NSAA Events

Time Name Location
7:00am–6:00pm NSAA Registration Princess Ballroom - North Foyer
8:00am-1:00pm NSAA Golf Tournament TPC Scottsdale - Stadium Course
Various Times NSAA Committee Meetings Locations Vary: See Committee Mtg Mobile Link
12:00pm–5:00pm Exhibitor Set-Up Princess Ballroom A-G
2:00pm-4:45pm Arrival Day Programs Locations Vary: See Arrival Day Mobile Link
5:30pm-6:00pm Annual Business Meeting Palomino 10
6:30pm-8:30pm Welcome Reception Hacienda Plaza & Trellis
Time Name Location
7:00am-5:30pm NSAA Registration Princess Ballroom - North Foyer
7:00am-8:00am Continental Breakfast Palomino Foyer
8:00am-9:45am Lifetime Achievement Award/Opening Keynote Palomino Ballroom 6-7
10:00am-11:15am Mud, Barbed Wire, and Color - The Big Attraction of Non-Traditional Events Palomino 8
10:00am-11:15am From Tragedy to Silver Linings: How Two Families are Influencing Positive Change for the Sport Palomino 9
10:00am-11:15am From Data to Decisions- Using the Data from NSAA’s Beginner Conversion Study Palomino 4
10:00am-11:15am Shifting the Risk - Protecting Yourself in an Era of 3rd Parties and Releases Palomino 5
11:00am–1:30pm Tradeshow Opening Lunch Princess Ballroom A-G
1:45pm–3:00pm The National Winter Activity Center – Inspiring Future Generations Palomino 4
1:45pm–3:00pm The Kottke Report – A Preliminary View of the Season Palomino 5
1:45pm–3:00pm Worker Compensation - Calculating the Risks Palomino 8
3:15pm–4:30pm Outreach Programs – Bringing the Slopes to the Kids Palomino 5
3:15pm–4:30pm Anatomy of a Crisis - Analyzing Ski Area Response in Extraordinary Times Palomino 9
3:15pm–4:30pm The ROI of a Terrain Park Palomino 4
4:30pm-5:15pm Safety Awards/Golden Eagle Reception Palomino 6
5:00pm-7:00pm Cocktail Reception in Tradeshow Hall Princess Ballroom A-G
Time Name Location
7:00am-3:00pm NSAA Registration Princess Ballroom - North Foyer
7:45am-8:45am Continental Breakfast Palomino Foyer
9:00am-10:30am Conversion Cup Award/Morning Keynote Palomino Ballroom 6-7
10:45am-12:00pm It's a New Frontier - How the Trump Administration is Impacting the Ski Industry Palomino 5
10:45am-12:00pm Industry Metrics - Their Value and Use Palomino 8
10:45am-12:00pm From Pedals to Powder - What the Ski & Ride Industry Can Learn From Biking Palomino 9
10:45am-12:00pm Giving Them What They Want - Meeting Expectations of a New Guest Palomino 4
11:45am-1:30pm Tradeshow Lunch Princess Ballroom A-G
1:45pm–3:00pm Content Overload - Are We Force-Feeding Our Customers? Palomino 8
1:45pm–3:00pm Beyond Skiing - The Next Generation in Area Attractions Palomino 10
1:45pm–3:00pm Reclaimed Water – Making Every Drop Count Palomino 9
1:45pm–3:00pm A Year in Review - A Closer Look at the Current Legal Environment (CLOSED SESSION: Resort Personnel Only) Palomino 6
3:15pm–4:30pm Partnerships and Influencers – Leveraging Outside Resources to Gain New Skiers and Snowboarders Palomino 8
3:15pm–4:30pm From Front Line to Bottom Line – Every Employee Matters Palomino 10
3:15pm–4:30pm Attracting and Engaging Four Generations - Strategies for the Entire Family Palomino 6
4:45pm-5:30pm Marketing Awards Reception Princess Ballroom H-I
6:30pm-9:00pm Final Night Party Copper Canyon
Time Name Location
8:00am-10:00am Departure Breakfast: Sonoran Sunrise Princess Plaza

Sponsors providing insights and expertise on new products and services:

E-Commerce & Pricing Trends: Looking Back and Ahead

Evan Reece, Co-Founder and CEO, Liftopia

2:00 - 2:45 p.m. > Palomino 8

Liftopia will recap the 2016/17 season with a focus on pricing, e-commerce and online marketing trends using data from hundreds of resorts and millions of customers on the Liftopia platform and beyond. They will share industry benchmarks, highlight trends in skier participation, and preview the upcoming 2017/18 season.

An accesso Update

Mark Danemann, President, accesso Siriusware

3:00 - 3:45 p.m. > Palomino 9

Join accesso for an update on new enhancements to their accesso Siriusware and accesso Passport solutions built specifically for the mountain resort industry. From award-winning eCommerce to all the essential features you’ll need for every point-of-sale throughout your mountain resort, accesso has you covered! These topics and more will be discussed in a session designed both for existing and potential users. As always you will have an opportunity to bring up site-specific topics and general questions.

Ultra-tech Lighting: Boosting Nighttime Revenue

Philip Gotthelf, Managing Director, Ultra-tech Lighting; Doug Allen, recently retired VP of Operations, Steamboat; Al Fletcher, President/CEO, Nashoba Valley Ski Area 

3:00 - 3:45 p.m. > Palomino 8

Discover new ways to generate mountain revenue through expanded night programs that can be easily promoted and implemented without adding excessive overheads. Learn how simple programs can enhance top and bottom line performance while increasing market visibility. From “ski dating” to “snow dancing,” There are activities for every night of the week that can match your demographic target. Attend this enlightening session.

What’s New from Inntopia

Trevor Crist, CEO, Inntopia

4:00 - 4:45 p.m. > Palomino 8

Inntopia has had a busy year. In 2016 the company acquired Ryan Solutions and DestiMetrics, and experienced record growth across the entire company. Come learn about the latest features and services from the integrated platforms, as well as learn about the combined vision for the future.

ADG- A 21st Century Take on a 20th Century Classic

Ray Lauenstein, Business Development Manager, ADG; Lew Wemple, Business Development Manager, ADG

4:00 – 4:45 p.m. > Palomino 9

Reengineered and redesigned for better performance and style, discover why the classic Alpine Slide of the 1970’s is now the perfect attraction for today’s Mountainside Adventures. A new twist on a tried and true summer staple - discover the advantages and ROI potential behind the all new Alpine Mountain Slide: what’s new, why it’s better and what attractions to pair it with for maximum benefit. Join us as we examine investment costs and operational considerations of installing Mountain Slides and Coasters, and look at the revenue potential and ROI for each.

NSAA Committee Meetings

Thursday, May 4, 2017

10:00am-12:00pm           Executive Committee

Bourbon 8

12:00pm-5:00pm Board of Directors Moor 1

Friday, May 5, 2017

9:30-10:45am Government Affairs Committee Moor 2
11:00-12:30pm Small Resort Operators Committee Castile 3
1:00pm-2:30pm LSSM Meeting Castile 3
1:00pm-3:00pm Public Lands Committee Moor 2
2:00pm-4:00pm Economic Committee Castile 2
3:00pm-4:45pm Education/Insurance & Risk Management Committee Arabian A/B
3:30pm-4:30pm Environmental Committee Moor 2
4:30pm-5:15pm Association Directors Meeting Castile 3
5:30pm-6:00pm Annual Business Meeting (Open Meeting – NSAA
members are encouraged to attend)
Palomino 10

Saturday, May 6, 2017

2:00pm-2:30pm Supplier Committee Csatile 6
3:45pm-4:30pm National Avalanche Foundation Board Meeting Castile 6


Industry Supplier Attendees

Booth 310
2390 Mount Hope Road
Fairfield, PA 17320
(717) 759-0102
Charles Mickley

365 Artificial Snow Systems
Booth 4
Bahnstrasse 2
Rebstein Switzerland, St. Gallen 9445
+41 78 823 2228
Hans‐Peter Koehle


Booth 16
2829 Norland Avenue
Burnaby, BC V5B3A9 CANADA
(604) 980-2450
Ross Ireland

Booth 103
302 Camino de la Plactia
Taos, NM 87571
(575) 751-0633
Fax: (575) 751-4166
Mark Danemann, George Hambleton, Mechele Larmore, Tim Larsen

Active Interest Media
5720 Flatiron Parkway
Boulder, CO 80301
(303) 625-1600
Fax: (303) 413-1602
Andy Hawk

Booth 104
PO Box 648
13 Green Mountain Drive
Cohoes, NY 12047-0648
(518) 783-0038, Fax: (518) 783-0474
Ray Lauenstein, Jessica Mahoney, Lewis Wemple

Adventure Golf Services
Booth 18
PO Box 6319
Traverse City, MI 49696
(231) 922-8166, Fax: (231) 922-0153
Kreg Krupa

Adventure Partners Attractions LLC
PO Box 354
Placerville, CO 81430
(970) 728-6990
Michael Friedman

AllOver Media
Booth 113
16355 36th Ave N
Minneapolis, MN 55446
(800) 525-8762
Ryan Slack

AllOver Media Mountain Group
Booth 111
361 Southside Drive
Basalt, CO 81621
(970) 920-4656
Dustin Benz, Jeff Griffing

All-Season Extreme, Inc./Snowflex USA
Booth 409
PO Box 691
Lake Geneva, WI 53147
(262) 245-6594
Fax: (262) 245-0288
Dieter Sturm

Alpine Media Technology
Booth 20
18133 E Dorado Drive
Centennial, CO 80015
(303) 895-7275
Fred Peyerl, Gerrit VandeKemp

Alpine Shield
601 Union Street Suite 1000
Seattle, WA 98101
(206) 695-3168
Fax: (877) 678-5844
Jerri Tranquilli

Amlon Ticket, Tag & Label Company
Booth 205
254 Helicopter Circle
Corona, CA 92880-2531
(951) 278-8888
Fax: (951) 278-8891
Brandon Rogers, Jason Rogers

Aon Risk Solutions, Inc.
1900 16th Street, Suite 1000
Denver, CO 80202
(970) 328-5927
Fax: (303) 758-9458
Mike Greear

651 Corporate Circle, Suite 204
Golden, CO 80301
(720) 863-7670
Scott Buelter, Laura Hazlett, Rob Solomon, Sara Swearingen, Tom Teynor

Avalanche Ski Wear
Booth 509
3930 Hamel Blvd
Quebec, PQ G1P 2J2 CANADA
(418) 877-5584
Fax: (418) 877-6400
Keith Smith

AXESS/North America, LLC
Booth 100
6443 Business Park Loop Road, Suite A
Park City, UT 84098
(435) 333-5700
Fax: (435) 333-5800
Peter Dermutz, Wolfram Kocznar, Oliver Suter, Larry Williams

 Background Information Services, Inc.
Booth 1
1800 30th Street, Suite 204
Boulder, CO 80301 
(303) 442-3960
Fax: (303) 442-1004
Cathy Baker, Amber Chardavoyne

Best Lockers, LLC
Booth 408
2126 W Landstreet Rd, Ste 300
Orlando, FL  32809
(301) 595-9819
Fax: (301) 595-5821
Chris Swartz

Black Diamond Strategic Partners
Booth 714
40 Morris Ave, Suite 200
Bryn Mawr, PA 19010
(610) 526-7250
Fax: (610) 526-9894
Blake Jones, William Stewart

Bonsai Design, Inc.
Booth 213
201 South Avenue
Grand Junction, CO 81501
(970) 255-7393
Fax: (970) 255-6741
Paul Aieta, Thaddeus Shrader

Bull Stockwell Allen
Booth 412
300 Montgomery Street, Suite 1135
San Francisco, CA 94104
(415) 281-4720
Fax: (415) 281-4721
John Ashworth, Sarah Mergy

Booth 404
80 Industrial Parkway
Burlington, VT 05401
(802) 862-4500
Fax: (802) 651-0322
Jeff Boliba, Hillary Sherman, Elysa Walk

Cawley Company
Booth 414
PO Box 2110
1544 North 8th Street
Manitowoc, WI 54221-2110
(920) 686-7000
Fax: (920) 686-7080
Ric Prucha

Cenium AS
5955 Edmond Street
Las Vegas, NV 89118
(702) 325-0859
Michael Hibbs, Mark Short, Adam Williams

Booth 711
2187 Atlantic Street
Stamford, CT 06902
(774) 487-1106
Joe Armstrong

Chairkit North America, Inc.
Booth 710
PO Box 1013
Camas, WA 98607
(503) 780-9036, Fax: (360) 838-1749
Manfred Huber, Robert Huebler, Marc Wood

Booth 605
300 Fore Street
Portland, ME 04101 
(207) 553-4215
Fax: (207) 553-5215
Stephanie Branch, Kelly Enberg

Colorado State University
Booth 8
Central Receiving
Reference Document Number XPO 544037
Fort Collins, CO 80523-6011
Mark Gasta, Natalie Ooi

Concierge by Foodbuy
Booth 411
2400 Yorkmont Road
Charlotte, NC 28217
(323) 804-1025
Kate Basista, Dick Cohen, Patrick Lynch

Cone Drive Operations Inc.
Booth 2
240 E 12th Street
Traverse City, MI 49684
(231) 409-6769
Fax: (231) 933-8620
Nate Miller, Brad Stanton

Contact Wireless
ooth 610
9016 Washington St NE, Suite A
Albuquerque, NM 87113
(505) 275-4664
Leslie Prichard

Booth 311
6 Journey Street, Suite 160
Aliso Viejo, CA 92656
(949) 716-8322
Fax: (949) 716-8322
Mandy Stewart

Cornerstone Bus Leasing and Rentals
Booth 608
7182 Reynolds Drive
Sedalia, CO 80135 
(303) 683-3551
Fax: (303) 683-6008
Keith Gibson

CWA Constructions SA/Corp.
Booth 305
Bornfeldstrasse 6
Olten, SO CH-4601
+41 62 205 6000
Fax: +41 62 205 6006
Raimund Baumgartner

Davey Coach Sales
Booth 105
7182 Reynolds Drive
Sedalia, CO 80135
(303) 683-9500
Fax: (303) 683-6008
Ian Faigh

DemacLenko America
Booth 407
264 NH Route 106
Gilmanton, NH 03237
(603) 267-7840
Fax: (603) 267-7843
Dennis Kinsella

Dirigo Design & Development
57 Exchange St
Ste 302
Portland, ME 04101
(207) 347‐7360
Jamie Ippolito

Booth 9
8560 Oakwood Place
Rancho Cucamonga, CA 91730
(909) 225-0286
Erno Vayrynen

Doppelmayr USA, Inc.
Booth 303
3160 West 500 South
Salt Lake City, UT 84104
(801) 973-7977
Fax: (801) 973-9580
Mark Bee, Scott Pierpont, Tom Sanford, Randy Woolwine

Dude Solutions
Booth 13
11000 Regency Parkway, Suite 110
Cary, NC 27518
(866) 455-3833
Derek Freeman, Todd Morecraft

e4Soft Inc.
Booth 511
619A boul Guimond
Longueuil, PQ J4G 1L9 CANADA
(514) 396-7247
Fax: (514) 221-2363
Luc Huyghe, Lynda St. Germain

Ecosign Mountain Resort Planners Ltd.
Booth 515
8073 Timber Lane
PO Box 63
Whistler, BC V0N 1B0 CANADA
(604) 932-5976
Fax: (604) 932-1897
Eric Callender, Linda Mathews, Paul Mathews, Ryley Thiessen

Elan/Alpina Sports
Booth 112
93 Etna Rd
Lebanon, NH 03766
(800) 425-7462
Fax: (603) 448-1586
Bill Irwin

Entegra Procurement Services
Booth 106
9801 Washingtonian Blvd, Ste 425C
Gaithersburg, MD 20878
(301) 987-4651
Susan Marconi, Glen Witsaman

EPR Properties
909 Walnut, Suite 200
Kansas City, MO  64106
(816) 472-1700
Fax: (816) 472-5794
Andrew Limbocker, Aaron Linn

ExtenData Solutions
Booth 609
7399 S Tucson Way, Ste B1
Centennial, CO 80112
(303) 928-8344
Fax: (303) 799-4266
Clare Martin, Tim Martin, Barb Timmons, Greg Timmons

Fatzer AG Wire Ropes
Booth 410
PO Box 269
Salmsacherstrasse 9
Romanshorn, TG CH-8590 SWITZERLAND
+41 71 466 8111
Fax: +41 71 466 8110
Bernhard Eicher, Robert Fehr

flaik Sports Group
337 E Simpson St
Suite 100
Lafayette, CO 80026
(303) 847-6756
Steve Kenny

Gatemaster Systems, Inc.
Booth 309
3145 South Main Street
South Salt Lake, UT 84115
(510) 799-9725
Jake Shannon, Sondra Shannon

Geise Engineering, Inc.
Booth 210
375 Lincoln Street
Northumberland, PA 17857
(570) 490-2818
Fax: (215) 701-4355
Sam Geise

Booth 705
3240 W 30th Ave
Denver, CO 80211
(970) 233-7040
Brandon Quinn, Heather Quinn, Erika Troyer

Globe Ticket Company
Booth 709
350 Randy Road, Unit #1
Carol Stream, IL 60188
(847) 258-1000
Fax: (847) 258-1006
Robert Dawson, Robert Smith

Gravity Logic
Booth 213
7470 Ambassador Crescent
Whistler, BC  V0N 1B7 CANADA
(661) 713-3296
Fax: (604) 938-1517
Dave Kelly, Liz LaBelle, Paul Mutch

Ground Control Systems Inc.
Booth 25
708 Alhambra Ave, #200
Sacramento, CA 95816
(916) 239-9694
Michael Claudio

Booth 12
42 E High Street, Suite A
Lawrenceburg, IN 47025
(812) 584-6114
Steve Pope

Guest Research, Inc.
8490 E Crescent Parkway, Suite 365
Greenwood Village, CO 80111
(303) 488-9808
Fax: (303) 770-9010
David Daniels, Scott Hannah

HDSNE - Digital Dining
Booth 109
235 West Road Unit 10
Portsmouth, NH 03801
(603) 431-3227, Fax: (603) 431-3262
Michael Wolf

HEAD/Tyrolia Wintersports
Booth 503
3125 Sterling Circle
Boulder, CO 80301
(800) 874-3235, Fax: (720) 708-6419
Mike Poole, Jon Rucker, Brad Weidt

Herrick Fox
6012 Namakagan Rd
Bethesda, MD 20816 United States
(215) 266-7052
Jennifer Daniels, Herrick Fox

HKD Snowmakers
Booth 314
15 Mercer Road
Natick, MA 01760
(508) 655-3232, Fax: (508) 655-3737
Sophie Allen, Mark Horton, Ian Jarrett, Lindsay Jarrett, Anni Santry, Charles Santry, Ben Siefert, Rob Stott, Phil Van Why

Booth 3
Alpespace - 47 Voie St Exupery
Francin, Savoie 73800 FRANCE
+33479843606, Fax: +33479843610
Gwenaelle Donati, Michel Porte

Impact Canopies
Booth 24
22600 Temescal Canyon Road
Corona, CA 92883
(951) 674-1441
Kim Hubbs, James Rivera

Industries Samson Inc.
1325 Des Riveurs, Suite 210
Levis, PQ G6V 0A2 CANADA
(418) 833-5220
Fax: (418) 833-1105
Guy Pelchat

Booth 602
PO Box 309
Stowe, VT 05672
(802) 253-2905
Fax: (802) 253-7441
Trevor Crist, Amy Josef, Jim Lilly, Corey Ryan

International Financial Services Corp.
Booth 707
1113 South Milwaukee Ave, Suite 301
Libertyville, IL 60048 
(847) 549-0100
Fax: (847) 549-0119
Bob Seeds

Intouch Technology Group
Booth 611
2121 N Frontage Rd W
Vail, CO 81657
(888) 4 - INTOUCH
Casey Parliament

ISR Int. Ropeway Review
Leberstrasse 122
A-1110 Vienna AUSTRIA
+43 1 74095 492
Fax: +43 1 74095 484
Michael Lobmaier, Claudia Mantona

Jack Johnson Consulting
1910 Prospector Avenue
Suite 200
Park City, UT 84060
(435) 645‐9000
Fax: (435) 776‐7590
Jack Johnson

JMY Consulting Services, Inc./Waterford Dev.
66 Beacon Street
Suite 70
Boston, MA 02108
(781) 449-7380 x6
Fax: (617) 720-0682
Murph Yule

Kassbohrer All Terrain Vehicles, Inc.
Booth 302
8850 Double Diamond Pkwy
Reno, NV 89521
(775) 857-5000
Fax: (775) 857-5020
John Gilbert, John Glockhamer, Jim Grewe, Dennis McGiboney, Jeff Perry, Paul Swanson

Booth 702
782 Mountain Rd
Stowe, VT 05672
(802) 760-3026
Fax: (802) 760-3031
John Springer-Miller

La Neige Analytics, LLC
909 W Charles Street
Champaign, IL 61821-4527
(571) 296-5287
Clair Sullivan

Leitner-Poma of America, Inc.
Booth 403
2746 Seeber Drive Building A
Grand Junction, CO 81506
(970) 241-4442
Fax: (970) 241-3023
Scott Bierman, Daren Cole, Katie Gresham, Jon Mauch, Rick Spear

Liftopia, Inc.
Booth 402
731 Market Street, 2nd Floor
San Francisco, CA 94103
(415) 685-4833
Fax: (877) 749-6957
Alex Dewar, Adam Lasky, Dave Madden, Kathryn Quinn, Evan Reece, Cory Sacks, Rob Webb

Lumiplan North America
Booth 506
PO Box 2698
Mission Viejo, CA  92690
(949) 887-0847
Julien Chassagne, Anne-Laure Creve, Patrick Grand'Eury, Christian Lorenzi

Magic Carpet Lifts/RMCE, Inc.
Booth 212
6750 E 46th Avenue Drive
Denver, CO 80216
(303) 333-5778
Fax: (303) 333-6986
Dave Kelly, Jennifer Kelly

Menke & Associates, Inc.
1605 Town Point Road
Chesapeake City, MD 21915
(410) 885-2531
Phillip DeDominicis

Mirus Resort Advisors
200 Wheeler Road
4th Floor South
Burlington, MA 01803
(781) 418-5961, Fax: (617) 663-6102
Kathy Krongel, Michael Krongel

MND America/Mountain & Snow Development
Booth 512
PO Box 2167
Eagle, CO 81631-2167
(970) 328-5330, Fax: (970) 328-5331
Ernesto Bassetti, Jay Bristow

Moelis & Company
399 Park Ave
5th Floor
New York, NY 10022 
(212) 816-3511
Eliot Freeston, Jonathan Weibrecht

Motorola Solutions
2900 S Diablo Way, Building A, Suite 150
Tempe, AZ 85282
(602) 770-4586
Craig Thomas

Mountain News Corporation
PO Box 17895
Boulder, CO 80308
(720) 887-7727
Fax: (720) 887-7730
Nancy Berenato

Mountain Pass Systems, LLC
Booth 312
200 Belle Mead Road
Setauket, NY 11733
(631) 689-6988, Fax: (631) 689-6988
Hal Charych

Mountain Planet/ALPEXPO
Booth 6
Avenue D'Innsbruck CS 52408
Grenoble, Grenoble 38000 FRANCE
+33 04 76 39 64 75
Fax: +33 04 76 09 36 48
Laurette Bonzy, Claus Habfast

Mountain Uniforms
Booth 110
623 Tumbleweed
Incline Village, NV 89451
(775) 831-7670
Fax: (775) 201-0198
Kim Stearns

MountainGuard Insurance Program
Booth 202
One New Hampshire Ave Suite 200
Portsmouth, NH 03801
(603) 334-3000
Fax: (603) 334-3090
Bo Adams, Tim Barnhorst, Mary Bozack, Richard Donahue, Tim Hendrickson, Brian Rosser

MOUNTAINWORKS - Design Workshop
Booth 206
601 Harrison Avenue, Suite A
Leadville, CO 80461
(970) 790-2100, Fax: (970) 790-2100
Kristofer Johnson, Steve Noll, Spencer Stanek

Booth 315
200 Prince Street
Plainwell, MI 49080
(414) 397-1233
Adam Schrab, Amy Schrab, Luke Schrab

National Ski Patrol System, Inc.
133 South Van Gordon Street, Suite 100
Lakewood, CO 80228-1706
(303) 988-1111, Fax: (303) 988-3005
Bill Sinykin, Jim Woodrum

Neveplast Artificial Ski Slopes
Booth 607
VIA M Bilabini N 31
Nembro (BG), Italy 24027 ITALY
+39 035 45 36 661
Fax: +39 035 07 79 535
Ryan Locher

North Pole Design
Booth 209
21 Coppermine Road
Farmington, CT 06032
(860) 677-4569
Senan Gorman

nxt Concepts
Booth 19
PO Box 340
Powell, OH 43054
(740) 815-6925
Fax: (740) 881-0335
Stew Jensen, Jim Rufo, Samantha Rufo

Origin Design & Communications Ltd.
#201-1002 Lynham Road
Whistler, BC V0N 1B1 CANADA
(604) 932-8482
Becky Holmes, David Kenworthy, Danielle Kristmanson, MJ Legault

PanoAlpin LLC
Booth 606
162 Totterdown Road
Aspen, CO 81611
(970) 930-0004
Paul Major

Paragon Insurance Holdings, LLC
3471 E. Regalia Road
Salt Lake City, UT 84121
(801) 231-2134
Brian Derouin, John Roberts

PNP Supply, LLC
Booth 203
8400 E Prentice Avenue, Suite 1500
Greenwood Village, CO 80111
(303) 740-0026
Joan Alford, Peter Alford, Steve Fellman, Mark Steinmetz

PRINOTH Ltd., North American Head Office
Booth 405
1001 J.-A. - Bombardier Street
Granby, PQ J2J 1E9 CANADA
(450) 776-3600, Fax: (450) 776-3685
Werner Amort, Charles Blier, Joe Clark, Greg Clowers, Jesse Gibson, Allan Graves, Horst Haller, David Hunter, Oskar Schenk, John Swartz

PO Box 334
Summerland, CA 93067
(310) 765-3333
Brandon von Guenthner

133 South Van Gordon Street, Suite 200
Lakewood, CO 80228-1706
(303) 987-9390, Fax: (303) 987-9489
Nick Herrin, Ed Younglove

Radius Displays
Booth 211
Unit 716, 7/F, My Loft, 9 Hoi Wing Road
Tuen Mun, N.T.
+852 26563366, Fax: +852 3909 2241
Scott Sparks

Ratnik Industries, Inc.
Booth 107
670 Phillips Road
Victor, NY 14564
(585) 924-9111
Fax: (585) 924-4936
Ron Ratnik, Monika Ratnik, Tim Wang, P.E.

Redaelli Wire Ropes
Booth 307
Via A Volta 16
Cologno Monzese MI, Italy 20093 ITALY
+39 02 25307219, Fax: +39 02 25307212
Paul Johnston

Reliable Racing Supply, Inc.
Booth 207
643 Upper Glen St
Queensbury (Glens Falls), NY 12804
(518) 793-5677
Fax: (518) 793-6491
John Jacobs

Reputation Strategies, LLC
PO Box 228
North Falmouth, MA 02556
(207) 318-7067
Skip King

Resort HR Partners
Booth 11
72035 Desert Air Drive
Rancho Mirage, CA 92270
(603) 236-9343
Laura Moriarty, Scott Smith

Resort Injury Prevention Solutions
1155 Pashcal Lane
Boise, ID 83702
(208) 999-0943
Dan Henderson, Alex Homaechevarria

Booth 14
1001 SW Emkay Drive
Suite 100
Bend, OR 97702
(888) 328-2841
Rusty Rothenberg, Luke Stava, John Wildman

Resort VisiCam
Booth 507
11100 W 91st Street Suite 100
Overland Park, KS 66214
(913) 438-7666
Fax: (913) 438-2666
Peter Levy, Sasho Sorli

Booth 615
PO Box 680850
1413 Center Drive
Park City, UT 84068
(435) 252-3300
Fax: (435) 252-3301
Kurt Hoefler, Jason Newell, Ron Steele

RRC Associates
Booth 415
4770 Baseline Road, Suite 360
Boulder, CO 80303
(303) 449-6558, Fax: (303) 449-6587
Dave Belin, Nate Fristoe, Sarah Esralew Hutson, Rob Linde

Booth 413
PO Box 2729
Frisco, CO 80443
(970) 668-3398
Fax: (970) 668-5798
Travis Beck, Ted Beeler, Claire Humber, Kent Sharp, Pete Williams

Seebacher GmbH
Booth 7
112 Zoller Drive
Phoenixville, PA 19460
(484) 947-8277, Fax: (484) 224-9008
Keith Barnaby

Seilbahnen International, Verlag GmbH
Booth 19
Pebering-Straß 21
Eugendorf, Salzburg 5301 AUSTRIA
+43 6225 7290, Fax: +43 6225 7290 14
Gerald Pichlmair, Alexandra Schrems-Putz

Shaker Corporation
Booth 208
930 Tahoe Boulevard, Suite 802-255
Incline Village, NV 89451
(775) 770-4400, Fax: (775) 833-3310
James Glazier, Millie Szerman

Sitour USA
Booth 306
195 Hurley Avenue
Kingston, NY  12401 
(845) 331-9000
Fax: (845) 331-9050
Korey Jubie, Peter Schoner, Bill Smaine

Six Degree Analytics, LLC
19600 W Catawba Ave
Suite 301C
Cornelius, NC 28031 
(704) 763-2681
Thomas Grabowski, Erin Harris

Ski Area Management
Booth 514
PO Box 644
Woodbury, CT 06798
(203) 263-0888
Fax: (203) 266-0452
Rick Kahl, Dave Meeker, Liz Mettler, Olivia Rowan, Sharon Walsh

Booth 215
12860 W Cedar Drive, Ste 112
Lakewood, CO 80228
(303) 980-4441
Fax: (720) 235-0257
Wade Brossow, John Keefe, William Reigeluth, Laurent Vaucher

SKI-PoleMaster, LLC
Booth 10
4770 E Tierra Buena Lane
Phoenix, AZ 85032
(623) 252-1672
Hank Carbeck, Michelle Carbeck, Dave Marshall

Booth 22
3422 Central Park Boulevard
Denver, CO 80238
(720) 352-2548
Stephanie Blankemeier, Jeanette Hrubes

Skytrac, Inc.
Booth 614
2350 W 1500 S
Salt Lake City, UT 84104
(801) 972‐1699
Fax: (801) 972‐1899
Alan Hepner, Claudia Hepner, Beth LaPointe, David Metivier, Tracy Metivier, Carl Skylling

Smarte Carte, Inc.
Booth 513
4455 White Bear Parkway
Saint Paul, MN 55110
(651) 429-3614
Fax: (651) 426-0927
John Lui

SMI Snow Makers
Booth 502
1512 Rockwell Drive
Midland, MI 48642
(989) 631-6091
Fax: (989) 631-3162
Wes Cashwell, Ian Honey, Nic Horgan, Wayne Ragland, Brooke VanderKelen, Joe VanderKelen

Snomax International
Booth 505
20 Wendover Road
Rochester, NY 14610
(585) 732-5390, Fax: (855) 724-2922
Aaron Murray, Pat O'Mara, Wayne Palmiter

Snow Logic Inc.
Booth 704
PO Box 680910
Park City, UT 84068
(435) 647-6817
Mitch Dodson

Snow Operating
Booth 406
112 Main Street, Suite 4
Montville, NJ 07045
(201) 559-1158
Joe Hession, Hugh Reynolds

Snow Park Technologies
280 West Interstate 80
PO Box 740
Verdi, NV  89439
(530) 562-4109
Fax: (530) 550-2621
Mike Bettera, Josh Chauvet, Chris Gunnarson, Genevieve Gunnarson

112 Main Rd, Ste 4
Montville, NJ 07045
(201) 559-1158
Brett Bagley, Scott Baldassano

Booth 706
1004 6th Street
Collingwood, ON L9Y 3Y9 CANADA
(705) 445-7547, Fax: (705) 445-7547
Katherin Maxwell, Steve Young

Booth 304
8850 Double Diamond Parkway
Reno, NV 89521
(775) 857-5000, Fax: (775) 857-5010
Jeb Ellermeyer

Booth 17
1550 Wewatta Street, Suite 2194
Denver, CO 80202
(970) 633-0322
Mike Ma, Alex Rich, Michael Stocker

Soaring Eagle Inc.
Booth 612
PO Box 55
Providence, UT  84332
(435) 754-7807
Logan Checketts

Spectrum Rides
3785 US 91
Hyde Park, UT 84318
(435) 792-3883
William Brummond

Sprung Structures
Booth 308
5711 West Dannon Way
West Jordan, UT 84081
(800) 528-9899, Fax: (801) 280-7072
Rob Ekblad, Mike Jeske

Star Lifts USA
Booth 712
PO Box 798
Sunapee, NH 03782
(603) 863-0241
Fax: (603) 863-0243
Peter Kavanagh

Steurer Pacific
Booth 604
28 - 30 Buckley Street
Marrickville, NSW 2204 AUSTRALIA
+61 409023174
Fax: +61 398885806
Deborah Spring, Stephen Spring

Stone Paper Solutions Ltd.
Booth 15
#300-1275 West 6th Avenue
Vancouver, BC V6H 1A6 CANADA
(970) 331-1670
Eric Stein

Stout Risius Ross, Inc.
One South Wacker
38th Floor
Chicago, IL 60606 
(312) 752-3337
Joshua Fox

1060 Tiger Tail Dr
Riverside, CA 92506 
+33 675 705 859
Armelle Solelhac

Booth 5
Via sivo 44 ter
Castelletto Sopra Ticino, Italy 28053 ITALY
+39 3311695411
Fax: +39 3311695415
Michele Iorio, Samuele Piana

TechnoAlpin USA, Inc.
Booth 603
8465 Concord Center Drive
Englewood, CO  80112
(720) 895-2340
Fax: (720) 895-0100
Steve Daly, Bill Ross, Robin Smith, Karlheinz Terrabona

Tiburon Lockers
Booth 214
22 Paris Ave, Ste 209
Northvale, NJ 07647
(201) 880-8469
Fax: (201) 880-8465
John Fisher, Michael Kreie

Torrent Engineering & Equipment, LLC
Booth 504
406 E Bell Drive
Warsaw, IN 46582
(574) 372-3200, Fax: (574) 372-3229
Lisa Meadows, Mark Meadows

Transaction Resources, Inc.
Booth 204
PO Box 667
Richmond, VT 05477
(802) 434-4672
Fax: (802) 434-5009
www.transactionresources.com or www.carddog.com
David Frick, Nancy Frick, Jesse Snyder, Susan Snyder, Camille Waller, Jack Waller

Tree-Mendous Aerial Adventures
Booth 513
82 Mercer Mountain Road
East Chatham, NY 12060
(518) 288-2920, Fax: (518) 288-2919
Gerhard Komenda

U.S. Bank
950 17th Street, 8th Floor
Denver, CO  80202
(303) 585-6933
Troy Stalter

U.S. Ski and Snowboard Association
Booth 23
PO Box 100
1 Victory Lane
Park City, UT 84060 
(435) 649-9090
Fax: (435) 649-3613
Tom Kelly, Catherine Raney, Tiger Shaw

Ultra-Tech™ Lighting, LLC
Booth 703
PO Box 566
Closter, NJ 07624-0566
(201) 784-1233, Fax: (201) 784-0854
Jeff Delle Chiaie, Philip Gotthelf

Vert Solutions / Resorts Tapped
PO Box 705
Teton Village, WY 83014
(307) 413-8052
Brian Maguire, Dan Miller

Booth 613
2501 N Damen Avenue
Chicago, IL 60647
(773) 278-7800, Fax: (773) 278-3304
Steve Andreakos, Jim Dencek

Booth 508
PO Box 492
Hurley, NY 12443
(845) 331-4924
Fax: (845) 335-4311
Gary Milliken

Waffle Cabin
Booth 510
18 Night Pasture Lane
South Chittenden, VT 05701
(802) 775 0058
Peter Creyf, George Stoddard

Walltopia Adventure
Booth 21
1B Bulgaria Boulevard
Letnitsa, 5570 BULGARIA
(916) 835-2712
Ivaylo Sotirov

Wells Fargo/Safehold Special Risks
Booth 115
C/o Rob Andrews, 575 Union Blvd. Suite 205
Lakewood, CO  80228
(970) 328-6633
Fax: (855) 855-0663
Rob Andrews, Bill Curtis, Roger Godfrey, Tony Hirsch, Scott Myers, Ryan Patrick, Mistica Walker

Wiegand Sports GmbH
Booth 715
PO Box 570
Stevensville, MT 59870
(801) 277-2169
Jurgen Ruschke, Jessica Wedel

Winter Sports Technology International
Booth 15
Abinger House, Church Street
Dorking, Surrey RH4 1DF UNITED KINGDOM
+44 1306 743744
Fax: +44 1306 742525
John Doherty

Wise Air
Booth 708
PO Box 1275
Mount Juliet, TN 37121
(615) 443-2259
Fax: (615) 754-0150
Gary Helming, Jay Saito

Zip-Flyer, LLC
Booth 313
575 Lexington Ave, 4th Floor
New York, NY 10022
(212) 971-9780
Fax: (212) 937-3369
Dan Brennan, Shawn Lerner

ZipRider, ZipTour, ZipRescue
Booth 713
35 West 2100 South
Wanship, UT  84017
(435) 336-8800
Fax: (435) 336-8801
Eric Cylvick




Ski Area Attendees

Alpine Ski Club
17-242 Arrowhead Road
Blue Mountains, ON L9Y 0S1
(705) 445-0339
Fax: (705) 445-3247
Kelly Collins; Mark Collins, Operations Mgr.; Kim Roberts-Williams, Alpine Program Mgr.; Bill Williams, General Mgr.

Alta Ski Area
PO Box 8007
Alta, UT 84092
(801) 742-3333
Fax: (801) 799-2340
Connie Marshall, Marketing Dir.; George Marshall, Lift Operations Mgmt.; LaNa Maughan; Michael Maughan, CFO; Onno Wieringa, President/General Mgr.; Tana Wieringa

Angel Fire Resort
PO Box 130
Angel Fire, NM 87710
(575) 377-6401
Fax: (575) 377-4240
Lynn Heafey, CFO/Dir., Membership; Deborah May, Childrens Ski/Snowboard Sch. Dir.; Robin May, Ski School Dir.; Spencer Weimar, Dir., Marketing/Promotions

Appalachian Ski Mtn.
PO Box 106
Blowing Rock, NC 28605
(828) 295-7828
Brad Moretz, President; Drew Stanley, Marketing/Terrain Park Dir.

Arapahoe Basin
PO Box 5808
Dillon, CO 80435
(970) 468-0718
Fax: (970) 513-5777
Alan Henceroth, COO/Vice President; Leigh Hierholzer, Marketing/Comm. Dir.; Gates Lloyd, Snowsports Dir.

Arizona Snowbowl
PO Box 40
Flagstaff, AZ 86002-0040
(928) 779-1951
Dale Haglin, Mountain Ops. Dir.; Ryan Hartl, Resort Services Dir.; Terry Kenney, Safety/Security Dir.; J.R. Murray, General Mgr.; Peggy Murray; Kuzi Mutsiwegota, General Partner; Dave Park, Facilities Maint. Mgr.; Melanie Street, Sales/Partnership Mgr.

Aspen Skiing Co.
PO Box 1248
Aspen, CO 81612
(970) 925-1220
Fax: (970) 923-0552
David Corbin, VP Planning/Development; Matt Jones, CFO/CIO/VP Strat. Planning; Mike Kaplan, President/CEO; Christian Knapp, VP Marketing; David Perry, VP/COO

Bear Valley Mountain
PO Box 5038
Bear Valley, CA 95223
(209) 753-2301
Dan Skivington, Dir., Property Mgmt.; Andrea Young, General Mgr.

Blue Mountain Resort
PO Box 216
1660 Blue Mountain Drive
Palmerton, PA 18071
(610) 826-7700
Kristen Douglas, General Counsel

Bogus Basin Mountain Recreation Area
2600 Bogus Basin Road
Boise, ID 83702
(208) 332-5100
Brad Wilson, General Mgr.

Bolton Valley
4302 Bolton Valley Access Road
Bolton Valley, VT 05477
(802) 434-3444
Josh Arneson, VP Sales/Marketing; Ryan Dinneen, Dir., Hospitality

Boreal Mountain Resort
PO Box 39
Truckee, CA 96160
(530) 426-3666
Shaydar Edelmann, VP Operations; Nate Ellis, Mountain Services Dir.; Amy Ohran, President/GM; Matt Peterson, VP Marketing/Brand Mgmt.

Boyne Resorts
PO Box 19
1 Boyne Falls Road
Boyne Falls, MI 49713
(231) 549-6000
Fax: (231) 549-6094
Roland Andreasson, CFO; Ian Arthur, CMO; Stephen Kircher, President, Boyne Eastern Ops.; John McGregor, SVP Ski/Attractions; Marci McGregor; Jason Scambio, Dir., Mountain Sports Dev.

Bradford Ski Area
PO Box 99
Bradford, MA 01835
(978) 373-0071
Neil Sawyer, President/General Mgr.

Breckenridge Ski Resort
PO Box 1058
Breckenridge, CO 80424
(970) 453-5000
Fax: (970) 453-3202
John Buhler, VP/COO; Kerry Buhler

Bretton Woods Ski Area
Attn: Operations Office
99 Ski Area Road
Bretton Woods, NH 03575
(603) 278-3320
Chris Ellms, General Mgr.

Brian Head Resort
PO Box 190008
Brian Head, UT 84719-0008
(435) 677-2035
Ron Burgess, Marketing Mgr.; John Grissinger, President/CEO

Bristol Mountain Resort
5662 Route 64
Canandaigua, NY 14424
(585) 374-6000
Daniel Fuller, President/General Mgr.; Meg Fuller, Digital Marketing; Steven Fuller, VP

Bromley Mountain Resort
PO Box 1130
Manchester Center, VT 05255
(802) 824-5522
Fax: (802) 824-3659
Bill Cairns, President/GM; Michael van Eyck, Asst. GM/Marketing Dir.

Cascade Mountain
W10441 Cascade Mountain Road
Portage, WI 53901-9633
(608) 742-5588
Fax: (608) 742-7669
Randy Axelson, Asst. General Mgr.; Jamison Vaughn, Dir., Operations; Matt Vohs, Mountain Mgr.; Samantha Vohs; Rob Walz, General Mgr.; Vicki Walz, Vice President

Camelback Mountain Resort
PO Box 168
Tannersville, PA 18372
(570) 629-1661
Fax: (570) 620-0942
Arthur Berry, Owner/President

Cannon Mountain
260 Tramway Drive
Franconia, NH 03580
(603) 823-8800
Greg Keeler, Marketing/Sales Dir.

China Peak Mountain Resort
PO Box 236
Lakeshore, CA 93634
(559) 233-2500
Anita Cohee; Nick Cohee, Dir. of Skiing; Tim Cohee, Owner/CEO; Meagan McNulty

Copper Mountain Resort
0800 Copper Road - #3001
209 Ten Mile Cir, 2nd Flr Admin Offices
Copper Mountain, CO 80443
(970) 968-2882
Kim Casey, Ski/Ride School GM; Jeff Grasser, Green Team Leader; John Monson, Sales/Marketing Dir.; Gary Rodgers, President/GM; Jesse True, Sr. VP; Lori True

Cranmore Mountain Resort
PO Box 1640
North Conway, NH 03860
(603) 356-5543
Ben Wilcox, President/GM

Crested Butte Mountain Resort
PO Box 5700
Mt. Crested Butte, CO 81225
(970) 349-2333
Scott Clarkson, VP Sales/Marketing; Erica Mueller, Vice President; Ethan Mueller, President

Crystal Mountain
12500 Crystal Mountain Drive
Thompsonville, MI 49683
(231) 378-2000
Joe Bolduc, Risk/Safety Mgr.; Christina MacInnes, COO; Jim MacInnes, President/CEO; John Melcher, COO

Deer Valley Resort
PO Box 889
2250 Deer Valley Drive S
Park City, UT 84060
(435) 649-1000
Elizabeth Paul, VP/Dir., Accouting; Coleen Reardon, Brand Mgr.; Lessing Stern, CEO; Bob Wheaton, President/GM; Marion Wheaton

Devil's Head Resort & Convention Center
South 6330 Bluff Road
Merrimac, WI 53561
(608) 493-2251
Alex Stoick, Marketing Dir.

Diamond Peak Ski Resort
1210 Ski Way
Incline Village, NV 89451-9204
(775) 832-1177
Michael Bandelin, General Mgr.; Sharon Heider, Community Services Dir.

Dodge Ridge Ski Area
PO Box 1188
1 Dodge Ridge Road
Pinecrest, CA 95364
(209) 965-3474
Frank Helm, Chairman; Sally Helm, CEO/President; Jennifer Smith, General Mgr.

Eaglecrest Ski Area
155 South Seward Street
Juneau, AK 99801
(907) 790-2000
Jeffra Clough, Sales/Mkt./Snowsports School Dir.

Eldora Mountain Resort
PO Box 1697
Nederland, CO 80466
(303) 440-8700
Jim Spenst, Planning Dir.; Bonnie Tregaskis; Brent Tregaskis, President/General Mgr.

EPR Properties
909 Walnut, Suite 200
Kansas City, MO 64106
(816) 472-1700
Aaron Linn, Dir., Recreation Inv. Group; Andrew Limbocker, VP Recreation Investment Group

The Fairbank Group, LLC
37 Corey Road
Hancock, MA 01237
(413) 738-5806
Jeff Blumenfeld, Public Relations; Brian Fairbank, Chairman; Tyler Fairbank, President/CEO; Vikki Fairbank, Siriusware/Axess Syst. Mgr.

Giants Ridge Recreation Area
PO Box 190
Biwabik, MN 55708
(218) 865-8000
Linda Johnson, Managing Dir.; Sean Peyla, Guest Services; Laura Sherman, Managing Dir.; Barry Trice, VP Hospitality

Gore Mountain
PO Box 470
North Creek, NY 12853
(518) 251-2411
Emily Stanton, Marketing Mgr.

Granite Peak at Rib Mountain State Park
3605 N Mountain Road
Wausau, WI 54401
(715) 845-2846
Vicki Baumann, General Mgr.; Chris Pingle, Dir., Skier Services; Charles Skinner, President/Owner

Greek Peak Mountain Resort
2000 NYS Route 392
Cortland, NY 13045
(607) 835-6300
Wesley Kryger, President; Jessica Sloma, VP Sales/Marketing

The Greenbrier
5 Kates Mountain Road
White Sulphur Springs, WV 24901
(304) 553-9414
Jason Brown, Dir., Development

Holiday Valley Resort
PO Box 370
Ellicottville, NY 14731-0370
(716) 699-2345
Jim Curtis, Mountain Operations Mgr.; Nicole Curtis; Dennis Eshbaugh, President/GM; Bonnie Koschir, VP Operations

HoliMont Ski Area
PO Box 279
Ellicottville, NY 14731
(716) 699-2320
David Riley, General Mgr.

Homewood Mountain Resort
PO Box 165
Homewood, CA 96141
(530) 525-2992
Tessa McHenry; Kevin Mitchell, General Mgr.

Jackson Hole Mountain Resort
PO Box 290
Teton Village, WY 83025
(307) 733-2292
Jerry Blann, President; John Kemmerer, Chairman/Owner; Tim Mason, VP Operations; Matt McCreedy, CFO; Jessica Milligan, VP Chief Products/Sales/Services; Rebecca Ryan

Jay Peak Resort
830 Jay Peak Rd
Jay, VT 05859
(802) 988-2611
Chris Clements, Food/Bev. Dir.; Tracey Clements; Steve Wright, General Mgr.

JMA Ventures LLC
180 Sansome Street
Floor 12
San Francisco, CA 94104
(415) 546-7766
David Tirman, EVP

Killington Resort
4763 Killington Road
Killington, VT 05751
(802) 422-3333
Ann Megnin; Rob Megnin, Dir., Sales/Marketing; Cara Solimano; Mike Solimano, President/GM

King Pine Ski Area
1251 Eaton Road
Madison, NH 03849-9403
(603) 367-8896
Robert Hoyt, President

Kirkwood Mountain Resort
PO Box 1
Kirkwood, CA 95646
(209) 258-6000
Doug Pierini, General Mgr.; Leigh Pierini

The Lake Louise Ski Resort
1 Whitehorn Road
PO Box 5
Lake Louise, AB T0L 1E0
(403) 522-3555
Jon Chesnut, IT Dir.; Charles Locke, President; Kimberley Locke, VP, Strategy/Corporate Affairs; Louise Locke; Robin Locke, VP, Strategy/Corporate Aff.

Lee Canyon
6725 Lee Canyon Rd
Las Vegas, NV 89124
(702) 385-2754
Dan Hooper, General Mgr.

Liberty Mountain Resort
78 Country Club Trail
Carroll Valley, PA 17320-0703
(717) 642-8282
Eric Flynn, President/GM

Lookout Pass Ski & Recreation Area
PO Box 108
Wallace, ID 83873
(208) 744-1301
Phil Edholm, President/CEO

Lutsen Mountains
PO Box 129
Lutsen, MN 55612
(218) 663-7281
Amanda Plummer, Group Sales Dir.; Tom Rider, Co-President; Ashley Ross, Human Resources; Jim Vick, Marketing Dir.

Mammoth Mountain Ski Area, LLC
PO Box 24
Mammoth Lakes, CA 93546
(760) 934-2571
Ron Cohen, CAO/General Counsel; Rusty Gregory, Chairman/CEO

Massanutten Resort
PO Box 1227
Harrisonburg, VA 22803-1227
(540) 289-4954
Ken Hess, General Mgr.

McIntyre Ski Area
50 Chalet Ct
Manchester, NH 03104
(603) 622-6159
Ross Boisvert, President/General Mgr.

Mission Ridge Ski & Board Resort
PO Box 1668
Wenatchee, WA 98807-1668
(509) 663-6543
Tony Hickok, Marketing Dir.; Josh Jorgensen, General Mgr.

Monarch Mountain
#1 Powder Place
Monarch, CO 81227
(719) 530-5000
Jeff Martin, VP Marketing; Carol Novak, Admin. Asst.; Randy Stroud, CEO

Mount Bohemia
PO Box 578
Houghton, MI 49931
(906) 289-4105
Lonie Glieberman, President

Liberty Mountain Resort
78 Country Club Trail
Carroll Valley, PA 17320-0703
(717) 642-8282
Fax: (717) 642-6534
Eric Flynn, President/GM, Anne Weimer, Marketing Dir., Lonny Whitcomb, Risk Management Dir.

Liberty Mountain SnowFlex Centre
1971 University Blvd
Lynchburg, VA 24502
(434) 582-3539
Isaac Gibson, Dir., Developmental Programs, Kevin Hoff, Sir., Marketing/Sales, Drew Sherwood, General Mgr.

Mount Snow Resort
PO Box 2805
Mount Snow, VT 05356
(802) 464-3333
Dan Pawlak; Kelly Pawlak, General Mgr.

Mount Sunapee Resort
PO Box 2021, 1398 Route 103
Newbury, NH 03255
(603) 763-3500
Megan Burch, Marketing/Sales Dir.

Mammoth Mountain Ski Area, LLC
PO Box 24
Mammoth Lakes, CA 93546
(760) 934-2571
Ron Cohen, CAO/General Counsel, Erik Forsell, CMO, Rusty Gregory, CEO/Chairman

Massanutten Ski Resort
PO Box 1227
Harrisonburg, VA 22803-1227
(540) 289-4954
Fax: (540) 289-6414
Ken Hess, GM

Mountain Advisors
P.O. Box 2330
Winter Park, FL 32790
(717) 360-2124
Stephen Rice, Advisor

Mountain Creek Resort
200 Rt 94
Vernon, NJ 07462
(973) 864-6398
Jason Bays, General Mgr.; Steve Brennan, President/COO

Mountain High Resort
PO Box 3010
Wrightwood, CA 92397
(760) 249-5808
Karl Kapuscinski, President/CEO; John McColly, CMO

Mt. Baldy Ski Lifts
PO Box 459
Mt. Baldy, CA 91759
(909) 982-0800
Jessica Ellingson, HR Mgr.; Robby Ellingson, General Mgr.

Mt. Hood Meadows
PO Box 470
Mt. Hood, OR 97041
(503) 337-2222
Chris Kastner, Snowsports Services Dir.; Dave Tragethon, Exec. Dir., Marketing/Sales

Mt. Shasta Ski Park
104 Siskiyou Avenue
Mt. Shasta, CA 96067
(530) 926-8600
Barry Kaye, CFO/Controller; Susan Kaye

New York State Olympic Reg. Development Authority (ORDA)
Olympic Center
2634 Main Street
Lake Placid, NY 12946
(518) 523-1655
Liz Mezzetti, Marketing Dir.

Ober Gatlinburg Ski Area
1001 Parkway, Ste 2
Gatlinburg, TN 37738
(865) 436-5423
Keith Anders, Vice President/Treasurer; Kent Anders, Vice President

Och-Ziff Capital Management Group
9 West 57th Street
40th Floor
New York, NY 10019
(646) 826-5786
Cory Perlstein

Okemo Mountain Resort
77 Okemo Ridge Road
Ludlow, VT 05149-9692
(802) 228-4041
Dave Kulis, VP Marketing/Sales; Bruce Schmidt, VP/General Mgr.; Lisa Schmidt

Pacific Group Resorts Inc.
PO Box 980968
Park City, UT 84098
(435) 241-7000
Mark Fischer, Executive VP; Vern Greco, President/CEO; Colleen Schubach

Park City Mountain Resort
PO Box 39
1310 Lowell Avenue
Park City, UT 84060
(888) 284-2806
Bill Rock, Sr. VP/COO

Pats Peak
PO Box 2448
Henniker, NH 03242
(603) 428-3245
Jennifer Blomback; Kris Blomback, General Mgr.; Rick Patenaude, Owner; David White;
Linda White, Business Dir.

Peak Resorts, Inc.
17409 Hidden Valley Dr.
Wildwood, MO 63025
(636) 938-7474
Jason Boyd, Sr. VP Operations; Jesse Boyd, Sr. VP Operations; Jessica Boyd, Dir. of Development; Missi Boyd; Tim Boyd, CEO/President; Christopher Bub, VP/CAO; Kelle Bub; Ryan Lavoie, Risk Mgr.; Beth Mueller, Controller; Stephen Mueller, VP/CFO

Perfect North Slopes
19074 Perfect Lane
Lawrenceburg, IN 47025
(812) 537-3754
Jonathan Davis, IT Mgr./Operations; Mike Mettler, Ski School Dir./Operations; Alex Perfect, Opertations/Marketing; Chip Perfect, President/GM

Powdr Resorts
PO Box 980430
Park City, UT 84098
(435) 658-5500
Tim Brennwald, SVP/COO; John Cumming, President/CEO; Laura Schaffer, Sustainability Dir.

Purgatory Resort
PO Box 17000
Durango, CO 81302
(970) 247-9000
Colin McBeath, General Mgr.; Ed Youmans, VP Mountain Ops.; Kimberly Youmans

Roundtop Mountain Resort
925 Roundtop Road
Lewisberry, PA 17339
(717) 432-9631
Matt Thomas, General Mgr.


Saint-Sauveur Valley Resorts
350, Rue Saint-Denis
Saint Sauveur, PQ J0R 1R3
(450) 227-4671
Christian Dufour, Marketing Dir.; Page Simon, Customer Experience

Schweitzer Mountain Resort
10000 Schweitzer Mountain Road
Sandpoint, ID 83864
(208) 263-9555
Donna Chasse; Tom Chasse, President/CEO; Rod Engel, CFO; Kelly Farmin; Sean Mirus, Marketing/Sales Dir.; Suzanne Tugman

Seven Springs Mountain Resort
777 Waterwheel Drive
Seven Springs, PA 15622
(814) 352-7777
Lauri Jones, Exec. Dir., Operations

Shawnee Peak Ski Area
119 Mountain Road
Bridgton, ME 04009
(207) 647-8444
Chet Homer, President; Geoff Homer, Vice President

 Showdown Montana
PO Box 92
Neihart, MT 59465
(406) 236-5522
George Willett, President

Sierra-at-Tahoe LLC
1111 Sierra-at-Tahoe Rd
Twin Bridges, CA 95735
(530) 659-7453
Jim Feeney, Controller; John Rice, VP/GM

Silver Star Ski Resort
123 Shortt Street
Silver Star Mountain, BC V1B 3M1
(250) 558-6042
Brad Baker, Operations Dir.; Lori Baker 

Silverton Mountain
PO Box 856
Silverton, CO 81433
(970) 387-5706
Jen Brill, Co-Founder

Ski Cooper
PO Box 896
Leadville, CO 80461
(719) 486-2277
Dan Torsell, President/GM; Leslee Torsell

Ski Granby Ranch
PO Box 1110
Granby, CO 80446
(888) 850-4615
Rod Kessler, VP/COO

Ski Land
2315 Skiland Rd
Fairbanks, AK 99712
(907) 389-2314
Ashley Brady, Guest Services Mgr.; Colin Brady; DJ Larson, General Mgr.

Ski Marmot Basin
Box 1300
Jasper, AB T0E 1E0
(780) 852-3816
Jason Paterson, VP Operations/Maint.

Ski Santa Fe
PO Box 2108
Santa Fe, NM 87504
(505) 982-4429
Benny Abruzzo, GM/President; Sandra Abruzzo, Mgr./Buyer

Sky Tavern
21130 Mt. Rose Hwy
Reno, NV 89511
(775) 323-5125
Bill Henderson, Executive Dir./General Mgr.

Snow Snake Ski & Golf
3407 E Mannsiding Road
Harrison, MI 48625
(989) 539-6583
Ann Eckerly, Risk Mgr.

Snow Time, Inc.
100 Boxwood Lane
Suite 2
York, PA 17402
(717) 757-1508
Scott Romberger, President

Snow Valley Mountain Resort
PO Box 2337
Running Springs, CA 92382
(909) 867-2751
Christine Johnson, Admin.-House Legal Counsel; Kevin Somes, VP/GM

Snowbasin Resort Co.
3925 East Snowbasin Road
PO Box 460
Huntsville, UT 84317
(801) 620-1000
Samantha Kase, Dir., Marketing/PR; JoAnn "Beence" Loomis; John Loomis, General Mgr.; Cobalt Stromberg, Controller

Snowbird Ski & Summer Resort
PO Box 929000
Snowbird, UT 84092-9000
(801) 933-2222
Dave Amirault, Marketing Dir.; Ann Bonar; Bob Bonar, President/CEO; David Fields, VP Resort Ops.

Soldier Mountain Ski Area
PO Box 280
Fairfield, ID 83327
(208) 764-2526
Diane McFerran, Owner

Solitude Mountain Resort
12000 Big Cottonwood Canyon
Solitude, UT 84121
(801) 534-1400
DeAnna Lee; Nate Lee, Dir., Mountain Ops.; Jack Mayhew; Kim Mayhew, General Mgr.

Spirit Mountain Recreation Area
9500 Spirit Mountain Place
Duluth, MN 55810
(218) 628-2891
Brandy Ream, Executive Dir.; Jody Ream, General Mgr.

Squaw Valley / Alpine Meadows
PO Box 2007
Olympic Valley, CA 96146
(800) 403-0206
Casey Blann, VP Operations/Risk; Molly Blann; Michael Gross, Dir., Risk/Sustainability; Monty Waugh, CFO; Andy Wirth, President/CEO

Stevens Pass
PO Box 609
Leavenworth, WA 98826
(206) 812-4510
Bill Bourton, General Mgr.; Chris Danforth, VP Sales/Marketing; Benjamin Fok, Sr. Mgr. SSS/Rentals

Stowe Mountain Resort
5781 Mountain Road
Stowe, VT 05672
(802) 253-3000
Michael Colbourn, VP Mkt./Sales/Communications; Nancy Colbourn; Anne Pius; Barry Pius, COO/EVP

Sugar Bowl Resort
PO Box 5
Norden, CA 95724
(530) 426-9000
Greg Dallas, President/CEO; Nicole Lieberman, Admin./Risk Mgmt. Dir.; Dave Rathbun, Chief Marketing Officer

Sugar Mountain Ski Area
PO Box 369
Banner Elk, NC 28604
(828) 898-4521
Gunther Jochl, Owner/President; Kimberley Jochl, Vice President

Sugarbush Resort
1840 Sugarbush Access Road
Warren, VT 05674
(802) 583-6300
Kevin Babic, CAO; Ted Fisher, VP Sales/Marketing; John Hammond, VP Mountain Ops.; Owen LaBombard; Win Smith, President; Candice White, VP Communications/Brand Mgmt.

Sun Valley Resort
PO Box 10
Sun Valley, ID 83353
(208) 622-4111
Bruce Fery, CEO/Grand America; Mike Fitzpatrick, Dir., Marketing/PR; David Hirasawa, Dir., Finance/Grand America; Tim Silva, Vice President/GM; Heidi Stearns; Peter Stearns, Mountain Ops. Dir.

8841 N Alpine Loop Road
Sundance, UT 84604
(801) 319-6129
Czar Johnson, Mountain Ops. Dir.; Amber Smith-Johnson

Sunlight Mountain Resort
10901 County Road 117
Glenwood Springs, CO 81601
(970) 945-7491
Troy Hawks, Marketing/Sales Dir.

Sunshine Village
PO Box 1510
Banff, AB T1L 1J5
(403) 705-4000
Debra Eresman; Mike Irvine, SVP Admin./Finance/CFO; Dave Riley, COO; Pete Woods, SBLLS General Mgr.

Tahoe Donner Ski Area
11509 Northwoods Boulevard
Truckee, CA 96161
(530) 587-9444
Robert McClendon, Ski Resort Mgr.; Michael Salmon, Finance Dir.

Tamarack Resort
311 Village Dr
PMB 3026
Tamarack, ID 83615
(208) 325-1000
Brad Larsen, General Mgr.

Taos Ski Valley, Inc.
PO Box 90
Taos Ski Valley, NM 87525
(575) 776-2291
Dawn Boulware, Human Resources Dir.; John Kelly, Operations Dir.; David Norden, CEO

Vail Resorts, Inc.
390 Interlocken Crescent
Suite 1000
Broomfield, CO 80021
(303) 404-1800
www.snow.com & www.vailresorts.com
Rick Cables, VP Natural Resources; Patricia Campbell, President - Mountain Div.; Blaise Carrig, Senior Advisor-Mountain Div.; Brendan McGuire, Government Relations Mgr.

Wachusett Mountain Ski Area
499 Mountain Road
Princeton, MA 01541
(978) 464-2300
David Crowley, General Mgr./COO; Jeff Crowley, President; Julie Crowley; Maureen Crowley; Carolyn Stimpson, VP Mountain Services; John Stimpson

Waterville Valley Resort
PO Box 540
Waterville Valley, NH 03215
(603) 236-8311
Matt Hesser, Sr. Marketing Dir.;
Tim Smith, President/General Mgr.; Peter Weber, Snowsports Dir.

White Pass Ski Area
48935 US Hwy 12
White Pass, WA 98937
(509) 672-3101
Kevin McCarthy, General Mgr./President

Whiteface Mountain
PO Box 1980
Wilmington, NY 12997
(518) 946-2223
Aaron Kellett, General Mgr.

Whitetail Resort
13805 Blairs Valley Road
Mercersburg, PA 17236
(717) 328-9400
Chet Naylor, Dir., Base Area Ops.

Windham Mountain Resort
PO Box 459
Windham, NY 12496-0459
(518) 734-4300
Wendy McInerny; Chip Seamans, President/GM; Beth Stewart, Marketing Dir.

Winterplace Ski Resort
PO Box 1
Flat Top, WV 25841
(304) 787-3221
Terry Pfeiffer, President/Partner




Affiliated, Allied and Associated Attendees

California Ski Industry Association
1390 N McDowell Blvd
Suite G, #152
Petaluma, CA 94954
(415) 389-1000
Michael Reitzell, President

Canada West Ski Areas Association
204 - 1460 Pandosy Street
Kelowna, BC V1Y 1P3
(778) 484-5535
Christopher Nicolson, President/CEO

Canadian Ski Council
7600 Highway 27, Unit 14
Woodbridge, ON L4H 0P8
(705) 445-9140
Paul Pinchbeck, President/CEO

Colorado Ski Country USA
3773 Cherry Creek North Dr.
Suite 955
Denver, CO 80209
(303) 837-0793
Melanie Mills, President/CEO

High Fives Non-Profit Foundation
PO Box 3212
Truckee, CA 96160
(530) 587-4453
Roy Tuscany, Executive Dir./Founder

Learn to Ski and Snowboard (Month)/Bring a Friend
1664-B Beekman Place, NW
Washington, DC 20009
(202) 431-6950
Mary Jo Tarallo, Director

Michigan Snowsports Industries Association
7164 Deer Lake Court
Clarkston, MI 48346
(248) 620-4448
Mickey MacWilliams, Executive Dir.

Midwest Ski Areas Association
4060 Evergreen Place
St. Paul, MN 55126-2313
(651) 484-1818
Amy Reents, Executive Dir., Chris Stoddard, SARA Program Mgr.

Minnesota Ski Areas Association
1711 W County Road B
Suite 207 South
St. Paul, MN 55113
(651) 293-9295
Luci Botzek, Executive Dir.

National Ski Patrol System, Inc.
133 South Van Gordon Street
Suite 100
Lakewood, CO 80228-1706
(303) 988-1111
Bill Sinykin, Division Dir.; Jim Woodrum, NSP Board-Chairman

National Winter Sports Education Foundation
44 Breakneck Road
Vernon, NJ 07462
(435) 729-9104
Constance Beverley, CEO; Schone Malliet

133 South Van Gordon Street
Suite 200
Lakewood, CO 80228-1706
(303) 987-9390
Kristina Herrin; Nick Herrin, CEO; Tom Spiess, CFO; Ed Younglove, Chair; Julie Younglove

Quebec Ski Areas Association
1347, rue Nationale
Terrebonne, PQ J6W 6H8
(450) 765-2012
Yves Juneau, President/CEO; Marie-Annick Tourillon, Dir., Risk Management/Ins.

Ski Areas of New York, Inc.
PO Box 375
Jamesville, NY 13078
(315) 696-6550
Scott Brandi, President/Exec. Dir.; Susan Brandi

Ski Maine Association
PO Box 7566
Portland, ME 04112-7566
(207) 773-7669
Bo Bigelow, Events/Project Dir.; Greg Sweetser, Executive Dir.

Ski New Hampshire
PO Box 528
North Woodstock, NH 03262
(603) 745-9396
Jessyca Keeler, Executive Director

Ski New Mexico, Inc.
PO Box 90037
Albuquerque, NM 87199-0037
(505) 858-2422
George Brooks, Executive Dir.

Ski Utah/Utah Ski & Snowboard Association
2749 E Parleys Way
Suite 310
Salt Lake City, UT 84109
(801) 534-1779
Raelene Davis, COO/VP Marketing; Nathan Rafferty, President

Ski Vermont/Vermont Ski Areas Association
PO Box 368
Montpelier, VT 05601
(802) 223-2439
Deidre Riehle; Parker Riehle, President

SnowSports Industries America
PO Box 680850
Park City, UT 84068
(435) 657-5140
Mike Adams, Amer Sports; Chico Bukovansky, Dakine; Kelly Davis, Research Dir.; Debbie DesRoches, Tradeshow Dir.; Alex Draper, K2; Chris Licata, Tecnica; Brooke MacKenzie, KJUS; Johan Malkoski, C3; Maria McNulty, COO; Kim Miller, Scarpa; Mark Muedeking, dla Piper; Mike Noonan, Marker/Volkl/Dalbello; Mike Rossberg; Nick Sargent, President; Ron Steele, Rossignol; Rhonda Swenson, Krimson Klover; Eric Tung, Fera; Elysa Walk, Burton; Mike West, 686

U.S. Ski and Snowboard Association
PO Box 100
1 Victory Lane
Park City, UT 84060
(435) 649-9090
Carole Duh; Susan Ganter; Tom Kelly, VP Communications; Tiger Shaw, President/CEO; Russell Tebeleff; Eric Webster, Grand Prix Tour Dir.

USDA - Forest Service
2222 W. 2300 S.
Salt Lake City, UT 84119
(801) 975-3793
Tom Tidwell, Chief

Viking Ski Shop, Inc.
3422 W Fullerton
Chicago, IL 60647
(773) 276-1222
Bob Olson, President; Carol Olson



Saturday, May 6
10:00 a.m. – 11:15 a.m.

Mud, Barbed Wire, & Color: The Big Attraction of Non-Traditional Events
Jeff Suffolk, Chief Executive Officer, Human Movement
Events are multi-headed animals requiring areas to carefully assess the risks and rewards and the revenues and expenses. With areas hosting a wider variety of events year-round than ever before, it’s important to understand the complexity of offering events, whether area-owned or promoter-driven. Digging into the details, this session will explore the impacts on revenues, overhead, and operating expenses for non-traditional events.

From Tragedy to Silver Linings: How Two Families Are Influencing Positive Change for the Sport
Moderated by Tim Hendrickson, Senior Vice President, MountainGuard; Dr. Helen Chew & Dr. Mark Henderson; Kelli & Chauncy Johnson; Nicole Lieberman, Executive Director of Administrative Services, Sugar Bowl Resort | Royal Gorge
When tragedy strikes, people work through their grief in many different ways. Two families, each impacted by heartbreaking losses while skiing, have chosen to turn their efforts towards working collaboratively with local areas and NSAA to help other families avoid suffering similar incidents. Kelli and Chauncy Johnson have partnered with NSAA to develop the new #RideAnotherDay campaign, in honor of their daughter Elise. After losing their son John, Mark Henderson and Helen Chew have teamed up with Sugar Bowl in California to develop innovative safety initiatives focused on increasing chairlift safety awareness. Each family will share its story and how, working in concert with Sugar Bowl and the industry, they are striving towards a safer experience on the slopes for all.

From Data to Decisions: Using the Data from NSAA’s Beginner Conversion Study
Moderated by Rob Linde, Director of Business Development, RRC Associates; Tyler Fairbank, Chief Executive Officer, The Fairbank Group, MA; Nick Herrin, Chief Executive Officer, Professional Ski Instructors of America – American Association of Snowboard Instructors; Gates Lloyd, Snowsports Director, Arapahoe Basin Ski Area, CO; Mike Solimano, President & GM, Killington Resort, VT
The NSAA Beginner Conversion Study is validating area best practices and revealing new information about beginner skier and rider behavior. For years the Model for Growth served as the definitive template for driving conversion. With its 10 best practices clearly outlined, many areas embraced these to great success. Our panel of area leaders will speak to what they are learning through their participation in the study and how they are changing their businesses to take advantage of this new information. Looking for new ideas to increase your conversion and retention? Be sure to attend this session.

Shifting the Risk: Protecting Yourself in an Era Of 3rd Parties & Releases
Thomas Aicher, Principal, Cleary Shahi & Aicher; Ron Cohen, Chief Administrative Officer/General Counsel, Mammoth Mountain, CA; Michael Greear, Director Risk Control, Aon Risk Solutions, Inc.
For every area, there is a struggle to provide the amenities and events that keep guests happy and coming back. At the same time, not every area has the resources to do everything they want. Enter the third-party, the people and businesses that provide the service or put on the event that you can't by yourself. However, it's more complicated than a simple handshake, and the law gets tricky quickly. This legal and financial-focused session will dig into the details you need to know to protect yourself and your business when something goes wrong.

1:45 p.m. – 3:00 p.m.

The National Winter Activity Center: Inspiring Future Generations
Schone Malliet, Chief Executive Officer, National Winter Activity Center, NJ; Dave Hunter, Snow Grooming Sales Director, PRINOTH Ltd.; Charles Santry, President, HKD Snowmakers; Tom Wells, President & CEO, Royal Trail Works, Inc.
The National Winter Activity Center is like no other ski area. Imagine an area whose only purpose is to teach kids to ski and ride, develop life skills, and foster a love for winter sports. The mission is compelling: Improve the lives, health, and fitness of youth throughout the nation by providing access to winter sports activities. Simply put, this mission drives Schone Malliet, CEO of the NWAC, every single day. To fulfill this lofty mission, Malliet and the industry partners he assembled not only found and rejuvenated a defunct ski area, they have also created a new model to introduce kids to skiing and snowboarding, all with the ultimate goal of growing participation. Join Malliet as he tells the compelling story of the NWAC, its core purpose, and how you can get involved.

The Kottke Report: A Preliminary View of the Season
Sponsored by Wiegand Sports GmbH
Dave Belin, Director of Consulting Services, RRC Associates
Every season is a little different from the last. Whether it’s patterns of snowfall, demographic changes in key ski markets that impact visits, the economy’s effect on capital spending, or the growing revenues from summer, these differences can have dramatic consequences in both the short-term and for the long-term. The Kottke National End of Season Survey provides in-depth breakdowns of these drivers of the ski industry and highlights developing trends. Dave Belin, RRC’s director of consulting services, will put this year’s preliminary results of the 2016-17 season into context, nationally and regionally, giving you a broader understanding of the overall industry and identifying opportunities for the coming season.

Workers’ Compensation: Calculating the Risks
Sponsored by KneeBinding
William J. Curtis, Senior Vice President, National Sales, Resort, & Recreation, Safehold Special Risk; Ryan Lavoie, Risk Manager, Peak Resorts, MO; Scott W. Romberger, President, Snow Time, Inc., PA
Workers’ compensation is a complicated issue with many factors involved, including incident rates, types of incidents, costs, and employee behavior. These and other metrics are used in the sometimes arcane calculations to determine your actual experience modification rate and your corresponding premiums. Our panel of experts and area personnel will discuss how your rates are calculated and what you can do to positively influence your modification rates and costs.

3:15 p.m. – 4:30 p.m.

Outreach Programs: Bringing the Slopes to the Kids
Moderated by Nick Herrin, Chief Executive Officer, Professional Ski Instructors of America –American Association of Snowboard Instructors; Constance Beverley, Chief Executive Officer, National Winter Sports Education Foundation; Jeff Boliba, Vice President of Global Resorts, Burton Snowboards; Raelene Davis, COO & Vice President of Marketing, Ski Utah
Jay Scambio, Director, Mountain Sports Development/Mountain Operations, Boyne Resorts, MI
Many areas have long been known as learn-to meccas, embracing new skiers and riders as the future of their business and the industry. Yet, these first timers had to first get to the area before being introduced to skiing and riding. For many, access to the slopes is the biggest hurdle. Now, innovative programs and tools are available to remove this barrier and bring the skiing/riding experience to schools and into communities. By meeting them in these environments, areas can provide a taste of skiing/riding that inspires more people to take the next step and come to the snow, when they might not have otherwise. Our panel will share their successes and challenges in reaching out and putting programs in place that take the slopes to the people.

Anatomy of a Crisis: Analyzing Ski Area Response In Extraordinary Times
Jerry Blann, President, Jackson Hole Mountain Resort, WY; Andy Wirth, President & Chief Executive Officer, Squaw Valley|Alpine Meadows, CA
For most areas, a loss of power is normally a temporary inconvenience. When a significant storm took the power out at Jackson Hole on Feb. 8, it was much more than inconvenient; it closed down the resort for five full days, forcing evacuations from eight hotels and hundreds of homes. Get an inside look from Jerry Blann, president of Jackson Hole Resort, at how the men and women of Jackson managed this crisis, bringing the area back online and fully operational with a skeleton crew. Not one storm but several storms have also caused havoc in the West, with Squaw Valley, it seems, taking the brunt of it. Find out how this resilient resort and its team worked and executed on their emergency communication and operation plans, keeping the world informed and the area safe.

The ROI of a Terrain Park
Moderated by John Rice, Vice President & General Manager, Sierra at Tahoe, CA; Jesse Boyd, Senior Vice President, Peak Resorts, MO; Chris Gunnarson, President & Owner, Snow Park Technologies; Brent Tregaskis, President & GM, Eldora Mountain Resort, CO
Terrain parks require tremendous resources and should be a draw to your area, but do you know how to accurately measure the variety of returns on your park? From incremental revenue to media reach and exposure, a quality terrain park can be a valuable amenity that delivers in many ways. Digging deeper into this, our panel of experts will discuss how they define success related to their park operations and where their investments are really paying dividends.


Sunday, May 7
10:45 a.m. – 12:00 p.m.

It's a New Frontier: How the Trump Administration Is Impacting the Ski Industry
Dave Byrd, Director of Risk & Regulatory Affairs, National Ski Areas Association; Geraldine Link, Director Government Affairs, National Ski Areas Association; Brendan McGuire, Director of Government Relations, Vail Resorts Management Company; Melanie Mills, President, Colorado Ski Country USA
As with any transition in administration, change is to be expected. From dismantling the Affordable Care Act to immigration policy and rolling back environmental regulations, the Trump administration is working to fulfill its campaign promises. The administration will also select more than 1,000 appointees for key posts in executive branch agencies. These significant shifts in policy and people will undoubtedly affect your business—for better or for worse. Geraldine Link and Dave Byrd, NSAA’s government affairs and regulatory experts, will sift through executive orders, political assignments and nominations, and legislative wrangling to give you actionable insight into what you can expect from Washington DC over the next four years.

Industry Metrics: Their Value & Use
Nate Fristoe, Managing Director, RRC Associates; Steve Rice, Sr. Managing Director, CNL Financial Group
Each year, NSAA and RRC produce several reports containing a wealth of valuable data and information that can be vital to understanding your business—locally, regionally, and nationally. The Demographic Study, the Kottke Study, the Economic Analysis, the Wage & Salary Survey, and the Beginner Conversion Study all provide insights into specific aspects of area operations and industry data. The panel session will not only discuss the critical industry metrics important to know and understand, but it will also provide examples of how to use the data to make smarter, more informed decisions about your area.

From Pedals to Powder: What the Ski & Ride Industry Can Learn From Biking
Elysa Walk, General Manager, Burton Snowboards
Elysa Walk, GM for the Americas for Burton Snowboards, brings a unique perspective to the snowsports industry. Coming from the biking industry with more than 66 million participants to one with approximately 8.4 million, there are drastic differences. Join Walk as she talks about her transition into this industry, shares the lessons she's learned as a female leader in male-dominated industries, and provides a glimpse into her vision for bringing more women and girls into snowboarding.

Giving Them What They Want: Meeting the Expectations of a New Guest
Sponsored by AllOver Media Mountain Group
Dave Amirault, Marketing Director, Snowbird Ski & Summer Resort, UT
Meeting the expectations of your guests is fundamental to delivering on your brand and marketing promises. But how do you know those guests are getting what they want? Dave Amirault, marketing director for Snowbird Ski & Summer Resort, will dig into the products and services that are capturing the attention and wallets of younger generations. From Wi-Fi to electric vehicle charging stations and from kale chips to craft beer, the amenities that our current customers want—and those we want to be our customers—are evolving. Bring your pen and paper to capture new and different ideas that just might make the difference in why someone chooses your area over another.

1:45 p.m. – 3:00 p.m.

Content Overload: Are We Force-Feeding Our Customers?
M-J Legault, Partner/Strategic Planning Director, Origin Design + Communications; Danielle Kristmanson, Partner/Creative Director, Origin Design + Communications
Every minute, 2.78 million videos are viewed on YouTube, 39,000 images are posted to Instagram, and 537,000 photos are shared on Snapchat. Content used to be the way for brands to cut through the clutter, but now content is the clutter. Content marketing has turned areas not only into media producers but also curators of others' content. Guests face an ever-increasing challenge in deciding what’s truly important or relevant and what’s just more noise. Join Marie-Josee Legault and Danielle Kristmanson from Origin Designs as they explore how to stand out from everyone else by creating useful, trusted content that resonates with your target audience, new and old.

A Year in Review: A Closer Look at the Current Legal Environment
Moderated by Thomas Aicher, Principal, Cleary Shahi & Aicher; John Fagan, Partner, Duane Morris LLP; Ruth Nielsen, Shareholder, Keating, Bucklin & McCormack; Kimberly A. Viergiver, Rietz Law Firm; Mistica Walker, Specialty Claims Adjuster, Safehold Special Risk
Each year brings new and different incidents and litigation. Our panel of legal experts will break down the current crop of cases, exploring the nuances that make each significant. With issues ranging from terrain parks to negligence, the details will reveal what you can do to prepare to protect yourself if similar incidents occur at your area. Considering the complex and ever-changing legal environment areas face across the country, your attorneys and risk managers will not want to miss this session.

Beyond Skiing: The Next Generation in Area Attractions
Moderated by Parker Riehle, President, Vermont Ski Areas Association; Steven Fuller, Vice President, Bristol Mountain Resort & Roseland Adventure Attractions, NY; Jessica Milligan, VP, Chief of Product, Sales & Services, Jackson Hole Mountain Resort, WY; Steve Wright, President & General Manager, Jay Peak Resort, VT
As areas of all sizes and in all markets have expanded beyond offering only skiing and riding, they have tried many different activities and amenities to attract customers all year round. From concerts and food and wine festivals to disc golf and mountain biking, the variety is incredible. Many of these have been adopted by virtually every area, so what can you do to separate yourself from the crowd? We’ve brought three areas together with unique offerings that are true differentiators: Jackson Hole with its European-like Via Ferrata; Bristol Mountain Resort with its wakeboard park; and Jay Peak with its hockey rink and water park.

Reclaimed Water: Making Every Drop Count
Moderated by Judy Dorsey, President, Brendle Group; Ken Hess, General Manager, Massanutten Resort, VA; JR Murray, General Manager, Arizona Snowbowl, AZ; Amy Ohran, President & General Manager, Boreal Mountain Resort, Woodward Tahoe, Soda Springs, CA
Snowmaking technology has evolved constantly as companies seek to develop more efficient guns and systems, allowing areas to make snow in a wider range of conditions than ever before. Yet the one critical element that hasn’t changed for any system since modern snowmaking began in the 1950s is water. This precious resource requires careful management and, in some cases, intricate legal maneuverings to guarantee access. In the face of scarcity, areas in the West and the East are applying new technologies to process and treat wastewater and make snow from that reclaimed water. Learn from their experiences and successes as they’ve overcome the operational, regulatory, and psychological hurdles to making snow with reclaimed water.

3:15 p.m. – 4:30 p.m.

Partnerships & Influencers: Leveraging Outside Resources To Gain New Skiers & Snowboarders
Moderated by Mary Jo Tarallo, Executive Director, Learn to Ski & Snowboard Month/Bring a Friend; Scott Brandi, President, Ski Areas of New York, Inc. - ISKINY; Raelene Davis, COO & Vice President of Marketing, Ski Utah; Jessyca Keeler, Executive Director, Ski New Hampshire; Mickey MacWilliams, Executive Director, Michigan Snowsports Industries Association; Mike Reitzell, President, California Ski Industry Association
The Learn to Ski and Snowboard Month and Bring a Friend initiatives have developed tremendous resources to help areas and retailers generate interest in snowsports and drive increases in new skiers and riders. At the same time, areas around the country have developed relationships and discovered additional resources that are further increasing the effectiveness of their marketing and outreach programs. Our panel of area marketers and leaders will share how they developed these alliances and brought new partners in to grow skiing and riding.

From Front Line to Bottom Line: Every Employee Matters
Dr. Mark Gasta, Principal, FMG Leading, & Associate Professor, Masters of Tourism Management, Colorado State University
It’s no secret that employees are critical to the success of any business. Increasing employee engagement has been proven to grow revenues at companies of all sizes. For more than two decades, developing and increasing employee engagement has been the focus of Mark Gasta, former executive vice president and chief people officer for Vail Resorts. Drawing from his knowledge and understanding of organizational development, strategy, and culture, Dr. Gasta will provide proven strategies to maximize the potential of your workforce and deliver concrete results.

Attracting & Engaging Four Generations: Strategies for the Entire Family
John Ashworth, Principal, Bull Stockwell Allen; Gregg Blanchard, Director of Marketing, Inntopia; Claire Humber, Director of Resort Planning & Design, SE Group; David Tirman, Executive Vice President, JMA Ventures LLC, CA
Skiing and riding are considered family friendly, and because today there are often four generations travelling and recreating together, smart areas are embracing this opportunity with intentional design, products, and marketing to capture all of them. Bringing together panelists from areas around the country, this session will dive into how these areas have thoroughly re-considered their approach and re-positioned themselves to attract the entire family, whether they are skiers, riders, or neither.