320-0703
(717) 642-8282
Eric Flynn, COO; Anne Weimer, General Mgr.; Lonny Whitcomb, Risk Management Dir.

Loon Mountain Recreation Corp.
60 Loon Mountain Road
Lincoln, NH 03251-9711
(603) 745-8111
Jay Scambio, President/GM; Katie Scambio

Lutsen Mountains
PO Box 129
467 Ski Hill Road
Lutsen, MN 55612
(218) 663-7281
Tom Rider, Co-President

Mammoth Mountain Ski Area
PO Box 24
10001 Minaret Road
Mammoth Lakes, CA 93546
(760) 934-2571
Mark Brownlie, President/COO; Ronald Cohen, Corporate Deputy Counsel; Cindy Dady, Mgr., Risk Management

Massanutten Resort
PO Box 1227
Harrisonburg, VA 22803-1227
(540) 289-4954
Ken Hess, General Mgr.; Ian McAlexander, Customer Services Mgr.

McIntyre Ski Area
50 Chalet Ct
Manchester, NH 03104
(603) 622-6159
Corinna Boisvert; Ross Boisvert, President/General Mgr.

Mission Ridge Ski & Board Resort
PO Box 1668
Wenatchee, WA 98807-1668
(509) 663-6543
Tony Hickok, Marketing Dir.; Josh Jorgensen, General Mgr.

Mohawk Mountain Ski Area
PO Box 27
Cornwall, CT 06753
(860) 672-6100
Cassie Schoenknecht, Administrative Dir.

Monarch Mountain
#1 Powder Place
Salida, CO 81201
(719) 530-5000
Carol Novak, Dir., Sales/Marketing

Mount Bohemia
PO Box 578
Houghton, MI 49931
(906) 289-4105
Erika Cotner; Lonie Glieberman, President

Mount Pleasant of Edinboro
23301 Plank Road
Venango, PA 16440
(814) 734-1641
Doug Sinsabaugh, Owner; Laura Sinsabaugh, Owner

Mt. Bachelor LLC
PO Box 1000
Bend, OR 97709
(541) 382-2442
Jordan Elliott, Dir., Human Resources; John McLeod, President/GM

Mt. Hood Meadows
PO Box 470
Mt. Hood, OR 97041
(503) 337-2222
Jake Bolland, COO; Dave Tragethon, VP Marketing/Sales/Comm.

Mt. St. Louis Moonstone Ski Resort
RR #4
Coldwater, ON L0K 1E0
(705) 835-2112
Andre Huter, Dir., Operations

New York State Olympic Reg. Development Authority (ORDA)
Olympic Center
2634 Main Street
Lake Placid, NY 12946
(518) 523-1655
Liz Mezzetti, Marketing Dir.; Vero Piacentini, VP Operations; Michael Pratt, President/CEO

Nordic Mountain Ski Area
W5806 Cty Rd W
Wild Rose, WI 54984
(920) 787-3324
Rick Schmitz, Owner

Northstar California
PO Box 129
Truckee, CA 96160
(530) 562-3434
Nadia Guerriero, VP/GM

The Omni Homestead Ski Area
PO Box 2000
Hot Springs, VA 24445
(540) 839-7749
Matt Fussell, Dir., Recreation

Pacific Group Resorts Inc.
PO Box 980968
Park City, UT 84098
(435) 640-5604
Mark Fischer, Executive VP; Vern Greco, President/CEO

Park City Mountain Resort
PO Box 39
1310 Lowell Avenue
Park City, UT 84060
(888) 284-2806
Bill Rock, Sr. VP/COO

Pats Peak
PO Box 2448
Henniker, NH 03242
(603) 428-3245
Jennifer Blomback; Kris Blomback, General Mgr.; Rick Patenaude, Owner; David White; Linda White, Business Dir.

Peak Resorts, Inc.
17409 Hidden Valley Dr
Wildwood, MO 63025
(636) 938-7474
Jesse Boyd, Sr. VP Operations; Jessica Boyd, Dir. of Development; Missi Boyd; Tim Boyd, CEO/President; Christopher Bub, VP/CFO; Kelle Bub; Ryan Lavoie, VP/Risk Mgr.

Perfect North Slopes
19074 Perfect Lane
Lawrenceburg, IN 47025
(812) 537-3754
Jonathan Davis, IT Mgr./Operations; Mandy Davis; Tim Doll, Operations/Risk Mgr.; Angie Neff; Boonie Neff, Mountain Mgr./Operations; Chris Walch, Dir., Finance/Accounting

Powdr Resorts
PO Box 980430
Park City, UT 84098
(435) 658-5500
Tim Brennwald, SVP/COO; Jody Churich, SVP/COO Woodward; Laura Schaffer, Sustainability Dir.; Justin Sibley, Senior VP/CFO

Ragged Mountain Resort
620 Ragged Mountain Road
Danbury, NH 03230
(603) 768-3600
Ryan Schramm, General Mgr.

Roundtop Mountain Resort
925 Roundtop Road
Lewisberry, PA 17339
(717) 432-9631
Matt Thomas, General Mgr.

Sandia Peak Tram Co.
#30 Tramway Loop NE
Albuquerque, NM 87122
(505) 856-6479
George Boyden, Manager; Tooey Boyden, Special Events

Schweitzer Mountain Resort
10000 Schweitzer Mountain Road
Sandpoint, ID 83864
(208) 263-9555
Donna Chasse; Tom Chasse, President/CEO; Rod Engel, CFO; Kelly Farmin; Sean Mirus, Marketing/Sales Dir.; Diana Smith; Jade Smith, Resort Services Dir.; Suzanne Tugman

Seven Springs Mountain Resort
777 Waterwheel Drive
Seven Springs, PA 15622
(814) 352-7777
Lauri Jones, Exec. Dir., Operations; Eric Mauck, CEO; Alex Moser, Marketing/Comm. Dir.; Joel Rerko, Mountain Ops. Mgr.

Shawnee Peak Ski Area
119 Mountain Road
Bridgton, ME 04009
(207) 647-8444
Geoff Homer, Vice President

Sierra-at-Tahoe LLC
1111 Sierra-at-Tahoe Rd
Twin Bridges, CA 95735
(530) 659-7453
Jim Feeney, Controller; John Rice, VP/GM; Melinda Stearns, Human Resources Dir.

Silver Star Mountain Resort
PO Box 3002
Vernon, BC V1B 3M1
(250) 558-6052
Brad Baker, Operations Dir; Lori Baker; Jan Derpak; Ken Derpak, Managing Dir.

Ski Cooper
PO Box 896
Leadville, CO 80461
(719) 486-2277
Dan Torsell, President/GM; Leslee Torsell

Ski Resort Holdings LLC
c/o OZ Real Estate
9 West 57th Street, 40th Floor
New York, NY 10019
(646) 826-5786
Steve Rice, Advisor

Ski Ward Ski Area
1000 Main Street
Shrewsbury, MA 01545
(508) 845-1797
Evelyn LaCroix, Business Mgr.; John LaCroix, President; Michael LaCroix; Stephanie LaCroix, Lodge Mgr.; Michael Proctor, Business Mgr.; Nancy Proctor

Snow Time, Inc.
100 Boxwood Lane
Suite 2
York, PA 17402
(717) 757-1508
Scott Romberger, President

Snow Valley Resort (1987) Ltd.
PO Box 20067
Barrie, ON L4M 6E9
(705) 721-7669
John Ball, General Mgr.

Snowbasin Resort Co.
3925 East Snowbasin Road
PO Box 460
Huntsville, UT 84317
(801) 620-1000
Andrew Barfield, Dir., Snowsports; Davy Ratchford, General Mgr.; Cobalt Stromberg, Controller

Snowbird Ski & Summer Resort
PO Box 929000
Snowbird, UT 84092-9000
(801) 933-2222
Ann Bonar; Bob Bonar, President/CEO; David Fields, GM/COO; Tish Lopez, Tram/Lift Ops. Mgr.


PO Box 10
Snowshoe, WV 26209
(304) 572-1000
Frank DeBerry, President/COO

Solitude Mountain Resort
12000 Big Cottonwood Canyon
Solitude, UT 84121
(801) 534-1400
DeAnna Lee; Nate Lee, Dir., Mountain Ops.; Jack Mayhew; Kim Mayhew, General Mgr.

Sommet Saint-Sauveur
350 Saint-Denis
Sainst-Sauveur, PQ J0R 1R3
(450) 227-4671
Marie-Pier Faucher; Louis Hebert, President/CEO; Simon Page, Sales/Ski School Dir.

Spirit Mountain Recreation Area
9500 Spirit Mountain Place
Duluth, MN 55810
(218) 628-2891
Brandy Ream, Executive Dir.; Jody Ream, General Mgr.

Squaw Valley / Alpine Meadows
PO Box 2007
Olympic Valley, CA 96146
(800) 403-0206
Casey Blann, SVP Mountain Ops.; Molly Blann

Steamboat Ski & Resort
2305 Mt Werner Circle
Steamboat Springs, CO 80487
(970) 879-6111
Kurt Castor, Lift Maintenance Dir.; David Hunter, VP Mountain Ops.; Erin Perlman; Rob Perlman, President/COO; Jim Schneider, VP Skier Services

Stevens Pass
PO Box 609
Leavenworth, WA 98826
(206) 812-4510
Chris Danforth, VP Sales/Marketing; Benjamin Fok, SSS/Rentals Sr. Mgr.

Stowe Mountain Resort
5781 Mountain Road
Stowe, VT 05672
(802) 253-3000
Bobby Murphy, VP/GM

Sugar Mountain Ski Area
PO Box 369
Banner Elk, NC 28604
(828) 898-4521
Andrew Jochl, Dir., Operations; Gunther Jochl, Owner/President; Kimberley Jochl, Vice President; Erich Schmidinger, Ski Area Mgr.; Zoe Schmidinger

Sugarbush Resort
1840 Sugarbush Access Road
Warren, VT 05674
(802) 583-6300
Kevin Babic, Chief Administrative Officer; Amber Broadaway, Dir., Safety/Guest Services; Branson Broadaway; Lili Ruane; Win Smith, President

5092 Access Road
Carrabassett Valley, ME 04947
(207) 237-2000
Karl Strand, President/GM

Sun Valley Resort
PO Box 10
Sun Valley, ID 83353
(208) 622-4111
Brian Barth, Dir., Finance/Accounting; David Hirasawa, CFO/Grand America; Leslie Silva; Tim Silva, Vice President/GM; Heidi Stearns; Peter Stearns, Mountain Ops. Dir.

Sunday River Resort
PO Box 4500
Newry, ME 04261
(207) 824-3000
Dana Bullen, President/GM; Brad Keen, VP Food/Beverage

Sunlight Mountain Resort
10901 County Road 117
Glenwood Springs, CO 81601
(970) 945-7491
Troy Hawks, Marketing/Sales Dir.

Sunshine Village
PO Box 1510
Banff, AB T1L 1J5
(403) 705-4000
Stephanie Barker;
Mike Irvine, SVP Admin./Finance/CFO; Rob Maykut, Sr. Reporting Analyst; Dave Riley, COO/SVP

Tamarack Resort
311 Village Dr
PMB 3003
Tamarack, ID 83615
(208) 325-1000
Brad Larsen, General Mgr.

Taos Ski Valley, Inc.
PO Box 90
Taos Ski Valley, NM 87525
(575) 776-2291
David Norden, CEO

Vail Resorts, Inc.
390 Interlocken Crescent
Suite 1000
Broomfield, CO 80021
(303) 404-1800
www.snow.com & www.vailresorts.com
Tim April, VP Technology/Guest Expericence; Patricia Campbell, President - Mountain Div.; Blaise Carrig, Senior Advisor-Mountain Div.; Leslie Carrig; Chris Jarnot, EVP Mountain Division; Clyde Wiessner, Sr. Lift Maint. Dir.; Robin Wiessner

Wachusett Mountain Ski Area
499 Mountain Road
Princeton, MA 01541
(978) 464-2300
Carolyn Crowley Stimpson, VP Mountain Services; Alex Crowley, Student; Courtney Crowley, Student; David Crowley, General Mgr./COO; Jeff Crowley, President; David Crowley, Jr., Operations Mgr.; Julie Crowley; Maureen Crowley; Turner Crowley; Peggy Meyers; Tom Meyers, Marketing Dir.; Chris Stimpson, Student; John Stimpson; Kyle Toohey, Student

Welch Village Ski Area, Inc.
PO Box 146
26685 County 7 Blvd
Welch, MN 55089
(651) 258-4567
Perry Eisert, VP Operations; Jamie Zotalis, Group Services Mgr.; Peter Zotalis, President/GM

White Pass Ski Area
48935 US Hwy 12
White Pass, WA 98937
(509) 672-3101
Kevin McCarthy, General Mgr./President

Whitetail Resort
13805 Blairs Valley Road
Mercersburg, PA 17236
(717) 328-9400
Don MacAskill, President

Wildcat Mountain
PO Box 817
Jackson, NH 03846
(603) 466-3326
Brian Heon, General Mgr.

Windham Mountain Resort
PO Box 459
Windham, NY 12496-0459
(518) 734-4300
Wendy McInerny; Chip Seamans, President/GM

Winterplace Ski Resort
PO Box 1
Flat Top, WV 25841
(304) 787-3221
Terry Pfeiffer, President/Partner

Wisp Resort
296 Marsh Hill Road
McHenry, MD 21541
(301) 387-4000
Jerry Geisler, General Mgr.; Nancy Geisler



Affiliated, Allied and Associated Attendees

California Ski Industry Association
1390 N McDowell Blvd
Suite G, #152
Petaluma, CA 94954
(415) 389-1000
Michael Reitzell, President

Canadian Ski Council
7600 Highway 27, Unit 14
Woodbridge, ON L4H 0P8
(705) 445-9140
Paul Pinchbeck, President/CEO

115 Voie Albert-Einstein
Francin, Savoie 73800
+0033 4 79 85 81 81
Nathalie Saint-Marcel, Co-Director

Colorado Ski Country USA
3773 Cherry Creek North Dr.
Suite 955
Denver, CO 80209
(303) 837-0793
Melanie Mills, President/CEO

Colorado State University
1480 Campus Delivery
Fort Collins, CO 80523
(970) 491-7292
Mark Gasta, Associate Professor

Finnish Ski Area Association
Kutomotie 16
Helsinki, Finland FI-00380
+358 40 940 1800
Harri Lindfors, Managing Director; Veinalotta Vesterinen, Marketing Mgr.

High Fives Non-Profit Foundation
PO Box 3212
Truckee, CA 96160
(530) 587-4453
Willie Ford

Learn to Ski and Snowboard (Month)/Bring a Friend
1664-B Beekman Place, NW
Washington, DC 20009
(202) 431-6950
Mary Jo Tarallo, Director

Midwest Ski Areas Association
4060 Evergreen Place
St. Paul, MN 55126-2313
(651) 484-1818
Amy Reents, Executive Dir.

Minnesota Ski Areas Association
1711 W County Road B
Suite 207 South
St. Paul, MN 55113
(651) 293-9295
Luci Botzek, Executive Dir.

National Ski & Snowboard Retailers Association
1601 Feehanville Drive
Mount Prospect, IL 60056-6035
(847) 391-9825
Teddy Schiavoni, Board Member

National Ski Patrol System, Inc.
133 South Van Gordon Street
Suite 100
Lakewood, CO 80228-1706
(303) 988-1111
Joshua Masur, Treasurer; Meegan Moszynski, Executive Dir.; Jay Zedak, Board Member

National Winter Activity Center
44 Breakneck Road
Vernon, NJ 07462
(973) 846-8250
Schone Malliet, CEO; Chris Nyberg, Board Member

National Winter Sports Education Foundation
44 Breakneck Road
Vernon, NJ 07462
(330) 603-7074
Constance Beverley, CEO

Ontario Snow Resorts Association
PO Box 575
Collingwood, ON L9Y 4E8
(705) 443-5450
Bruce Haynes, President

Pacific Northwest Ski Areas Association
PO Box 758
La Conner, WA 98257
(877) 533-5520
Janet Gifford; John Gifford, President

Pennsylvania Ski Areas Association (PSAA)
5142 State Street
PO Box 27
White Haven, PA 18661
(570) 443-0963
Jack Irvin, Snowpass Program Coord.; Linda Irvin, Executive Dir.

Professional Ski Instructors of America-Rocky Mountain
PO Box 775143
Steamboat Springs, CO 80477
(970) 879-8335
Dana Forbes, Executive Dir.

133 South Van Gordon Street
Suite 200
Lakewood, CO 80228-1706
(303) 987-9390
Nicholas Herrin, CEO; Kirsten Huotte, PSIA NW Exec. Dir.; Charla Kramer; Ron Shepard, Exec. Dir. - Central Dvision; Ed Younglove, Chair; Julie Younglove

Quebec Ski Areas Association
1347, rue Nationale
Terrebonne, PQ J6W 6H8
(450) 765-2012
Yves Juneau, President/CEO

Ski Areas of New York, Inc.
PO Box 375
Jamesville, NY 13078
(315) 696-6550
Scott Brandi, President/Exec. Dir.; Susan Brandi

Ski Maine Association
PO Box 7566
Portland, ME 04112-7566
(207) 773-7669
Bo Bigelow, Events/Program Dir.; Greg Sweetser, Executive Dir.

Ski New Hampshire
PO Box 521
Conway, NH 03818
(603) 745-9396
Karolyn Castaldo, Marketing/Comm. Mgr.; Jessyca Keeler, Executive Director

Ski Utah/Utah Ski & Snowboard Association
2749 E Parleys Way
Suite 310
Salt Lake City, UT 84109
(801) 534-1779
Raelene Davis, COO/VP Marketing; Karen Marriott; Nathan Rafferty, President/CEO

Ski Vermont/Vermont Ski Areas Association
PO Box 368
Montpelier, VT 05601
(802) 223-2439
Brian Kerr; Molly Mahar, President

SnowSports Industries America
PO Box 680850
Park City, UT 84068
(435) 657-5140
Mike Adams, SIA Chair; Kyle Kennedy, Dir., Member Services; Maria McNulty, COO; Mike Rossberg, Interim CFO

Syndicat National Des Moniteurs DU Ski Francais (French Ski Instructors)
6 Allee des Mitailleres
Eric Gravier, Dir., Technique; Patrick Rocher, President Technique

U.S. Ski & Snowboard
PO Box 100
1 Victory Lane
Park City, UT 84060
(435) 649-9090
Nick Goepper, Olympian; Catherine Raney, Development Operations Dir.; Dan Wagner, Videographer; Trisha Worthington, VP Foundation

University of Maine at Farmington
111 South Street
Farmington, ME 04938
(207) 272-2266
James Hoisington, Alpine Ops. Coord.

USDA - Forest Service
2222 W. 2300 S.
Salt Lake City, UT 84119
(801) 975-3793
Jeff Gildehaus, Outdoor Rec. Planner; Daniel Jiron, Acting Deputy Under Secretary

Time Name Location
Wednesday May 2, 10:00am-12:00pm Executive Committee Bald Eagle Board Room
Wednesday May 2, 12:00-5:00pm Board of Directors Banyan 3
Thursday, May 3, 10:00-11:15am Environmental Committee Calusa 11
Thursday, May 3, 11:00am-12:30pm Small Resort Operators Committee Osprey 5
Thursday, May 3, 1:00-2:15pm Government Affairs Committee Calusa 11
Thursday, May 3, 2:00-3:00pm LSSM Meeting Osprey 5
Thursday, May 3, 2:00-4:00pm Economic Committee Seagrape 4
Thursday, May 3, 2:30-4:30pm Public Lands Committee Calusa 11
Thursday, May 3, 3:00-4:45pm Education/Insurance & Risk Mgt Committee Banyan 3
Thursday, May 3, 4:30-5:15pm Association Directors Meeting Osprey 5
Thursday, May 3, 5:00-5:30pm Annual Business Meeting Calusa 12
Friday, May 4, 3:00-3:30pm Supplier Committee Bald Eagle Board Room

Friday, May 4, 2018

10:00 am - 11:15 am

NSAA’s Kottke End of Season Survey: Insights and Analysis
Dave Belin, Director of Consulting Services, RRC Associates

There is a lot of discussion about data everywhere you look - its importance, its value (figuratively and financially), and its use as a business tool. The 2017-18 season marks the 39th year for NSAA's Kottke End of Season Survey measuring and tracking the area metrics most important to understanding emerging trends in the industry. When you talk about value, the Kottke is one of the pillars of NSAA research providing credible business intelligence to help areas make thoughtful strategic decisions. Dave Belin, Director of Consulting Services for RRC, will summarize the preliminary results and provide an analysis of the past season, giving you insights you can't get anywhere else.

Race & Competition Litigation and Risk Management Update
Moderated by Thomas Aicher, Principal, Cleary, Shahi & Aicher
Andrew H. Maass, Member, Ryan Smith & Carbine, LTD
Jay Scambio, President & General Manager, Loon Mountain Resort, NH
Kim Viergiver, The Rietz Law Firm

While sanctioned races and competitions may drive visits and revenue, poor risk management certainly can undermine or completely undo the growth rationale. In the past few years, there have been a number of claims brought as a result of competition and race events. This panel will explore some of those cases, and address what resorts can do to better protect themselves and minimize the risk in such incidents—from understanding sanctioning agreements, competitor education, improved releases and waivers, and operational considerations while working with event organizers. The lessons from such incidents apply across all resort departments, even beyond the competition and race context.

The Past, Present, and Future Leisure Traveler
Kirsten Motley, Manager, Research Sales & Support, Phocuswright

It is important to understand where we’ve been, in order to understand where we are going. In this session we will explore topics like traveler motivations, behaviors, and attitudes; as well as how technology is rapidly changing traveler expectations and how the shared economy impacts the way we think about travel. We will divulge what companies can do to keep up, stay relevant, and how to capture the attention of a multi-gadget, multi-screen, and multi-generational audience.

Expanding the Mountain Playground: Providing More Opportunities for Your Guests
Moderated by Ray Lauenstein, Aquatic Development Group
Ken Ellis, Co-Owner, Camelback Resort, PA
Tyler Fairbank, CEO, The Fairbank Group, LLC
Kenny Hess, General Manager, Massanutten Resort, VA
Mike Russo, Risk/Safety/Legal Sr. Manager, Copper Mountain Resort, CO

Ski resort guests are increasingly more demanding and looking for a wide variety of options in activities and amusements to keep them entertained. No longer satisfied with skiing only, the modern visitor (or their friends and family) want to ice skate, ride a zip line or mountain coaster, hang out in a water park, or ride a fat tire bike. Exploring the variety of area offerings, this panel of area personnel will share their experiences, lessons learned, and the importance of finding the right offerings for your resort.

1:45 pm - 3:00 pm

The Future of Growth: A Conversation
Moderated by Nate Fristoe, Managing Director, RRC Associates
Kelly Pawlak, President, National Ski Areas Association
David Perry, President & COO, Alterra Mountain Group
Teddy Schiavoni, Chairman of the Board of Directors, National Ski & Snowboard Retailers Association

There are many different programs out there that promote the growth of skiing and riding. Each plays a role in this growth, whether by generating awareness, creating opportunity, driving increased participation, or focusing in on lifelong conversion. Each of these activities provides value and no one program can do all of these things well. This session will discuss the importance of each of these activities, highlight how they work together, and where your area can fit in.

Leverage Your Power For Climate Solutions
Matthew Banks, Associate Director, Industry & Large Corporations, Navigant’s Energy Practice

Frustrated about lack of progress on climate change? Want to help your state meet its goals of increasing renewable energy sourced-power? Here’s a look at what is trending in resort action to decarbonize the power grid. Resorts are innovatively engaging with utilities and State PUCs -- leveraging their influence as businesses and energy users – to bring about far reaching impacts. Working collaboratively with utilities to green the power supply can benefit the resort, the service area, or even the entire state - thereby supporting our country’s much needed shift to a clean energy economy. Navigant’s Matt Banks will highlight resort work with utilities and PUCs that can serve as a model for more ski industry action in this arena. Learn how you can be effective in boosting your power company’s energy portfolio to be 50% or even 100 % carbon free in the future.

It Starts at The Top: Building a Culture of Safety
Moderated by William J. Curtis, Senior Vice President, National Sales, Resort & Recreation, Safehold Special Risk
Amber Broadaway, Risk Manager, Sugarbush Resort, VT
Alan Henceroth, Chief Operating Officer & Vice President, Arapahoe Basin, CO
Rick Schmitz, President, Nordic Mountain, WI
Win Smith, President, Sugarbush Resort, VT

It may sound cliché, but safety really does start at the top. Areas that have separated themselves from the pack are reducing the frequency and severity of employee injuries, the length of time away, and the costs of these injuries to the employee and business. Much more than fighting to reduce your workers compensation costs through rules and regulations, effective area safety programs promote trained, healthy employees and healthy work environments - which are proven to reduce costs. To get buy-in across all departments and at all levels requires an invested leadership team that lives and breathes safety. Our panel of area general managers and presidents will share their experiences and learning in developing a culture of safety throughout their organizations.

The Secret Life of E-Commerce Data: What the Data Tells Us
Moderated by Evan Reece, Founder, Liftopia

Hidden in all your data is a gold mine of information about your customers, your operation, and clues to how and why they choose your area over another. For many, this treasure trove is untapped with unrealized potential for growing your business, revenues, and market share. Digging into the details of how to leverage this information, Evan Reece, CEO of Liftopia, and a small, select panel of area marketers will explore how to tease out the particular details that will lead you to the pricing, product, and marketing changes that will grow your business.

3:15 pm - 4:30 pm

The HR Implications of Tax Reform
Laura Moriarty, Principal, Tahoe Training Partners & Partner/Co-Founder for Resort HR Partners 
Scott Smith, President of Compass HR Designs & Partner/Co-Founder for Resort HR Partners

The climate and landscape for businesses have evolved, highlighted by new tax reform, laying new foundations that may affect resort pay polices and decision making. For many areas, recent tax reforms may provide opportunities for improvement throughout the operation, including compensation issues that have compounded over the years. In this follow up to the 2015 annual meeting session and NSAA Journal article "Compensation: Remaining Competitive in a Sea of Wage Pressures", this session will present resort successes, continued opportunities, general manager testimonials and suggestions to help you plan, communicate, and manage what is your single greatest business expense, the investment in your people.

The Hottest Legal Trend:  Summer Activities Litigation & Claims in the Hot Seat 
Moderated by Dave Byrd, Director of Risk & Regulatory Affairs, National Ski Areas Association
Jimmy Lawrence, Loss Control Consultant, UT
Sam McNulty, Managing Partner, Hueston McNulty, NJ 
Mistica Walker, Specialty Claims Adjuster, Safehold Special Risk
Mary Jo Zweig, Cheroutes Zweig Law Firm
Ironically, the hottest trend in litigation against ski areas is the wide variety of non-skiing claims involving summer activities. Without the protection of ski safety statutes, to mitigate risks ski areas must emphasize employee training, following manufacturer’s manuals, capturing releases, signage, and other safety and risk protocols. In this session, we will use the prism of employee depositions in a simulated lawsuit involving summer activities, and we will highlight—using actual recent cases—the risks and pitfalls that could and have impacted claims. With our panel of insurance and ASDA counsel (Association of Ski Defense Attorneys), we will also provide some recent case updates on summer claims to give a better understanding of this hot trend in litigation, with a particular emphasis on releases and waivers. Even if your resort does not have summer activities, these take-aways apply to any activity, summer or winter.

The NSAA Model for Growth & Beginner Conversion Cookbook: Strategies and Real Life Examples that Drive More Skiers and Riders
Moderated by Dave Belin, Director of Consulting Services, RRC Associates
Nick Herrin, Chief Executive Officer, Professional Ski Instructors of America – American Association of Snowboard Instructors
Eric Lipton, Managing Director, Snow Operating
Hugh Reynolds, VP, Marketing & Sales, Snow Operating

Working through the strategies and examples provided in the Cookbook, our small panel of experts will give you tangible actions you can take back to your area and implement next season. Following a new skier or rider’s journey from first thinking about getting on snow to their first purchase, the NSAA Cookbook lays out how your area can improve the conversion and retention rates for every new participant, in lessons or not.

Saturday, May 5, 2018

10:00 am - 11:15 am

The Changing Landscape of Managing the National Forests 
Daniel J. Jiron, Under Secretary for Natural Resources & Environment, USDA
Dan Jiron serves as the Acting USDA Deputy Under Secretary for Natural Resources and Environment, where he oversees the Forest Service and all 193 million acres that the agency manages for the benefit of present and future generations. In this session, Dan will share his vision of how the Forest Service will meet the challenges of sustaining the health, diversity and productivity of the Nation’s forests under new leadership. He will highlight the benefits anticipated from implementation of the “fire funding fix” as well as NEPA and process streamlining for the recreation sector. Mr. Jiron has also served as the Associate Chief of the Forest Service and over the last 30 years has served in a myriad of leadership positions including Regional Forester, Deputy Regional Forester, and Forest Supervisor, and has developed tremendous appreciation for the ski industry-USFS partnership as a result of these roles. All public land resort owners and operators should attend this informative session.

NSAA’s Demographic Study: A Window into the Future
Nate Fristoe, Director of Operations, RRC Associates

The NSAA Demographic study is an important tool in every areas efforts to understand their current customers and attract new ones. Beyond a simple overview of this critical research, Nate Fristoe, Managing Director for RRC, will dive deeper into the background data providing analysis of emerging trends, particularly focusing on a more diverse young adult population, women, and young families. This session is a must attend as your area works to remain competitive bringing in new skiers and riders.

Blockchain: What You Need to Know
Paul Brody, Principal, Global Innovation Leader, Blockchain, EY

Everywhere you look, technology is impacting how business gets done. One of the technologies that is increasingly in the media is Blockchain. The blockchain technology is what enables a cryptocurrency, like Bitcoin, to work the way it’s designed to. However, that’s not all blockchain is useful for. Whether it’s financial transactions, smart contracts, identity verification, or inventory management, blockchain technology is becoming widely used in a variety of industries, including the hospitality industry. Think of this technology like a secure communication thread between and within an organization(s). Paul Brody, Principal, Global Innovation Leader, Blockchain with EY, will share the essential information you need to know about the blockchain technology and how it will impact your operations, sooner than later.

1:15 pm - 2:30 pm

Embracing Community Programs: How and Why These Diverse Areas are Investing in Bringing Kids to the Snow
Moderated by Constance Beverley, Chief Executive Officer, National Winter Sports Education Foundation
Kim Mayhew, General Manager, Solitude Mountain Resort, UT 
Bobby Murphy, Vice President and General Manager, Stowe Mountain Resort, VT
Chip Seamans, President & General Manager, Windham Mountain Resort, NY

Community programs come in all shapes and sizes. Just as unique are the challenges that must be overcome for the programs to be successful. Between transportation, chaperones, equipment, tickets, and lessons, the issues are real for the group and for the area that they are working with. Not to be deterred, each of the areas represented on this panel, have figured out how to make these programs work - for themselves and for the kids they serve. The panel will discuss why these programs are valuable and what it’s taken to get them off the ground and growing. Across the board, these areas are taking the long view, investing 3time and resources now to actively develop future generations of skiers and riders from their local and regional communities.

Preparing for Change: Planning for an Unknown Future
Moderated by Claire Humber, Director of Resort Planning & Design, SE Group
John Ashworth, Principal, Bull, Stockwell, Allen
Trevor Crist, CEO, Inntopia

With changing expectations and evolving demands on facilities and infrastructure, areas are spending valuable capital on building to meet a future demand that may not have even been thought of yet. Gone are the days of being able to build or plan for a single purpose. That new bike trail? How will it impact the ski run expansion into that area? That new kiosk at the bottom of Lift 4? Will the power and water be sufficient when that changes from a pre-made, grab-and-go spot to a hot dog stand and then a curry shop? Can that kid’s ski school expansion become a yoga studio during the summer months? Taking the time during the planning process to consider different scenarios and future needs can save you valuable resources when the unexpected demands of fickle customers force you to evolve.

Learning to Thrive: How 3 Resorts are Using Omni-Channel Marketing to Grow Year Round
Moderated by Scott Buelter, President, Ascent360
Tom Meyers, Director of Marketing, Wachusett Mountain Ski Area, MA
Molly Holmes, Director of CRM, Alterra Mountain Group
Dave Tragethon, Executive Director of Marketing & Sales, Mt Hood Meadows, OR

Growing your business means more than just bringing your loyal customers back each year, it requires a steady stream of new customers. This panel discussion will explore how resorts are using an omni-channel marketing strategy to not only reach their current customers with a stronger, more personalized message but to also expand and reach a new audience. From digital to direct mail, these resorts are using innovative ideas and strategies to engage and excite a new crowd.

Challenging Traditional Risk Management and Incident Response Norms (CLOSED SESSION: Resort Personnel Only)
Moderated by Ron Cohen, Deputy General Counsel|SVP, Alterra Mountain Group
Mark Brownlie, President & COO, Mammoth Mountain, CA
Cindy Dady, Manager, Health & Safety, Mammoth Mountain, CA

When an incident occurs at your resort, does your risk management team put most of their emphasis on preparing to defend the resort in litigation? Has this resulted in unnecessary conflict with your injured guest, their family, or their skiing friends? The panel of area personnel will host a lively discussion about how their best practices challenge the norms of traditional post-accident ski area risk management practices, and why a different approach which shows care for their guests ultimately reduces costly litigation and bolsters their legal defenses.

2:45 pm - 4:00 pm

Ski Industry Legal Update: Recent Cases, Rulings, and Lessons Learned (CLOSED SESSION: Resort Personnel Only)
Moderated by Thomas Aicher, Principal, Cleary, Shahi & Aicher
Mary Bozack, Vice President of Claims & Loss Control, MountainGuard
John Fagan, Partner, Duane Morris LLP
Peter Rietz, The Rietz Law Firm
Steve Zweig, Cheroutes Zweig Law Firm

Our panel of esteemed insurance professionals and ASDA lawyers (Association of Ski Defense Attorneys) will analyze and breakdown several key cases across the country from the past couple of years involving litigation against ski areas. This session will focus on the allegations, the legal rulings, and the key take-aways for all ski areas. We’ll analyze a wide variety of trends in claims—summer activities, premises incidents, releases, collisions, and so on—and highlight the risk reduction protocols ski areas can adopt to mitigate and prevent claims. This remarkable panel includes the last three special counsels representing NSAA, with decades of expertise and knowledge, so plan for a robust and heated discussion from the very best in the industry!

The Future of Leadership: Strategies to Develop, Engage and Retain the Leaders of Tomorrow
Dr. Mark Gasta, Principal, Associate Professor, Masters of Tourism Management, Colorado State University
Natalie Ooi, Assistant Professor, Program Director - Ski Area Management Program (SKAMP), Colorado State University

The ski industry is experiencing change like never before: new technology and digital capabilities; increasing sophistication and competition; market consolidation; retirement of senior leaders; globalization; and the growing complexity of the operating environment, particularly in the face of climate change. This is accompanied by generational shifts and the management challenges that go along with these. All of these factors mean that the way we develop, engage, and retain our leaders of tomorrow needs to change to ensure that our future leaders have the necessary knowledge, skills, and capacity to be effective senior managers. Join Mark Gasta and Natalie Ooi from Colorado State University’s Ski Area Management Program as they talk about current trends in leadership development and provide insight and examples as to how you can best develop, engage and retain your leaders of tomorrow in what is an increasingly complex and uncertain operating environment.

Evaluating Your Resort Research: Are you Getting What you Really Want?
Moderated by Christian Knapp, Chief Marketing Officer, Aspen Skiing Company
Dave Amirault, Marketing Director, Snowbird Ski & Summer Resort, UT
Sean Mirus, Sales and Marketing Director, Schweitzer Mountain Resort, ID
Matt Peterson, Vice President Brand & Marketing, Boreal Mountain Resort | Woodward Tahoe | Soda Springs, CA

Research and surveys are important tools in every operator and every marketer’s toolkit. Without it, how do you know if you are delivering the expected experience or even attracting your target market? Thoughtful assessment of your research each year should tell you whether you are actually getting what you set out to get and whether this is really what you need or want. Way beyond the traditional exit survey and kiosk, you might be surprised at what you can learn from overlooked sources. This panel of resort personnel will share their experiences - the successes and failures - that have helped them become some of the best in the business.