Understanding each award category will help you create the best application possible. Familiarize yourself with the 2023 Marketing Award categories here.
Best Overall Marketing Campaign (up to 2 winners)
These creative and on-brand campaigns break the barriers between company and community, and represent the most creative and effective efforts.
Snowsports are exceptionally well-positioned for visual media, with the power to evoke emotion, inspire action and tell the stories of our mountains and people through video.
Best Use of Social Media
Specifically designed for social media platforms, these campaigns effectively cut through the noise to connect with a ski area’s online community.
Best Lapsed Skier/Rider Campaign
The most compelling programs that bring guests who haven't participated in over two years back to snowsports.
Mountains Are for Everyone Award
This new award recognizes the ski area or resort group that has made inclusion a priority for guests and/or staff. These events, campaigns or programs should incorporate authentic representation and messaging that make clear that mountains are for everyone. Entries will be evaluated on their creativity, problem-solving, the existence of meaningful education and action, and overall effectiveness at making all who wish to participate in snowsports feel welcome.