2026 Conversion Cup Award

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NSAA’s Conversion Cup celebrates the ways ski areas go about turning first-time skiers and riders into repeat customers, and ultimately lifelong enthusiasts of the sport. NSAA's Conversion Cup challenge is a friendly competition among member ski areas that closely aligns with the industry's critical goal of growing participation in our sports. The Conversion Cup recognizes those who make significant efforts to boost the number of people trying skiing and riding and those area’s conversion rates. Award finalists will be recognized and the winners announced at NSAA's 2026 National Convention & Tradeshow on May 6.  

2026 FINALISTS

Application Considerations

The NSAA Conversion Cup Award recognizes the best ski area programs aimed at bringing in first-time guests and converting them into lifelong participants. While there is no single recipe that works for every ski area, the common denominator for success is demonstrating a dedication to getting these new participants excited about snowsports, so much so that they come back time and again. Other parameters judges look for when making their selections include:

  • Increase in Level 1 lesson volumes
  • Level 1 lesson volumes in relation to total skier and snowboarder visits
  • Quantifiable success of multi-lesson packages
  • Season-to-date sales data on specific learn-to packages designed to drive repeat visitation
  • Overall data collection capabilities and sophistication
  • Marketing ingenuity, creativity, use of new media, etc.

The Conversion Cup is graciously sponsored by:

2026 Conversion Cup Finalists

Congratulations to the 2026 Conversion Cup finalists! Join us May 6, 2026, in Carlsbad, CA, at National Convention and Tradeshow where we will award our winners.

  • Indy Pass
  • Nub's Nob Ski Area, MI

Past Conversion Cup Winners

2024-25  Boreal Mountain, CA 
2023-24 Ski Saint-Bruno, Quebec
2022-23 Big SNOW American Dream, NJ
2021-22 Snowbasin Resort, Utah 
2020-21 Sky Tavern, Nevada
2019-20 Blue Mountain Resort, Pennsylvania
2018-19 Les Sommets, Canada
2017-18 Snowbasin, Utah
2016-17 Mission Ridge Ski & Board Resort, Washington
2015-16 Wachusett Mountain, Massachusetts
2014-15 Killington Resort, Vermont
2013-14 Camelback Mountain Resort, Pennsylvania
2012-13 Mountain Creek, New Jersey
2011-12 Mt. Bachelor, Oregon
2010-11 Snow Time, Inc.
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National Convention & Tradeshow

May 4-7
Carlsbad, CA

riders at killington, vt

Downhill Bike Park Summit

June 22-24, 2026

Giants Ridge, MN