Award Descriptions

Best Overall Marketing Campaign

(up to 2 winners based on overall visits)

This award recognizes the most comprehensive and effective marketing campaigns in the ski industry. Winning campaigns demonstrate a strong strategic foundation, clear alignment with brand identity, and measurable results. These efforts successfully connect the ski area with its community while delivering meaningful impact through creativity, execution, and outcomes.

Best Social Media Campaign

This award honors campaigns designed specifically for social media platforms that effectively engage and grow a ski area’s online audience. Winning entries demonstrate a clear strategy, platform-appropriate creativity, and measurable performance, successfully cutting through the noise to connect with guests and build community.

Best Use of Video

This award recognizes outstanding use of video to tell compelling stories, inspire action, and convey the energy and emotion of snowsports. Winning entries demonstrate strong creative execution, strategic intent, and effective use of video to support marketing goals and deliver measurable or meaningful impact.

Mountains Are for Everyone

This award recognizes a ski area or resort group that has made inclusion a priority for guests and/or staff through authentic, intentional marketing efforts. Campaigns or programs should reflect meaningful representation, inclusive messaging, and clear action. Entries are evaluated on strategy, creativity, problem-solving, education, and overall effectiveness in fostering a welcoming environment for all who wish to participate in snowsports.